VIDA! science centrum

What VIDA! science centrum does

VIDA! science centrum is a hands-on science museum located in the former Pavilion D of the Brno Exhibition Centre in Brno, Czech Republic, operating since 2014. It is run by JINTEK, z.ú., a contributory organization (příspěvková organizace) established and overseen by the South Moravian Region (Jihomoravský kraj), which makes it a publicly-supported, non-equity-financed entity rather than a venture-backed business. The center's core product is a 6,200 m² indoor exhibition with 180+ interactive science exhibits, complemented by a seasonal outdoor exhibition (May-September) featuring acoustic ears, a pressure fountain, and water-based installations. Educational programming is delivered by trained science educators (VIDÁtoři/edutainers) through science shows, weekend workshops (Labodílny), a DIY maker space (Bastlírna), and 100+ free downloadable experiment materials for schools.

The revenue model is a diversified mix of consumer and B2B streams priced in Czech koruna: walk-in admissions (250 CZK adult, 150 CZK discounted, 490-650 CZK family), afternoon discount tickets (90 CZK), school programs (150-200 CZK per student), subscription-based after-school science clubs (2,000-2,700 CZK per semester) including RoboVIDA robotics and DigiMaker digital fabrication, week-long day camps (3,500-4,400 CZK per child), birthday party room rentals (3,500 CZK base), corporate event hire, an on-site giftshop, and catering operated by external partner getjacked.cz. Distribution is direct-to-consumer via the vida.cz e-shop, a dedicated school reservation system, email-based birthday bookings, and the VIDA! Roadshow that takes mobile exhibits to external festivals. The company employs approximately 41 people, holds Ecsite membership, and has participated in three Erasmus+ mobility projects (EUxperience, EUxperience 2, EdUinspire 2022-2023) with European peers including Technopolis, NEMO, Parque de las Ciencias, La Ciutat de les Arts i les Ciències, and Esplora.

Name

VIDA! science centrum

Legal name

JINTEK, z. ú.

Website

https://vida.cz

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

VIDA! science centrum is a publicly-supported hands-on science museum in Brno, Czech Republic, operating 180+ interactive exhibits across 6,200 m². It serves families, K-12 school groups, and corporate clients through admissions, school programs, science clubs, day camps, and event rentals.

Ownership category

akta.pro rank

Product category

Interactive Science Museum / Science Center

NAICS

Museums, Historical Sites, and Similar Institutions (712), Museums (71211)

akta.pro primary industry

Science & Technology Museums (THAJADAD)

akta.pro secondary industries

Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs) (EDAMABAA), Science Camps & Field Programs (Nature, Space, Marine, Geology) (EDAMABAB), Makerspace, Innovation Lab & Fab Lab Operations (Tools, Safety, Programming) (EDAEAGAI), Children’s Museums (THAJADAE)

Keywords

• Interactive science exhibits
• Science education programs
• Hands-on museum experiences
• Children's science center
• STEM educational activities

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Admission Tickets: Visitors pay admission fees to enter the science center. Pricing includes standard tickets (250 Kč adults, 150 Kč discounted), family packages (490-650 Kč), and afternoon discounted tickets (90 Kč weekdays).
2. Birthday Party Rentals: Rental of Objevovna rooms for 4 hours at 3500 Kč for groups of 13, with additional participants at 100 Kč each. Add-on programs with instructors available for 1000 Kč.
3. Interest-based Clubs (Kroužky): Semi-annual clubs for children covering science, robotics, and technology. Priced at 2000-2700 Kč per semester. Includes Průzkumníci, Badatelna, OpenLab, RoboVIDA, and DigiMaker.
4. Holiday Camps (Příměstské tábory): Week-long science camps for children during school holidays. Full-day camps priced at 3500-4400 Kč per child, including activities, meals, and materials.
5. Gift Shop (Giftshop): Retail sales of educational toys, board games, logic puzzles, science kits, and VIDA! branded merchandise.
6. School Programs: Educational programs for school groups including admission + educational program (200 Kč per student) and admission + science show (150 Kč per student).
7. Corporate Events & Rentals: Venue rentals for company events, team-building activities, and private hire.
8. Catering Services: Food and beverage sales including coffee, drinks, tortillas, burgers, soup, and desserts. Operated by external provider getjacked.cz.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

VIDA! science centrum operates an interactive science museum in Brno, Czech Republic, featuring a 6,200 m² indoor exhibition with more than 180 hands-on exhibits and a seasonal outdoor exhibition. It sells admission tickets, science shows, weekend workshops, after-school clubs, day camps, school educational programs, birthday party rentals, and corporate event venue hire, supported by an on-site giftshop and food service.

Product overview

VIDA! science centrum is a science center and entertainment park near the Brno exhibition center offering a comprehensive family-focused experience. The core offering is the indoor VIDA! Expozice exhibition (6200 m² with 180+ interactive exhibits) complemented by the outdoor exhibition with water elements. The product portfolio includes educational programs for schools, after-school science clubs (RoboVIDA robotics, DigiMaker digital fabrication, OpenLab laboratory work), day camps, birthday parties, and weekend lab workshops. Additional offerings include VIDA! After Dark evening events for adults, the Giftshop retail store, food services, and free teaching materials (Pokusy do vyučování with 100+ experiments). The center also runs various projects including VIDA! školám, Science Inspired, and EUxperience European mobility programs.

Differentiator

Problem solved

Functional benefit

Products and services

• VIDA! Expozice (Indoor Exhibition) Main indoor exhibition spanning 6,200 m² with over 180 interactive science exhibits where visitors explore how the world works through hands-on experiments. For general public visitors including families, school groups, and individuals.
• Venkovní expozice (Outdoor Exhibition)

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Technopolis (Mechelen, Belgium)minorStrategic or Co-development Partner · 1 October 2022Partner in Erasmus+ EdUinspire project for employee mobility. VIDA! staff shadow employees at Technopolis for professional development and exchange of best practices in science center operations.
• Parque de las Ciencias (Granada, Spain)minorStrategic or Co-development Partner · 1 October 2022Partner in Erasmus+ EdUinspire project for employee mobility. Knowledge exchange and best practice sharing between science centers.
• La Ciutat de les arts i les ciències (Valencia, Spain)minorStrategic or Co-development Partner · 1 October 2022Partner in Erasmus+ EdUinspire project for employee mobility. Professional development through job shadowing and exchange visits.
• NEMO Science Museum (Amsterdam, Netherlands)minorStrategic or Co-development Partner · 1 October 2022Partner in Erasmus+ EdUinspire project for employee mobility. Staff exchange program for professional development.
• Esplora Interactive Science Centre (Kalkara, Malta)minorStrategic or Co-development Partner · 1 October 2022Partner in Erasmus+ EdUinspire project for employee mobility. Also hosting organization for Ecsite 2023 conference that VIDA! planned to attend.
• Ecsite (European Network)minorStrategic or Co-development Partner · 1 October 2022Ecsite (European Collaborative for Science, Industry and Technology Exhibitions) is a European organization connecting 320+ organizations worldwide. VIDA! participates in conferences and knowledge sharing through Ecsite membership.
• JINTEK, z. ú. (Jihomoravský kraj)coreStrategic or Co-development PartnerVIDA! science centrum is operated by JINTEK, z. ú. (Integrovaný technický a ekonomický servis), established by the South Moravian Region (Jihomoravský kraj). This is the core organizational structure governing the science center.
• getjacked.cz (Catering Provider)minorOthersExternal catering operator for food and beverage services at VIDA!. Contact for group catering orders: [email protected]. Also available for birthday party refreshments.
• ParkSimplyminorOthersMobile parking application partner for visitor parking. VIDA! is located in a paid parking zone and recommends ParkSimply for parking payment.
• ZDrSEM, první pomoc zážitkem, z.s.minorImplementation/ SI/ Consulting PartnerPartner organization for first aid camp (První nebo poslední?) providing expertise and instructors for first aid training programs.
• Lipka (Školské zařízení pro environmentální vzdělávání)minorStrategic or Co-development PartnerVIDA! collaborated with Lipka during COVID-19 to provide emergency childcare for children of essential workers at the science center premises.
• EUxperience / EUxperience 2 ProjectsminorStrategic or Co-development PartnerCompleted Erasmus+ mobility projects (2018-2022) that preceded EdUinspire, establishing VIDA!'s international network of science center partnerships.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Technopolis: Belgian interactive science center in Mechelen and an explicit VIDA! Erasmus+ EdUinspire partner. Operates the same hands-on, edutainer-led model with comparable exhibits, school programs, and family pricing structure.
• Copernicus Science Centre: Centrally located Central European interactive science center in Warsaw, operated under similar public-interest governance. Comparable in scale, mission (hands-on STEM engagement), school-program focus, and family visitor base, making it VIDA!'s closest regional benchmark.
• Parque de las Ciencias: Interactive science museum in Granada, Spain, and a VIDA! Erasmus+ partner. Strong overlap in school-program delivery, interactive exhibits, and family leisure positioning, though Parque de las Ciencias is materially larger.
• Swiss Science Center Technorama: Swiss interactive science museum in Winterthur focused on hands-on experimentation across physics and technology. Closely mirrors VIDA!'s hands-on experimentation approach and family depth of engagement.
• La Ciutat de les Arts i les Ciències: Valencia-based science and cultural complex and a VIDA! Erasmus+ partner. Operates interactive science exhibits alongside broader programming, with similar family and school audiences across multiple sub-venues.
• Phaeno Science Center: Wolfsburg-based interactive science center designed by Zaha Hadid, built on the same hands-on experimentation philosophy. Comparable exhibit count, school programs, and family-ticketing model.
• NEMO Science Museum: Iconic Dutch interactive science museum in Amsterdam and a VIDA! Erasmus+ partner. Runs the same hands-on discovery format, school programs, and adult evening events (NEMO After Dark), serving as a benchmark for VIDA!'s After Dark programming.
• Esplora Interactive Science Centre: Malta's interactive science center and a VIDA! Erasmus+ EdUinspire partner hosting the Ecsite 2023 conference. Same hands-on family-and-schools mission with a national catchment model analogous to VIDA!'s regional Czech/Slovak draw.
• experimenta Science Center: German interactive science center in Heilbronn offering hands-on experiments, maker workshops, and science shows. Operates a directly comparable family-and-school product model with a similar visitor engagement concept.

Broad incumbents

• Deutsches Museum: One of the world's oldest and largest science and technology museums, based in Munich. Overlaps with VIDA! on science-education mission and family audience but operates at vastly greater scale with a more historical, less interactive format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/vidasc
• Facebookfacebook.com/vidabrno
• Instagraminstagram.com/vidabrno
• LinkedInlinkedin.com/company/vida-science-centrum

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about VIDA! science centrum