Vidas Unidas & Planos de Saúde

Name

Vidas Unidas & Planos de Saúde

Legal name

Vidas Unidas Corretora de Seguro LTDA

Website

https://vidasunidasbr.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Porto Velho

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission Revenue: The company acts as an insurance broker (corretora) earning commissions from health insurance operators for each plan sold and enrolled. Revenue is generated through commissions on new plan activations and potentially renewals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Vidas Unidas is a health insurance broker (corretora) that distributes individual, family, and corporate health plans from leading Brazilian operators including Bradesco Saúde, Unimed, Amil, and Medsenior. The company guides customers through quote generation, plan selection, and contract completion via WhatsApp-based consultation and mobile online contracting, with options available both with and without co-payment (coparticipação).

Product overview

Vidas Unidas is a health insurance broker offering plans from multiple partner operators including Bradesco Saúde, Unimed, and Medsenior. The company provides a portfolio of Individual, Family, and Corporate health insurance plans, available with or without co-payment. Plans are designed to offer accessible, tailor-made coverage with online contracting capabilities and consultation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Plano Individual (Individual Health Plan) Health insurance plan for individuals seeking personal medical coverage. Sold and enrolled through Vidas Unidas as an independent broker offering multiple partner operators (Bradesco Saúde, Unimed, Amil, Medsenior).
• Plano Familiar (Family Health Plan) Health insurance plan covering family members under a single enrollment, designed to extend tranquility and comfort to dependents. Distributed by Vidas Unidas across multiple partner operators.
• Plano Empresarial (Corporate Health Plan) Corporate health insurance plan offered to businesses for employee benefit programs. Sold via Vidas Unidas as broker, providing access to multiple operators with corporate pricing that can reduce healthcare costs for the employer by up to 40% versus individual rates.

Quantifiable outcome

• Corporate plans can reduce health insurance costs by up to 40%

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Bradesco SaúdecoreChannel Partner/ Reseller/ DistributorBradesco Saúde is one of Brazil's largest health insurance operators. Vidas Unidas distributes Bradesco Saúde plans to individual, family, and corporate customers as part of their multi-operator portfolio.
• UnimedcoreChannel Partner/ Reseller/ DistributorUnimed is a major Brazilian health insurance cooperative network. Vidas Unidas offers Unimed plans as part of their health insurance portfolio serving customers across different coverage needs.
• AmilcoreChannel Partner/ Reseller/ DistributorAmil is a prominent Brazilian health insurance operator. Vidas Unidas distributes Amil plans to their customer base, providing another option in their multi-operator offerings.
• MedseniorcoreChannel Partner/ Reseller/ DistributorMedsenior is a health insurance operator focused on senior coverage. Vidas Unidas partners with Medsenior to offer specialized plans for elderly customers as part of their comprehensive portfolio.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Qualicorp: Brazil's largest health insurance broker/corretora, focused especially on corporate and affinity-group plans. Most directly comparable peer given the shared multi-carrier brokerage model selling into Brazilian individuals, families and businesses.
• Allcare Corretora: Independent Brazilian health insurance broker selling multi-carrier plans to individuals, families and corporates via digital channels. Comparable small/mid-sized corretora competing for the same SMB and consumer buyer.
• Plano de Saúde Direto (plansaudedireto.com.br): Online Brazilian health insurance broker comparing plans across multiple operators with quote-driven online contracting. Closely matches Vidas Unidas' WhatsApp-style, multi-carrier digital brokerage motion.
• Cotação Plano de Saúde: Independent corretora specializing in online quote comparison and contracting of health plans for individuals, families and companies across Brazil. Comparable in business model and target buyer to Vidas Unidas.

Broad incumbents

• Unimed: Brazilian cooperative health insurance network operating regional Unimeds across the country, including active partner of Vidas Unidas. Overlaps as a national incumbent with direct contracting capability.
• SulAmérica: Major Brazilian insurance carrier offering health plans alongside life and asset products. Relevant as both a potential carrier partner and an incumbent competitor with direct distribution channels.
• Amil: Prominent Brazilian health insurance operator and one of Vidas Unidas' named carrier partners. Comparable as an incumbent carrier that competes with brokers via direct-to-consumer digital sales.
• Hapvida NotreDame Intermédica: Largest vertically integrated health insurance and hospital operator in Brazil. Relevant incumbent competing for the same pool of insured individuals and corporate buyers, especially outside the South/Southeast.
• Bradesco Saúde: One of Brazil's largest health insurance carriers and an active distribution partner of Vidas Unidas. Overlaps as a competitor because Bradesco Saúde sells direct, but is much broader in product and scale.

Emerging players

• Medsenior: Niche Brazilian health insurer focused on the senior market, currently a Vidas Unidas distribution partner. Comparable because both target the elderly segment; Medsenior is the upstream carrier counterpart.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/vidasunidascorretora
• Instagraminstagram.com/vidasunidascorretora
• LinkedInlinkedin.com/company/vidas-unidas-&-planos-de-sa%C3%BAde

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vidas Unidas & Planos de Saúde