Videnslyd

What Videnslyd does

Videnslyd is a Denmark-based non-profit production company founded in 2019 that produces podcasts, radio programs, and audiobooks focused on disseminating academic research and scientific knowledge to general Danish-speaking audiences. The company is jointly owned by Aarhus Universitetsforlag (Aarhus University Press) and Folkeuniversitetet, and operates from a sound-isolated recording studio at its headquarters at Helsingforsgade 25, 8200 Aarhus N, equipped with a Rødecaster Pro mixer/recorder, four Shure SM7B microphones connected to cloudlifters, and remote-recording capability via phone or Skype. Production is enabled by a small team of five specialist audio editors/journalists, several of whom trained in analytical journalism at Danmarks Medie- og Journalisthøjskole and previously worked at Danmarks Radio.

Videnslyd's core offering is project-based podcast and radio production for Danish research foundations, government bodies, broadcasters and a small number of commercial clients. Its portfolio includes flagship series Kraniebrud (1,417 episodes aired on Radio4 between 2019-2024), Vildspor (278 weekend episodes on nature and biodiversity on Radio4, 2019-2024), Fuld af Viden, Genistreg, Jagten på magten, Læsefeber, Headfirst, Heads Up! and over 20 other named series covering science, nature, literature, climate, democracy, archaeology, and health. The company earns revenue through (i) production contracts commissioned by funders such as Carlsbergfondet, LEO Fondet, LIFE Fonden, Aarhus Universitets Forskningsfond, Danmarks Frie Forskningsfond, Magtudredningen 2.0, Aalborg Kommune, Aarhus Kommune, eReolen, hummel and Vid&Sans, (ii) ongoing support from its parent organisations, (iii) rental of its Helsingforsgade podcast studio with optional producer assistance, and (iv) podcast production workshops, lectures and consulting services.

Distribution is dual-channel: weekly national radio via Radio4 for selected series, and on-demand streaming via Spreaker, Spotify, Audioboom and Linktree. Complementary products include Danish high-school biology educational materials derived from the Vildspor IP (developed with Aage V Jensen Naturfond funding) and an audio library of Danish nature sounds. The pricing model across studio rental, workshops, consulting and project production is quote-based and not publicly disclosed.

Name

Videnslyd

Legal name

Videnslyd

Website

https://videnslyd.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Videnslyd is a Denmark-based non-profit podcast and radio production company jointly owned by Aarhus Universitetsforlag and Folkeuniversitetet, producing research-focused audio content for research foundations, government bodies, broadcasters, and commercial clients.

Ownership category

akta.pro rank

Product category

Audio Production Services

NAICS

Sound Recording Studios (51224), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Radio Broadcasting Stations (4832), Phonograph Records & Prerecorded Audio Tapes & Disks (3652)

akta.pro primary industry

Audio Production & Podcasting (BPAFAIAE)

akta.pro secondary industries

Audio Learning Content (Podcasts, Audiobooks, Listening Programs) (EDAGALAM), Library & Education Audiobook Distribution (Public Libraries, Schools, Academic) (MPAJAIAE), Podcast Networks & Studio Platforms (MPAIADAC)

Keywords

• Podcast production services
• Audio content production
• Research communication audio
• Radio program production
• Audiobook production

Headquarters

HQ city

Aarhus N

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Non-profit Production Funding: As a non-profit production company jointly owned by Aarhus Universitetsforlag and Folkeuniversitetet, Videnslyd receives funding from its parent organizations to fulfill its mission of disseminating research in audio format.
2. Project-based Production Contracts: Videnslyd produces podcasts and radio programs for various clients including Radio4, research foundations (Aarhus Universitets Forskningsfond, Danmarks Frie Forskningsfond), government bodies, and commercial partners, earning revenue through these production contracts.
3. Studio Rental: The company rents out its professional sound studio to external podcast producers, with options to include technical assistance from their producers.
4. Workshops and Consulting: Videnslyd offers podcast workshops, lectures, and consulting services for those wanting to create or improve their podcast productions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Videnslyd is a non-profit production company that produces podcasts, radio programs, and audiobooks to disseminate research and science in audio format. It produces content for clients including Radio4, research foundations, government agencies, municipalities, and commercial partners, covering topics such as science, nature, literature, climate, and society. The company also offers supporting services including studio rental, podcast workshops, lectures, and consulting, along with educational materials developed for high school biology instruction.

Product overview

Videnslyd is a non-profit production company owned jointly by Aarhus Universitetsforlag and Folkeuniversitetet, focused on disseminating research and science through audio formats. The company's core offerings consist of podcast production services, radio programs, and audiobook production. Their portfolio includes the flagship programs Vildspor (nature), Kraniebrud (science magazine), and Fuld af Viden – Forskernes fredagsbar (weekly science podcast), along with over 25 named podcast series covering topics including research, nature, literature, climate, society, language, archaeology, and health. Supporting services include a rental recording studio in Aarhus equipped with professional podcast equipment, podcast workshops, lectures, consulting services, and educational materials developed for biology instruction at high schools. Videnslyd produces content for various Danish clients and channels including Radio4, Aarhus Universitets Forskningsfond, eReolen, LIFE Fonden, Carlsbergfondet, and LEO Fondet.

Differentiator

Problem solved

Functional benefit

Products and services

• Podcast Production Services Production of podcasts covering science, nature, literature, climate, society, and academia for various clients including Radio4, research foundations, and commercial partners.
• Radio Programs Radio programs produced for Danish radio stations, including weekly science programs on Radio4 including Kraniebrud and Vildspor.
• Audiobooks (Lydbøger) Audiobook production services for research and educational content.
• Rental Recording Studio (Lydstudie til leje) Soundproofed podcast recording studio rental in Aarhus equipped with four Shure SM7B microphones, cloudlifters, and a Rødecaster Pro mixer/recorder. Available with or without technical assistance from Videnslyd producers.
• Podcast Workshops Workshops covering podcast production, hosting training, voice training, program development, and storytelling for individuals and organizations.
• Consulting Services (Konsulentordning) Consulting services for ongoing podcast productions to help programs get the best possible start.
• Lectures (Foredrag) Speaking engagements on topics related to podcast production, research communication, and science storytelling.
• Educational Materials (Undervisningsmateriale) Teaching materials developed with support from Aage V Jensen Naturfond, based on Vildspor radio program topics. Includes materials on wolves in Denmark, biodiversity, butterflies and wild bees, hedgerows and wilderness, and rewilding for high school biology instruction.

Quantifiable outcome

• 1,417 episodes of Kraniebrud produced over 5 years (2019-2024)
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Aarhus UniversitetsforlagcoreStrategic or Co-development PartnerJoint parent organization that co-founded Videnslyd alongside Folkeuniversitetet. Provides academic backing, publishing expertise, and serves as the company's registered address.
• FolkeuniversitetetcoreStrategic or Co-development PartnerJoint parent organization that co-founded Videnslyd alongside Aarhus Universitetsforlag. Provides educational outreach expertise and research communication mission alignment.
• Radio4coreChannel Partner/ Reseller/ DistributorPrimary broadcasting partner for several ongoing programs including Kraniebrud, Vildspor, and Udfordringen. Provides national radio distribution platform.
• Danmarks RadiominorStrategic or Co-development PartnerSource of experienced staff with backgrounds in DR's radio production. Represents a talent pipeline from one of Denmark's major broadcasters.
• Danmarks Medie- og JournalisthøjskoleminorStrategic or Co-development PartnerSource of educated staff and expertise. Several team members educated at DMJX in analytical journalism.
• NorthSideminorChannel Partner/ Reseller/ DistributorMusic festival with whom Videnslyd has previously engaged in commercial collaborations.
• AlbaniminorChannel Partner/ Reseller/ DistributorBrewery with whom Videnslyd has previously engaged in commercial collaborations.
• FolkekirkenminorChannel Partner/ Reseller/ DistributorThe Church of Denmark with whom Videnslyd has previously engaged in commercial collaborations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Podimo: Danish-founded podcast and audiobook subscription platform with a strong Nordic footprint and in-house original podcast productions. Comparable to Videnslyd as a Danish-headquartered audio content operator producing and distributing podcasts in the same market.
• Audioboom: UK-based podcast hosting and advertising network distributing third-party podcasts including research, science, and educational programming. Comparable to Videnslyd via the same podcast distribution platforms (Spreaker/Audioboom) and similar science-content genre focus.
• Acast: Swedish-founded global podcast hosting and monetization platform that distributes and monetizes podcasts including many Nordic research and science shows. Comparable to Videnslyd as a podcast infrastructure player operating in the same regional audio market with adjacent production services.
• Storytel: Swedish audiobook and podcast subscription platform with Nordic market leadership. Comparable to Videnslyd for audiobook production and Danish/Nordic audio distribution overlap, though much larger and commercial in structure.
• BookBeat: Nordic audiobook streaming service owned by Bonnier with strong Danish and Swedish subscriber base. Comparable to Videnslyd for audiobook content production and overlap with Danish audio consumers, including eReolen-adjacent library audiences.

Direct peers

• Gimlet Media: US-based narrative podcast production studio (Spotify-owned) producing research-style and storytelling content for major brands. Comparable to Videnslyd as a research/science-adjacent podcast producer, though at significantly larger scale.
• The Conversation Denmark: Denmark edition of the global academic-research-to-public news outlet. Comparable to Videnslyd as a research dissemination channel operating in Danish, addressing the same audience of curious general public consumers of academic knowledge.
• Wondery: US-based podcast production studio (Amazon-owned) producing narrative, research, and branded podcasts for major clients. Comparable to Videnslyd as a research-storytelling focused production studio producing podcasts on behalf of institutional clients.
• PodX: Sweden-based podcast production company (acquired by Acast) producing narrative and branded podcasts. Closely comparable to Videnslyd as a Nordic podcast production house producing third-party branded content for research and enterprise clients.

Others

• Danmarks Radio: Danish public service broadcaster and the source of several Videnslyd team members' experience. Comparable as a Danish audio production ecosystem anchor and potential partner or competitor for institutional science programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/videnslyd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Videnslyd