ViajeNaViagem.com

What ViajeNaViagem.com does

ViajeNaViagem.com is a Brazilian travel editorial platform founded in late 2004 by Ricardo Freire and operated by Organizações da Bóia Conteúdo Digital Ltda from São Paulo, Brazil. The company publishes original, first-hand destination guides, itineraries, and travel tips covering Brazil, the Americas, Europe, Asia, Oceania, Africa, and the Middle East for Portuguese-speaking independent travelers planning domestic and international trips. The product surface consists of a WordPress-based website organized by geography and topic, a moderated comment-driven Q&A system, a free email newsletter (Newsletter do VNV), and a YouTube channel (A Bóia); no mobile app is offered.

The underlying technology is a WordPress CMS with a proprietary boia.me redirect layer that standardizes affiliate tracking across the editorial site, and the platform maintains a strict no-press-release, first-hand-only editorial policy disclosed under the ABBV Code of Ethics. The business model is entirely media-monetized: revenue comes from affiliate commissions on travel bookings routed through partners (Booking, Skyscanner, Viator, Civitatis, Rentcars, Bradesco Seguros, Wise, Revolut, Nomad, America Chip, Bounce, Stasher, Musement, Get Your Guide, TheTrainline) and from sponsored posts (publis) produced in-house and clearly labeled. Content is free to readers; there are no subscriptions, paywalls, or product sales. The team is small (6 employees including founder, commercial director, and editorial contributors), and the company is privately held with no external funding, parent company, or institutional investor involvement disclosed in the input data.

Name

ViajeNaViagem.com

Legal name

Organizações da Bóia Conteúdo Digital Ltda

Website

https://viajenaviagem.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

ViajeNaViagem.com is a Brazilian travel editorial platform founded in 2004 that publishes first-hand destination guides, itineraries, and travel tips for Portuguese-speaking independent travelers, monetized through affiliate commissions and sponsored posts across a 15+ partner network.

Ownership category

akta.pro rank

Product category

Travel Content Publishing

NAICS

Other Travel Arrangement and Reservation Services (56159)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA)

akta.pro secondary industry

Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

Keywords

• Travel content publishing
• Travel affiliate marketing
• Destination travel guides
• Editorial travel blog
• Travel content platform

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Affiliate marketing - travel bookings: The site earns commissions from reader purchases made through affiliate links placed throughout editorial content. Partners include Booking (hotels), Skyscanner (flights), Rentcars (car rentals), Viator/Musement/Get Your Guide (tours), Civitatis (transfers and tours), Wise/Revolut/Nomad (currency cards), America Chip (eSIMs), Bounce/Stasher (luggage storage), Bradesco Seguros (travel insurance), and TheTrainline (train tickets). Links are embedded across destination guides, hotel recommendation pages, and travel planning articles.
2. Sponsored posts (publis): The site accepts sponsored posts (clearly labeled as 'patrocinados' or 'ad'), written in the site's own editorial style from client briefs, and subject to editorial approval. The site does not publish standardized press releases or third-party-written sponsored content. Fee structure is negotiated directly with advertisers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

ViajeNaViagem.com is a Brazilian travel editorial website that publishes original destination guides, travel tips, itineraries, and practical advice for travelers interested in Brazil and international destinations. The site monetizes its audience through affiliate marketing commissions on hotel, flight, car rental, tour, and travel insurance bookings routed through booking partners such as Booking.com, Skyscanner, and Rentalcars, as well as through sponsored travel content disclosed under the ABBV Code of Ethics.

Product overview

ViajeNaViagem.com is a Brazilian travel editorial platform offering free travel guides, destination itineraries, and practical travel advice. The core offering is the website's travel content covering destinations across Brazil, the Americas, Europe, and other regions. The platform also includes a free newsletter subscription service and an interactive comment/Q&A system where readers can ask destination-specific questions. The site operates as an affiliate partner with travel booking services but does not sell travel products directly.

Differentiator

Problem solved

Functional benefit

Brands

• A Bóia: The mascot and logo of Viaje na Viagem, described as living on the island of Madrizquí in the Venezuelan archipelago of Los Roques. Reads and responds to comments posted on the blog.

Products and services

• ViajeNaViagem.com editorial travel website Brazilian travel editorial website publishing destination guides, itineraries, travel tips, and practical advice for Brazilian travelers interested in domestic and international destinations; monetized via affiliate referrals to booking partners and sponsored content.
• Newsletter do VNV

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Associação Brasileira de Blogs de Viagem (ABBV)flagshipStrategic or Co-development PartnerViaje na Viagem is a founding member of ABBV and adheres to its published Code of Ethics. This affiliation provides credibility through binding ethical standards including mandatory disclosure of press trips and sponsored posts, editorial independence commitments, and prohibition of guest posts and link exchanges.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 1001roteiros: Brazilian travel content site featuring destination guides, itineraries, and travel tips, monetized through advertising and affiliate partnerships. Direct competitor in the Brazilian travel content market.
• Melhores Destinos: One of Brazil's largest travel content/affiliate platforms, offering flight and hotel deal content targeted at Brazilian travelers. Operates the same content-to-affiliate monetization model and competes directly for the same Brazilian reader audience.
• Atlas Obscura: Editorial travel content platform built around unique, experience-driven destinations and recommendations. Shares the same depth-of-content, firsthand-experience positioning and reader engagement model.
• The Culture Trip: Editorial travel and culture content platform featuring original articles by writers. Uses a similar content-led model aimed at independent leisure travelers seeking experience-driven recommendations rather than generic tourism promotion.

Broad incumbents

• Kayak: Travel metasearch and price comparison platform that monetizes through affiliate referrals to OTAs and suppliers. Operates a similar affiliate-driven business model with a different acquisition strategy (metasearch vs. content).
• Tripadvisor: User-generated travel reviews and content platform with deep affiliate integration to Booking, hotels, and experiences. Operates a similar content-and-affiliate business model with a much larger user base and broader monetization.
• Lonely Planet: One of the world's most recognized travel editorial brands, providing destination guides and travel advice and monetizing through affiliate links and content licensing. Operates the same content-to-commerce model at significantly larger global scale.
• Condé Nast Traveler: Premium travel editorial publication combining original reporting, destination guides, and affiliate-driven booking tools. Shares the editorial-content-plus-affiliate business model with a higher-end audience positioning.

Others

• Skyscanner: Flight metasearch platform and one of Viaje na Viagem's core flight affiliate partners. Functions as a commercial counterpart in the affiliate stack rather than a direct content competitor.
• Booking.com: Largest hotel affiliate partner of Viaje na Viagem, paying commissions on bookings made through embedded links. Sits in the value chain as a commercial counterpart and dependency rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/viajenaviagem
• LinkedInlinkedin.com/company/viajenaviagem.com

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ViajeNaViagem.com