vhy! GmbH

What vhy! GmbH does

vhy! GmbH operates a single-location, fully plant-based restaurant in Stuttgart, Germany, under the brand tagline 'In Plants we Trust.' Founded in 2020 by former VfB Stuttgart and Germany national team goalkeeper Timo Hildebrand, the company runs a brunch, lunch, and dinner service out of Reinsburgstraße 13 in Stuttgart city center, with weekend brunch priced at €34 per person, weekday lunch (Tue–Thu), and à la carte plus 3- or 4-course surprise tasting menus for dinner (Tue–Sat). The menu is built around signature items such as carrot tartare and vegan Maultaschen, and the brand explicitly avoids positioning plant-based dining as ideology, emphasizing culinary craft and creative presentation instead.

The business extends the on-premises dining experience through three adjacent revenue streams: a corporate and private-event catering service ('Delicious Green Catering'), an online shop at shop.vhydowe.care selling take-home Maultaschen and physical/digital gift certificates in €25–€150 denominations (powered by Gift Up and accepting PayPal, Klarna, Sofort, Amex, Mastercard, and Visa), and a recurring program of ticketed culinary events including a FEMboss networking lunch (€20), the Maki & Mindset sushi-themed dinner (€55), and a Vegan Wine & Food pairing (€89.95) distributed via ThriveCart and wein-moment.de. The technology stack is a WordPress site hosted on WP Engine behind a Cloudflare CDN, with Teburio powering table reservations and Google Analytics/Tag Manager for marketing measurement — i.e., a standard SMB web stack rather than a proprietary platform.

Commercially, vhy! is a privately held German GmbH with no institutional funding, no parent company, and no subsidiaries; Timo Hildebrand serves as the sole Geschäftsführer. The go-to-market is direct-to-consumer via the physical dining room, supported by an owned digital presence (website, newsletter via Mailchimp, Instagram) and earned media coverage in outlets such as Stuttgarter Zeitung and Gastro Info Portal. Customer segments are diverse and B2C-led — health-conscious urban diners, families (with child pricing tiers), corporate catering clients, and event attendees — with no enterprise anchor accounts disclosed in the data. The company has publicly signaled intent to expand beyond the Stuttgart location, but as of the available data, all revenue is generated from a single restaurant and its adjacent channels.

Name

vhy! GmbH

Legal name

vhy! GmbH

Website

https://vhydowe.care

Company type

Private

Founded year

2020

Operating status

Operating

Short description

vhy! GmbH operates a single fully plant-based restaurant in Stuttgart, Germany, founded in 2020 by former footballer Timo Hildebrand, serving brunch, lunch, and dinner, with adjacent catering, e-commerce, and ticketed culinary event revenue streams.

Ownership category

akta.pro rank

Product category

Plant-Based Restaurant

NAICS

Full-Service Restaurants (722511), Caterers (722320), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Chef’s Table & Tasting Menu Restaurants (THAFACAG), Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)

Keywords

• Plant-based restaurant
• Vegan fine dining
• Restaurant catering services
• Corporate event catering
• Culinary event hosting

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Restaurant Dining: Revenue from table-service dining including brunch, lunch, and dinner menus. Customers pay per visit for food and beverages consumed on-premises.
2. Online Shop: E-commerce sales of gift certificates (€25, €50, €100, €150) and take-home products like Maultaschen via shop.vhydowe.care
3. Catering Services: Corporate and event catering bringing plant-based cuisine to offices and private events, described as 'Delicious Green Catering' with sustainable, seasonal, and creative menus
4. Events: Ticketed culinary events including networking lunches (€20), themed dinner events like Maki & Mindset (€55), and Wine & Food pairings (€89.95)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

vhy! GmbH operates a plant-based restaurant in Stuttgart serving brunch, lunch, and dinner, and complements the dine-in experience with off-site catering, gift vouchers, an online shop for takeaway products, and curated culinary events. The offering centers on vegan cuisine framed as accessible fine dining rather than ideological activism.

Product overview

vhy! GmbH operates a plant-based restaurant concept in Stuttgart under the 'vhy!' brand, founded by former footballer Timo Hildebrand with the tagline 'In Plants we Trust.' The core offering is the vhy! Restaurant, which provides brunch, lunch, and dinner services featuring vegan cuisine. The business extends its offering through several connected products: vhy! Catering delivers plant-based catering for corporate and private events; vhy! Gift Vouchers (physical and digital) are sold through the website; the vhy! Online Shop sells food items including vegan Maultaschen for home delivery; and vhy! Events hosts curated culinary experiences including networking lunches, sushi dinners, and wine & food tastings. All offerings share the same brand identity and focus on plant-based, creative, and sustainable cuisine.

Differentiator

Problem solved

Functional benefit

Products and services

• vhy! Restaurant Dining Plant-based brunch, lunch, and dinner service at the Stuttgart restaurant for individual diners and walk-in guests seeking a curated vegan dining experience.
• vhy! Catering Off-site plant-based catering for corporate functions and private events, delivering the restaurant's menu to client-chosen venues in the Stuttgart region.
• vhy! Gift Vouchers Fixed-denomination gift cards redeemable for meals at the vhy! restaurant, sold online as a gifting product.
• vhy! Online Shop E-commerce storefront selling takeaway plant-based products and branded merchandise for direct-to-consumer purchase.
• vhy! Culinary Events Ticketed curated dining events and themed culinary experiences hosted by vhy!, offering guests a special-occasion plant-based menu.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Wein MomentminorGTM or Marketing Partner · 27 August 2026Wine event partner for the Vegan Wine & Food tasting event. Sells tickets via wein-moment.de platform. Partnership enables cross-promotion to wine enthusiast audiences.
• FEMbossminorGTM or Marketing Partner · 18 August 2026Women's entrepreneurship network hosting a networking lunch event at vhy!. Tickets sold via ThriveCart at €20 net including welcome drink. Limited to 25 participants. Collaboration promotes vhy! to FEMboss professional community.
• Teburio UGcoreTechnology or IntegrationTeburio provides the table reservation widget used on vhy!'s website. Teburio collects and processes reservation data (name, email, phone) for vhy! to manage restaurant bookings. Data processed per Art. 6(1)(f) GDPR based on legitimate interest in booking management.
• PayPalminorOthersPayment processing provider for online shop transactions. Accepts PayPal, Klarna, Sofortüberweisung, American Express, Mastercard, and Visa for gift certificate and product purchases.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tian: Upscale vegan/vegetarian fine-dining restaurant in Berlin serving seasonal plant-based tasting menus. Direct peer to vhy! in menu philosophy (premium plant-based, non-ideological) and full-service dining model, though located in a different German city.
• The Bowl: German vegan fast-casual chain offering plant-based bowls and meals. Comparable to vhy! on the plant-based positioning dimension, though operates at lower price points with a counter-service rather than full-service format.
• Kopps: Berlin-based vegan/vegetarian fine-dining restaurant with seasonal menus. Closely mirrors vhy!'s approach of full-service plant-based cuisine at premium price points in a single German urban market.
• Loving Hut: International vegan restaurant chain with locations across Germany. Direct peer on 100% plant-based positioning and casual-to-mid dining formats, though operates as a franchise rather than celebrity-founder brand.
• VAU Bio & Veggie Restaurant: German vegan/vegetarian restaurant offering seasonal plant-based menus in a full-service setting. Comparable to vhy! on menu concept, sustainability messaging, and target customers seeking upscale meat-free dining.
• Cookies Cream: Vegetarian fine-dining restaurant in Berlin. Comparable to vhy! as a full-service, chef-driven, non-ideological plant-forward concept with tasting menu formats at premium price points.

Broad incumbents

• Dean & David: Germany-based healthy/salad/bowl chain with a substantial vegan menu. Broad incumbent offering overlapping plant-based options at lower price points with a counter-service, multi-location model.
• Hans im Glück: Large German burger chain with extensive vegan/plant-based menu options. Broad incumbent in casual dining that competes for the same Stuttgart plant-curious customer with a more standardized, scaled operating model.
• Peter Pane: National German burger chain with dedicated vegan options including plant-based patties. Broad incumbent competing for casual plant-based diners through a wider, more standardized menu and many locations.

Others

• Frau Tonis Parfum: Not a direct peer but a Berlin-based brand founded by a public figure (celebrity perfumer) showing how a single-figure founder brand can scale lifestyle extensions — adjacent reference point for celebrity-founder brand extensions similar to vhy!'s Hildebrand-driven positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about vhy! GmbH