The Vice Ganda Network
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
The Vice Ganda Network firmographics
Firmographics- Name
- The Vice Ganda Network
- Legal name
- VIVA Communications, Inc.
- Website
- https://viceganda.com.ph
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Vice Ganda Network industry classification
Industry- Product category
- Digital Entertainment Content
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG)
- akta.pro secondary industry
- General Entertainment SVOD Platforms (MPACAAAA)
Keywords
The Vice Ganda Network business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Digital Advertising: Content platform generating revenue through advertising on website and social media channels. The massive social media following (13.75M Twitter followers) provides significant ad inventory and brand partnership opportunities.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
The Vice Ganda Network product offering
Product offeringCore offering
The Vice Ganda Network is a Filipino digital entertainment platform that aggregates and distributes original video programming built around comedian Vice Ganda, including celebrity interview show Gabing Gabi na Vice, game show Prize Ganda, news-style program Ganaps, lifestyle/social media segment GGSS PA MORE, vlogs, and short-form videos. The platform is operated by VIVA Communications, Inc., headquartered in Metro Manila, and reaches audiences primarily through its owned website and large social media footprint.
Product overview
The Vice Ganda Network is a Filipino digital entertainment platform operated by VIVA Communications, Inc. featuring multiple interconnected content verticals. The core offerings include 'Gabing Gabi na Vice' (celebrity interview/talk show), 'Prize Ganda' (game show), 'Ganaps' (news/current affairs), and 'GGSS PA MORE' (social media lifestyle content). Supporting content sections include 'Vlogz' and 'Videos' for video content distribution. The platform also features sub-brands such as THE VG, Vice Kanta, GGV, and Horse Culture, targeting the entertainment, lifestyle, and reality content segments.
Differentiator
Problem solved
Functional benefit
Brands
- THE VG: Entertainment. Lifestyle. Reality.
- Vice Kanta
- Prize Ganda
- GGV
- Horse Culture
- Gabing Gabi na Vice
- Ganaps
- GGSS PA MORE
Products and services
- Gabing Gabi na Vice A nightly celebrity interview talk show featuring Vice Ganda conducting informal, candid conversations with Filipino entertainment personalities, distributed digitally to Filipino audiences.
- Prize Ganda A game show offering from The Vice Ganda Network in which Vice Ganda hosts audience-participation games with prizes, targeted at Filipino entertainment viewers.
- Ganaps A news-style video segment from The Vice Ganda Network delivering Vice Ganda's commentary and updates on trending topics in Filipino entertainment and pop culture.
- GGSS PA MORE A social-media-flavored lifestyle segment following the GGSS (Good Good Social Show) franchise, extending Vice Ganda's lifestyle and social-content presence onto the network.
- Vlogz A vlog-style video series on The Vice Ganda Network featuring Vice Ganda's daily/lifestyle video entries distributed digitally to Filipino audiences.
- Videos A general short-form video library on The Vice Ganda Network aggregating Vice Ganda-related clips and supplementary entertainment video content for Filipino viewers.
Companies that use The Vice Ganda Network
Customer profileSegments1 record
Ideal customer profiles1 record
The Vice Ganda Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Vice Ganda Network partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VIVA Communications, Inc.coreVIVA Communications, Inc. is the parent company and operator of the Vice Ganda Network platform (viceganda.com.ph and viceganda.ph). VIVA handles all privacy policy, data protection, and business operations for the network.
Scale indicators1 record
Recent moves3 records
Expansion highlights2 records
The Vice Ganda Network competitors and assessment
Company assessmentBroad incumbents
- GMA Network: Major Philippine free TV network operating GMA News TV and digital platforms with entertainment and reality content. Comparable as a Filipino-language multi-show entertainment portfolio distributing via owned digital and social channels.
- ABS-CBN (iWantTFC): The Philippines' largest legacy broadcaster operates iWantTFC, a free/paid streaming platform hosting original Filipino entertainment, talk shows, and reality content. Directly comparable as a Filipino-language digital entertainment hub with celebrity-driven originals, though far broader in scope.
- GMA Public Affairs (digital): GMA's digital content arm publishes lifestyle, entertainment, and reality programming across web and social. Comparable as a Filipino-language multi-vertical content network distributing via owned digital properties.
- TV5 / Cignal: Philippine broadcaster operating free TV and the Kapatid streaming platform with entertainment, reality, and game-show formats. Comparable as a network producing multi-vertical Filipino entertainment content distributed digitally.
Direct peers
- It's Showtime (ABS-CBN): Filipino noontime variety and game show featuring Vice Ganda as a mainstay host. Comparable as a multi-segment entertainment format combining interviews, games, and viral moments — the same content mix the Vice Ganda Network is built around.
- Eat Bulaga! (TAPE Inc. / GMA digital): Long-running Filipino variety/game show with strong digital distribution via YouTube and social channels. Comparable as a game-show-and-variety platform (akin to Prize Ganda) leveraging celebrity hosts to drive Filipino audience engagement.
- Toni Gonzaga Studio (YouTube): Filipino celebrity Toni Gonzaga operates a similar celebrity-driven YouTube channel featuring interviews and lifestyle content. Comparable as a star-anchored digital entertainment platform monetizing celebrity audiences in Filipino.
- Viva Entertainment (VIVA Communications parent division): VIVA Communications' broader entertainment arm produces and distributes Vice Ganda film and TV properties. Directly comparable as the producer/aggregator of the star's content catalog that feeds the Vice Ganda Network platform.
Regional players
- FOXlife Philippines: Regional entertainment brand distributing international and localized celebrity/lifestyle programming in the Philippines. Comparable as a celebrity-and-lifestyle entertainment channel targeting Filipino audiences.
Emerging players
- TikTok (Philippines creator ecosystem): Short-form video platform where Filipino celebrities and creators publish entertainment, lifestyle, and reality content. Comparable as the alternative social-video funnel competing for the same celebrity-driven Filipino entertainment audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Vice Ganda Network social profiles
Digital presenceThe Vice Ganda Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Vice Ganda Network leadership team
Management profileNumber of profiles
Profiles1 record
The Vice Ganda Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Vice Ganda Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Vice Ganda Network
What does The Vice Ganda Network do?
The Vice Ganda Network is a Filipino digital entertainment platform that aggregates and distributes original video programming built around comedian Vice Ganda, including celebrity interview show Gabing Gabi na Vice, game show Prize Ganda, news-style program Ganaps, lifestyle/social media segment GGSS PA MORE, vlogs, and short-form videos. The platform is operated by VIVA Communications, Inc., headquartered in Metro Manila, and reaches audiences primarily through its owned website and large social media footprint.
Is The Vice Ganda Network a public or private company?
The Vice Ganda Network is a private company. It is classified as corporate owned and is currently operating.
When was The Vice Ganda Network founded?
The Vice Ganda Network was founded in -1. It employs 1 to 10 people.
How does The Vice Ganda Network make money?
One revenue line is on record: digital Advertising.
Who are The Vice Ganda Network's main competitors?
Broad incumbents on record are GMA Network, ABS-CBN (iWantTFC), GMA Public Affairs (digital) and TV5 / Cignal. Direct peers are It's Showtime (ABS-CBN), Eat Bulaga! (TAPE Inc. / GMA digital), Toni Gonzaga Studio (YouTube) and Viva Entertainment (VIVA Communications parent division). FOXlife Philippines is listed as a regional player. TikTok (Philippines creator ecosystem) is listed as an emerging player.
Does The Vice Ganda Network have an API?
No public API is recorded for The Vice Ganda Network.
What industry is The Vice Ganda Network in?
The Vice Ganda Network's product category is Digital Entertainment Content. Its primary akta.pro industry code is MPABAHAG, Direct-to-Consumer (DTC) Network/Studio Streaming Channels, with a secondary code of MPACAAAA, General Entertainment SVOD Platforms. Its NAICS code is 516210 and its SIC code is 7990.