VIAJAR DE COLOMBIA

What VIAJAR DE COLOMBIA does

Viajar de Colombia Ltda. is a Bogotá-headquartered Colombian wholesale tour operator (Mayorista Tour Operador) founded approximately in 1994 with 30 years of operating history. The company is officially registered with the Colombian Ministry of Commerce, Industry and Tourism and is a member of the Asociación Colombiana de Agencias de Viajes y Turismo. It sells pre-packaged all-inclusive travel itineraries through a direct-to-consumer website (viajardecolombia.com.co), with additional booking support via phone, WhatsApp, and email.

The core product portfolio is organized into four categories: Planes de Naturaleza (nature and adventure tours to destinations such as Amazonas, Caño Cristales, Eje Cafetero, Bahía Solano, and La Guajira), Planes Nacionales (domestic city packages to Cartagena, Santa Marta, San Andrés, Bogotá, Cali, and Barranquilla), Planes Internacionales (international packages to Europa, España, Perú, Punta Cana, Aruba, and the Islas Británicas), and Salidas Puntuales (scheduled group departures). Package prices range from approximately $685 USD for short regional packages to higher tiers for multi-country European circuits, with a standard $3,000,000 COP reservation deposit. The underlying technology is a relatively standard online travel booking platform with package listings, inquiry forms, and a user registration portal.

Revenue is generated primarily through one-time package sales to individual leisure travelers and families, with a secondary line of business serving academic and pedagogical mobility clients through a co-registered affiliated entity, International Academic Connexion. The company operates with approximately 10 employees and has no disclosed external funding, app, or AI capabilities. Its strategic posture combines regulatory compliance and 30-year brand heritage in the Colombian market with gradual international product expansion and limited digital infrastructure.

Name

VIAJAR DE COLOMBIA

Legal name

Viajar de Colombia Ltda.

Website

https://viajardecolombia.com.co

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Viajar de Colombia is a Bogotá-based Colombian wholesale tour operator (founded ~1994, ~10 employees) selling all-inclusive domestic and international travel packages (nature, adventure, cultural, and beach destinations) direct-to-consumers via its website and affiliated academic mobility programs through International Academic Connexion.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

akta.pro secondary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

Keywords

• Wholesale tour operator
• Travel package services
• Nature tourism packages
• International tour packages
• Adventure travel packages

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Package Tours: All-inclusive travel packages sold to individual travelers and groups, covering domestic Colombian destinations, international destinations, and specialized nature/adventure tours. Revenue generated from package pricing which includes accommodation, transportation, meals, and activities.
2. Tour Operator Services: Professional tour operator services including logistics organization for national and international travel, academic and pedagogical mobility programs through their affiliated company International Academic Connexion.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Viajar de Colombia is a wholesale tour operator and travel agency that organizes and sells all-inclusive pre-packaged travel itineraries covering domestic Colombian destinations (Caño Cristales, Amazonas, Eje Cafetero, Cartagena, San Andrés, etc.) and international destinations (Europe, Peru, Punta Cana, Aruba, Spain, British Isles). Packages bundle accommodation, transportation, meals, guided tours, and medical assistance. The company is registered with the Ministry of Commerce, Industry and Tourism as an Agencia Mayorista Tour Operador and additionally handles academic and pedagogical mobility programs through its affiliated entity International Academic Connexion.

Product overview

Viajar de Colombia is a Colombian wholesale tour operator and travel agency (Agencia Mayorista Tour Operador) with 30 years of experience, registered with the Ministry of Commerce, Industry and Tourism. The company operates a unified website platform offering four main product categories: Planes de Naturaleza (nature tour packages covering destinations like Amazonas, Caño Cristales, Sierra Nevada, and Pacific coast destinations), Planes Nacionales (domestic Colombian travel to cities like Bogotá, Cartagena, Santa Marta, and San Andrés), Planes Internacionales (international packages to Europe, Punta Cana, Aruba, Peru, and the British Isles), and Salidas Puntuales (scheduled group departures). The product portfolio includes multi-day tour packages ranging from 1-day excursions to 19-day international tours, adventure activities like rafting and trekking, and eco-tourism experiences. The platform also provides user account management for customer registration and personalized access to travel information.

Differentiator

Problem solved

Functional benefit

Products and services

• Planes de Naturaleza (Nature Tour Packages)
• Planes Nacionales (National Tour Packages)
• Planes Internacionales (International Tour Packages)
• Salidas Puntuales (Scheduled Group Departures)
• Europa Extraordinaria (17 days)
• España y Portugal 19 días
• Islas Británicas (16 days)
• Cañón del río Guejar 3 días
• Ciudad Perdida 5 días
• Perú 4 días
• Punta Cana 5 días
• Aruba 5 días
• Caño Cristales 3-4 días
• Bahía Solano packages (4-6 days)
• Nuquí packages (3-6 days)
• Amazonas packages (5 days)
• Puerto Inírida packages (4-8 days)
• Tour Catedral de Sal de Zipaquirá 1 día
• Rafting Cañón del Guejar 1 día
• Academic and Pedagogical Mobility Programs (via International Academic Connexion)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• International Academic ConnexioncoreStrategic or Co-development PartnerViajar de Colombia and International Academic Connexion are registered together before the Ministry of Commerce Industry and Tourism as a wholesale tour operator with 30 years of experience. They share business operations allowing Viajar de Colombia to handle multiple business lines including academic and pedagogical mobility at national and international levels. IAC handles educational travel programs while Viajar de Colombia focuses on leisure travel packages.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• G Adventures: Canadian-based international tour operator specializing in small-group adventure and multi-day expedition packages worldwide. Directly comparable product model to Viajar de Colombia's Planes de Naturaleza and Planes Internacionales, including nature, cultural, and multi-country itineraries.
• Intrepid Travel: Australian-headquartered international tour operator focused on small-group sustainable adventure travel. Comparable in offering guided multi-day expedition packages across nature, cultural, and regional circuit categories—directly overlapping with Viajar de Colombia's Europa, Islas Británicas, and Amazonas itineraries.
• Aviatur: One of the largest and oldest travel agencies in Colombia (founded 1956), offering flights, hotels, and packaged tours to domestic and international destinations. Directly comparable as a Colombian tour operator with overlapping multi-day package offerings, though at materially greater scale.
• Tierras Vivas: Colombian tour operator focused on nature, adventure, and cultural travel packages within Colombia and selected international destinations. Comparable as a similarly-sized Colombian tour operator with overlapping nature destinations (Amazonas, Caño Cristales-style excursions) and a similar target audience of leisure and adventure travelers.

Broad incumbents

• Viajes Falabella: Chilean-owned retail travel agency chain operating across Latin America including Colombia. Comparable as a multi-channel travel seller serving similar Colombian consumers with packaged and customized trips, though with broader retail scope and lower adventure-tour specialization.
• Despegar (Decolar): Leading Latin American online travel agency headquartered in Argentina, with full operations in Colombia. Comparable because it competes for the same Colombian traveler's discretionary booking, but with a much broader, OTA-led inventory and less specialization in guided adventure/expedition packages.
• Viator (Tripadvisor Experiences): Tripadvisor-owned global online marketplace for tours, activities, and experiences. Comparable because it captures demand for bookable Colombian experiences (Caño Cristales, Cartagena, Lost City) that overlap with Viajar de Colombia's inventory, but as a marketplace aggregator rather than a tour operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Viajardcolombia
• Facebookfacebook.com/viajardecolombia.ltda
• Instagraminstagram.com/viajardecolombia
• LinkedInlinkedin.com/company/viajar-de-colombia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIAJAR DE COLOMBIA