Videolar-Innova S.A.

What Videolar-Innova S.A. does

Videolar-Innova S.A., operating as Innova, is a Brazilian petrochemical and plastics transformation company with production concentrated in Manaus (AM) and Triunfo and Montenegro (RS), and a commercial headquarters in Alphaville, Barueri (SP). The company manufactures a full styrenics chain — ethylbenzene, styrene monomer, toluene, and polystyrenes (GPPS, HIPS, EPS) — plus the differentiated ECO-PS® (up to 30% post-consumer recycled content) and a 3D-printing filament grade (PS-3D). On the transformation side, it produces bioriented polypropylene (BOPP) films, polystyrene and polypropylene reels, and plastic closure caps for beverages, serving industries including food and beverage packaging, paints, tires, construction, automotive, and consumer goods.

The business model is B2B industrial sales of commodity and specialty resins and films, distributed nationally through an authorized distributor network (Activas, Premix, Replas, Brisco, Papion, Limer-Cart) and a direct commercial team at the Alphaville HQ, with exports to international markets. Incorporated in 1980 and originally active as a media manufacturer (Videolar), the company pivoted to petrochemicals and acquired Polo Films in 2025 as Unit III, consolidating its North–South manufacturing footprint. Revenue is not publicly disclosed but the asset base — 78,000 tons/year nominal BOPP capacity, 100,000+ tons of EB/SM tankage, 30,000 kW of captive steam/power, and a R$131.6M scheduled maintenance shutdown — indicates a scaled industrial operation. Differentiated capability is anchored in the Centro de Tecnologia em Estirênicos (CTE), a 1,000 m² R&D center with four specialized labs and an INPI-patented polymerization system, and in a deep certification stack (ISO 9001/14001/45001, FSSC 22000, ISCC PLUS, RoHS, Responsible Care, consecutive GHG Protocol Gold Seals). A July 2026 styrene monomer storage tank incident at Unit IV is a near-term operational risk worth flagging.

Name

Videolar-Innova S.A.

Legal name

Videolar-Innova S.A.

Website

https://videolar.com.br

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Videolar-Innova S.A. (Innova) is a Brazilian petrochemical and plastics manufacturer producing styrenics (SM, GPPS, HIPS, EPS, ECO-PS®), BOPP films, and plastic caps, serving industrial customers across packaging, construction, and consumer goods with manufacturing in Manaus and Rio Grande do Sul.

Ownership category

akta.pro rank

Product category

Petrochemicals and Plastics Manufacturing

NAICS

Petrochemical Manufacturing (32511), Resin, Synthetic Rubber, and Artificial and Synthetic Fibers and Filaments Manufacturing (3252), Unlaminated Plastics Film and Sheet (except Packaging) Manufacturing (326113)

SIC

Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820), Industrial Organic Chemicals (2860), Unsupported Plastics Film & Sheet (3081)

akta.pro primary industry

Styrenics (Styrene Monomer, PS, EPS, ABS) (IMAEADAE)

Keywords

• Petrochemical manufacturing
• Styrenic resins
• BOPP films
• Polystyrene production
• Plastic packaging materials

Headquarters

HQ city

Barueri

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Infrastructure, Technology or R&D, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Styrenic Products Sales: Manufacturing and sale of styrenic products including ethylbenzene (EB), styrene monomer (SM), general purpose polystyrene (GPPS), high impact polystyrene (HIPS), expandable polystyrene (EPS), ECO-PS®, and PS-3D for filaments. Primary revenue stream serving industrial customers in paints, tires, construction, food packaging, and other sectors.
2. BOPP Films Sales: Manufacturing and sale of bioriented polypropylene (BOPP) films produced at plants in Manaus and Montenegro. Films serve flexible packaging, food packaging, labels, and adhesive tape industries.
3. Plastics Reels and Closure Caps: Production of polystyrene (PS) and polypropylene (PP) reels, as well as plastic closure caps for mineral water, juices, and soft drinks. Products distributed through authorized distributors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Videolar-Innova S.A. (Innova) is a Brazilian petrochemical and plastics manufacturer. It produces styrenic products—ethylbenzene (EB), styrene monomer (SM), toluene, general purpose polystyrene (GPPS), high impact polystyrene (HIPS), expandable polystyrene (EPS), ECO-PS® (with up to 30% recycled content), and PS-3D filaments—at its Triunfo (RS) petrochemical plant. It also manufactures bioriented polypropylene (BOPP) films, polystyrene (PS) and polypropylene (PP) reels, and plastic closure caps at its Manaus (AM) and Montenegro (RS) plastics transformation plants.

Product overview

Innova is a Brazilian petrochemical and plastics transformation company offering a portfolio of styrenics products (ethylbenzene, styrene monomer, GPPS, HIPS, EPS, ECO-PS®, PS-3D, toluene) and processed plastics (BOPP films, PS reels, PP reels, closure caps). The company operates manufacturing plants in Manaus (AM) and Triunfo (RS), with acquired brand Polo Films (Unit III) in Montenegro (RS). Innova's products serve diverse industries including food packaging, construction, automotive, and consumer goods.

Differentiator

Problem solved

Functional benefit

Brands

• ECO-PS: Pioneering polystyrene with up to 30% post-consumer recycled material in its composition, maintaining properties similar to 100% virgin product.
• PS-3D
• Polo Films

Products and services

• ECO-PS® Pioneering polystyrene with up to 30% post-consumer recycled material in its composition, maintaining properties similar to 100% virgin product. Supports circular economy initiatives and serves industrial customers in packaging and other sectors.
• Styrene Monomer (SM) Colorless liquid substance essential for producing paints, asphalt, tires, rubbers, and resins. Serves as primary feedstock for Innova's polystyrene products.
• Ethylbenzene (EB) Key raw material in Innova's styrenics production chain, manufactured at the petrochemical plant in Triunfo (RS).
• General Purpose Polystyrene (GPPS) 100% recyclable transparent, rigid, non-toxic resin obtained from styrene monomer, easy to process and dye for various industrial applications.
• High Impact Polystyrene (HIPS) 100% recyclable resin obtained from styrene monomer with up to 13% polybutadiene elastomer addition, providing greater strength and elongation for industrial applications.
• Expandable Polystyrene (EPS) Rigid cellular plastic with versatile applications from medicine packaging to infrastructure and civil construction as thermal insulation. Produced using extrusion technology for uniform bead size.
• PS-3D Polystyrene filament for 3D printers, developed by Innova's Technology Center in Styrenics (CTE). Offers 100% Brazilian resin with competitive and logistical advantages over imported materials; available in Standard and Matte grades.
• Toluene High purity aromatic solvent with characteristic scent, used as anti-knock additive in fuels and solvent in coatings, rubbers, and resins, featuring fast evaporation with high solvency power.
• BOPP Films (Bioriented Polypropylene Films) 100% recyclable bioriented polypropylene plastic films stretched in both directions providing high strength and flexibility. Used in flexible food packaging, gift wrapping, labels for PET bottles, and adhesive tapes.
• Polystyrene (PS) Reels 100% recyclable polystyrene reels produced from Innova-manufactured resin, used for packaging, cups, and disposable cutlery such as yogurt pots and dairy packaging.
• Polypropylene (PP) Reels 100% recyclable polypropylene reels used in production of packaging, cups, and disposable cutlery including yogurt pots and dairy packaging.
• Plastic Closure Caps Plastic closure caps for mineral water, juices, and soft drinks, produced as part of Innova's plastic transformation portfolio. Recognized by Coca-Cola at the 2020 Packaging Supplier Ranking (1st place, Closure System category).
• Polo Films BOPP Brand BOPP film brand with 45 years of market history, now operating as Unit III at Montenegro (RS). A reference in quality for flexible packaging, labels, adhesive tapes, and other BOPP segments.

Quantifiable outcome

• 84% reduction in GHG emission intensity compared to 2018 baseline
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Fundação Amazônia Sustentável (FAS)coreStrategic or Co-development PartnerPartnership supporting sustainable development in Amazon communities. Includes polystyrene collection and recycling project in Manaus with ASCHARMAN association, supporting ECO-PS® production. Also supports DICARA (children development), Indigenous Archery, and Canoeing projects.
• Instituto Ayrton SennacoreStrategic or Co-development PartnerEducation-focused partnership investing in educator training across Brazil for 18 years, developing diagnostics, planning, and innovative pedagogical solutions.
• ASCARMAN (Associação de Catadores de Materiais Recicláveis do Amazonas)coreStrategic or Co-development PartnerPartnership for polystyrene collection in Manaus, supporting circular economy by providing recycled material for ECO-PS® production and generating income for vulnerable communities.
• VeoliacoreStrategic or Co-development PartnerEnvironmental partner providing optimization of chemical treatment during styrene monomer manufacturing process. Recognized with Proof, Not Promises award for achieving US$ 940 thousand annual savings.
• PlastividaminorStrategic or Co-development PartnerLicensed operator of Operation Clean Sweep (OCS) program, implementing Pellet Zero Program for preventing plastic pellet loss to environment.
• Associação Brasileira da Indústria Química (ABIQUIM)coreStrategic or Co-development PartnerCoordinating body for Responsible Care Program (Atuação Responsável) in Brazil, which Innova joined in March 2021.
• Gerando Falcões / Associação Voz AtivaminorStrategic or Co-development PartnerFlag Football social project supporting youth in social vulnerability in Manaus, reaching 308 NGOs and 205,245 people in 25 states.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Inteplast Group: North American manufacturer of BOPP films and integrated polyolefin products. Direct peer in the BOPP film market serving flexible packaging converters.
• Unigel: Brazilian petrochemical group and historical owner of Polo Films (1995-2017) before Innova acquired it in 2025. Competes directly with Innova in styrenics and downstream acrylics/resins in Brazil.
• Taghleef Industries: Global BOPP and polypropylene film manufacturer serving flexible packaging, labels, and adhesive tape markets. Direct competitor to Innova and Polo Films in BOPP film.
• Trinseo: Global styrenics specialist producing styrene monomer, polystyrene, and engineered polymers. Closest product-mix comparable to Innova's styrenics portfolio.
• Braskem: Latin America's largest petrochemical producer, with polyolefins (PE/PP) and styrenics operations in Brazil. Direct competitor in both petrochemical feedstocks and BOPP/polypropylene films for packaging.

Broad incumbents

• LyondellBasell: Global polyolefins and BOPP producer with Advansix specialty chemicals. Overlaps with Innova in polypropylene resins and BOPP film supply to packaging customers.
• TotalEnergies Petrochemicals: Diversified energy and petrochemicals player with styrenics and polyolefins production. Comparable to Innova in upstream petrochemical feedstocks used by downstream plastics converters.
• Versalis (Eni): European petrochemical producer with styrenics, polyolefins, and specialty polymers. Comparable product-mix overlap with Innova's styrenics and specialty grades portfolio.
• SABIC: Global petrochemical major with styrenics, polyolefins, and engineering plastics. Competes broadly with Innova in styrene monomer and polystyrene markets, especially via imports into Brazil.

Regional players

• Oben Holdings Group: Latin American BOPP and BOPET film producer with strong presence in Andean and Central American markets. Regional competitor to Innova/Polo Films in flexible packaging films.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/videolarinnova
• YouTubeyoutube.com/channel/UCyvJUcxsU1_pdIAvoTZNg_w
• Facebookfacebook.com/Innova-204574096653327
• LinkedInlinkedin.com/company/videolar-innova-s.a.
• Instagraminstagram.com/innova

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Videolar-Innova S.A.