VIALIT Group

What VIALIT Group does

VIALIT Group (legally Vialit Asphalt GmbH & Co. KG) is an Austrian family-owned manufacturer of bitumen-based road construction and maintenance materials, headquartered in Braunau am Inn with a southern branch in Fürnitz bei Villach. Founded in 1928 as a pioneer in road surface preservation, the company operates an in-house laboratory for quality control and product development since 1950 and runs its own hydropower plant plus photovoltaic systems for renewable production energy. The portfolio spans reactive asphalt systems, bitumen emulsions, joint sealants, bonding agents, surface treatments, and specialty repair products marketed under proprietary brands including REPHALT®, REFUG®, REPLAST®, VIACORE®, RapsAsphalt, REBOND®, STRADAFIX®, STRADAKOL, DOSENASPHALT, DDK Mikrobelag, STARFLEXX, and RESIST 2K. The company is privately held with Wolfgang Eybl as Managing Director (Geschäftsführer) and no identified institutional ownership.

The company's underlying technology centers on cold-applied reactive asphalt systems that cure with water rather than solvents, eliminating combustion during installation and reducing CO2 emissions by up to 50% versus conventional hot mix asphalt. RapsAsphalt partially substitutes fossil bitumen with renewable rapeseed oil, while DDK Mikrobelag incorporates up to 50% recycled asphalt. Production runs across two plants on Laabstraße in Braunau plus the Fürnitz branch, with materials shipped directly to construction sites or customer facilities.

VIALIT operates a sales-led B2B go-to-market targeting Austrian municipalities, public works departments, road construction companies, contractors, and lower-tier road authorities. Revenue is generated through three streams: one-time product sales of proprietary materials, contract manufacturing (Lohnproduktion) of custom bitumen emulsions for third parties, and machine-applied road maintenance services (REPHALT maschinell, REFUG maschinell, surface treatment, joint treatment). Pricing is quotation-based and project-specific with no public price list. Customer-engagement assets include a CO2 calculator, a requirements calculator, technical data sheets, and direct technical consultation through the in-house sales team.

Name

VIALIT Group

Legal name

Vialit Asphalt GmbH & Co. KG

Website

https://vialit.at

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

VIALIT Group is an Austrian family-owned manufacturer of sustainable bitumen-based road construction and maintenance materials, including reactive asphalt systems and bitumen emulsions. Founded in 1928, it serves municipalities, contractors, and road authorities via direct B2B sales and contract manufacturing.

Ownership category

akta.pro rank

Product category

Road Construction Materials

NAICS

Asphalt Paving Mixture and Block Manufacturing (324121), Asphalt Paving, Roofing, and Saturated Materials Manufacturing (32412)

SIC

Asphalt Paving & Roofing Materials (2950), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Asphalt Mixing & Paving Materials (Hot/Warm/Cold Mix, RAP/RAS Blends) (EUALAKAG)

akta.pro secondary industries

Asphalt Emulsions (Cationic/Anionic, CRS/SS, Specialty Emulsions) (EUALAKAB), Polymer-Modified Asphalt (PMB) & Modified Binders (SBS/Crumb Rubber/Plastomers) (EUALAKAD)

Keywords

• Bitumen emulsions
• Reactive asphalt products
• Road construction materials
• Pavement repair products
• Road maintenance services

Headquarters

HQ city

Braunau am Inn

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales - Asphalt and Bitumen Materials: Sale of proprietary road construction products including reactive asphalt, emulsions, and specialty repair materials to contractors, municipalities, and road authorities.
2. Contract Manufacturing (Lohnproduktion): Custom manufacturing services for bitumen emulsions and special bitumen-based products tailored to customer specifications. Includes recipe formulation, raw material sourcing, production, refinement, packaging, and delivery.
3. Service Application - Road Maintenance Services: Provision of road maintenance services including machine-applied pothole repair (REPHALT maschinell), crack sealing (REFUG maschinell), joint treatment (REPLAST), thin-layer surfacing, and surface treatments performed by Vialit or authorized partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

VIALIT Group manufactures and supplies bitumen-based road construction materials, including reactive asphalt systems (Reaktiv-Asphalt such as VIACORE and REPHALT), reactive products (REFUG joint sealants, REPLAST seam-edge treatments, REBOND bonding agents), specialty products, and a complete range of bitumen emulsions. The company also provides application services for road maintenance and contract manufacturing of customized bitumen products.

Product overview

VIALIT Group offers a comprehensive portfolio of innovative, sustainable products and services for road construction and road maintenance. The product offering consists of four main categories: Reaktiv-Asphalt (reactive asphalt products including VIACORE® and REPHALT®), Reaktiv-Produkte (reactive products including REFUG® 100, REFUG® 2K, REAKTIV PRIMER, REPLAST®, and REBOND®), Spezialprodukte (specialty products including DOSENASPHALT, STRADAFIX®, STRADAKOL, STRADALAN, ANTI-KLAPPER PADS, and RESIST 2K), and Bitumen Emulsionen. These are complemented by a full range of service offerings including mechanical applications (REPHALT® maschinell, REFUG® maschinell), surface treatments (DDK Mikrobelag®, STARFLEXX, Oberflächen-Behandlung), tack coats with bitumen emulsion, and contract manufacturing. VIALIT also provides digital tools including a CO2 Calculator and Requirements Calculator. Key innovations include RapsAsphalt (using renewable rapeseed oil to partially replace fossil bitumen) and REaktivAsphalt (solvent-free, cold-applied solutions). The company operates its own laboratory for quality control and product development since 1950.

Differentiator

Problem solved

Functional benefit

Products and services

• VIACORE® Cold-applied Reaktiv-Asphalt product that cures quickly and efficiently for road rehabilitation applications. Used by contractors and municipalities for cost-effective pavement restoration.
• REPHALT® Ecological pothole repair and small-area road rehabilitation product available in grades 0/2, 0/4, 0/8, and 0/11 for manual and machine application. Reacts with water for curing without emissions or solvents.
• REFUG® 100 Two-component joint sealing compound supplied in cartridge format for manual crack repair and small-scale joint sealing.
• REFUG® 2K Two-component joint sealing compound supplied in 5 kg containers for larger-scale mechanical crack sealing applications.
• REPLAST® Seam-edge treatment product that seals the joint between new and existing asphalt layers to prevent water penetration and frost damage.
• REBOND® Two-component bonding agent for asphalt repair applications, available in standard and KMB formulations.
• RapsAsphalt (Vialit RapsAsphalt) Sustainable road surface product in which fossil bitumen is partially replaced by rapeseed oil. Reduces CO2 emissions and requires no combustion phase during installation, combining high technical performance with active climate protection.
• DOSENASPHALT (Dosenemulsion) Can emulsion product for various road construction and maintenance applications, providing convenient packaging for smaller-scale repair and installation tasks.
• STRADAFIX® Asphalt regeneration product for restoring and rejuvenating aged asphalt surfaces, extending pavement service life.
• STRADAKOL Specialty coating and sealing product for asphalt surfaces, available in gray and colored variants.
• STRADALAN Specialty product for road surface treatment and maintenance applications.
• ANTI-KLAPPER PADS Pads that prevent rattling of road fixtures and installations, reducing noise and vibration from road infrastructure components.
• Bitumen Emulsionen Complete range of bitumen emulsions including HB, OB, DDK, and FBE-K products for various road construction applications.
• REPHALT® maschinell (Machine Application Service) Mechanical pothole repair service using specialized equipment for efficient, durable road repairs without large-scale milling, performed by Vialit or authorized partners.
• REFUG® maschinell (Machine Crack Sealing Service) Mechanical crack repair service using REFUG products for elastomeric, cold-applied joint sealing on roads.
• STARFLEXX Service Thin-layer asphalt surfacing service for road surface rehabilitation and preservation.
• DDK Mikrobelag® Service Thin cold-applied micro surfacing solution suitable for all load classes; uses up to 50% recycled asphalt and achieves up to 50% lower emissions compared to conventional hot mix asphalt.
• Oberflächen-Behandlung (Surface Treatment Service) Emulsion-based surface treatment service providing all-in-one installation, high skid resistance, and low emissions for road surface renovation.
• Vorspritzen mit Bitumenemulsion (Tack Coat Service) Tack coat application service using bitumen emulsion (C 60 B3 – HB and C 60 BP3 – HB) to enhance bond strength between asphalt layers per ÖNORM B 3508 and ÖNORM EN 13808.
• Lohnproduktion (Contract Manufacturing) Custom manufacturing service for bitumen emulsions and specialty bitumen-based products including recipe formulation, raw material sourcing, production, refinement, packaging, and delivery tailored to customer specifications.
• Nahtflanken REPLAST® (Joint Treatment Service) Seam-edge treatment service using REPLAST for sealing connection areas between new and existing asphalt layers to prevent water penetration and frost damage.

Quantifiable outcome

• Up to 50% lower CO2 emissions compared to conventional hot mix asphalt
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Hammerer GmbHminorOthersDesign and implementation partner responsible for the Vialit website design and technical implementation. Located at Riedauer Straße 48, 4910 Ried im Innkreis, Austria.

Scale indicators4 records

Expansion highlights6 records

Broad incumbents

• Holcim: Global construction materials leader expanding into road and lower-carbon infrastructure solutions. Broad incumbent with the scale to encroach on specialty asphalt and emulsion niches as sustainability demand grows.
• STRABAG: Austrian-headquartered construction group with in-house asphalt and bitumen emulsion production. Not a specialty pure-play, but a major domestic incumbent competing with Vialit for Austrian municipal and road authority contracts.
• CRH: Large building materials group with road construction and asphalt operations across Europe and North America. Adjacent incumbent whose scale and capital could pressure Vialit in cross-border tenders.

Direct peers

• Shell Bitumen: Global bitumen supplier offering standard, polymer-modified, and lower-carbon binder products. Direct competitor in bitumen emulsions and binders, with significantly larger R&D and sustainability investment capacity.
• BP Bitumen: BP's bitumen business supplies conventional and lower-carbon bitumen products globally, including emulsions and modified binders. Competes with Vialit on raw material supply and finished binder categories.
• Nynas: Specialty bitumen producer focused on polymer-modified bitumen, emulsions, and niche bitumen applications. Closest like-for-like competitor in the bitumen emulsion and specialty binder categories Vialit serves.
• Eurovia (Vinci): Vinci's road infrastructure subsidiary and one of Europe's largest asphalt and road maintenance providers. Competes with Vialit across bitumen emulsions, surface treatments, and road rehabilitation services in DACH and broader Europe.
• Colas (Bouygues): World-leading road construction and asphalt materials group within Bouygues, producing bitumen emulsions, modified binders, and road maintenance products. Direct overlap with Vialit's core asphalt and emulsion portfolio across European markets.
• TotalEnergies (Bitumen): Integrated energy major with a substantial bitumen and road materials business. Supplies conventional and polymer-modified bitumen, emulsions, and sustainable binder solutions directly competing with Vialit's product range.

Regional players

• Walker Industries: North American asphalt, emulsions, and road materials producer with sustainability-focused product lines. Comparable product/market model to Vialit but operating in a different geography (Canada/US), illustrating a regional-peer archetype.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vialit-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIALIT Group