Viagro SA

What Viagro SA does

Viagro SA is a privately-held Spanish agricultural biotechnology company founded in 1980 and headquartered in La Cañada de San Urbano, Almería, specializing in plant nutrition, crop protection, and regenerative agriculture solutions. The company manufactures and distributes its own branded fertilizer portfolios (Fertinatura, Orionvia, and Solubvia — including liquid, solid, and crystalline soluble formulations), distributes third-party phytosanitary products, and operates an EOR-accredited laboratory for officially recognized efficacy and residue trials required for plant protection product registration with the Spanish Ministry of Agriculture and the EU. It also offers technical advisory services, regenerative agriculture consulting, and biotechnology inputs including biological pest control, beneficial microorganisms, and prebiotics.

The business model is exclusively B2B, serving professional farmers, fruit growers, agricultural cooperatives, and sustainability-focused growers primarily through direct field sales via qualified agronomists and technical advisors, complemented by three physical office locations in Almería province (La Cañada, El Ejido, San Isidro). Pricing is quote-based and tailored to customer needs, with no public price disclosure. The company has been expanding its R&D capabilities, notably through the EPIGEN HEALTHY BITE initiative — a public-private partnership with Universidad de Granada and Universidad de Almería, funded by MICIU/AEI and EU Next Generation funds, to develop fruits enriched with chemopreventive compounds against colorectal cancer.

Revenue mechanics are diversified across fertilizer manufacturing and sales, plant protection product distribution, technical advisory services, and EOR-accredited laboratory testing. The company claims national and international service scope but operational evidence is concentrated in the Almería intensive horticulture cluster. With 17 employees, no disclosed funding rounds, and no institutional investor backing, Viagro operates as a self-financed, family-style specialty agricultural firm with proprietary brands, accredited testing capabilities, and multi-decade domain expertise as its primary competitive assets. The competitive landscape is dominated by multinational agritech and fertilizer companies, against which Viagro competes on local specialization, regulatory accreditation, and direct technical service rather than scale.

Name

Viagro SA

Legal name

VIAGRO, S.A.

Website

https://viagro.es

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Viagro SA is a Spanish agricultural biotechnology company founded in 1980 in Almería, manufacturing own-brand fertilizers, distributing phytosanitary products, and offering EOR-accredited testing and technical advisory services to professional farmers, fruit growers, and agricultural cooperatives in intensive horticulture.

Ownership category

akta.pro rank

Product category

Agricultural Inputs and Crop Nutrition

NAICS

Fertilizer and Compost Manufacturing (32531), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Agricultural Chemicals (2870), Agricultural Services (700)

akta.pro primary industry

Specialty Fertilizers for Horticulture & Controlled Environment (Greenhouse, Hydroponic, Nursery) (AFABACAL)

akta.pro secondary industries

Fertilizer Application Services & Equipment (Spreading, Injection, Variable-Rate Application) (AFABABAK), Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK), Micronutrient & Secondary-Nutrient Fertilizers (IMAEAEAE)

Keywords

• Crop nutrition fertilizers
• Plant protection products
• Regenerative agriculture inputs
• Agricultural biotechnology solutions
• Agronomic technical advisory

Headquarters

HQ city

La Cañada de San Urbano

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fertilizer Manufacturing and Sales: Manufacturing and packaging of liquid and solid fertilizers and deficiency correctors under own brands (Fertinatura, Orionvia, Solubvia). Products are sold directly to agricultural customers through technical advisors and field sales team.
2. Plant Protection Products Distribution: Distribution of high-efficiency agricultural plant protection products from leading brands, designed to protect and enhance yield of all types of crops
3. Technical Advisory Services: Agricultural technical advisory services including crop management, efficient input use, pest and disease prevention, and regenerative agriculture transition support
4. Laboratory and Testing Services (EOR): Accredited laboratory testing services for officially recognized field and laboratory trials to evaluate plant protection product efficacy, environmental safety, and residues
5. Biotechnology Products: Regenerative agriculture inputs including biological pest control products, beneficial microorganisms, and prebiotics for zero-residue strategies

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Viagro SA manufactures and packages liquid and solid fertilizers and deficiency correctors under its own brands (Fertinatura, Orionvia, SOLUBVIA), distributes high-efficiency phytosanitary products, and supplies biotechnology and regenerative agriculture inputs (biological pest control, beneficial microorganisms, prebiotics) for zero-residue production. The company complements these physical inputs with technical advisory services, regenerative agriculture consulting, and an EOR-accredited laboratory for officially recognized field and laboratory trials used in plant protection product registration. Its primary customers are professional farmers, agricultural cooperatives, and sector enterprises in intensive horticulture and fruit cultivation.

Product overview

Viagro SA offers an integrated portfolio of agricultural products and services centered on plant nutrition, crop protection, and regenerative agriculture. The core product line consists of solid and liquid fertilizers under its own brands (Fertinatura, Orionvia, and SOLUBVIA), complemented by phytosanitary products, biotechnology inputs, regenerative agriculture solutions, and seeds. These products are supported by a suite of technical services including a certified EOR (Ensayos Oficialmente Reconocidos) laboratory for officially recognized field and lab trials, technical advisory, and regenerative agriculture consulting. The company operates with its own research farms and laboratory infrastructure to validate product efficacy in horticultural and fruit crops.

Differentiator

Problem solved

Functional benefit

Brands

• Fertinatura: Own brand of fertilizers and deficiency correctors designed after exhaustive studies of sap dynamics and soil needs.
• Orionvia
• Solubvia
• EPIGEN HEALTHY BITE
• Hypoclorsan

Products and services

• Abonos Sólidos (Solid Fertilizers)

Quantifiable outcome

• Enables zero-residue crop production through biological pest control strategies
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Universidad de GranadacoreStrategic or Co-development Partner · 1 January 2022Collaboration on EPIGEN-METCAN research project (Reference: CPP2022-009967) focused on developing fruits enriched in chemopreventive compounds using EPIGEN HEALTHY BITE technology. Principal investigators José Carlos Prados Salazar and Consolación Melguizo Alonso from Universidad de Granada involved in metabolomic characterization and antitumor properties research in colorectal cancer.
• Universidad de AlmeríacoreStrategic or Co-development Partner · 1 January 2022Collaboration on EPIGEN-METCAN research project involving researcher Ignacio Fernández de Las Nieves from Universidad de Almería, contributing to the biotech transfer and agricultural research partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Bioibérica (Plant Health division): Spanish life sciences company with a plant health business producing biostimulants and biofertilizers. Comparable in product category (biostimulants, amino acid-based fertilizers) though much larger and more diversified across animal and human health.

Direct peers

• Symborg: Spanish-headquartered (Murcia) biologicals and biostimulants company serving intensive horticulture. Directly comparable to Viagro's biotechnology and regenerative agriculture inputs, with a similar focus on Mediterranean greenhouse crops.
• Seipasa: Spanish manufacturer of botanical-based biopesticides and biofungicides for zero-residue agriculture. Highly comparable to Viagro's biological pest control and zero-residue strategy, with overlapping customer segments in Mediterranean horticulture.
• Tradecorp International (now Rovensa): Spanish-headquartered specialty fertilizer and biostimulants business now part of Rovensa. Most directly comparable segment (specialty plant nutrition, horticulture focus) and a logical scale benchmark for Viagro's Fertinatura/Orionvia/Solubvia lines.
• Daymsa (Compo Expert group): Spanish specialty fertilizer and biostimulants manufacturer. Similar product mix (specialty fertilizers, soil conditioners, biostimulants) and customer base in Mediterranean intensive crops, making it a closely comparable specialty fertilizer peer.
• Grupo Agrotecnología: Alicante-based Spanish manufacturer of biostimulants, biopesticides, and specialty fertilizers. Overlaps with Viagro in regenerative agriculture inputs, biological pest control, and the Almería intensive horticulture value chain.

Broad incumbents

• Corteva Agriscience: Global agriculture company with crop protection, seeds, and digital offerings. Overlaps with Viagro in plant nutrition and crop protection adjacencies, and competes indirectly for Mediterranean grower spend.
• Bayer Crop Science: Global agrochemical and seed major with growing investments in biologicals and regenerative agriculture. Represents the broad incumbent competitive threat to Viagro's phytosanitary, fertilizer, and emerging biologicals portfolio.
• Syngenta: Global crop protection and seeds company with an expanding biologicals pipeline. Comparable to Viagro in serving horticulture customers with crop protection solutions, though at vastly greater scale and breadth.

Others

• AEFA (Asociación Española de Fabricantes de Agronutrientes): Spanish agronutrients industry association. Not a competitor but a relevant ecosystem peer — Viagro's domestic specialty fertilizer and biostimulant competitors are clustered within AEFA, and the association defines the regulatory and category standards Viagro operates against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ViagroScience
• Facebookfacebook.com/viagroscience
• LinkedInlinkedin.com/company/viagro-sa
• Instagraminstagram.com/viagroscience

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viagro SA