Via Rosa Corretora

What Via Rosa Corretora does

Via Rosa Corretora de Seguros Ltda. is a privately held, regional insurance brokerage headquartered in Ourinhos, São Paulo state, Brazil, operating with approximately 16 employees. The firm serves both individual consumers and businesses across personal, commercial, and agricultural lines, distributing more than 27 distinct insurance and financial products through accredited relationships with major Brazilian carriers including Porto Seguro, Mapfre, Itau Seguros, Azul Seguros, Sancor, Previsul, Zurich Minas Brasil, Capemisa, Icatú, and Unimed.

The business operates as a traditional brokerage without proprietary technology infrastructure: customer acquisition and policy placement are conducted via direct sales through in-person office visits, phone, WhatsApp, and email, supplemented by a Wix-hosted website, blog, Facebook, and Instagram for marketing. Differentiated offerings include niche life-insurance products covering women's cancer diagnosis and 17 disease types. The company holds no patents, proprietary platforms, or AI-driven capabilities, and earns revenue exclusively through transaction commissions on insurance policies placed or renewed with partner carriers. Emergency support is offered on weekends and holidays, which is described as a differentiator versus standard broker hours.

Name

Via Rosa Corretora

Legal name

Via Rosa Corretora de Seguros Ltda.

Website

https://viarosacorretora.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Via Rosa Corretora is a regional Brazilian insurance brokerage in Ourinhos, São Paulo, distributing 27+ personal, commercial, and agricultural insurance products via accredited partnerships with 10+ major Brazilian carriers for individuals and SMBs.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

Keywords

• Insurance brokerage
• Personal insurance products
• Commercial insurance products
• Life insurance coverage
• Insurance consortium services

Headquarters

HQ city

Ourinhos

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commission: Via Rosa Corretora earns commissions from insurance sales placed with partner insurance companies (Porto Seguro, Mapfre, Itau Seguros, Azul Seguros, Sancor, Previsul, Zurich Minas Brasil, Capemisa, Icatú, Unimed). Commissions are received per policy sold or renewed.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Via Rosa Corretora is an insurance brokerage that intermediates the sale of personal and commercial insurance policies, consortia, financing, and credit cards from major Brazilian insurers (Porto Seguro, Mapfre, Itau Seguros, Azul, Sancor, Previsul, Zurich, Capemisa, Icatú, Unimed) to individual consumers and businesses. It provides personalized advisory, quote comparison, and policy placement across roughly 27 product lines, with support during business hours and emergency availability on weekends and holidays.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance and Pension (Seguro de Vida e Previdência)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Porto Seguro S/AcoreChannel Partner/ Reseller/ DistributorVia Rosa Corretora is an accredited insurance broker for Porto Seguro S/A, one of Brazil's largest and most recognized insurance companies. This partnership enables the brokerage to offer Porto Seguro's personal, residential, automobile, and business insurance products to its clients.
• Mapfre Seguros S/AcoreChannel Partner/ Reseller/ DistributorAccredited brokerage partnership with Mapfre Seguros S/A, a major global insurance group operating in Brazil. The partnership expands product offerings available to Via Rosa Corretora's client base.
• Itau Seguros S/AcoreChannel Partner/ Reseller/ DistributorAccredited partnership with Itau Seguros S/A, the insurance arm of Itau Unibanco, one of Brazil's largest financial institutions. Enables offering of insurance products tied to banking and financial services clients.
• Azul Seguros S/AminorChannel Partner/ Reseller/ DistributorAccredited insurance brokerage partnership with Azul Seguros S/A, a Brazilian insurance company, expanding the range of available insurance products.
• Sancor Seguros S/AminorChannel Partner/ Reseller/ DistributorAccredited brokerage partnership with Sancor Seguros S/A, a Brazilian insurer, adding to the breadth of insurance product options available to Via Rosa Corretora clients.
• Previsul Seguradora S/AminorChannel Partner/ Reseller/ DistributorAccredited partnership with Previsul Seguradora S/A, a Brazilian life and personal insurance provider, expanding life and personal coverage options.
• Zurich Minas Brasil Seguradora S/AminorChannel Partner/ Reseller/ DistributorAccredited brokerage partnership with Zurich Minas Brasil S/A, part of the global Zurich Insurance Group, enabling access to corporate and commercial insurance products.
• Capemisa Seguradora S/AminorChannel Partner/ Reseller/ DistributorAccredited partnership with Capemisa Seguradora S/A, a Brazilian insurer specializing in personal and life insurance products.
• Icatú Seguros S/AminorChannel Partner/ Reseller/ DistributorAccredited partnership with Icatú Seguros S/A, a Brazilian insurance company, expanding product offerings particularly in personal and commercial lines.
• Unimed Seguros S/AminorChannel Partner/ Reseller/ DistributorAccredited partnership with Unimed Seguros S/A, part of the Unimed cooperative health system, the largest health insurance operator in Brazil. Expands health and life-related insurance offerings.

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Direct peers

• 180 Seguros: Brazilian digital insurance brokerage offering multi-line personal and business insurance across multiple carriers with online quoting. Directly competes with Via Rosa in the multi-carrier brokerage model but with a national, technology-led footprint.
• Bidu Corretora: Online Brazilian insurance brokerage comparing multiple carriers for consumers. Directly comparable to Via Rosa in business model (multi-carrier brokerage) with a stronger digital/SEO presence and broader geographic reach.
• Minuto Seguros: Brazilian digital insurance broker distributing auto, life, residential, and business lines across multiple carriers. Same broker-of-record model as Via Rosa but operating nationally with technology-led lead generation.

Broad incumbents

• Aon Brasil: Global insurance and reinsurance brokerage with a Brazilian presence serving mid-market and enterprise clients. Competes with Via Rosa in the SMB commercial insurance segment where Aon offers broader carrier access and risk advisory.
• Zurich Brasil: Brazilian arm of Zurich Insurance Group, one of Via Rosa's accredited carriers (Zurich Minas Brasil). Comparable as both a potential partner and competitor if Zurich expands direct distribution in the SMB segment Via Rosa serves.
• Porto Seguro: One of Brazil's largest insurance companies and Via Rosa's core carrier partner. Represents both partnership and competitive risk, as Porto Seguro sells directly via bancassurance, digital channels, and proprietary brokers — eroding traditional broker share.
• Marsh Brasil: Large global insurance brokerage operating in Brazil with strong commercial and corporate lines. Comparable to Via Rosa's SMB/commercial book (fleet, professional liability, commercial property) but at much larger scale and with enterprise focus.

Emerging players

• Pier: Brazilian digital insurance and credit broker targeting underserved segments via mobile app. Overlaps with Via Rosa in the life, residential, and credit-adjacent product categories but competes on digital experience.
• Akko Seguros: Brazilian insurtech offering embedded, app-based insurance products. Comparable to Via Rosa in personal-lines focus but with proprietary technology and a younger, mobile-first customer base.
• Justos: Brazilian insurtech selling auto insurance directly online and via app. Represents the digital-native threat that could disintermediate traditional brokers like Via Rosa in the personal auto line — a meaningful overlap in target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/viarosacorretoraa
• Instagraminstagram.com/viarosacorretora
• LinkedInlinkedin.com/company/via-rosa-corretora

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Via Rosa Corretora