Victoria Flowers

What Victoria Flowers does

Victoria's Flowers is a single-location retail florist headquartered at 606 Metacom Ave. in Warren, Rhode Island, serving the East Bay region of Rhode Island and adjacent South Coast Massachusetts towns. The business was taken over by its current owner, Hannah, in 2023 after she spent two years working alongside the prior owner; she holds formal floriculture training from Bristol Agricultural High School. The shop offers hand-arranged floral compositions in six size tiers (Small $74.99 through Ultra $249.99), a full sympathy and funeral catalog including casket sprays, standing sprays, wreaths, service bouquets, and photo/urn tributes, plus a wedding vertical operated through a separate website (beautybloomsweddings.net). Add-on merchandise includes curated gift baskets, teddy bear balloon bouquets, candles, soaps, chocolates, and greeting cards.

The company runs on the standard eFlorist e-commerce platform with no proprietary technology, no AI/ML capabilities, and no public API. It accepts a modern payment stack including PayPal Fast Checkout, Apple Pay, Google Pay, Paze Wallet, and major credit cards (Visa, Mastercard, Discover, American Express). Distribution is via local same-day delivery (orders before 11:00 AM recipient time), in-store pickup at the Warren storefront, and the Teleflora partner network for nationwide fulfillment.

Revenue is generated primarily through one-time floral purchases with a small recurring contribution from four subscription programs (Rose $69.99/mo, Orchid $64.99/mo, Wrapped Floral $54.99/mo, Plant of the Month $29.99/mo). Delivery fees of $12.99-$24.99 are added per order. The customer base is overwhelmingly individual consumers across diverse occasions (birthday, anniversary, sympathy, wedding, get well, new baby, just because), with funeral homes and healthcare facilities representing a recurring institutional tail. With 18 employees, the operation appears scaled for both a workshop and a delivery crew, and the company is privately held with no disclosed investors or parent entity.

Name

Victoria Flowers

Legal name

Victoria's Flowers

Website

https://victoriasflowers.net

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Victoria's Flowers is an independent retail florist in Warren, Rhode Island, offering hand-arranged flower arrangements, sympathy and wedding products, and four recurring plant subscriptions to individual consumers across the East Bay area, with nationwide fulfillment via the Teleflora network.

Ownership category

akta.pro rank

Product category

Retail Florist

NAICS

Florists (45931), Florists (4593), Florists (459310)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Local flower delivery
• Fresh floral arrangements
• Funeral sympathy flowers
• Floral subscription services
• Wedding flower design

Headquarters

HQ city

Warren

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Flower Arrangements and Bouquets: One-time purchase of fresh flower arrangements, bouquets, and custom floral designs for various occasions including birthdays, anniversaries, sympathy, weddings, and everyday gifting. Products available in multiple size tiers from small to ultra.
2. Subscription Services: Recurring floral and plant subscription services including Rose Subscription, Orchid Subscription, Wrapped Floral Subscription, and Plant of the Month programs, delivered regularly to customers.
3. Gift Baskets and Add-ons: Sale of gift baskets, teddy bears with balloons, gourmet soaps, chocolates, candles, and greeting cards as add-on items to floral purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Victoria's Flowers is a local retail florist that hand-designs and delivers fresh flower arrangements, bouquets, sympathy and funeral florals, wedding flowers, gift baskets, and add-on gifts to consumers in Warren, RI and the surrounding East Bay area. The shop also offers recurring floral and plant subscriptions and extends its reach to nationwide recipients through the Teleflora florist network.

Product overview

Victoria's Flowers operates as a local retail florist in Warren, RI, offering a portfolio of hand-arranged flower arrangements and related gift products. The core offerings include seasonal and occasion-based flower arrangements and bouquets in multiple size tiers, sympathy and funeral floral products (casket sprays, wreaths, service bouquets, urn tributes), gift baskets and combination gifts (teddy bear balloon bouquets), and four plant/flower subscription services (Rose, Orchid, Wrapped Floral, and Plant of the Month). The shop is integrated into the Teleflora network for nationwide delivery access and accepts multiple digital payment methods including PayPal, Apple Pay, Google Pay, and major credit cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Flower Arrangements Hand-arranged floral compositions available in multiple size tiers (Small, Medium, Large, Premium, Luxe, Ultra) for birthdays, anniversaries, sympathy, and other celebrations.
• Bouquets Pre-designed mixed flower bouquets and rose arrangements in various sizes, including Teleflora-branded designs.
• Gift Baskets Curated gift baskets including the Selfcare Basket and New Baby Gift Basket containing non-floral items sold as add-ons or standalone gifts.
• Teddy Bear Balloon Bouquet Combination gift featuring a teddy bear with balloons, designed for birthday celebrations and similar gifting occasions.
• Sympathy Plants Potted plants suitable for sympathy occasions, including the Secret Garden Basket and similar green-plant gifts.
• Sympathy Collections Curated sympathy flower collections including Beautiful Memories, Colorful Reflections, Distinguished Service, Grandest Glory, Greatest Love, Lavender Tribute, and Tender Remembrance.
• Rose Subscription Recurring monthly fresh rose delivery subscription service with free local delivery.
• Orchid Subscription Recurring monthly orchid plant delivery subscription for ongoing home greenery.
• Wrapped Floral Subscription Recurring monthly wrapped floral arrangement delivery subscription.
• Plant Of The Month Monthly plant subscription delivering seasonal greenery selections to subscribers.
• Casket Sprays Floral arrangements designed for placement on caskets during funeral services.
• Standing Sprays & Wreaths Large standing floral arrangements and wreaths for funeral service display.
• Funeral Service Bouquets Bouquets specifically designed for delivery to funeral services.
• Photo & Urn Tributes Floral tributes incorporating photos or designed around urns for memorial services.

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

One partnership is on record.

• TelefloracoreChannel Partner/ Reseller/ DistributorVictoria's Flowers is a proud member of the Teleflora Network, a leading floral wire service that connects local florists for nationwide delivery. This partnership enables the shop to fulfill orders for recipients outside their local delivery area by routing orders to partner florists in the destination regions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Teleflora (network florists): Victoria's Flowers is a member of the Teleflora network, which aggregates thousands of local florists for nationwide delivery. Comparable because Teleflora defines the brand standards, product catalog (Teleflora-branded arrangements), and delivery network that Victoria's Flowers operates within.
• 1-800-Flowers: National online flower and gift retailer that fulfills orders through a network of local florists. Comparable because it competes for the same occasion-gifting occasions (birthdays, sympathy, anniversaries) and offers nationwide delivery, but at much larger scale and with brand-controlled customer relationships.
• ProFlowers: Online flower delivery retailer offering bouquets and plants with nationwide shipping. Comparable because it competes for the same online flower purchase occasions and offers plants/subscriptions similar to Victoria's Flowers' Plant of the Month program.
• FTD (Florists' Transworld Delivery): Floral wire service and online retailer that, like Teleflora, aggregates local florists for nationwide delivery. Comparable because it is a parallel network model to Teleflora that Victoria's Flowers competes against in the local florist/online order aggregation space.

Emerging players

• The Bouqs Co. Direct-to-consumer floral delivery company with farm-to-door supply chain and subscription offerings. Comparable because it competes for online flower purchase occasions and has built a subscription model similar to Victoria's Flowers' plant/rose subscriptions, but at national scale.
• Farmgirl Flowers: DTC floral brand known for its signature burlap-wrapped bouquets and subscription services. Comparable because it competes in the same online flower purchase category with a curated, design-forward brand and subscription model.
• UrbanStems: DTC online florist offering modern, design-forward arrangements and subscription services. Comparable because it competes for online flower purchases and operates a subscription model similar to Victoria's Flowers' recurring delivery programs.

Direct peers

• BloomNation: Online marketplace that connects consumers with local florists for same-day delivery, similar in model to what Victoria's Flowers does locally. Comparable because it powers direct-to-consumer floral e-commerce for independent local florists, competing for the same end customer.
• Local independent florists (e.g., East Bay/RI-area shops): Other independent florists in the Warren/East Bay, RI geographic market who compete directly for local walk-in, phone, and same-day delivery orders. Comparable because they serve the same local customer base with similar same-day delivery and occasion-based floral products.

Others

• eFlorist (platform): Floral e-commerce platform provider on which Victoria's Flowers runs its website and product catalog. Comparable as an ecosystem participant/technology enabler rather than a direct competitor, but critical to Victoria's Flowers' digital operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/victoriasflowersri

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victoria Flowers