Victory Village | Verslavingszorg & meer

What Victory Village | Verslavingszorg & meer does

Victory Village is a privately-held Dutch addiction treatment and mental health care provider headquartered in Drachten, Friesland. The organization delivers a portfolio of services spanning the full recovery continuum: ambulante begeleiding (home-based counseling), ambulante behandeling (a 16-week outpatient day treatment program combining group and individual therapy), clinical residential treatment at a partner clinic in southern Spain (Monte Alminara, 16 rooms on a 2,500 m² site near Málaga), medical detox referral, a family support program, and structured aftercare. The treatment methodology integrates the 12-step Minnesota model with Cognitive Behavioral Therapy (CGT) and motivational interviewing, layered onto an 8-phase framework and delivered within a Christian mission-driven identity. Underlying technology is non-proprietary—built on established therapeutic protocols rather than a software platform; the organization operates an app-less model with no public API.

The business model is a Dutch public-pay healthcare reimbursement structure with three revenue streams: (1) Dutch basic health insurance (basisverzekering) for GGZ treatment, with payment agreements in place with all four major insurers (Achmea/Zilveren Kruis, VGZ, Menzis, CZ) and no own contribution charged to patients; (2) municipal Wmo/Wlz funding for ambulant care services contracted across multiple Friesland municipalities; and (3) private-pay option for clients who do not qualify for public funding. The go-to-market is hybrid: self-referral via phone, website, and walk-in combined with healthcare-provider referrals through Zorgdomein and direct GP referrals. Patients span adults with substance addictions (alcohol, cocaine, GHB, cannabis, 3MMC, ketamine, speed, medications), behavioral addictions (gambling, gaming), and co-occurring psychiatric conditions, alongside their family members. The organization is licensed under WTZA as a GGZ institution, holds HKZ GGZ quality certification, and operates under AVG/GDPR compliance. Founded by Rob Hoek based on his personal recovery experience, Victory Village is overseen by a three-person Supervisory Board and operates with approximately 10 employees across clinical, operational, and care-coordination roles.

Name

Victory Village | Verslavingszorg & meer

Legal name

Victory Village

Website

https://victoryvillage.nl

Company type

Private

Operating status

Operating

Short description

Victory Village is a Dutch addiction treatment and mental health care provider in Friesland, delivering home-based counseling, 16-week outpatient programs, and partner-clinic residential treatment in Spain under a Christian 12-step Minnesota methodology, reimbursed via Dutch basic health insurance and municipal Wmo/Wlz contracts.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (62142), Residential Mental Health and Substance Abuse Facilities (623220)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Addiction treatment services
• Mental health care
• Outpatient rehabilitation
• Clinical addiction treatment
• Ambulance begeleiding

Headquarters

HQ city

Drachten

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Health Insurance Reimbursement (Basisverzekering): Treatment at Victory Village GGZ is covered under the Dutch basic health insurance (basisverzekering). The organization has payment agreements (betaalovereenkomst) with major health insurance koepelorganisaties including Achmea/Zilveren Kruis, VGZ, Menzis, and CZ. They accept the insurance reimbursement as full payment and do not charge additional own contributions. For clinical treatment in Spain, the treatment itself is covered, with patients only paying for their own flight.
2. Municipal Care Funding (Wmo/Wlz): Ambulant care services are funded through the Dutch Wet maatschappelijke ondersteuning (Wmo) and Wet langdurige zorg (Wlz) via municipalities in the northern provinces of the Netherlands. Victory Village is a contracted care provider in various municipalities in Friesland and also operates as a sub-provider in municipalities where they are not directly contracted.
3. Private Funding (Private Pay): For clients who do not qualify for publicly funded care, Victory Village offers the option to self-finance treatment privately. This provides an alternative revenue stream for clients who prefer or require private payment options.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Victory Village provides specialized addiction treatment and mental health care services for adults with substance and behavioral addictions, including home-based ambulant counseling, a 16-week outpatient day treatment program, intensive residential treatment at a partner clinic in Spain, and structured aftercare. Its approach combines the 12-step Minnesota model with Cognitive Behavioral Therapy and motivational interviewing, delivered within a Christian mission framework. Supporting services include detox referral, family psychoeducation, and long-term relapse prevention.

Product overview

Victory Village offers a comprehensive addiction treatment and mental health care portfolio consisting of three core service lines: (1) Ambulante begeleiding — home-based counseling using the 8-phase model and 12-step Minnesota approach for clients in their own environment; (2) Ambulante behandeling — a 16-week outpatient day treatment program combining group therapy and individual counseling; and (3) Klinische behandeling Spanje — an intensive residential program at a partner clinic in southern Spain. Supporting services include Detox (medical withdrawal referral), Familie programma (family support and psychoeducation), and Nazorg (aftercare). The organization operates from Drachten, Friesland, and is licensed as a GGZ institution (WTZA) with HKZ certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Ambulante begeleiding Home-based counseling and support service for individuals with addiction or psychiatric issues, delivered at clients' residences using the 8-phase model and 12-step Minnesota approach.
• Ambulante behandeling Outpatient day treatment program combining group sessions and individual counseling over 16 weeks, using the 12-step Minnesota model, Cognitive Behavioral Therapy, and motivational interviewing techniques.
• Klinische behandeling Spanje Intensive residential addiction treatment program at a partner clinic in southern Spain near Málaga, featuring detox, behavioral change therapy, and rehabilitation phases.
• Detox Medical detoxification referral service partnering with external providers to safely manage withdrawal symptoms before starting treatment.
• Familie programma Family and loved ones support program offering psychoeducation, tools, and counseling to help relatives cope with and support the recovery process.
• Nazorg Post-treatment aftercare including weekly group sessions and individual counseling to support sustained recovery and prevent relapse.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Partnerkliniek Spanje (Monte Alminara)coreStrategic or Co-development PartnerClinical treatment partnership with a specialized addiction clinic in southern Spain near Málaga. The partner provides residential treatment facility with 16 rooms on 2,500 m² grounds, offering detox, behavioral change, and rehabilitation phases. Victory Village refers clients for intensive clinical treatment when outpatient treatment is insufficient. The partner clinic operates under Victory Village's treatment methodology including 12-step Minnesota model.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Verslavingszorg Noord Nederland (VNN): Largest addiction care provider in the Northern Netherlands, directly overlapping Victory Village's Friesland catchment. VNN provides ambulant, outpatient, and clinical addiction treatment across the same geography, making it the most direct competitor for patients, referrers, and municipal contracts.
• Tactus Verslavingszorg: Major Dutch addiction care provider offering ambulant, outpatient, residential, and aftercare services. Comparable across service portfolio and Dutch GGZ reimbursement model, though operating in different provinces (Overijssel/Gelderland).
• Novadic-Kentron: Dutch addiction care provider in Noord-Brabant and Limburg offering ambulant, outpatient, and clinical addiction treatment with payment agreements across major Dutch insurers—directly comparable model to Victory Village.
• De Hoop: Christian-founded addiction treatment provider offering residential, ambulant, and outpatient programs with a values-based identity similar to Victory Village's mission-driven framing. Highly comparable on treatment philosophy and target audience.
• Iriszorg: GGZ and addiction care provider in Gelderland/Overijssel with ambulant support, outpatient treatment, and clinical services. Comparable integrated care model under Dutch municipal and insurer funding.
• Vincent van Gogh (GGZ): Mental health and addiction care provider in Limburg/Noord-Brabant offering ambulant and outpatient addiction treatment with Dutch insurer contracts—comparable operating model and service portfolio.
• Smelt (Stichting Verslavingszorg Smelt): Small-scale Dutch addiction care provider offering ambulant support and outpatient treatment. Comparable in scale and integrated service approach to Victory Village's ambulant and outpatient lines.

Broad incumbents

• Jellinek (Arkin): One of the largest Dutch addiction treatment providers, part of the broader Arkin mental health group. Offers the full addiction care continuum including prevention, treatment, and aftercare across Amsterdam and beyond—comparable service scope at much larger scale.
• Antes (Parnassia Groep): Addiction and GGZ provider within the large Parnassia Groep network. Offers comparable addiction treatment services but operates as part of a much broader mental health platform—relevant broad incumbent comparison.

Regional players

• Castle Craig: UK-based residential addiction treatment hospital with international patient intake. Comparable to Victory Village's Spain clinical offering as a residential immersive treatment model, though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Victory-Village-103962385450476
• LinkedInlinkedin.com/company/about
• Instagraminstagram.com/victoryvillage.nl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victory Village | Verslavingszorg & meer