Via Garibaldi 12

Name

Via Garibaldi 12

Legal name

Bagnara srl

Website

https://viagaribaldi12.com

Company type

Private

Founded year

2001

Operating status

Operating

Ownership category

akta.pro rank

Product category

Luxury Interior Design Retail

NAICS

Home Furnishings Retailers (44912), Interior Design Services (54141)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)

akta.pro secondary industries

Luxury Home & Lifestyle Department Stores (CRAGADAG), Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

Keywords

• Luxury home furnishings
• Interior design retail
• Lifestyle store
• Wedding registry services
• Designer tableware

Headquarters

HQ city

Busalla

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail product sales: Direct sales of interior design products, furniture, tableware, home accessories, and lifestyle items through the physical showroom and online catalog. Products include porcelain, crystal, flatware, silverware, electronics, furniture, and specialty items from international luxury brands.
2. Wedding and wish list services: Registry services for weddings and general wish lists where couples or individuals create gift lists. Friends and family purchase gifts from the list, with flexible terms including no obligation for unsold items and free storage for three months after the event.
3. Gift cards: Prepaid electronic vouchers (Gift Cards) allowing recipients to choose gifts. Valid for one year from issue date, payable by credit card (Visa, Mastercard, American Express).
4. Editorial publishing: Publication and pre-sale of the 'Ingressi di Genova' photography book. Book pre-orders include various tiers from individual copies (€105) to corporate editions (up to €9,450 for 100 personalized copies), with deposit-based payment model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Via Garibaldi 12 is a luxury lifestyle store and interior design showroom that retails curated home furnishings, tableware, crystal, silverware, kitchenware, furniture, and home accessories from international design brands through a physical showroom in a 16th-century Genoese palazzo and an online catalog of over 3,000 items. The company also offers fee-based services including a Wedding Registry (Lista Nozze), Wish Lists (Lista Desideri), and electronic Gift Cards, and publishes the 'Ingressi di Genova' architectural photography book.

Product overview

Via Garibaldi 12 is a lifestyle store and online platform based in Genoa, Italy, offering a curated selection of home furnishings and design products. The company operates as a unified retail concept combining physical showroom experience with an online catalog of over 3,000 items. Core services include Wedding Registry (Lista Nozze), Wish Lists (Lista Desideri), and Gift Cards, while the product portfolio spans 37+ categories including furniture, tableware, kitchen items, lighting, electronics, and home accessories from international design brands. The company also publishes the 'Ingressi di Genova' photobook. The offering is organized around a main Showcase (Vetrina) with curated sub-categories like The Wonder Room for exclusive items, alongside dedicated services for gifting occasions.

Differentiator

Problem solved

Functional benefit

Products and services

• Lista Nozze (Wedding Registry) A wedding gift registry service for couples preparing for marriage. Couples meet in-store by appointment to curate a list of desired gifts from the store's catalog and from supplier companies; lists are made available online with images and descriptions 24/7 so guests can purchase gifts in-store or online. Policies include no obligation to purchase unsold items, ability to add or remove items at any time, free three-month post-wedding storage on request, exchanges on received items up to two months after the wedding (and before delivery), and conversion of received gifts into a purchase bonus valid for one year from the wedding date. Delivery is free within Genoa and hinterland; outside that area delivery is arranged by agreement.
• Lista Desideri (Wish List) A wish list service for individuals preparing for housewarmings, birthdays, anniversaries, and other gift occasions. Users browse the catalog of over 3,000 articles, build a list of desired items (including items from supplier companies beyond the in-store catalog), and share it with friends and family who can purchase items online or in-store.
• Gift Card Electronic prepaid voucher of customer-defined amount, allowing recipients to choose their own gifts. Valid for one year from issuance, payable by Visa, Mastercard, or American Express, and redeemable against the store's catalog of products.
• Ingressi di Genova (Architectural Photography Book) A bilingual coffee-table photography book documenting the entrance halls of Genoese palaces through 186 color photographs by Niccolò Biddau. Offered in multiple pre-order tiers from individual signed copies up to corporate editions of 100 personalized, numbered, and signed copies, with all editions to be delivered in December 2026.
• Showroom Retail Experience

Quantifiable outcome

• The store has attracted notable visitors and press coverage including features in Financial Times, Elle Decor, and Monocle
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• La Rinascente: Italy's leading luxury department store chain, with curated home and lifestyle departments carrying many of the same international luxury brands (Hermès, Christofle, Alessi). Comparable as a multi-brand luxury home and lifestyle retailer serving affluent Italian consumers.
• Coin Department Store: Italian mid-to-upscale department store with strong home and tableware assortments. Comparable multi-brand luxury and premium home goods retailer operating in Italy with both physical stores and e-commerce.
• The Conran Shop: Iconic London-based lifestyle and home design retailer offering curated multi-brand assortments of furniture, tableware, and gifts in destination store formats. Highly comparable curated luxury home retailer with premium positioning and brand-led merchandising.
• ABC Carpet & Home: New York luxury home retailer offering curated multi-brand assortments of furniture, rugs, tableware, and décor in an experiential flagship. Directly comparable as a destination-format luxury home store with similar breadth across home categories.

Broad incumbents

• RH (Restoration Hardware): Large North American luxury home furnishings brand combining curated multi-category assortments with experiential gallery showrooms. Comparable concept of luxury home curation in destination-format physical spaces, though at much larger scale and brand ownership.

Regional players

• Kaufmann Repettoire: Curated luxury design retailer based in northern Italy/Copenhagen-style format, focused on premium home and lifestyle brands. Comparable as a curated European luxury home multi-brand retailer, though operating in different geography.
• Aedes curated home design store: Italian design retailer known for curating premium international furniture and home design brands in a destination store format. Comparable as a multi-brand curated luxury home retailer serving affluent Italian design consumers.
• Franz Kral Luxury Home: Italian family-run luxury home and gift retailer operating in northern Italy with curated assortments of porcelain, silver, and crystal. Comparable as a regional multi-brand luxury home and tableware specialist targeting gift occasions.

Others

• Heimtextil / Maison & Objet trade ecosystem: Major international trade shows and ecosystems for the luxury home and design retail industry. Adjacent to Via Garibaldi 12 as platforms where its supplier brands are showcased and where peer retailers source assortments.
• Net-a-Porter / MR PORTER Home: Global luxury e-commerce platform expanding into curated home and lifestyle categories. Comparable as a channel competing for the same affluent consumers purchasing luxury home and lifestyle products online, though operating at vastly larger scale and as an online-only marketplace.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/viagaribaldi12

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Via Garibaldi 12