Salle Victoire 2

What Salle Victoire 2 does

Salle Victoire 2 is a 660-seat Scène de Musiques Actuelles (SMAC) music venue located in Saint-Jean-de-Védas, in the Montpellier metropolitan area of southern France. Founded in 1987 and operated by the non-profit association Stand'Art (SIRET 814 40178200044), the venue was awarded the French-state SMAC label in 2012, placing it within a regulated network of approximately 100 credentialed current-music venues nationwide. Its programming consists of roughly 50 concerts per year spanning contemporary music genres, alongside cultural-mediation activities targeting youth justice, public-health, and healthcare audiences.

The venue operates a complementary studio business line comprising six rehearsal studios (15–38 m²) used by approximately 300 bands annually, with tiered hourly pricing of €3–19. Membership is a third commercial line, with 500+ members paying €16 per year for affiliation. Revenue is complemented by ticket sales, studio rentals, and — most significantly — public subsidies from the Métropole Montpellier Méditerranée, DRAC, Région Occitanie, Département de l'Hérault, and the Centre National de la Musique (CNM).

Salle Victoire 2 is staffed by six employees led by Directrice Isabelle Petit, with a governance board chaired by Michael Williams. The venue is integrated into national music-industry networks including SACEM, Fédélima, and Les iNOUïS, and co-programs events with What The Fest, Village 42, and Festival EX TENEBRIS LUX. In November 2026 the venue will host the 20th French Human Beatbox Championship in partnership with Beatbox France. Technology infrastructure is limited to a WordPress/PHP website and QuickStudio booking software; no AI/ML capabilities are evident.

Name

Salle Victoire 2

Legal name

Stand'Art association

Website

https://victoire2.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Salle Victoire 2 is a 660-seat SMAC-labeled music venue in Saint-Jean-de-Védas (Montpellier) operating since 1987, hosting ~50 concerts and 6 rehearsal studios annually, funded by public subsidies and serving artists, audiences, and cultural-mediation programs.

Ownership category

akta.pro rank

Product category

Live Music Venue / Performing Arts Center

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Concert Venue Operators (Arenas, Amphitheaters, Clubs) (MPAGAAAC)

akta.pro secondary industries

Live Music Clubs & Venues (MPAGAIAB), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Live Music Venues & Concert Bars (THAFAEAD)

Keywords

• Live music venue
• Concert hall
• Rehearsal studios
• Artist development
• Cultural mediation

Headquarters

HQ city

Saint-Jean-de-Védas

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Concert ticket sales: Revenue from ticket sales for approximately 50 annual concerts and events. Ticketing is handled through multiple platforms including the venue's own billetterie.victoire2.com, as well as third-party platforms such as HelloAsso, Shotgun, Dice.fm. Ticket prices vary by event, with discounts for members/adherents and free events for young children.
2. Studio rental: Six rehearsal studios (15–38 m²) rented by the hour to musicians and bands. Pricing is tiered by group size (solo through 6+ people) with discounted rates for adherent members vs. non-members. Forfait (bulk hour packages) of 20 or 50 hours available exclusively to members.
3. Annual membership/adhesion: Annual membership card (carte d'adhésion) priced at €16, valid for one year. Membership provides reduced rates on studio rentals and concert tickets, access to restricted areas, invitations to special member-only events, and eligibility to purchase hourly studio forfaits. Over 500 members support the venue annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Salle Victoire 2 is a Scène de Musiques Actuelles (SMAC) live music venue that operates a 660-capacity concert hall hosting approximately 50 concerts per year, six soundproofed rehearsal studios (15–38 m²) rented by the hour to musicians and bands, and an outdoor Patio used for summer concerts. Beyond event hosting, it runs structured artist accompaniment programs (La Pépinière, La Serre, Les iNOUÏS du Printemps de Bourges, La Résidence), educational workshops, and cultural mediation initiatives serving schools, healthcare facilities, correctional settings, and people with disabilities.

Product overview

Salle Victoire 2 is a Scène de Musiques Actuelles (SMAC) music venue operated by Stand'Art association, offering a unified portfolio of live music and artist development services. The core offerings consist of a 660-seat concert hall (Grande Salle) hosting ~50 annual concerts, six soundproofed rehearsal studios (15-38 m²), and an outdoor patio. Artist development is supported through three structured accompaniment programs: La Pépinière (year-long professionalization), La Serre (entry-level support), and Les iNOUÏS (festival talent scouting), plus stage residencies. Cultural mediation includes workshops for schools, healthcare, and correctional facilities. The venue also runs educational workshops and the I LOVE PATIO summer concert series.

Differentiator

Problem solved

Functional benefit

Products and services

• Grande Salle (Concert Hall) A 660-capacity standing concert hall hosting approximately 50 concerts per year, featuring national and international artists as well as emerging local talent. Equipped with professional sound and lighting systems permanently installed for rehearsals and performances. Open to the general public with tickets sold via billetterie.victoire2.com and partner platforms.
• Studios de Répétition (Rehearsal Studios) Six soundproofed, acoustically treated, and climate-controlled rehearsal studios (Studios 1–6) ranging from 15 to 38 m², equipped with Pearl Decade drum kits, amplifiers, mixing consoles, microphones, and keyboard stands. Rented by the hour to musicians and bands (solo through 6+ members), with tiered pricing by group size and discounted rates for adherent members. Approximately 300 bands practice here annually.
• Patio

Quantifiable outcome

• Nearly 300 groups practice annually in Victoire 2's six rehearsal studios
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, major and minor.

• Montpellier Méditerranée MétropolecoreStrategic or Co-development PartnerPrimary territorial authority that owns/operates Victoire 2 as a metropolitan cultural equipment. Provides ongoing institutional and financial support as the venue's principal public backer.
• Direction Régionale des Affaires Culturelles (DRAC) OccitaniecoreStrategic or Co-development PartnerRegional directorate of the French Ministry of Culture, providing state-level funding and institutional recognition, including for cultural mediation projects under the EAC (Éducation Artistique et Culturelle) framework.
• Région OccitaniecoreStrategic or Co-development PartnerRegional council of Occitanie providing financial support for cultural programming and artist development initiatives.
• Département de l'HéraultcoreStrategic or Co-development PartnerDepartmental council providing funding for cultural projects, particularly those targeting youth, accessibility, and social inclusion.
• What The Fest?!majorGTM or Marketing PartnerCo-programming partner for metal and heavy music events, including the annual EX TENEBRIS LUX festival acts and the SHRED FEST tours. Co-presents concerts such as 1000MODS and Motocultor Across Europe Tour.
• FédélimamajorStrategic or Co-development PartnerNational federation of independent music venues (Scènes de Musiques Actuelles) to which Victoire 2 belongs, participating in sector-wide advocacy, networking, and best-practice sharing.
• SACEMmajorStrategic or Co-development PartnerFrench music copyright society providing support for the 'Fabrique à Chansons' cultural education program through its dedicated dispositif, funding songwriting workshops in schools.
• Les iNOUÏS du Printemps de Bourges (Réseau Printemps)coreStrategic or Co-development PartnerNational emerging-artist scouting program for which Victoire 2 serves as the Occitanie-Est regional antenna since 1993, organizing auditions and supporting laureates at the Printemps de Bourges festival.
• M&O Office AgencyminorGTM or Marketing PartnerPartner in the annual EX TENEBRIS LUX metal festival events, contributing to the organization of Les États Généraux du Metal programming.
• Association Stand'ArtcoreOthersThe non-profit association that has managed Victoire 2 since its opening in 1987. Governed by a council of administration and sustained by over 500 annual members and dozens of volunteers.
• Village 42minorGTM or Marketing PartnerLocal partner that co-presents hip-hop and urban concerts including Seth Gueko and Dakeez at Victoire 2.
• ARS Occitanie / DRAC Occitanie (AAP Culture Santé, Handicap et Dépendance)majorStrategic or Co-development PartnerJoint funding body for the CAARUD 'Au Large' project combining sailing and music creation with women supported by harm-reduction services.
• Cap au LargeminorStrategic or Co-development PartnerPartner organization running sailing adventures; co-implements the 'Au Large' project with Victoire 2 combining navigation and collaborative songwriting.
• Association Réduire les RisquesminorStrategic or Co-development PartnerHarm-reduction organization whose CAARUD service is the beneficiary partner for the 'Au Large' music and sailing project targeting women in vulnerable situations.
• Octopus (réseau de prévention et sensibilisation)majorStrategic or Co-development PartnerNational network for safer and more inclusive festival and concert culture. Victoire 2 serves as the departmental relay for awareness and prevention, distributing hearing protection materials and educational campaigns.
• Beatbox FrancemajorGTM or Marketing PartnerCo-presents the 20th French Human Beatbox Championship at Victoire 2 (November 2026), attracting national competitors and audience to the venue.
• AGI-SON / EarcareminorStrategic or Co-development PartnerPartnership for hearing protection: organizes custom ear-mold sessions (bouchons d'oreille sur mesure) at Victoire 2, providing discounted custom hearing protection for musicians and concert-goers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SalleVictoire2
• Instagraminstagram.com/victoire2_mtp
• LinkedInlinkedin.com/company/salle-victoire-2

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salle Victoire 2