Vida Libre

What Vida Libre does

Vida Libre (legal entity: Verandas Roden) is a privately held Dutch specialist retailer and installer of outdoor living products, operating from a 2,600 m² main showroom in Roden and a secondary showroom in Assen, with service restricted to the three northern provinces of Groningen, Friesland, and Drenthe. The company sells custom-measured aluminum verandas (its own Libre sub-brand plus Verasol and Pext product lines), glass sliding walls, sun-shading systems (Markilux, Verano, Pergolazonwering), carports including solar carports, and an outdoor wellness range (Happy Timber saunas and hottubs, Caldera spas, ice baths, plunge pools), supported by accessories such as LED lighting, infrared heaters, drainage, wind screens, and fences. All products are custom-measured on site and installed by Vida Libre's own monteurs (fitting teams), with quotes issued after a showroom visit or in-home consultation and a GFOB "Overkappingadviseurs" purchase guarantee backing the transaction.

The business runs a one-time-sale revenue model based on project tickets ranging from approximately €1,099 (entry-level Greenline veranda) to €13,750 or more (premium solar carport with VAT), plus installation services and add-on accessories. The go-to-market is showroom-centric and direct-to-consumer, with a separate "Zakelijke Markt" B2B division serving hospitality, healthcare, education, holiday parks, commercial real estate, and project developers. Marketing relies on the physical showroom experience, free advice appointments, the vidalibre.nl website, organic social (Facebook, Instagram, LinkedIn, Pinterest), seasonal promotions (e.g., "Zomerkoorts"), and virtual showroom tours. The company had 17 employees and operated as a non-listed, independent private company with no disclosed parent, investors, or funding history.

Name

Vida Libre

Legal name

Verandas Roden

Website

https://vidalibre.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Vida Libre is a Dutch regional retailer and installer of custom aluminum verandas, glass walls, sun shading, carports, and outdoor wellness products, serving homeowners and B2B clients in the three northern Netherlands provinces from showrooms in Roden and Assen.

Ownership category

akta.pro rank

Product category

Outdoor Living Structures and Sun Shading

NAICS

Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro industry

PRIMARYHSAPALAF

Sunrooms, Screen Rooms & Enclosures

Home & Personal Services/Residential Renovation Services/Deck, Patio, Fence & Outdoor Living Construction

SECONDARYCRAIAIAK

Pools, Spas & Hot Tubs Retail (Chemicals, Accessories)

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

Keywords

• Veranda installation
• Outdoor living structures
• Terrace coverings
• Glass sliding walls
• Outdoor wellness products

Headquarters

HQ city

Roden

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: One-time sale of custom-manufactured outdoor living products including verandas, sun shading, glass walls, carports, and wellness equipment. Products are sold with installation services included or separately.
2. Installation Services: Professional installation by company's own монтажные команды (mounting teams). Assembly and mounting services for all product categories.
3. Accessories and Add-ons: Sale of complementary accessories including LED lighting, drainage systems, heaters, screens, fences, and wellness accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Vida Libre designs, supplies, and installs custom-made verandas (terrace coverings), tuinkamers (garden rooms), glass sliding and folding walls, sun shading systems, carports (including solar carports), and outdoor wellness products (saunas, hottubs, spas, ice baths, plunge pools) for residential and commercial customers in northern Netherlands. All products are custom-measured at the customer location and manufactured to specification, then installed by the company's own монтажные команды (mounting teams), with sales conducted through showrooms in Roden and Assen and on-site consultations.

Product overview

Vida Libre is a specialist in verandas (terrace coverings), garden rooms, glass sliding walls, sun shading, carports, and outdoor wellness products, operating primarily in the three northern provinces of the Netherlands (Groningen, Friesland, Drenthe). Its product portfolio spans three main categories: outdoor living structures (verandas, garden rooms, carports), enclosure and sun-shading systems (glass walls, screens, awnings, louvered roofs), and wellness (saunas, hottubs, spas, ice baths, plunge pools). The company carries multiple sub-brands — Verasol, Libre, and Pext for verandas — alongside third-party product lines such as Happy Timber (saunas/hottubs), Caldera (spas), Green Action Concepts (solar carports), and Markilux (sun shading). All products are sold as custom-measured, custom-installed solutions with the company's own installation teams, supported by showrooms in Roden (2,600 m²) and Assen.

Differentiator

Problem solved

Functional benefit

Brands

• WellnessBy Vida Libre: A wellness sub-brand offering spas, hottubs, saunas, and related outdoor wellness products.

Products and services

• Verasol Verandas Aluminium verandas under the Verasol brand in multiple models (Greenline entry-level from €1,099, Profiline mid-range from €1,959, Linea, Cube premium modern from €7,399, Pergola), custom-measured and installed by Vida Libre for residential customers.
• Libre Verandas Vida Libre's proprietary sub-brand of aluminium verandas with five models — Lumora, Estrella, Bravura, Bravura Denso, and Bravura Sobre — custom-measured and installed.
• Pext Verandas Verandas under the Pext brand including a solar veranda, Pext roof systems (daksystemen), and a Pext wooden veranda variant, custom-measured and installed.
• Pext Carports (CP10, CP20, CP25) Aluminium arch carports from Pext available in single-arch (CP10), double-arch (CP20), and double-arch with reinforced beam (CP25) models, CE-marked according to NEN EN-1090, custom-installed.
• Solar Carports Carports equipped with solar panels for vehicle protection and on-site electricity generation, including Green Action Concepts (from €13,750, including VAT, delivery within 6 weeks; 10-year structural warranty, 12-year panel warranty), Pext Solar Carport (from €4,931), and SolarDok SC10 series for residential, commercial, and public parking.
• Glass Sliding Walls (Glasschuifwanden) Sliding glass walls made of 8 or 10 mm safety glass with minimal panel overlap and a one-handle meenemer system, providing weather protection while preserving openness for verandas and tuinkamers.
• Folding Glass Walls (Vouwwanden) Sunparadise folding glass walls where panels fold inward or outward in a single motion via a rail system, ideal for wide openings in verandas and tuinkamers.
• Aluminium Sliding Doors (Schuifpui) Verasol aluminium-framed sliding glass doors with a solid aluminium frame surrounding the glass panels, providing a robust appearance for verandas and tuinkamers.
• Louvered Sliding Walls (Lamellen Schuifwanden) Sliding walls with adjustable horizontal louvres for controlling light and privacy while maintaining an open outdoor character.
• Steel-Look Sliding Walls (Steellook Schuifwanden) Sliding walls with a robust industrial steel appearance using slender aluminium profiles for a modern, minimalist design.
• Louvered Roofs (Lamellendak) Roof systems with adjustable aluminium louvres (Palmiye Skyroof Compact and Plus) allowing users to control sunlight, ventilation, or full closure against rain.
• Pergola Sun Shading (Pergolazonwering) Sun shading systems for pergola structures including Allround VINCI 250 and 450, Palmiye Silver with folding roof, Verano Tumba, and Verasol Pergola, with guided fabric supported on cables or rails.
• Exterior Window Screens Vertical exterior sun shading via a fabric cassette with side guides, available in standard and wind-fast zip-screen variants from Verano.
• Arm Awnings (Knikarmschermen) Terrace awnings extended by articulated arms from Verano, including Ipanema, Oviedo, Porto, and Santander models.
• Markilux Veranda Sun Shading (Bovendak & Onderdak) Markilux above-roof (from €3,568) and under-roof (from €3,018) sun shading systems for verandas, with electric drive and optional wind/sun sensors.
• Pleated Veranda Shading (Plissézonwering) Pleated fabric sun shading installed between two rails in overkapping/veranda roofs, manually operated, providing UV protection and insulation.
• Wind Screens (Windschermen) Verano glass wind screens (Biarritz V730 and electric Lüderitz V745) providing wind protection on terraces, balconies, and overkappings, with optional Somfy motor automation.
• Garden Rooms (Tuinkamers) Fully enclosed outdoor rooms created by closing a veranda or terrace covering with glass sliding walls or fixed frames, combining outdoor feel with indoor comfort.
• Happy Timber Barrel Sauna (Barrelsauna) Barrel-shaped outdoor saunas made by Happy Timber in the Netherlands with round walls for efficient heat circulation, available in Vuren ThermoWood, Gemodificeerd Ayous, and Red Knotty Cedar, from €4,095.
• Happy Timber Designbarrel Sauna Modern barrel sauna combining authentic sauna experience with refined contemporary aesthetics, available in Vuren ThermoWood, Gemodificeerd Ayous, and Red Knotty Cedar, from €8,299.
• Nelio Square Sauna Square outdoor sauna with modern minimalist Scandinavian design, built from durable ThermoWood with two bench levels, electric or wood-fired heating options, from €5,299.
• Happy Timber Wooden Hot Tub (Hottub) Wooden hot tubs made by Happy Timber in the Netherlands, available in Vuren ThermoWood, Gemodificeerd Ayous Barrelsauna, and Red Knotty Cedar, with multiple heating and jet options, from €3,899.
• Caldera Spas

Quantifiable outcome

• Extended outdoor season - customers report using outdoor spaces significantly longer throughout the year
• +1 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• GFOB (Overkappingadviseurs)coreChannel Partner/ Reseller/ DistributorVida Libre participates in the GFOB dealer network of 'Overkappingadviseurs' (overhead covering advisors). This partnership provides customers with purchase guarantees including deposit protection and quality assurances through the network's keurmerk (quality mark).
• VerasolcoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Verasol aluminum verandas, sun shading systems, glass sliding walls, and accessories. Verasol provides product lines including Greenline, Profiline, Cube, and pergola systems.
• PextcoreChannel Partner/ Reseller/ DistributorDealer of Pext aluminum and wooden verandas, carports, and solar carport products. Pext offers residential and commercial solutions.
• SunparadisemajorChannel Partner/ Reseller/ DistributorDealer of Sunparadise folding glass walls (vouwwanden) including the Fiesta 42 system. Provides large-opening glass solutions.
• MarkiluxmajorChannel Partner/ Reseller/ DistributorExclusive dealer of Markilux above-roof and under-roof sun shading systems. German manufacturer known for quality sun protection.
• VeranomajorChannel Partner/ Reseller/ DistributorDealer of Verano screens, wind screens (Biarritz, Luderitz models), and pergola sun shading products.
• Green Action ConceptsmajorChannel Partner/ Reseller/ DistributorDutch company with 25+ years in solar energy. Dealer of patented solar carport systems with integrated photovoltaic panels. Provides 10-year warranty on structure, 12-year on panels.
• SolarDokminorChannel Partner/ Reseller/ DistributorDealer of SolarDok SC10-series solar carports suitable for residential, commercial, and public parking applications.
• Caldera SpasmajorChannel Partner/ Reseller/ DistributorDealer of Caldera Spas - premium wellness spas with 40-year heritage. Products include Vacanza and Utopia series with hydromassage and ergonomic design.
• Happy TimbercoreChannel Partner/ Reseller/ DistributorDutch manufacturer of wooden hottubs and barrel saunas. Happy Timber products are known for quality craftsmanship and natural materials. Available in ThermoWood, Ayous, and Cedar wood types.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Markilux: Markilux is a leading German premium awning and sun-shading manufacturer sold globally. Vida Libre is an exclusive Dutch dealer for Markilux above- and under-roof veranda sun shading, positioning Markilux as both a key supplier and a benchmark for premium awning quality and brand equity.
• Weinor: Weinor is a German premium awning and sun-shading manufacturer with a broad European dealer network. It competes with Markilux and indirectly with Vida Libre in the high-end veranda and terrace shading segment.
• Renson: Renson is a Belgian outdoor living and ventilation specialist with a wide range of pergolas, louvered roofs, and façade sun shading. It operates through a European dealer network and competes at the premium end of the same outdoor living category as Vida Libre.

Direct peers

• Verasol: Verasol is a Dutch manufacturer of aluminum verandas, glass walls, and accessories. Vida Libre is an authorized Verasol dealer, and Verasol operates its own direct dealer network across the Netherlands, making it both supplier and direct competitor for premium veranda sales.
• Soliday: Soliday is a Dutch manufacturer of aluminum overkappingen, glass walls, and side elements with its own dealer network. It is a near-direct competitor on product category, with similar custom-measure and install-driven sales motions.
• Verano: Verano is a major Dutch manufacturer of sun shading (screens, awnings, wind screens) and outdoor living products. Vida Libre is a Verano dealer, and Verano also serves other dealers and direct customers across the Netherlands, making it both a brand partner and competitive threat in the shading category.
• Tuinmaximaal: Tuinmaximaal is one of the largest Dutch online and showroom-based outdoor living retailers, offering verandas, sun shading, and garden structures. It competes head-on with Vida Libre for residential veranda and outdoor-living buyers across the country.
• Terrazza: Terrazza is a Dutch veranda and outdoor-living specialist with showroom presence and installation services. It targets the same residential premium veranda buyer as Vida Libre and offers comparable custom-measure and install workflows.
• Overkappingen.nl: Overkappingen.nl is a Dutch online specialist in verandas, overkappingen, and related outdoor products, with direct installation services in multiple regions. It competes with Vida Libre for both end-customers and installation labor in the overkapping category.

Emerging players

• Palmiye: Palmiye is a Turkish-origin manufacturer specializing in louvered roof (lamellendak) systems such as the Skyroof Compact and Plus, distributed through European dealers. Vida Libre carries Palmiye louvered roofs and competes with other Palmiye dealers in the adjustable-roof niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vidalibrenl
• LinkedInlinkedin.com/company/vidalibrenl
• Instagraminstagram.com/vidalibrenl
• Pinterestpin.it/5fUyJeMjs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vida Libre