NBCO "Viator Microcredit Azerbaijan" LLC

What NBCO "Viator Microcredit Azerbaijan" LLC does

NBCO "Viator Microcredit Azerbaijan" LLC is a Non-Bank Credit Organization (BOKT) founded in April 1998 that began small-scale credit operations in June 1999. Headquartered in Baku at C. Cabbarli 44, Caspian Plaza I, the company operates a six-branch regional network spanning Baku, Ganja, Shamkir, Qazakh, Balaken, and Shaki. With 15 employees, Viator provides small-ticket microcredits to individuals and micro-entrepreneurs who lack access to traditional banking services, spanning agricultural, individual entrepreneurship, micro, social, express, consumer, and personal development loan products priced at 24-30% annual interest (with effective APRs from 30-36.1%).\n\nThe core product suite includes seven distinct credit offerings — Kənd Təsərrüfatı Krediti (Agricultural Credit, 300-10,000 AZN with grace period), Fərdi Sahibkarlıq Krediti (Individual Entrepreneurship Credit, 24-28%), Mikro Kredit (Micro Credit, up to 30,000 AZN), Sosial Kredit (Social Credit), Ekspress Krediti (Express Credit), İstehlak Krediti (Consumer Credit), and Fərdi İnkişaf Krediti (Personal Development Credit) — supported by an internal Smart Loan Management System and an online payment module. Collateral is typically gold/jewelry, guarantors, or real estate, and products are distributed through direct field-based sales at branch offices.\n\nRevenue is generated primarily through interest income on microcredits with a transaction-fee-style model. Viator's funding comes from equity, deposits, bank credit lines, bond issuance through AzFinance Investment, and capital from international impact investors including Pasha Bank (1M AZN investment in 2023), Xalq Bank, Symbiotics, ResponsAbility, and Credit Agricole. Over 25 years, the company has served 190,000 customers and disbursed more than 250 million AZN, earning recognition from AMFA, CGAP, BID, SMART Campaign, and MIX International for transparency, customer protection, product innovation, and financial inclusion.

Name

NBCO "Viator Microcredit Azerbaijan" LLC

Legal name

NBCO "Viator Microcredit Azerbaijan" LLC

Website

https://viator-az.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

NBCO "Viator Microcredit Azerbaijan" LLC is a Baku-based non-bank credit organization (founded 1998) that provides small-ticket microcredits at 24-30% interest to underserved individuals, farmers, and micro-entrepreneurs across six regional branches in Azerbaijan.

Ownership category

akta.pro rank

Product category

Microfinance

NAICS

Nondepository Credit Intermediation (5222), Other Nondepository Credit Intermediation (52229)

SIC

Personal Credit Institutions (6141), Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Microloans & Working Capital Loans (FSAKAGAA)

akta.pro secondary industries

Agricultural & Rural Microfinance (FSAKAGAG), Microfinance, Financial Inclusion & Inclusive Markets (BPAGABAM), Microenterprise Group Lending (Joint Liability) (FSAKAGAH)

Keywords

• Microcredit lending
• Microfinance services
• Consumer lending
• Agricultural financing
• Financial inclusion

Headquarters

HQ city

Baku

HQ country

Azerbaijan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Microcredit Interest Income: The organization generates revenue primarily through interest income on microcredits provided to individuals and small businesses. Interest rates vary by product type, ranging from 24% to 30% annually depending on the loan product.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

NBCO "Viator Microcredit Azerbaijan" LLC is a non-bank credit organization providing microcredit products to individuals, small entrepreneurs, farmers, and socially vulnerable populations across Azerbaijan. The company operates through 6 branch offices and offers seven distinct credit products (Agricultural, Individual Entrepreneurship, Micro, Social, Express, Consumer, and Personal Development Credit) with amounts ranging from 300 to 30,000 AZN and interest rates from 24% to 30% annually. It primarily serves customers who cannot access traditional banking services, supporting financial inclusion and small business development.

Product overview

Viator Mikrokredit Azerbaijan is a non-bank credit organization offering a portfolio of seven distinct microcredit products targeting individuals, entrepreneurs, farmers, and socially vulnerable populations across Azerbaijan. The product suite includes: Agricultural Credit (Kənd Təsərrüfatı Krediti) for farming businesses, Individual Entrepreneurship Credit (Fərdi Sahibkarlıq Krediti) for small business owners, Micro Credit (Mikro Kredit) as the core product for individuals and groups, Social Credit (Sosial Kredit) for vulnerable populations, Express Credit (Ekspress Krediti) for quick financing needs, Consumer Credit (İstehlak Krediti) for personal consumption, and Personal Development Credit (Fərdi inkişaf krediti) for individual growth. All products are supported by an online payment module (Kredit ödənişi üsulları). The organization operates through multiple regional branches including Ganja, Shamkir, Gazakh, Balaken, and Shaki.

Differentiator

Problem solved

Functional benefit

Products and services

• Agricultural Credit (Kənd Təsərrüfatı Krediti) Credit product for farmers and agricultural businesses. Amount: 300-10,000 AZN with 1-3 month grace period and interest starting from 30% annually. Designed for livestock, greenhouse operations, and crop production financing in Azerbaijani regional branches.
• Individual Entrepreneurship Credit (Fərdi Sahibkarlıq Krediti) Credit product for individual entrepreneurs and small business owners. Interest rate: 24-28% annually with collateral requirements including VÖEN (tax ID), guarantor, or real estate. Supports business expansion, working capital, and equipment purchases.
• Micro Credit (Mikro Kredit) Viator's core microcredit product for individuals and groups of individuals. Amount: 300-30,000 AZN. Collateral: Gold jewelry or guarantor. Designed for individuals and small groups who cannot obtain credit from traditional financial institutions.
• Social Credit (Sosial Kredit) Social credit product for vulnerable populations. Amount: 300-5,000 AZN with interest rate from 26-30% annually. Collateral: Gold jewelry or guarantor. Supports financial inclusion for socially vulnerable Azerbaijani citizens.
• Express Credit (Ekspress Krediti) Express credit product with quick approval. Amount: 300-20,000 AZN with interest rate from 28% annually. Collateral: Gold jewelry. Designed for urgent or time-sensitive small financing needs.
• Consumer Credit (İstehlak Krediti) Consumer credit product for personal needs. Amount: 300-5,000 AZN, term: 1-36 months, interest: from 28% annually, APR: from 32%. Collateral: 1-2 guarantors or employment verification. Commission: 2%.
• Personal Development Credit (Fərdi İnkişaf Krediti) Personal development credit for individual growth and education. Amount: 300-15,000 AZN, term: 1-36 months, interest: from 30% annually, APR: from 36.1%. Commission: 3%. Collateral: Gold jewelry and guarantor. Annuity payment scheme.

Quantifiable outcome

• 190,000 customers served over 25 years
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core, support and minor.

• Azerbaijan Microfinance Association (AMFA)coreStrategic or Co-development Partner · 12 July 2024Viator is an active member of AMFA, participating in annual awards ceremonies, industry events, and collaborative initiatives. AMFA organizes the annual Award Gala Dinner where Viator has received multiple recognitions including the 2024 award for promoting transparent pricing.
• Xalq Heyat InsurancesupportOthersViator has been collaborating with Xalq Heyat Insurance CJSC since November 2019. The insurance company provides life insurance services that are bundled with some of Viator's loan products.
• AzFinance InvestmentcoreStrategic or Co-development PartnerAzFinance Investment, one of Azerbaijan's leading investment companies, collaborates with Viator on bond issuance and placement. Viator issues bonds through AzFinance to raise capital for lending operations.
• Ganja Youth HouseminorStrategic or Co-development PartnerCollaborated with Viator on organizing an art competition dedicated to Heydar Aliyev's 100th anniversary. Provided venue and support for youth art initiatives.
• Mediation Council of AzerbaijansupportStrategic or Co-development PartnerAMFA and the Mediation Council signed a cooperation agreement on April 20, 2023. The partnership aims to improve mediation processes in the microfinance sector, support alternative dispute resolution, and enhance professional skills of mediators and lawyers.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• FINCA Azerbaijan: FINCA Azerbaijan is a non-bank credit organization operating in the same Azerbaijani microfinance market. Viator's Chief Legal Officer Yaşar Yusifov previously worked at FINCA Azerbaijan QBKT, evidencing direct talent crossover and overlapping customer segments (underserved individuals and micro-entrepreneurs).
• ProCredit Bank Azerbaijan: ProCredit Bank Azerbaijan, part of the ProCredit group, focuses on SME and small-business banking with a development-finance mandate. It competes with Viator's individual entrepreneurship and agricultural credit products and similarly targets the underserved segment using group/banker methodology.
• AzerCredit (AzerCredit Qeyri-Bank Kredit Təşkilatı): AzerCredit is an Azerbaijani non-bank credit organization providing microcredits to individuals and small businesses. It operates in the same regulatory sandbox (BOKT) as Viator and overlaps on product range, including small-ticket consumer and entrepreneurship loans.
• AccessBank Azerbaijan: AccessBank is one of Azerbaijan's largest microfinance-focused banks serving SMEs and low-income clients with small-ticket credit, savings, and money transfer products. It directly overlaps Viator's underserved-individual and micro-entrepreneur segments and competes for similar government and international funding partnerships.

Others

• ResponsAbility Investments: ResponsAbility is a Swiss impact investment manager and active investor in Viator. It is thematically comparable as a capital provider in emerging-market microfinance and financial inclusion, including many of Viator's regional peers.
• FINCA International: FINCA International is the global microfinance network that operates FINCA Azerbaijan, a direct competitor. As a parent network, it shares the same microfinance methodology, client-protection principles, and impact-investor funding relationships relevant to Viator's positioning.
• Symbiotics Group: Symbiotics is a Swiss impact-investment platform and an investor in Viator's lending operations. As a frequent funder of NBCO-type microfinance institutions across emerging markets, it is an ecosystem peer and potential capital source for Viator and direct competitors.

Regional players

• KMF (KazMicroFinance) Kazakhstan: KMF is a large Kazakh microfinance organization serving similar rural, agricultural, and small-business borrowers. As a regional peer in a comparable post-Soviet transition economy, it operates under a similar NBCO regulatory model and faces analogous regulatory and macro risks.
• Credo Bank Georgia: Credo Bank is a leading Georgian microfinance institution providing small loans, agricultural credit, and SME financing in rural areas. Comparable to Viator as a regional NBCO-to-bank transition story serving similar Caucasian/post-Soviet microfinance customer profiles.

Broad incumbents

• Bank Respublika (microfinance operations): Bank Respublika is an established Azerbaijani commercial bank with consumer and small-business lending, including retail micro-loan products. As a broader incumbent, it competes for the same individual and SME borrowers with a wider product portfolio including deposits and payments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nbco-viator-microcredit-azerbaijan-llc

Compliance17 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NBCO "Viator Microcredit Azerbaijan" LLC