Vancouver Island Child Youth & Family Counselling Services

What Vancouver Island Child Youth & Family Counselling Services does

Vancouver Island Child, Youth & Family Counselling Services (VICYFCS) is a privately-held counselling practice founded in spring 2016 by Charlotte King-Harris and headquartered in Victoria, British Columbia. The practice delivers trauma-informed and neuroaffirming counselling to children, teens, families, and adults across the Greater Victoria area and virtually across British Columbia. Its core service lines are Child Therapy, Teen Therapy, Family Therapy and Parent Support, and Adult Therapy, with Play Therapy serving as a signature modality; therapeutic approaches include play therapy, art therapy, talk therapy, mindfulness-based techniques, and movement-based therapies such as trauma-informed yoga.

The practice operates from two purpose-built offices — Oak Bay (303A-1830 Oak Bay Ave) and Westshore/Langford (115-494 Goldstream Ave) — each equipped with play therapy rooms, consult rooms, and sensory/art spaces, alongside a virtual channel powered by standard secure video. Booking and scheduling are handled through the third-party Jane App platform; the practice does not maintain proprietary technology, an app, or an API layer. The clinical team comprises 23 therapists listed on the website, including founders, Registered Clinical Counsellors, Registered Social Workers, non-registered clinicians, and a practicum student, with many holding advanced credentials such as Registered Play Therapist and Certified Synergetic Play Therapist.

VICYFCS generates revenue through fee-for-service counselling sessions under a unit pricing model in which clients pay upfront and self-submit to extended health plans; the practice does not perform direct insurance billing. Session rates vary by therapist credential, session length, and delivery mode, with 50-minute individual sessions ranging from $60 (practicum student) to $170 (RCC/RSW) and 80-minute initial assessments ranging from $90 to $255. Therapists operate as independent sub-contractors rather than employees, and the practice supplements client-pay revenue with third-party funding from bodies including the First Nations Health Authority, Crime Victim Assistance Program, Ministry of Child and Family Development, Autism Funding, Jordan's Principle, and BC Emergency Health Services. Customer acquisition is largely direct-to-consumer via the website, organic social (Facebook, Instagram), and a free consultation offer, augmented by community referrals from funders and healthcare providers.

Name

Vancouver Island Child Youth & Family Counselling Services

Legal name

Vancouver Island Child, Youth & Family Counselling Services

Website

https://vicyfcs.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Vancouver Island Child, Youth & Family Counselling Services is a Victoria, BC-based private counselling practice delivering trauma-informed, neuroaffirming therapy to children, teens, families, and adults across Greater Victoria and virtually across British Columbia.

Ownership category

akta.pro rank

Product category

Mental Health Counselling Services

NAICS

Child and Youth Services (624110), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK)

akta.pro secondary industries

Mental Health & Emotional/Trauma-Informed Childcare (anxiety, PTSD) (HSAAAIAI), Mental Health & Infant/Early Childhood Consultation (0–5) (EDACAFAO), Autism Parent/Caregiver Education & Training (School-Linked) (EDAKAKAJ)

Keywords

• Child therapy services
• Youth mental health
• Family counselling
• Play therapy
• Telehealth counselling

Headquarters

HQ city

Victoria (Oak Bay)

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Counselling Services: The company generates revenue through fee-for-service counselling sessions. Session types include individual therapy, family/couples therapy, parent support sessions, and initial assessments. Services are offered at various price points depending on session length and therapist type (Registered Clinical Counsellor, Registered Social Worker, Non-Registered, or Practicum Student). The company does not offer direct billing to insurance companies; clients pay upfront and submit receipts for reimbursement through their extended health plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Vancouver Island Child, Youth & Family Counselling Services provides professional counselling for children, teens, families, and adults through a multidisciplinary team of 20+ therapists. Services include play therapy, art therapy, EMDR, talk therapy, and Somatic Experiencing, delivered at two clinics (Oak Bay and Westshore) and via secure virtual sessions across Vancouver Island and British Columbia.

Product overview

Vancouver Island Child, Youth & Family Counselling Services operates as a counselling practice offering a unified service portfolio rather than a modular software platform. The core offering comprises Child Therapy, Teen Therapy, Family Therapy and Parent Support, and Adult Therapy, with Play Therapy serving as a key therapeutic modality across multiple service areas. Services are delivered through in-person sessions at Oak Bay and Westshore locations, as well as Virtual/Online Counselling across British Columbia. The practice integrates various therapeutic approaches including play therapy, art therapy, talk therapy, and trauma-informed neuroaffirming care.

Differentiator

Problem solved

Functional benefit

Products and services

• Child Therapy Counselling for children using developmentally appropriate modalities such as play therapy and art therapy; delivered by registered therapists in Oak Bay, Westshore, or virtually for Vancouver Island families.
• Teen Therapy
• Family Therapy
• Adult Therapy

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Peers

• TELUS Health MyCare:

Direct peers

• Kids Help Phone: A Canadian e-mental health service providing free, confidential counselling and crisis support to young people. Comparable to VICYFCS on the youth mental health mission and Canadian focus, but operates at a national scale and is virtual-first rather than clinic-based.
• Foundry BC: A province-wide network of integrated youth and family wellness centres offering counselling, primary care, and peer support to ages 12-24 in BC. Comparable to VICYFCS as a BC-based provider of youth and family mental health services, though delivered through a hub model rather than independent therapist practice.
• Family Services of Greater Vancouver: A non-profit counselling and family services provider in Metro Vancouver offering individual, couple, family, and child counselling on a fee-for-service and sliding-scale basis. Directly comparable to VICYFCS as a regional private/non-profit family counselling practice serving children, youth, and families across BC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vicyfcs
• Instagraminstagram.com/vicyfcs
• LinkedInlinkedin.com/company/vicyfcs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vancouver Island Child Youth & Family Counselling Services