Den Nationale Vidensfunktion for frivillig og vederlagsfri økonomi- og gældsrådgivning

Name

Den Nationale Vidensfunktion for frivillig og vederlagsfri økonomi- og gældsrådgivning

Legal name

Den Nationale Vidensfunktion for frivillig og vederlagsfri økonomi- og gældsrådgivning

Website

https://vidensfunktionen.dk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Financial Counseling and Debt Advisory Services

NAICS

Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

International & Local Implementing NGOs (HLAJAKAD)

akta.pro secondary industry

Global Health Research, Evidence & Technical Assistance Organizations (HLAJAKAN)

Keywords

• Debt counseling services
• Financial advisory services
• Voluntary debt advice
• Debt management counseling
• Nonprofit financial counseling

Headquarters

HQ city

Denmark (specific city not disclosed)

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Government Funding: The organization is financed through allocations from the Social- og Boligstyrelsen (Social and Housing Agency). A political agreement in June 2022 strengthened funding, allocating 6 million DKK in 2023 and 20 million DKK annually from 2024 onwards to strengthen voluntary debt counseling, with 18 million DKK going to debt counseling by civil society organizations and 2 million DKK to the Knowledge Function itself.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The organization is a non-profit association coordinating 14 member organizations that deliver free, independent financial and debt counseling services across Denmark through 126 physical locations and online/email/phone channels. It also functions as a national knowledge hub, developing a shared quality model, publishing research on debt and over-indebtedness, and hosting seminars and networking events for member organizations, authorities, creditors, municipalities, foundations, and researchers.

Product overview

Den Nationale Vidensfunktion for frivillig og vederlagsfri økonomi- og gældsrådgivning is a non-profit association comprising 14 member organizations that provide free, independent financial and debt counseling services across Denmark. Rather than offering a software product or technology platform, the organization serves as a national knowledge hub that develops quality standards, disseminates research, and facilitates collaboration among voluntary debt counseling providers. The organization's core offering consists of knowledge sharing, quality assurance frameworks for member organizations, educational materials, seminars and networking events, and published research on debt and financial issues affecting vulnerable citizens.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Financial and Debt Counseling Services (Frivillig og vederlagsfri økonomi- og gældsrådgivning) Independent, free financial and debt counseling delivered to vulnerable Danish citizens through 14 member organizations at 126 physical locations (shelters, prisons, voluntary centers, community libraries), plus online, email, and telephone channels. Includes creditor negotiations, debt overview, and repayment planning. Funded by government grants.
• Quality Model for Member Organizations (Kvalitetsmodel) A shared quality assurance framework applied across all 14 member organizations to ensure high professional standards in voluntary debt and financial counseling. Creates transparency about the key standards in free, voluntary debt counseling and supports continuous improvement.
• Themed Seminars and Networking Events (Aktiviteter og arrangementer)

Quantifiable outcome

• 25% increase in counseling applicants from 2021 to 2022 (from 8,343 to 11,082)
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• MAPS (Money and Pensions Service, UK)minorStrategic or Co-development Partner · 1 October 2024British organization invited to share experiences at Vidensfunktionen's themed seminar. MAPS operates with a national strategy for financial wellbeing with ambitious 2030 goals for financial education, savings, and access to quality debt advice. Funded by levies on financial companies.
• MABS (Money Advice and Budgeting Service, Ireland)minorStrategic or Co-development Partner · 1 October 2024Irish organization invited to share experiences. MABS is 100% publicly funded with 300 employees across 60 offices nationwide. Provides free, walk-in debt advice with Advisers who advise but let clients contact creditors, and Counsellors who also contact creditors on clients' behalf.
• KAB (Københavns Almene Boliger)coreStrategic or Co-development Partner · 1 March 2023Partnership between KAB and Settlementet providing debt counseling to tenants in three of KAB's housing associations. Settlementet provides economic and debt counseling while KAB provides access to their tenant base. This partnership emerged from a webinar on preventing evictions in the social housing sector.
• BoligsocialNet and Center for Boligsocial UdviklingminorStrategic or Co-development PartnerCo-organizers of webinar on collaboration for preventing evictions in the social housing sector, held March 2023.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• National Debtline (UK): UK-based free, confidential debt advice service operated by the Money Advice Trust. Comparable in delivery channels (phone, online), independence, and target audience of indebted consumers.
• MABS (Money Advice and Budgeting Service): Ireland's national free, publicly funded debt advice service with 60 offices and 300 employees, explicitly identified as an international peer by Vidensfunktionen. Operates with the same walk-in, free-to-client, government-funded model serving citizens with debt problems.
• StepChange Debt Charity: UK's largest debt charity providing free, independent debt advice via phone, online, and face-to-face channels. Comparable in mission, free-to-client model, and focus on vulnerable populations facing debt.
• Forbrugerrådet Tænk: Danish Consumer Council operating a major debt and financial counseling arm that is a member organization of Vidensfunktionen. Direct peer in Danish debt counseling market with multiple physical locations serving citizens from early payment problems to severe debt.
• MAPS (Money and Pensions Service): UK national body funded by levies on financial companies, coordinating national strategy for financial wellbeing and access to quality debt advice with ambitious 2030 goals. Identified as a direct international counterpart sharing experiences with Vidensfunktionen.

Broad incumbents

• Citizens Advice: Largest UK advice charity providing debt advice alongside broader consumer, legal, and welfare guidance. Comparable in free, independent advice model and vulnerable-population focus, but operates at much greater scale across multiple advice categories.

Regional players

• GreenPath Financial Wellness: US-based HUD-approved nonprofit credit counseling agency providing free financial counseling, debt management plans, and housing counseling. Comparable in free counseling for indebted consumers and focus on financial wellness, but operates in a different geography.
• Credit Counselling Canada: Canadian national association of nonprofit credit counseling agencies, with a member-organization structure mirroring Vidensfunktionen's federation model. Provides free counseling, debt consolidation, and financial education across Canada.
• National Foundation for Credit Counseling (NFCC): US nationwide coordination body for accredited nonprofit credit counseling agencies, with a comparable member-association structure, quality standards framework, and public education mission. Operates in a different geography but addresses the same structural problem.

Others

• Settlementet: Copenhagen-based member organization of Vidensfunktionen providing holistic financial and debt counseling to socially vulnerable citizens, including transfer payment recipients, single parents, and addicts. Serves as both a member and a comparable Danish debt-counseling provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/den-nationale-vidensfunktion-for-frivillige-%C3%B8konomi-og-g%C3%A6ldsr%C3%A5dgivninger

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Den Nationale Vidensfunktion for frivillig og vederlagsfri økonomi- og gældsrådgivning