韩国必妩整形医院

What 韩国必妩整形医院 does

View Plastic Surgery is a privately held, Gangnam-based premium plastic surgery clinic founded in 2005, operating from a self-owned 19-story "safety smart building" (B4F to 15F) in Seoul that consolidates consultation, examination, surgery, inpatient recovery, and aftercare under one roof. The clinic delivers a full multi-specialty surgical platform covering breast surgery, eye surgery, rhinoplasty, facial contouring, jaw surgery, liposuction/fat grafting, anti-aging/lifting, hair transplant, dermatology, and male-specific procedures, with dedicated sub-brands such as VIEW Dermatology and VIEW Anti-Aging. Differentiated technical infrastructure includes 3D-CT imaging, HD endoscopy, mammography, Mammostat, Morphheus 3D, the Motiva Preservé tissue-preserving breast augmentation technique, a CCTV-monitored Safe Surgery system, and a 1:1 dedicated anesthesia model in which anesthesiologists maintain a 43% on-site presence rate versus a 23.1% national hospital average.

The clinic monetizes primarily through one-time surgical procedures paid at point of service, with additional revenue from consultation fees and a professional-services after-care program covering hyperbaric oxygen therapy, scar management, capsulitis care, and pain-control devices. Published starting prices (excluding VAT) range from ~390,000 KRW for entry-level eye procedures to ~7,000,000 KRW for breast re-operation and ~6,990,000 KRW for full-body liposuction, with promotional event pricing reaching up to 49% off. Customer acquisition is run direct-to-consumer through a multi-language website (10+ languages), Naver SEO and Naver Café, Instagram, Facebook, a dedicated YouTube channel (VIEW TV / VIEW Shorts), phone consultation (02-539-1177), and KakaoTalk consultation (pf.kakao.com/_xbtVxjl), with event-driven promotions amplifying conversion.

View serves a hybrid customer base of domestic Korean patients and international medical tourists from China, the United States, Thailand, Vietnam, Russia, Indonesia, Mongolia, Spain, and Arabic-speaking markets, supported by multilingual coordinators. The business is operationally significant within its category: it was ranked #1 in Korea for Motiva implant volume in 2023 and #1 for Mentor (Johnson & Johnson) implant volume in 2016–2017, has been a Motiva Global Key Opinion Leader for four consecutive years (2023–2026), and has received Motiva Grand Awards in 2020, 2021, 2024, and 2025. Management is led by CEO Choi Sun-woo, with non-clinical operations supported by View Partners Co., Ltd. The entity reports no external investors, parent company, M&A activity, or public listing.

Name

韩国必妩整形医院

Legal name

뷰성형외과의원

Website

https://viewclinic.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

View Plastic Surgery is a Seoul-based premium plastic surgery clinic founded in 2005, operating a 19-story self-owned facility in Gangnam. It serves domestic Korean patients and international medical tourists across 10+ languages, delivering breast, facial, body, anti-aging, and dermatology procedures under a safety-first clinical model.

Ownership category

akta.pro rank

Product category

Cosmetic and Reconstructive Plastic Surgery

NAICS

Offices of Physicians (6211), Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Orthognathic (Jaw Corrective) Surgery (HLABAEAC), Cosmetic & Plastic Surgery Tourism Agencies (THAKAIAD)

Keywords

• Cosmetic surgery services
• Plastic surgery clinic
• Breast augmentation procedures
• Facial contouring surgery
• Medical tourism services

Headquarters

HQ city

Seoul (서울)

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Surgical Procedures: One-time medical procedures including breast augmentation/reduction/lift, facial contouring, jaw surgery, eye surgery, rhinoplasty, liposuction, lifting/anti-aging, hair transplant, and skin treatments. Revenue recognized at point of service delivery.
2. Medical Consultation Services: Consultation fees for initial and follow-up consultations, online and in-person counseling sessions.
3. Post-Surgical Care and Products: After-care programs, scar management products, support garments (corrective bras), dietary supplements, and follow-up examination services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

View Plastic Surgery is a comprehensive multi-specialty cosmetic and reconstructive surgery hospital in Gangnam, Seoul, offering breast surgery (augmentation, reduction, lift, revision, including the Motiva Preservé technique), eye surgery, rhinoplasty, facial contouring, jaw surgery, liposuction, anti-aging/lifting, dermatology, hair transplant, and male plastic surgery. Services are delivered through a self-owned 19-story "safety smart building" featuring an in-house examination center, dedicated on-site anesthesiologists, CCTV-monitored operating theaters, and a structured post-operative after-care program.

Product overview

VIEW Plastic Surgery is a comprehensive plastic surgery hospital operating as a multi-specialty platform with dedicated centers for breast, eye, nose, facial contouring, jaw, body, anti-aging, dermatology, and hair transplant procedures. The hospital operates a 19-story smart building with integrated services including in-house examination center, safe surgery system with anesthesiologist on-site, and premium aftercare programs. Core surgical services are supplemented by diagnostic imaging (3D-CT, mammography, ultrasound), breast screening, and post-operative care including scar management and recovery programs.

Differentiator

Problem solved

Functional benefit

Brands

• 모티바 프리저베 (Motiva Preservé): Tissue-preserving breast augmentation technique using Motiva implants with minimal incision (2.5-3cm), local or sleep anesthesia, no drainage tube, and 1-3 day recovery.
• VIEW 피부과 (VIEW Dermatology)
• VIEW 안티에이징 (VIEW Anti-Aging)

Products and services

• Breast Surgery (가슴성형) Comprehensive breast surgery services for adult patients seeking cosmetic or reconstructive results, including augmentation, reduction, lift, correction, revision, and Motiva implant-based procedures.
• Eye Surgery (눈성형) Eye plastic surgery including non-incisional combo double eyelid, natural adhesion, incisional double eyelid, ptosis correction, canthoplasty, under-eye fat relocation, and blepharoplasty for adult patients seeking eyelid and periorbital refinement.
• Nose Surgery (코성형) Rhinoplasty services including functional rhinoplasty, type-specific rhinoplasty, implant-free tip correction, 3D customized rhinoplasty, alar reduction, and revision rhinoplasty for adult patients.
• Facial Contouring (안면윤곽) Facial bone contouring procedures including 3-type contouring, V-line surgery, zygoma reduction, square jaw reduction, genioplasty, facial implants, and revision contouring for adult patients.
• Jaw Surgery (양악수술) Orthognathic jaw surgery including type-specific jaw surgery, protruding mouth correction, three-jaw surgery, and double jaw revision surgery for adult patients with skeletal malocclusion or facial balance concerns.
• Liposuction and Fat Grafting (지방성형) Body contouring through liposuction by body part, tummy tuck (abdominoplasty), facial liposuction, and fat grafting procedures for adult patients.
• Anti-Aging and Lifting (안티에이징/리프팅) Anti-aging procedures including 2030 lifting, 4050 lifting, 3D facefit, thread lifting, mini lift, facelift, and stem cell treatments for adult patients seeking facial rejuvenation.
• VIEW Dermatology (뷰 피부과) In-house dermatology services including Ulthera prime, Thermage signature, Rejuran signature, anti-aging solutions, skin boosters, brightening, acne/pore treatment, skin petit procedures, and slimming for adult patients.
• Hair Transplant (모발이식) Hair transplantation services including hairline correction and male hair transplant procedures for adult patients experiencing hair loss.
• Male Plastic Surgery (남자성형) Male-specific plastic surgery procedures including TOP rhinoplasty, male eye surgery, model line facial contouring, and gynecomastia correction for male adult patients.
• Breast Screening (가슴검진) Breast examination services including breast ultrasound and mammotome procedures for diagnosis and treatment for adult patients.
• Motiva Preservé (모티바 프리저베) Tissue-preserving breast augmentation technique using Motiva implants with inflator balloon expansion, channel separator instruments, and non-contact insertion sleeve; 20–40 minute surgery under local or sedation anesthesia with a 2.5–3 cm incision and 1–3 day recovery.
• Safe Surgery System (안전수술시스템) Hospital-grade safety service bundle including CCTV monitoring, dedicated on-site anesthesiologist, real-name surgeon policy, emergency preparedness, and university hospital-grade equipment, delivered to every surgical patient.
• VIEW Examination Center (뷰 검진센터) In-house examination service providing pre/post-operative examinations including blood tests, ECG, breast ultrasound, mammography, 3D CT imaging, and body composition analysis for surgical patients.
• VIEW Aftercare (뷰 애프터케어) Post-operative after-care program including hyperbaric oxygen chamber therapy, capsulitis management, HD breast ultrasound follow-up, self-administered pain control device, RF treatment, cleansing/skin scrubber, APL/infrared therapy, and scar management for surgical patients.

Quantifiable outcome

• 43% anesthesiologist on-site rate vs 23.1% national hospital average
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• 모티바 (Motiva)coreTechnology or Integration · 1 January 2024Motiva is a leading breast implant manufacturer. View Plastic Surgery has been recognized as #1 in Motiva implant volume (2023), won Motiva Grand Awards (2020, 2021, 2024, 2025), and selected as Motiva Global KOL for 4 consecutive years (2023-2026). The hospital offers Motiva breast augmentation procedures including the Preservé tissue-preserving technique, with access to Motiva's warranty program covering 5-year revision support and 10-year implant replacement for capsular contracture grade 3-4 and rupture.
• 비너스 (Venus)minorStrategic or Co-development Partner · 1 January 2024Korean lingerie brand Venus collaborated with View Plastic Surgery to develop and launch post-surgery corrective lingerie (models G300, G301) in 2024. The collaboration combined View's medical expertise with Venus's design capabilities to create specialized undergarments for breast surgery recovery.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• JK Plastic Surgery Center: JK Plastic Surgery is a prominent Seoul-based cosmetic surgery clinic with a strong focus on serving international medical tourists, particularly from China, Japan, and Southeast Asia. Directly comparable to View in operating model, premium positioning, and multilingual patient services.
• ID Hospital Korea: ID Hospital is one of the largest Korean plastic surgery chains, offering comprehensive cosmetic and reconstructive procedures with strong international medical tourism focus across multiple Asian markets. Directly comparable to View in service breadth, target customer mix (Korean + international), and Gangnam positioning.
• Grand Plastic Surgery: Grand Plastic Surgery operates in Seoul with a broad cosmetic surgery portfolio including breast, facial contouring, and anti-aging services. Comparable to View in service breadth and target patient segments, with similar international marketing investments.
• JW Plastic Surgery Korea: JW Plastic Surgery is a Seoul-based clinic offering a broad range of cosmetic procedures including breast, facial contouring, and anti-aging. Directly comparable in service portfolio and target customer segments in the Korean premium clinic segment.
• The Plus Plastic Surgery: The Plus Plastic Surgery is a Seoul-based clinic offering comprehensive cosmetic surgery services with strong emphasis on facial contouring, rhinoplasty, and breast procedures. Comparable to View in service mix and international medical tourism targeting.
• HerShe Plastic Surgery: HerShe is a Seoul-based plastic surgery clinic specializing in breast surgery, facial contouring, and body procedures with international patient services. Comparable to View in service specialization and medical tourism orientation.
• Wonjin Plastic Surgery: Wonjin is a long-established Seoul plastic surgery clinic with broad procedural offerings and dedicated international patient services. Directly comparable in operating model, brand maturity (similar 20+ year history), and medical tourism positioning.
• Banobagi Plastic Surgery: Banobagi is a well-known Seoul Gangnam plastic surgery clinic offering a similar comprehensive service portfolio (breast, facial contouring, rhinoplasty, eye surgery) with significant international patient flow. Directly comparable in service mix, geography, and medical tourism emphasis.

Others

• Galderma: Galderma is a global dermatology company that partnered with View Plastic Surgery for skin beauty research and aesthetic treatments. Adjacent enabling player providing dermatology products (Restylane, etc.) and collaborating on aesthetic procedure development.
• Motiva (Establishment Labs): Motiva is the breast implant manufacturer that has recognized View as Global KOL and granted multiple Grand Awards. Adjacent ecosystem player rather than direct competitor — a key supplier partner whose global growth directly benefits View's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQqqH3Klj2HQSHNNSVug-CQ
• Facebookfacebook.com/viewps1
• Instagraminstagram.com/viewplastic
• LinkedInlinkedin.com/company/%E9%9F%A9%E5%9B%BD%E5%BF%85%E5%A6%A9%E6%95%B4%E5%BD%A2%E5%8C%BB%E9%99%A2

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 韩国必妩整形医院