LA VIE VERTE

What LA VIE VERTE does

LA VIE VERTE is a French micro-enterprise and sole proprietorship founded in 2015 by Céline Portal, operating primarily in the Alsace and Grand Est region. The business is built around eco-consumption education, delivering zero waste workshops, professional training in natural household product formulation, and conferences on food history and health prevention. Its core asset is a French-language blog at vieverte.fr providing DIY recipes for natural cleaning products, cosmetics, hygiene items, and low-carb/zero-sugar cooking. The blog reportedly attracts approximately 300,000 monthly visitors, functioning as a content-driven demand-generation engine for paid services and as the principal brand-building asset.

The underlying "technology" is practical: accessible DIY formulations using common non-toxic ingredients (bicarbonate of soda, percarbonate, white vinegar, natural soaps, essential oils) together with saponification techniques for soap making. There is no proprietary software, no scalable digital infrastructure, and no AI; all service delivery is human-mediated through in-person workshops, full-day training, and conferences. Céline Portal is the operational and reputational backbone, recognized regionally as "Madame Zéro Déchet" and as a recurring TV animator for France 3 Grand Est and m2A (99-second capsules).

Revenue derives from three primary streams: fees for workshops and conferences delivered to collectives, companies, CSEs, and the public; full-day professional training registered with the Prefecture of Grand Est under number 44680302768 (eligible for OPCA funding); and book sales/royalties from two titles published by Editions Jouvence ("Zéro déchet, zéro pression," 2021, and "Ecolo à la maison," 2023), distributed via Editions Jouvence, Fnac, and regional bookstores such as Bisey. Pricing is quoted per engagement with no standardized rates. Customer segments span local governments (Mulhouse Alsace Agglomération, Colmar Agglomération, SMICTOM, SICTOM, SM4, Pays Thur-Doller), companies and CSEs, families, and cleaning professionals. The business has no external investors and operates as a single-practitioner service provider — a profile that defines both its credibility and its operating ceiling.

Name

LA VIE VERTE

Legal name

LA VIE VERTE

Website

https://vieverte.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

LA VIE VERTE is a French micro-enterprise founded in 2015 by Céline Portal, delivering zero-waste workshops, natural cleaning product training, conferences, and a blog (~300,000 monthly visitors) across the Grand Est region.

Ownership category

akta.pro rank

Product category

Eco-consumption Education and Training

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro industry

PRIMARYCRAJAOAI

Eco-Friendly Air Care & Odor Control

Consumer Products & Retail/Household Products & Cleaning Supplies/Eco-Friendly Cleaning Products

Keywords

• Zero waste workshops
• Eco-consumption training
• Natural cleaning products
• DIY cosmetics recipes
• Sustainable lifestyle consulting

Headquarters

HQ city

Mulhouse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Workshops and conferences: Fees for conducting zero waste workshops, cooking workshops, and conferences on food history and prevention for collectives, companies, and the general public
2. Professional training: Full-day professional training sessions on eco-consumption and natural cleaning products for cleaning professionals and facility managers. Training is declared with the Préfecture of Grand Est (number 44680302768) and can be funded through OPCAs.
3. Book sales: Author of two books published by Editions Jouvence: 'Zéro déchet, zéro pression' and 'Ecolo à la maison'. Sold through Fnac, Bisey bookstore, and directly through the publisher.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

LA VIE VERTE is a sole proprietorship run by Céline Portal since 2015 that sells eco-consumption education and training services around zero waste living. The core offering combines a French-language blog (vieverte.fr) of DIY recipes for natural household products, cosmetics, and hygiene items with paid in-person workshops for the general public, OPCO-funded professional training programs for cleaning staff (declared activity number 44680302768), and conference speaking on food history and health prevention for businesses, municipalities, and CSE committees in the Alsace and Grand Est region.

Product overview

LA VIE VERTE is a single-person eco-consulting business operated by Céline Portal since 2015, offering a blog focused on zero waste and zero sugar living, complemented by in-person and professional services. The core offering is the French-language blog providing free DIY recipes and guides for natural household products and cosmetics. This content foundation supports three main paid service offerings: practical zero waste workshops for the general public, professional training programs for cleaning staff and organizations, and conference presentations on food history and health prevention. The business also extends reach through two published books through Editions Jouvence ('Zéro déchet, zéro pression' and 'Ecolo à la maison'). All offerings center on practical, accessible approaches to sustainable living using common natural ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Ateliers Zéro Déchet (Zero Waste Workshops) Hands-on workshops for the general public teaching participants how to make their own household cleaning products, natural cosmetics, and hygiene items using simple eco-friendly ingredients such as bicarbonate of soda, percarbonate, white vinegar, natural soaps and essential oils. Delivered in Alsace and Grand Est.
• Formations Professionnelles en Éco-Consommation (Professional Eco-Consumption Training) Full-day professional training on natural household products, cosmetics and hygiene products aimed at cleaning professionals, animators, facility managers and associations. The activity is declared with the Préfet of Grand Est (number 44680302768) and can be funded through OPCAs.
• Conférences sur l'Alimentation et la Prévention Santé (Food History and Health Prevention Conferences) Conference and speaking engagements for decision-makers on the history of food and its role in health prevention, available in adaptable 30–90 minute formats for families, employees, RSE / QSE audiences, municipalities and associations.
• Zéro déchet, zéro pression (Book) Book by Céline Portal on reducing waste without pressure, published by Editions Jouvence, offering a relaxed, accessible approach to zero waste living. Distributed through Editions Jouvence, Fnac and independent bookstores including Bisey.
• Ecolo à la maison (Book) Second book by Céline Portal on being eco-friendly at home, published by Editions Jouvence and distributed through Editions Jouvence, Fnac and independent bookstores including Bisey.
• Blog Zéro Déchet et Zéro Sucre (vieverte.fr) French-language blog at vieverte.fr providing free DIY recipes and guides for zero waste household cleaning products, natural cosmetics, hygiene items and low-carb / zero sugar cooking, reaching approximately 300,000 monthly visitors.

Quantifiable outcome

• Home cleaning products can be made for less than 1 euro per item
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• France 3 Grand EstcoreGTM or Marketing PartnerTelevision partnership where Céline Portal appears as TV animator for France 3 Grand Est and m2A. Produces 99-second video capsules for environmental awareness.
• Editions JouvencecoreChannel Partner/ Reseller/ DistributorPublisher for Céline Portal's books 'Zéro déchet, zéro pression' and 'Ecolo à la maison'.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• Zero Waste France: National association promoting zero waste policy and practices. Comparable thematic focus but operates as an advocacy NGO rather than a workshop/training business.
• Editions Jouvence: French publisher specializing in well-being and zero waste titles. Channel partner for LA VIE VERTE's books and adjacent publisher of similar eco-living authors.
• Greenweez: Leading French online retailer of organic and eco-friendly products. Comparable category of eco household products but as a retail enablement platform rather than educator.

Emerging players

• Day by Day: French zero waste retail franchise selling unpackaged goods. Comparable mission around zero waste consumption but uses a shop model rather than workshops/training.
• Plaine Products: Eco-friendly cleaning and personal care brand with refill model. Comparable focus on natural cleaning products but competes through retail rather than workshops.
• Brightly (eco cleaning): Subscription eco-friendly cleaning products brand. Comparable product category (natural cleaning) but operates as a DTC brand rather than a training/workshop business.
• Béa Johnson (Zero Waste Home): International pioneer of the zero waste lifestyle with books, online courses, and speaking engagements. Comparable as a zero waste educator-author platform, though operating at a much larger global scale.

Regional players

• La Recyclerie: Parisian eco-café and community space combining a restaurant, workshops, and zero waste programming. Comparable as a French eco-consumption community hub with workshops and educational content, though physically anchored in Paris.

Direct peers

• Famille Zéro Déchet: French zero waste blog and community built around DIY recipes, household products, and family workshops. Closely comparable to LA VIE VERTE in content focus, eco-consumption messaging, and workshop-based monetization model.
• Julien Vidal (Ça commence par moi): French author and zero waste activist offering books, conferences, and corporate interventions on positive impact. Directly comparable as a solo-practitioner eco-consumption educator monetizing books, keynotes, and workshops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC0GbLiUkKgEjJQmrmIKxdaA
• Facebookfacebook.com/zerodechetalsace
• LinkedInlinkedin.com/company/la-vie-verte
• Instagraminstagram.com/zerodechet_zerosucre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA VIE VERTE