Victoria Vine
Victoria Vine ApS is a privately held Danish wine e-commerce retailer founded in 1986, selling 700+ curated wines from France, Italy, Germany, Austria, Spain, the USA, and South Africa to Danish consumers and restaurants via its Shopify-based webshop and a small B2B/horeca sales team.
- Company typePrivate
- Founded1986
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Victoria Vine does
Victoria Vine ApS is a privately held Danish specialty wine retailer founded in 1986, originally established in Bourgogne, France, and currently headquartered at Amaliegade 45 in Copenhagen. The company sources and sells quality wines from producers primarily in France (Burgundy, Bordeaux, Rhône, Champagne, Alsace, Loire, Beaujolais), Italy (Piemonte, Toscana, Sicily, Valpolicella), Germany, Austria, Spain (Rioja, Ribera del Duero), the United States (Napa Valley, Oregon, Sonoma Coast, Sta. Rita Hills), and South Africa. The catalog spans red, white, sparkling, rosé, dessert, and fine wines, with more than 700 SKUs and bottle prices ranging from approximately 79 DKK to over 2,600 DKK.
The commercial operation runs on a Shopify-based e-commerce platform (victoriavine.dk) with standard payment integrations (MobilePay, Dankort, Visa, Mastercard) and parcel delivery via Bring across Denmark, typically within 1-2 business days. The technology layer is conventional: storefront, inventory, customer accounts, and order processing. The team is small (six employees) and the business is structured around direct-to-consumer self-serve online retail supplemented by a B2B division (Frederik Falk) and a dedicated restaurant/horeca sales contact (Daniel Fink). Pricing uses unit pricing with a 12-bottle volume discount and free shipping on orders above 799 DKK.
Victoria Vine's go-to-market blends content marketing (wine critic scores from Wineanorak, Vinous, James Suckling, Robert Parker, Decanter), organic social (Instagram, Facebook, YouTube), email newsletters with exclusive offers, and event-based marketing through wine tastings (Vinsmagninger) and producer dinners at partner restaurants in Copenhagen. Recent strategic activity centers on deepening producer relationships — notably with Joseph Phelps Vineyards, Moët Hennessy, and Champagne Collet — through exclusive tasting events, reinforcing the company's positioning as a curator of premium European and select New World wines for Danish enthusiasts and the local horeca trade. The company has no disclosed external investors or parent company and reports revenue is not publicly available.
Victoria Vine firmographics
Firmographics- Name
- Victoria Vine
- Legal name
- Victoria Vine ApS
- Website
- https://victoriavine.dk
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Victoria Vine ApS is a privately held Danish wine e-commerce retailer founded in 1986, selling 700+ curated wines from France, Italy, Germany, Austria, Spain, the USA, and South Africa to Danish consumers and restaurants via its Shopify-based webshop and a small B2B/horeca sales team.
- Ownership category
- akta.pro rank
Victoria Vine industry classification
Industry- Product category
- Online Wine Retail
- NAICS
- Beer, Wine, and Liquor Retailers (44532)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Shops (Off-Premise) (CRANAAAB)
- akta.pro secondary industries
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Victoria Vine is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Victoria Vine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: Victoria Vine generates revenue through direct sales of wines from various international producers. The business operates on a retail model, selling bottles at marked prices with periodic discounts and special offers. They offer case discounts (e.g., mix of 12 bottles) and free shipping on orders over 799 DKK.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with periodic discounts |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Victoria Vine product offering
Product offeringCore offering
Victoria Vine is a Danish online wine retailer that imports and resells quality wines from skilled producers across France (Bourgogne, Bordeaux, Rhône, Champagne, Alsace), Italy (Piemonte, Toscana, Sicilien), Germany, Austria, Spain, USA (Napa Valley, Oregon), and South Africa. The company operates a Shopify-based e-commerce webshop offering 700+ curated SKUs spanning red, white, sparkling, rosé, dessert, and fine wines, supplemented by in-person wine tastings (Vinsmagninger) and a B2B division serving restaurants and the horeca sector.
Product overview
Victoria Vine is an online wine retailer operating as a Shopify-based e-commerce platform that specializes in quality wines from Europe and beyond. The company offers a curated portfolio of red wines (178+ products), white wines, sparkling wines (including Champagne), rosé wines, dessert wines, and fine wines from prestigious producers primarily in France (Bourgogne, Bordeaux, Rhône, Champagne, Alsace, Loire, Beaujolais), Italy (Piemonte, Toscana, Sicilien, Valpolicella), Germany, Austria, Spain (Rioja, Ribera del Duero), USA (Napa Valley, Oregon, Sta. Rita Hills, Sonoma Coast), and South Africa. The product range spans from accessible everyday wines to rare allocation wines from elite estates. Additionally, the company provides wine tasting experiences (Vinsmagninger) and operates a B2B division for restaurant and trade sales.
Differentiator
Problem solved
Functional benefit
Products and services
- Red Wine (Rødvin) Curated selection of red wines from France (Bourgogne, Bordeaux, Rhône, Beaujolais, Jura, Provence), Italy (Piemonte, Toscana, Sicilien, Valpolicella, Valle d'Aosta), Germany, Austria, Spain (Rioja, Ribera del Duero), USA (Oregon, Napa Valley, Sonoma Coast, Sta. Rita Hills), and South Africa (Stellenbosch, Franschhoek), featuring grape varieties such as Pinot Noir, Nebbiolo, Sangiovese, Syrah, Tempranillo, Grenache, and Cabernet Sauvignon for individual consumers and restaurant buyers.
- White Wine (Hvidvin) Selection of white wines from France (Alsace, Bordeaux, Bourgogne, Chablis, Jura, Loire), Italy (Sicilien, Toscana, Piemonte, Valle d'Aosta, Friuli-Venezia Giulia, Marche), Germany (Rheingau, Württemberg), Austria (Traisental), Spain (Rioja, Ribera del Duero), USA (Sonoma Coast, Sta. Rita Hills), and South Africa, including Chardonnay, Riesling, Sauvignon Blanc, Aligoté, Vermentino, and Chenin Blanc.
- Sparkling Wine (Mousserende) Sparkling wine selection including French Champagne (Champagne Collet and others), Italian Prosecco, and Crémant from France (Alsace, Champagne).
- Rosé Wine (Rosé) Rosé wines from France (Provence), Italy (Marche), and USA (Napa Valley), including Château d'Estoublon and other producers, spanning pale Provence-style to fuller expressions.
- Dessert Wine (Dessertvin) Sweet and dessert wines including Port wine (Portvin) and other dessert wine styles for after-dinner and special occasions.
- Fine Wine Premium and collectible wines from prestigious producers and renowned vintages, including rare allocations from top Burgundy, Piedmont, Tuscany, and other elite wine regions.
- Wine Tastings (Vinsmagninger) In-person wine tasting experiences and exclusive producer dinners, including educational wine events and themed dinners (e.g., Champagne Dinner with Eric George Choisy and Champagne Collet at The Pescetarian CPH) hosted at partner restaurants in Copenhagen for consumers and enthusiasts.
Quantifiable outcome
- Free shipping on orders over 799 DKK
- +1 more outcomes
Companies that use Victoria Vine
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Victoria Vine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Victoria Vine partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Moët HennessyminorMoët Hennessy co-hosted an exclusive Champagne dinner event with Victoria Vine and Joseph Phelps Vineyards at Restaurant Esmée in Copenhagen, gathering 40 passionate guests.
- Joseph Phelps VineyardscoreJoseph Phelps Vineyards from Napa Valley began a new partnership with Victoria Vine, marked by an exclusive tasting dinner hosted at Restaurant Esmée in Copenhagen with Moët Hennessy.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Victoria Vine competitors and assessment
Company assessmentDirect peers
- Drikkeriget: Danish online wine retailer offering a curated selection of wines from multiple regions. Comparable as a Danish DTC wine specialist competing for the same premium consumer segment.
- Philipson Wine: Danish online wine retailer specializing in premium and fine wines with a curated catalog. Directly comparable as a Danish DTC wine e-tailer targeting connoisseurs and restaurants with similar curation-led positioning.
- Skov Vin: Danish wine retailer and importer focused on small, quality-focused producers. Comparable as a curated specialist wine shop serving Danish consumers with a similar artisanal positioning.
- H.J. Hansen Vin: Established Danish wine wholesaler and retailer supplying restaurants and consumers with imported wines. Comparable in serving both B2B horeca and retail customers with curated international producers.
- Vinens Verden: Danish online wine shop with curated international producer portfolio. Comparable as another Danish DTC wine e-tailer competing for similar premium wine enthusiasts.
- Theis Vine: Danish wine importer and retailer with focus on quality European wines and restaurant supply. Comparable in combining curated producer imports with horeca distribution in Denmark.
Emerging players
- Vivino: Global wine marketplace and community app with Nordic user base. Comparable as a technology-enabled wine discovery and purchase platform with significant Denmark presence that competes for the same digital-first wine buyer.
Broad incumbents
- Majestic Wine: Major UK wine retailer combining online and physical stores with strong restaurant/horeca trade business. Comparable as a benchmark for omnichannel and B2B wine retail models though UK-focused and larger scale.
- Berry Bros. & Rudd: Historic UK fine wine merchant with strong producer relationships and fine wine allocation programs. Comparable as a heritage fine-wine retailer benchmark for producer-relationship-driven curation.
- Laithwaites (Direct Wines): Large UK-based online wine retailer with international shipping. Comparable as a much larger DTC wine specialist with deep producer relationships; serves as a benchmark for scale and customer-acquisition tactics applicable to Denmark.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Victoria Vine social profiles
Digital presenceVictoria Vine compliance and trust
Trust signalCompliance1 record
Victoria Vine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Victoria Vine leadership team
Management profileNumber of profiles
Victoria Vine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Victoria Vine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Victoria Vine
What does Victoria Vine do?
Victoria Vine is a Danish online wine retailer that imports and resells quality wines from skilled producers across France (Bourgogne, Bordeaux, Rhône, Champagne, Alsace), Italy (Piemonte, Toscana, Sicilien), Germany, Austria, Spain, USA (Napa Valley, Oregon), and South Africa. The company operates a Shopify-based e-commerce webshop offering 700+ curated SKUs spanning red, white, sparkling, rosé, dessert, and fine wines, supplemented by in-person wine tastings (Vinsmagninger) and a B2B division serving restaurants and the horeca sector.
Is Victoria Vine a public or private company?
Victoria Vine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Victoria Vine founded?
Victoria Vine was founded in 1986. It employs 1 to 10 people.
Where is Victoria Vine based?
Victoria Vine is headquartered in Copenhagen, Denmark, in the Europe region.
How does Victoria Vine make money?
One revenue line is on record: direct Wine Sales.
Who are Victoria Vine's main competitors?
Direct peers on record are Drikkeriget, Philipson Wine, Skov Vin, H.J. Hansen Vin, Vinens Verden and Theis Vine. Vivino is listed as an emerging player. Broad incumbents are Majestic Wine, Berry Bros. & Rudd and Laithwaites (Direct Wines).
Does Victoria Vine have an API?
No public API is recorded for Victoria Vine.
What industry is Victoria Vine in?
Victoria Vine's product category is Online Wine Retail. Its primary akta.pro industry code is CRANAAAB, Wine Shops (Off-Premise), with a secondary code of CRANABAB, Wine Retail (Bottle Shops & Wine Merchants). Its NAICS code is 44532 and its SIC code is 5180.