Viborg Stifts Folkeblad - Bjerringbro - Kjellerup

What Viborg Stifts Folkeblad - Bjerringbro - Kjellerup does

Viborg Stifts Folkeblad is a local Danish regional newspaper operating as a wholly-owned component of the JFM (Jysk Fynske Medier) media group. It serves the Viborg municipality catchment, including the towns of Bjerringbro and Kjellerup in the Central Denmark Region, with hyper-local news coverage spanning local politics, sports (notably Viborg FF football and Viborg HK handball), culture, business, obituaries, and community events. The publication operates from a small editorial team of approximately 13 employees, drawing on JFM's shared advertising, subscription, and content-management infrastructure rather than running a standalone commercial operation.

The core product is a digital-first news platform at viborg-folkeblad.dk, supplemented by an e-avis (digital newspaper), a podcast catalogue, the Athena read-aloud news service, an email newsletter, and an interactive puzzle suite (crossword, Sudoku, Dagens Ord). Distribution combines a self-serve website and mobile experience with traditional print delivery for paying subscribers, plus live sports coverage integrated through the DirekteSport partnership and cross-promotion with local radio station Radio Viborg. User authentication is standardised across JFM titles via the aID single sign-on solution originally developed by Norwegian media group Amedia.

Revenue is generated through three streams: subscription sales (digital and print tiers), display and native advertising sold through the JFM business portal for local SMBs and advertisers, and transaction-based services such as obituary notices and sponsored editorial placements. Pricing is not publicly disclosed and the publication depends on the JFM group for back-office and commercial functions, positioning it as a small regional operating unit rather than an independent growth-stage company.

Name

Viborg Stifts Folkeblad - Bjerringbro - Kjellerup

Legal name

Viborg Stifts Folkeblad

Website

https://viborg-folkeblad.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Viborg Stifts Folkeblad is a small local Danish regional newspaper, part of the JFM media group, serving the Viborg, Bjerringbro, and Kjellerup communities with hyper-local news, sports, and digital subscription services.

Ownership category

akta.pro rank

Product category

Regional / Local Newspaper

NAICS

Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local newspaper
• Regional news
• Digital news
• News media
• Print journalism

Headquarters

HQ city

Viborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Revenue: Primary revenue stream from digital and print subscriptions. Offers e-avis (digital newspaper), online content access, and full digital subscription packages.
2. Advertising: Display advertising, native articles, and sponsored content for local businesses and advertisers. Advertising portal available through JFM business platform.
3. Special Services: Revenue from death announcements (dødsannoncer), native article placement, and premium content services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Viborg Stifts Folkeblad is a regional Danish newspaper that publishes local and community news for the Viborg, Bjerringbro, and Kjellerup areas in Midtjylland. It operates as part of the JFM (Jysk Fynske Medier) media group, delivering its journalism through a digital news website, an e-avis digital newspaper, a print edition, podcasts, newsletters, and multimedia content. The outlet emphasizes comprehensive coverage of Viborg FF football, Viborg HK handball, and community life across its catchment municipalities.

Product overview

Viborg Stifts Folkeblad is a local Danish newspaper operated as part of JFM (Jysk Fynske Medier) media group, covering Viborg, Bjerringbro, and Kjellerup. The product is a unified digital platform offering online local news coverage across multiple sections (Alarm 112, Bolig og livsstil, Erhverv, Kultur, Politik, Sport, Viborg FF, Debat, Navne), complemented by the E-avis digital newspaper, Podcast audio content, Oplæste nyheder (Athena text-to-speech), Nyhedsbrev newsletter, DirekteSport live sports, Radio Viborg integration, Spil puzzle games, Dødsannoncer obituary services, and Annoncørbetalt indhold sponsored content. The core product is the digital news platform with add-on modules for subscription-based content access and advertising services.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital news subscription (viborg-folkeblad.dk) Subscription-based access to the regional news website covering Viborg, Bjerringbro, and Kjellerup, including local news, Viborg FF and Viborg HK sports coverage, podcasts, and community information for local residents.
• E-avis (Digital newspaper) Digital edition of the newspaper allowing subscribers to read the print paper in an electronic format online, for readers who prefer the newspaper experience on digital devices.
• Print newspaper subscription Print edition of the local newspaper delivered to subscribers in the Viborg, Bjerringbro, and Kjellerup area, providing the same local journalism in physical form.
• Podcast offering Podcasts produced by Viborg Stifts Folkeblad covering local sports and community topics, including dedicated Viborg FF coverage, available to readers and podcast platforms.
• Obituary and death notice listings Paid obituary and death notice publication service for families, funeral directors, and community members in the Viborg-Bjerringbro-Kjellerup area who need to publish announcements.
• Sponsored content and display advertising Display advertising and sponsored content placements on the viborg-folkeblad.dk website, sold to local and regional businesses seeking access to the Viborg-Bjerringbro-Kjellerup audience.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• JFM (Jysk Fynske Medier)coreChannel Partner/ Reseller/ DistributorParent company and media group ownership. JFM operates regional newspapers and news sites across Denmark. The newspaper operates under JFM branding and uses JFM infrastructure for advertising, subscriptions, and content management.
• DirekteSportcoreTechnology or IntegrationSports streaming partnership for live sports coverage. Links to DirekteSport.dk for sports content integration on the newspaper platform.
• Radio ViborgminorGTM or Marketing PartnerLocal radio station partnership for cross-promotion and content sharing between the newspaper and radio station.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Berlingske: Major Danish national newspaper with paid digital subscription model. Comparable subscription-first news monetization approach, though at higher national scale and broader geographic reach.
• JydskeVestkysten: Regional newspaper group in Southern and Central Jutland with print and digital subscription products. Operates in adjacent Midtjylland/Sydjylland geography with similar audience and revenue model.
• Nordjyske: Major regional Danish newspaper group covering North Jutland with print and digital subscription, local news focus, and similar advertiser/subscription revenue mix. Direct strategic comparable in Danish regional publishing.
• JP/Politiken (Politikens Hus): Large Danish national media house operating subscription-based news brands. Comparable in subscription/digital model and Danish-language news publishing, though at national scale and including JFM as a shareholder.
• JFM (Jysk Fynske Medier): Parent media group operating a network of regional Danish newspapers and digital news sites, including Viborg Stifts Folkeblad. Directly comparable as the overarching regional publishing platform with similar subscription, advertising, and digital product mix.
• Århus Stiftstidende: Regional newspaper covering the Aarhus area in Jutland, owned by JFM-adjacent ownership. Comparable local-news subscription, sports coverage, and digital product structure.

Direct peers

• Holstebro-Posten / Dagbladet Holstebro-Struer: Another JFM-owned local newspaper in Central Jutland with very similar local-news subscription model, digital platform, and regional sports/community coverage scope.
• Herning Folkeblad: Sibling local newspaper within the JFM group covering the Herning area in Central Jutland. Highly comparable in format, target audience (Midtjylland residents), subscription model, and product suite.
• Radio Viborg: Local radio station in Viborg with a cross-promotion partnership with the newspaper. Comparable as a hyper-local Viborg media outlet competing for the same local audience and local advertising spend.

Emerging players

• TV 2 | REGIONERNE: Danish regional TV broadcasters producing local news and sports content in the same geographic areas (including Midtjylland). Competes for the same local audience attention and local advertising budgets as the newspaper.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/viborg-stifts-folkeblad---bjerringbro---kjellerup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viborg Stifts Folkeblad - Bjerringbro - Kjellerup