Victoria School of the Arts

Name

Victoria School of the Arts

Legal name

Victoria School of the Arts

Website

https://victoria-school.ca

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Victoria School of the Arts is a public K-12 school in Edmonton, Alberta, operated by Edmonton Public Schools, offering arts-integrated programming in Dance, Music, Visual Art, New Media, and Drama within the IB Programme framework to over 800 students annually.

Ownership category

akta.pro rank

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Public Education Funding: As a public school within Edmonton Public Schools, Victoria School of the Arts is funded through government educational funding. Students attend tuition-free as part of the public school system.
2. Theatre Rental: The Eva O. Howard Theatre is available for rental at $200/hour (minimum 4 hours), plus technician fees ($75/hour), cleaning fees ($150/hour), after-hours fees ($75/hour if applicable), and a $500 refundable damage deposit. GST is added to all costs. This generates revenue for the school.
3. Ticket Sales: Box office sales for performances including the annual Arts Season. Contact at 780-392-3534. Group discounts such as Pick 6 plan are offered.
4. Foundation Donations and Scholarships: The Victoria School Foundation for the Arts provides awards, scholarships, and master classes funded through donor contributions. The Foundation has a $2.5 million endowment and provides $68,000 in awards annually to 21 students and 1 teacher.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Victoria School of the Arts is a K-12 public school that delivers arts-integrated education in Dance, Music, Visual Art, New Media, and Drama, embedded within the International Baccalaureate framework across all four IB programmes (PYP, MYP, DP, IBCP). The school also operates the Eva O. Howard Theatre (690-seat rental venue), administers the Victoria School Foundation for the Arts scholarship endowment ($2.5M), and runs the Academy at King Edward program for grade 10-12 students with learning disabilities.

Product overview

Victoria School of the Arts is Edmonton Public Schools' only K-12 Alternative Arts Program, offering a unified educational experience that integrates arts programming (Dance, Music, Visual Art, Media, and Drama) within the framework of the International Baccalaureate Programme. The school operates as a single, cohesive K-12 institution rather than a platform-plus-modules architecture. Supporting programs include the Victoria School Foundation for the Arts (providing $68,000 in annual awards and scholarships), the Eva O. Howard Theatre (a 690-seat performance venue available for rental), and the Academy at King Edward (support program for students with learning disabilities). The school has been an IB World School since January 1997, offering all four IB programmes: PYP (K-6), MYP (7-10), DP (11-12), and IBCP (11-12). Student portfolios may include choreography, musical composition, theatrical direction, visual exploration, and film projects.

Differentiator

Problem solved

Functional benefit

Products and services

• K-12 Arts Program A comprehensive K-12 arts education program offering instruction in Dance, Music, Visual Art, Media, and Drama within the International Baccalaureate framework. Designed for students seeking to develop artistic skills alongside rigorous academics.
• International Baccalaureate (IB) Programme Four IB programmes offered as a continuum: Primary Years Programme (PYP, Grades K-6), Middle Years Programme (MYP, Grades 7-10), Diploma Programme (DP, Grades 11-12), and Career-related Certificate Programme (IBCP, Grades 11-12). Provides internationally recognized academic framework with university preparation pathways.
• Eva O. Howard Theatre Rental A 690-seat theatre venue available for rental at $200/hour (minimum 4 hours). Includes theatre technician services at $75/hour, cleaning fees at $150/hour, after-hours fees of $75/hour if applicable, and a $500 refundable damage deposit. GST additional. Targeted at production companies, arts organizations, and community groups.
• Victoria School Foundation for the Arts A $2.5 million endowment fund providing named scholarships (ranging from $1,000 to $7,000), awards, and master classes with professional artists to Victoria School students. Has awarded 291 scholarships totaling $741,500 to date and currently provides $68,000 annually to 21 students and 1 teacher.
• Academy at King Edward A district program for grade 10-12 students with average or above-average abilities who have a variety of learning disabilities. Provides supportive programming within the Victoria School environment, helping students develop learning strategies, compensatory skills, and achieve academic success while accessing arts education.

Quantifiable outcome

• 291 awards and scholarships totaling $741,500 provided to students to date
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Freewill PlayerscoreStrategic or Co-development Partner · 1 January 20162016 partnership for annual play. Combined partnership with Players de Novo raised $40,585 for the Foundation.
• Theatre Artist from England (A Curious Incident)minorStrategic or Co-development Partner · 1 January 2016Master class instructor for 2016-17 season - theatre artist from England who came to work with Victoria students after first American tour of 'A Curious Incident of the Dog at Night-Time'.
• Musical Conductor (US)minorStrategic or Co-development Partner · 1 January 2016Master class instructor for 2016-17 season - musical conductor from the United States.
• Choreographer (US)minorStrategic or Co-development Partner · 1 January 2016Master class instructor for 2016-17 season - choreographer from the United States.
• Players de NovocoreStrategic or Co-development PartnerAnnual partnership for legal community play. Raised $40,585 for the Foundation in 2016. This partnership has been ongoing and significantly contributes to Foundation fundraising and community engagement.
• Academy at King EdwardminorStrategic or Co-development PartnerDistrict site for grade 10-12 students with learning disabilities. Works with and within Victoria School providing supportive programming for students requiring learning strategies. Students understand their learning strengths and challenges, develop strategies for academic success.
• Peggy Baker (Modern Dance Icon)minorStrategic or Co-development PartnerMaster class instructor - Canada's modern dance icon. Provided instruction as part of Foundation's Dreams Alive master classes.
• Kim Denis (Choral Director)minorStrategic or Co-development PartnerMaster class instructor for choral programme. Worked with Victoria students as part of Foundation's enrichment offerings.
• Scott Swan (Theatre Director)minorStrategic or Co-development PartnerTheatre director who worked with senior acting students culminating in production 'Fractured' (produced again at Fringe at Holy Trinity BYOV in August).
• Catalyst Theatre (Jonathan Christenson, Laura Krewski, Amber Borotsik)minorStrategic or Co-development PartnerGuest directors for Bridges Theatre Projects featuring 70 voices and original devised work including response to Lorca's Blood Wedding. Mentorship at work in Edmonton.
• Edmonton Arts CouncilminorStrategic or Co-development PartnerCommunity arts council. Parent Catrin Owen served as Past Chair. Recognizes Victoria School's extraordinary work with young people in the arts.
• The Citadel TheatreminorStrategic or Co-development PartnerArtistic Director Bob Baker commends the high level of skills, professionalism and positive attitude of Victoria students.
• University of PittsburghminorStrategic or Co-development PartnerAlumni Stacey Cabaj serves as Acting Director of MFA in Performance Pedagogy, dedicated to paying forward lessons learned at Victoria.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Rosedale Heights School of the Arts: A Toronto District School Board public school with a strong arts focus across dance, drama, film, music, visual arts and integrated technology. Closely mirrors Victoria's model of combining rigorous academics with intensive arts programming in a public school setting.
• National Ballet School of Canada: A Canadian arts-training institution offering secondary-level academic and dance programs combining rigorous academics with professional dance training. Highly relevant as a comparator on the integration of arts discipline and academic curriculum at the secondary level.
• Fiorello H. LaGuardia High School of Music & Art and Performing Arts: A flagship New York City public specialized high school focused on visual art, music, dance, and theatre, admitting students through auditions. Directly comparable as a public arts-specialized secondary institution with long-established brand and audition-based admissions.
• Etobicoke School of the Arts: A Toronto District School Board public K-12 arts school offering specialized programs in dance, music, theatre, visual arts, film, and writing. Directly comparable to Victoria as a public Canadian K-12 alternative arts program serving similar student segments with auditioned/competitive entry.
• Singapore School of the Arts (SOTA): A Singapore Ministry of Education specialty school offering a 6-year integrated arts and academic program for ages 13-18 across dance, music, theatre, visual arts, and film. Closely comparable on the IB-equivalent rigorous academic framework combined with immersive arts specialization.
• National Theatre School of Canada: Canada's leading training institution for theatre, offering production and acting programs. Comparable to Victoria's drama/theatre stream at the postsecondary level, providing a relevant comparator for theatre curriculum depth and industry pathways.
• Calgary Arts Academy: A public charter K-9 school in Calgary focused on integration of the arts (dance, drama, music, visual arts) with academics. Shares Victoria's positioning as a publicly funded arts-focused school serving Canadian families seeking arts-intensive education.

Emerging players

• Arts Umbrella: A Vancouver-based non-profit arts education organization offering programs for children and youth in dance, theatre, music, visual and media arts. Comparable as a complementary Canadian youth arts-education provider that families may consider alongside or before enrolling at a K-12 arts school.

Broad incumbents

• Idyllwild Arts Academy: A private boarding arts high school in California offering pre-professional training in dance, music, theatre, visual arts, film, and creative writing. Relevant as a competing arts-secondary destination for families seeking intensive arts immersion outside the public system.
• Interlochen Arts Academy: A prestigious private boarding high school in Michigan offering intensive arts majors in music, dance, theatre, visual arts, film, and creative writing alongside a college-preparatory academic program. Comparable as a higher-budget arts-specialized secondary option, but distinct in being private and residential.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• LinkedInlinkedin.com/company/victoria-school-of-the-arts

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victoria School of the Arts