The Victory Project
The Victory Project is the official 501(c)(3) charitable arm of Sporting Kansas City, founded in 2013, that delivers programs supporting children with cancer and creating inclusive soccer opportunities for youth with disabilities and limited financial resources across a six-state Midwest region.
- Company typePrivate
- Founded2013
- HeadquartersKansas City, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Victory Project does
The Victory Project is the official charitable arm of Sporting Kansas City, a Major League Soccer franchise, and operates as a 501(c)(3) nonprofit founded in 2013 and headquartered at 300 Wyandotte Street, Suite 300, Kansas City, Missouri. The organization's mission is two-pronged: enhancing the lives of children with cancer and creating inclusive soccer opportunities for youth with disabilities and limited financial resources. Core programs include the Game Day Honoree VIP matchday experience at Children's Mercy Park, the Special Olympics Unified Team (operated jointly with Special Olympics Kansas), the Soccer Assist Grant program ($500–$2,500 disbursements), and the Emerging Sports Leaders Scholarship ($5,000 awards to high school seniors). The organization also funds facility projects, most notably the first blind soccer field in the Midwest at the Kansas State School for the Blind.
The Victory Project runs a community- and event-led operating model anchored to Sporting Kansas City's infrastructure, including its stadium, players, digital channels, and executive bench. With a lean staff of approximately 3–5 employees plus shared Sporting KC executives who double as board leadership (President Jake Reid, Co-President Alan Dietrich, Treasurer Collin Thomas, Secretary Andrea Kimball), programs are delivered through Children's Mercy Park, Children's Mercy Kansas City hospital visits, and an ecosystem of more than ten regional nonprofit partners. The geographic footprint for Soccer Assist Grants extends across Kansas, Missouri, Iowa, Arkansas, Nebraska, and Oklahoma, and a recurring Kick Childhood Cancer Game, Victory Gala, and Sporting Invitational drive annual awareness and fundraising cycles.
Revenue is derived entirely from philanthropic sources: direct donations via PayPal and website channels, event fundraising, and an affinity partnership with the Kansas Department of Revenue that directs $50 per Sporting KC license plate sold to the organization. The organization holds no proprietary technology, sells no products or services, and discloses no audited financials in the source material. There are no subsidiaries, no M&A activity, no funding rounds, and no public listing; The Victory Project operates as an integral component of Sporting Kansas City's community impact platform rather than a venture-backed entity.
The Victory Project firmographics
Firmographics- Name
- The Victory Project
- Legal name
- The Victory Project
- Website
- https://victorykc.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Victory Project is the official 501(c)(3) charitable arm of Sporting Kansas City, founded in 2013, that delivers programs supporting children with cancer and creating inclusive soccer opportunities for youth with disabilities and limited financial resources across a six-state Midwest region.
- Ownership category
- akta.pro rank
The Victory Project industry classification
Industry- Product category
- Charitable Youth Services
- NAICS
- Other Grantmaking and Giving Services (813219), Spectator Sports (71121), Civic and Social Organizations (8134)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Social Services (8300)
- akta.pro primary industry
- Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
- akta.pro secondary industries
- Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN), Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ), Youth & Amateur Sports Tournaments (MPAGAMAF)
Keywords
Where The Victory Project is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Victory Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations: The Victory Project receives donations through PayPal and other channels. Donors can contribute directly via the website.
- License Plate Program: Kansas residents can purchase official Sporting KC license plates, with $50 donated to The Victory Project per plate purchased.
- Event Fundraising: Annual events including Victory Gala and Sporting Invitational serve as fundraising vehicles for the organization.
- Grants and Scholarships Disbursement: Organization distributes funds through Soccer Assist Grants ($500-$2,500 per grant) and Emerging Sports Leaders Scholarships ($5,000 each) to eligible recipients.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
The Victory Project product offering
Product offeringCore offering
The Victory Project is a nonprofit charitable organization that funds and delivers programs supporting children with cancer and creating inclusive soccer opportunities for youth with disabilities and limited financial resources. Its core offerings include VIP Game Day Honoree experiences at Sporting Kansas City home matches, Soccer Assist Grants ($500-$2,500) to youth soccer organizations across six states, $5,000 Emerging Sports Leaders Scholarships for high school seniors, and the Special Olympics Unified Team inclusive soccer program. The organization also produces annual fundraising events including the Kick Childhood Cancer Game, Victory Gala, and Sporting Invitational, and funds capital projects such as the Midwest's first blind soccer field.
Product overview
The Victory Project is a charitable organization focused on two primary mission areas: supporting children with cancer and creating inclusive soccer opportunities. The core programs include the Emerging Sports Leaders Scholarship (merit-based financial awards for high school seniors), Soccer Assist Grant (funding for youth soccer organizations), Game Day Honoree (VIP experiences for children with cancer), and Special Olympics Unified Team (inclusive soccer programming). Supporting events include the Kick Childhood Cancer Game, Victory Gala, and Sporting Invitational. The organization also funds facilities such as the Midwest's first blind soccer field.
Differentiator
Problem solved
Functional benefit
Products and services
- Game Day Honoree VIP experience at Sporting Kansas City home games honoring children battling cancer, including all-access stadium tours, player meet-and-greets, custom jerseys, and on-pitch recognition. For children with cancer and their families referred via Children's Mercy Kansas City and partner organizations.
- Soccer Assist Grant Grants of $500 to $2,500 supporting youth soccer organizations and players across Kansas, Missouri, Iowa, Arkansas, Nebraska, and Oklahoma to remove financial barriers to participation, covering club fees, league registration, uniforms, equipment, transportation, and tournament fees. For youth soccer players and clubs in the six-state region (excluding Sporting City East, West, and North clubs).
- Emerging Sports Leaders Scholarship Scholarships of $5,000 each awarded to high school seniors whose lives have been impacted by soccer, supporting post-secondary education at universities, colleges, trade, or vocational schools. For student athletes impacted by soccer planning to pursue higher education.
- Special Olympics Unified Team Inclusive soccer program operated in partnership with Unified Sports and Special Olympics Kansas, enabling athletes with and without intellectual and developmental disabilities to compete together. For youth athletes with disabilities and their unified teammates.
- Sporting Wishes Wish-granting program delivered in partnership with Special Olympics Kansas granting wishes to athletes with disabilities. 5 wishes granted to date.
- Sporting KC Specialty License Plate Program Kansas residents can purchase official Sporting KC specialty license plates through the Kansas Department of Revenue, with $50 of each plate purchase donated to The Victory Project. For Kansas residents who wish to display Sporting KC branding and support the charity.
Quantifiable outcome
- Distributed $70,000+ in Soccer Assist Grants in 2024
- +4 more outcomes
Companies that use The Victory Project
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
The Victory Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Victory Project partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, secondary and supporting.
- Special Olympics KansascorePartnership with Unified Sports and Special Olympics Kansas for inclusive sports programming. The Victory Project grants 5 wishes for Sporting Wishes in this partnership. Jointly operates Special Olympics Unified Team with Sporting Kansas City.
- Children's Mercy Kansas CitycoreMonthly appearances by Sporting Kansas City players at the hospital to visit pediatric patients and participate in interactive activities. Core partner for serving children with cancer.
- Boys and Girls Club KCsecondarySupported organization providing youth development programs in Kansas City area.
- Hope KidssecondarySupported organization serving children with serious illnesses.
- Shadow BuddiessecondarySupported nonprofit providing emotional support programs for children with medical challenges.
- Variety KCsecondarySupported organization providing services to children with disabilities.
- Bradens Hope KCsecondarySupported Kansas City area nonprofit.
- The Whole PersonsecondarySupported organization serving individuals with disabilities.
- Sporting Kansas CitycoreParent organization. The Victory Project is the official charitable arm of Sporting Kansas City, utilizing stadium facilities, player involvement, and team branding for all programs.
- Kansas Department of Revenue (DMV)supportingDistributes official Sporting KC license plates with $50 donation per plate going to The Victory Project.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
The Victory Project competitors and assessment
Company assessmentBroad incumbents
- Special Olympics Kansas: State-level Special Olympics organization and active partner of The Victory Project. Comparable because both operate Unified/adaptive soccer programming in Kansas; Special Olympics is the broader incumbent with national reach and substantially larger programming capacity.
- Boys & Girls Club of Kansas City: Established Kansas City youth-development nonprofit and supported partner. Comparable as a community-based youth development organization competing for the same regional donor and corporate-sponsorship dollars that fund The Victory Project.
Direct peers
- LA Galaxy Foundation: Official charitable arm of the LA Galaxy (MLS). Directly comparable as another MLS team foundation distributing grants, scholarships, and inclusive-sport programming under a single parent franchise. Operates with similar mission scope (youth health, inclusion) and distribution model.
- Atlanta United Foundation: Official foundation of Atlanta United FC. Mirrors The Victory Project's structure: MLS-team-affiliated nonprofit running grants, youth programming, and inclusion initiatives under the Sporting KC-style parent-organization model.
- New York Red Bulls Foundation: Charitable arm of the New York Red Bulls (MLS). Same parent-franchise structure, brand-leveraged fundraising model, and youth-focused community programs; comparable in grant-making, scholarship, and soccer-access initiatives tied to a single MLS club.
- Minnesota United Foundation: Foundation of Minnesota United FC. Operates a comparable MLS-team-affiliated grantmaking and youth soccer access program in the Midwest, directly competing for regional corporate sponsorships and donor mindshare.
- Seattle Sounders FC Alliance: Community impact arm of Seattle Sounders FC. Comparable as an MLS-team-anchored nonprofit delivering youth soccer access, inclusion programs, and event-driven fundraising tied to a single franchise brand.
- D.C. United Foundation: Charitable arm of D.C. United (MLS). Same franchise-affiliated nonprofit model distributing grants and community programming; comparable mission scope around youth health, education, and access to soccer.
Others
- Children's Mercy Kansas City: Core healthcare partner hosting Game Day Honoree hospital visits. Comparable as the institutional beneficiary of The Victory Project's childhood-cancer mission and a major regional children's health brand; relevant for ecosystem positioning rather than direct competition.
Emerging players
- KC Blind All-Stars Foundation: Recipient of The Victory Project's blind-soccer field funding. Comparable as a small, mission-aligned nonprofit developing adaptive soccer programming in Kansas City; partial overlap in beneficiary base and donor pool.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
The Victory Project social profiles
Digital presenceThe Victory Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Victory Project leadership team
Management profileNumber of profiles
Profiles8 records
The Victory Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Victory Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Victory Project
What does The Victory Project do?
The Victory Project is a nonprofit charitable organization that funds and delivers programs supporting children with cancer and creating inclusive soccer opportunities for youth with disabilities and limited financial resources. Its core offerings include VIP Game Day Honoree experiences at Sporting Kansas City home matches, Soccer Assist Grants ($500-$2,500) to youth soccer organizations across six states, $5,000 Emerging Sports Leaders Scholarships for high school seniors, and the Special Olympics Unified Team inclusive soccer program. The organization also produces annual fundraising events including the Kick Childhood Cancer Game, Victory Gala, and Sporting Invitational, and funds capital projects such as the Midwest's first blind soccer field.
Is The Victory Project a public or private company?
The Victory Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Victory Project founded?
The Victory Project was founded in 2013. It employs 1 to 10 people.
Where is The Victory Project based?
The Victory Project is headquartered in Kansas City, United States, in the North America region.
How does The Victory Project make money?
Four revenue lines are on record. Donations are the primary driver. The others are license Plate Program, event Fundraising and grants and Scholarships Disbursement.
Who are The Victory Project's main competitors?
Broad incumbents on record are Special Olympics Kansas and Boys & Girls Club of Kansas City. Direct peers are LA Galaxy Foundation, Atlanta United Foundation, New York Red Bulls Foundation, Minnesota United Foundation, Seattle Sounders FC Alliance and D.C. United Foundation. Children's Mercy Kansas City is listed as an others. KC Blind All-Stars Foundation is listed as an emerging player.
Does The Victory Project have an API?
No public API is recorded for The Victory Project.
What industry is The Victory Project in?
The Victory Project's product category is Charitable Youth Services. Its primary akta.pro industry code is MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support), with a secondary code of BPAGADAJ, Arts, Sports & Recreation-Based Youth Development Nonprofits. Its NAICS code is 813219 and its SIC code is 7997.