Vidol Marine

What Vidol Marine does

Vidol Marine is the specialized maritime division of Vidol Lubricant Solutions, a Dutch family-owned company headquartered in Tilburg, Netherlands. Founded as part of a strategic Shell partnership dating to 1960 and operating for more than 20 years in its current maritime focus, Vidol Marine serves as an authorized Shell Lubricants distributor with deep specialization in inland navigation, fishing, and offshore sectors across the Netherlands, Belgium, and Germany. The company combines product distribution (Shell Panolin, Tellus, Gadus, Rimula, Spirax, Omala lubricant families), sustainable marine fuels (GTL, HVO, NOxCare AdBlue), and exclusive distribution of nC Corrosie Passivator corrosion protection products, with a physical distribution network of over 30 bunker stations across the Netherlands and Belgium.

The company's underlying technology includes the Machine Sentry-powered Smeerbeheer Portal, a digital maintenance management platform for centralized condition monitoring data and condition-based lubrication scheduling. nC Corrosie Passivator products enable direct-over-rust corrosion treatment without sandblasting, while Shell LubeAnalyst provides advanced oil analysis backed by Shell's global sample database. Technical maintenance services — including lubrication rounds, oil changes, custom lubrication scheduling, and full-service lubricant management — are delivered by specialist technicians at client sites.

Vidol Marine operates a sales-led go-to-market model with direct specialist advisors, custom quote-based pricing, and physical presence at industry trade shows (Maritime Industry, Maintenance NEXT). Revenue is generated through one-time product sales (lubricants, sustainable fuels, corrosion products) and professional service fees for lubrication technical maintenance. Customer segments span inland navigation and maritime (primary), maritime corrosion treatment, nature and environmental management, and industrial manufacturing including food, transport/logistics, and petrochemical sectors. The company is led by General Director and owner Geert-Jan van Ierland and operates with a small core team of around 8 employees.

Name

Vidol Marine

Legal name

Vidol Marine

Website

https://vidol.eu

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Vidol Marine is a Dutch authorized Shell Lubricants distributor and nC Corrosie Passivator exclusive partner, providing industrial and maritime lubricants, sustainable fuels, corrosion protection, and lubrication technical maintenance services to inland navigation, shipping, and industrial clients across the Benelux and Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Lubricant Product Sales: Sale of industrial and maritime lubricants including Shell Panolin (biodegradable), Shell Tellus (hydraulic oils), Shell Gadus (greases), Shell Rimula (engine oils), Shell Spirax (transmission oils), and Shell Omala (gear oils). Products are sold through direct sales and bunker station network.
2. Technical Maintenance Services: Lubrication technical maintenance services including lubrication rounds, oil changes, lubrication scheduling, oil analysis (Shell LubeAnalyst), and comprehensive lubrication management programs. Services provided by specialized technicians at client sites.
3. Sustainable Fuels: Sale of sustainable marine fuels including GTL (Gas-To-Liquid) and HVO (Hydrotreated Vegetable Oil) for inland navigation vessels. GTL reduces particulate emissions by up to 37% and NOx by up to 20%.
4. nC Corrosion Passivator Products: Exclusive distribution of nC Protect corrosion passivator products for inland navigation in Netherlands, Belgium, and Germany. Products include Passivator Primer 2-in-1 and Passivator Fluid for corrosion protection without sandblasting.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Vidol Marine is an authorized Shell Lubricants distributor specializing in industrial and maritime lubricant solutions. The company sells Shell lubricant product lines (Panolin, Tellus, Gadus, Rimula, Spirax, Omala), distributes nC Protect corrosion passivator products, supplies sustainable marine fuels (GTL, HVO, AdBlue), and provides on-site technical maintenance services including lubrication rounds, oil changes, oil analysis, and digital condition monitoring via the Smeerbeheer Portal.

Product overview

Vidol Marine, part of Vidol Lubricant Solutions, is a comprehensive lubricant and technical maintenance solutions provider for the maritime sector. The product portfolio centers on Shell Lubricants (including Panolin biodegradable, Tellus hydraulic, Gadus greases, Rimula engine, Spirax transmission, and Omala gear oils), complemented by nC Corrosie Passivator corrosion protection products. Sustainable fuel offerings include Shell GTL Fuel, HVO, and NOxCare AdBlue. Services include lubricant management via the Machine Sentry digital platform, Shell LubeAnalyst oil analysis, lubrication rounds, oil changes, and lubrication scheduling. The Float to Zero service provides emission optimization for existing engines.

Differentiator

Problem solved

Functional benefit

Brands

• Vidol Marine: Specialized maritime division of Vidol focusing on lubricants and fuels for inland shipping, fisheries, and offshore
• Float to zero
• Smeerbeheer Portal
• Shell LubeAnalyst

Products and services

• Shell Lubricants (Panolin, Tellus, Gadus, Rimula, Spirax, Omala) Full range of Shell lubricant products including biodegradable Panolin, hydraulic Tellus oils, Gadus greases, Rimula engine oils, Spirax transmission oils, and Omala gear oils, sold to maritime operators and industrial clients.
• nC Corrosie Passivator Direct-over-rust corrosion protection products including Passivator Primer 2-in-1 and Corrosie Passivator Fluid, allowing corrosion treatment without sandblasting for ships, machines, ballast tanks, cargo holds, and installations.
• HVO (Hydrotreated Vegetable Oil) Sustainable renewable fuel that directly replaces fossil diesel with up to 90% less CO2 emissions, offered to inland navigation operators.
• Shell GTL Fuel Marine Synthetic diesel fuel made from natural gas that burns cleaner than conventional diesel, reducing local emissions and black smoke for inland navigation vessels.
• NOxCare AdBlue High-quality urea solution for SCR technology that reduces NOx emissions by up to 90%, offered for marine engines.
• Float to Zero Emission optimization service for existing engines through certification, measurement, and financing in three steps, targeting emission reduction for inland navigation operators.
• Smeerbeheer Portal (Machine Sentry) Digital maintenance management platform using Machine Sentry for centralized condition monitoring data management and analysis, enabling condition-based lubrication maintenance scheduling.
• Smeerbeheer (Lubricant Management) Full-service lubricant management including inventory, planning, execution, and optimization of lubrication activities, provided to industrial and maritime clients.
• Shell LubeAnalyst Advanced oil analysis service providing insight into lubricant condition and equipment health, leveraging Shell's comparison with tens of thousands of global samples for proactive maintenance decisions.
• Smeerronde (Lubrication Round) Systematic on-site lubrication service based on pre-established lubrication schedules, performed by specialized Vidol technicians at client locations.
• Oliewissel (Oil Change) Professional oil change service including inspection, oil removal, system cleaning, filter replacement, and quality control performed by Vidol technicians.
• Smeerschema (Lubrication Schedule)

Quantifiable outcome

• Up to 37% reduction in particulate emissions with GTL fuel
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• nC ProtectcoreChannel Partner/ Reseller/ Distributor · 1 May 2025Strategic partnership making Vidol Marine the exclusive distributor of nC Protect corrosion passivator products for inland navigation in the Netherlands, Belgium, and Germany. The innovative products, including Corrosie Passivator Primer 2-in-1 and Corrosie Passivator Fluid, offer direct-over-rust application without sandblasting. This partnership enables Vidol Marine to offer comprehensive corrosion protection solutions to maritime customers as part of a more complete solution package.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fuchs Petrolub: World's largest independent lubricant manufacturer, with dedicated industrial and marine product lines sold across Europe. Directly comparable to Vidol's industrial and marine lubricant range, competing for the same Benelux/DACH industrial accounts.
• Klüber Lubrication: Freudenberg-owned German specialty lubricant manufacturer with a strong marine and EAL portfolio. Targets the same industrial and inland marine maintenance customers as Vidol Marine, with overlapping specialty/biodegradable positioning.
• Panolin AG: Swiss manufacturer of biodegradable EAL lubricants whose technology is sold under the Shell Panolin brand carried by Vidol Marine. Competes in the same environmentally sensitive lubricant segment served by Vidol in the Benelux.
• Wilhelmsen Marine Products (Unitor): Norwegian marine product distributor offering chemicals, lubricants, and technical services to ship owners worldwide. Most comparable in business model (marine distribution + technical services) even though its scale and geographic reach are larger than Vidol Marine's.

Regional players

• Rhenus Lub: German marine lubricant distributor specializing in environmentally acceptable lubricants for inland shipping. Closest geographic and product-model competitor to Vidol Marine in the German-speaking inland navigation market.
• Addinol Lube Oil: German-based lubricant manufacturer with marine engine oils, hydraulic fluids, and biodegradable product lines. Closely comparable regional competitor for industrial and inland marine customers across DACH.

Broad incumbents

• Liqui Moly: German motor oil and additive specialist expanding into industrial and marine applications. Comparable as a European-headquartered lubricant brand competing for industrial and small-engine marine customers in the DACH region.
• Castrol Marine (BP): Global marine lubricants brand under BP, offering marine cylinder oils, system oils, and gear oils. Competes with Shell (and by extension Vidol Marine) for the same inland and seagoing marine fleet customers across Benelux.
• ExxonMobil Marine: Global marine lubricant major offering cylinder oils, system oils and environmental lubricants for seagoing and inland vessels. Competes head-to-head with Shell Marine for major fleet accounts in Europe.
• TotalEnergies Marine Lubricants: Global supplier of marine lubricants (cylinder oils, system oils, gear oils) and bunker fuel services. A direct competitor brand to Shell Marine, competing for the same Dutch and German inland navigation fleets that Vidol Marine serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/vidol-marine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vidol Marine