VIDEOGRAPHY

What VIDEOGRAPHY does

fruits (legally get fruits GmbH) operates a self-serve domain marketplace platform where sellers list premium domains and buyers transact via Fixed Price, Make Offer, or Lease-to-Own options, with payments processed through Stripe and global VAT handled in-house. The platform is operated as a German private limited company registered in Regensburg, founded in 2022 by Dr. Fabian Heuschele and Andreas Pfurtscheller, and as of May 2026 sits under the OpusDNS umbrella alongside the founders' domain-industry team. The company describes itself as the largest independent domain sales platform in Europe with 2,000,000+ listed domains and 1,000+ merchants, and supports cross-border EU-US transactions through automated invoicing, credit notes, and payouts.

The core technology stack is built on Google Cloud with SSL-secured infrastructure in the EU, proprietary conversion-optimized sales landing pages per domain, and an API 2.0 layer with webhooks for portfolio automation, bulk updates, CSV import, auth code creation, and order and negotiation tracking. Differentiated product features include an AI-driven Domain Parking service using exclusive RSOC feeds that adapts landing-page content to visitor intent (claimed 5-10x higher revenue than legacy parking), Lease-to-Own financing with 2-48 month installments and tiered commission schedules, a 99 EUR plus 17.5% Domain Brokerage service for acquiring already-owned domains, and an integrated negotiation live-chat. Customer segments are domain merchants and investors on the sell side and entrepreneurs, startups, and SMBs on the buy side, with the platform positioning itself on lower take rates (9.9% flat versus Sedo at 10-20% and GoDaddy at 15-25%), no buyer fees, and a commission-free first month for new sellers.

The revenue model is primarily marketplace commission: 9.9% on direct sales, decreasing to 3.0% on long-tenor Lease-to-Own transactions, plus 17.5% on brokered acquisitions, with an advertising-style revenue share from domain parking forwarded to sellers after a service fee. Distribution is omnichannel via the fruits.co self-serve storefront, sales-led brokerage for enterprise buyers, API-first B2B integrations for high-volume sellers, and a parking-network channel integrated with providers such as ParkingCrew. The company is actively hiring as of May 2026 and is expanding into registrar integration and AI Concierge tooling under the OpusDNS partnership.

Name

VIDEOGRAPHY

Legal name

get fruits GmbH

Website

https://videography.lt

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

fruits is a self-serve domain marketplace offering Fixed Price, Make Offer, Lease-to-Own, brokerage, and AI-driven parking services. It serves domain investors, sellers, and buyers globally, with 2M+ domains listed and 1,000+ merchants.

Ownership category

akta.pro rank

Product category

Domain Marketplace

NAICS

General Merchandise Retailers (455)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

Diamond/Gemstone Auction Houses & Tender Platforms (CRAKAJAI)

Keywords

• Domain marketplace
• Domain sales platform
• Domain brokerage
• Lease-to-own domains
• Domain parking monetization

Headquarters

HQ city

Regensburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Domain Sales Commission: Platform charges sellers a commission on each domain sold. Standard commission is 9.9% with no hidden costs. Commission rates decrease for Lease-to-Own transactions based on term length (3.0% to 9.0% for sellers).
2. Domain Brokerage Fee: Brokerage service charges 99 EUR non-refundable upfront fee plus 17.5% commission on final negotiated sale price. Service includes outreach, negotiation, anonymity protection, and full transaction management.
3. Domain Parking Revenue Share: Domain parking service monetizes idle domain traffic. Revenue generated is forwarded to sellers after deduction of service fee. Parking revenue paid monthly between 20th-25th of following month.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

fruits operates a domain marketplace where individual and commercial domain sellers list premium domains for sale, and buyers purchase via fixed price, make offer, or Lease-to-Own financing (2-48 monthly installments). The platform charges a 9.9% commission on direct sales, provides automated invoicing and global VAT handling, and offers complementary services including domain brokerage for already-owned domains, AI-driven domain parking monetization, and an API 2.0 for high-volume sellers and B2B integrations.

Product overview

fruits is a domain marketplace platform consisting of a core Marketplace product with integrated Lease-to-Own financing, Domain Parking monetization, Domain Brokerage service, and API 2.0 developer platform. The ecosystem includes Sales Landing Pages for domain listings, Domain Analytics for performance tracking, and a Seller Dashboard for portfolio management. All transactions are protected by a Buyer Protection Program with Stripe escrow services.

Differentiator

Problem solved

Functional benefit

Products and services

• fruits Marketplace Core digital marketplace platform for buying and selling premium domains with buyer protection, secure payment via Stripe, and free escrow transfer services.
• Lease-to-Own Financing option allowing buyers to purchase premium domains via 2-48 monthly installments instead of paying full price upfront, with sellers receiving recurring monthly payments.
• Domain Brokerage Service Premium brokerage service that helps buyers acquire already-owned domains through expert negotiation, with anonymity protection, a 99 EUR upfront fee, and 17.5% commission on final sale price.
• Domain Parking Monetization service for idle domain traffic using exclusive RSOC feeds, AI-driven optimization, and content-rich parking pages, allowing domains to earn revenue while remaining listed for sale.
• API 2.0 Public API for high-volume sellers and B2B integrations, supporting portfolio management, bulk updates, CSV import, auth code creation, order tracking, negotiation management, and webhook notifications.
• Sales Landing Pages Conversion-optimized sales pages for each domain listing with flexible pricing options (Fixed Price, Make Offer, Lease-to-Own), visitor activity nudging, and support for global and local payment methods.
• Domain Analytics Portfolio traffic statistics and domain page analytics showing visitor counts, engagement metrics, and deal likelihood estimates for incoming offers.
• Buyer Protection Program Comprehensive buyer protection covering secure payment held in Stripe escrow, domain transfer verification, and full refund guarantee if transfer fails.

Quantifiable outcome

• AI-driven parking generates 5-10x higher revenue than legacy parking providers
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability5 records

Feature7 records

Partnerships

One partnership is on record.

• OpusDNScoreStrategic or Co-development Partner · 22 May 2026fruits.co became part of OpusDNS, jointly building an open modern platform for the domain industry. Partnership includes API-first infrastructure, AI Concierge, Marketplace, and advanced portfolio tools. Shared team expansion and hiring initiatives.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Dynadot Marketplace: Dynadot runs an integrated domain marketplace and registrar with strong US/North-America traction. It is comparable as a registrar-plus-marketplace hybrid competing for the same SMB seller and buyer base as fruits.

Direct peers

• Atom.com: Atom is a curated premium domain marketplace emphasizing curated inventory and clean landing pages. It competes with fruits for high-value sellers and buyers of premium names in the same price tier.
• Squadhelp: Squadhelp combines a domain marketplace with naming contests and brandable inventory. It is comparable as a two-sided platform serving both premium domain buyers and SMB brand seekers, overlapping with fruits' buyer segments.
• Dan.com: Dan.com pioneered Lease-to-Own-style installment buying for domains and was acquired by GoDaddy. It is a direct peer on buyer financing mechanics and modern UX, the same LTO wedge fruits is now using to differentiate.
• Undeveloped: Undeveloped is a curated premium domain marketplace with escrow and broker support. It competes head-to-head with fruits for high-value sellers and end-buyer transactions in the same premium price range.
• Sedo: Sedo is one of the world's largest domain marketplaces, offering fixed-price listings, brokerage, and parking. It is the direct incumbent fruits competes against on commissions, UX, and inventory depth.

Emerging players

• BrandBucket: BrandBucket specializes in brandable, keyword-rich domains for startups, with curation and branding assets. It overlaps with fruits on the premium/brandable premium inventory and startup buyer segment.
• Efty: Efty is a domain portfolio management platform for investors, with built-in landers and sales tools. It is a partial peer because fruits competes for the same professional domainer merchant base on portfolio tooling and sales infrastructure.

Broad incumbents

• GoDaddy Afternic: Afternic is GoDaddy's domain aftermarket, integrated with the world's largest registrar. It competes on inventory, distribution, and registrar-side transfer rails rather than on fees or UX, the opposite of fruits' positioning.
• Namecheap Marketplace: Namecheap operates a registrar-led aftermarket as part of a broader registration business. It is comparable as a marketplace bundled with registrar services, similar to how Afternic sits inside GoDaddy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/get.fruits
• LinkedInlinkedin.com/company/videography

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIDEOGRAPHY