Vignobles & Vins Picard

What Vignobles & Vins Picard does

Vignobles & Vins Picard is a family-controlled French wine group headquartered in Chassagne-Montrachet, Bourgogne-Franche-Comté, operating seven wine estates that collectively cultivate approximately 140 hectares across Burgundy's Côte de Beaune and Côte Chalonnaise and the Rhône Valley (Northern and Southern). Founded in 1951 by Louis Félix Picard and expanded under Michel Picard and now Francine Picard, the group comprises Au Pied du Mont Chauve (biodynamic 'Haute Couture' line), Domaine Levert-Barault, Domaine Voarick, Château de Davenay, Terres Affranchies (Vin de France climate-adapted range), J. Denuzière (Northern Rhône), and Domaine St Patrice (Châteauneuf-du-Pape, including the Clos St. Patrice monopole). Production uses organic and biodynamic viticulture under the PLINE environmental management system, which is built on the ISO 14001 standard.

The business operates three revenue streams: direct-to-consumer e-commerce wine sales (minimum six-bottle orders, free mainland-France delivery), paid wine-tourism experiences priced from €18/person for introductory tastings up to €295/night for château stays and €1,800 per group for the escape game, and B2B sales to fine-dining and luxury hospitality venues. Distribution includes placements at Michelin-starred restaurants across France and internationally (Plaza Athénée, Le Meurice, Plénitude, Pierre Gagnaire, La Mère Brazier, La Pyramide, Villa La Coste, L'Atelier Robuchon Geneva). The group also hosts weddings and corporate events at the Château de Chassagne-Montrachet, which has been Michelin Guide-listed since 2008.

Recent strategic direction emphasizes international expansion (Asia wine tour covering Singapore, Hong Kong, Seoul, and Bangkok), innovation through the Terres Affranchies eco-responsible range, and reputational reinforcement via critic recognition (James Suckling, Wine Enthusiast, Bettane+Desseauve, 2024–2025). Marketing is content-led, combining an educational blog (Contes Viticoles), podcast appearances by Francine Picard, and direct customer engagement through the estate venues. The company is privately held, family-owned, and self-funded through operations rather than institutional capital.

Name

Vignobles & Vins Picard

Legal name

VIGNOBLES ET VINS PICARD (SA au capital de 200 000 €)

Website

https://vignoblesetvinspicard.fr

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-controlled French wine group operating seven estates across Burgundy and the Rhône Valley (~140 hectares). Produces biodynamic and organic wines distributed via Michelin-starred restaurants, D2C e-commerce, and on-site wine tourism experiences.

Ownership category

akta.pro rank

Product category

Premium Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Gastronomy & Wine-Focused Boutique Hotels (THAGADAG)

Keywords

• Burgundy wine estates
• Rhône Valley wines
• Biodynamic viticulture
• Wine tourism experiences
• Fine dining wine distribution

Headquarters

HQ city

Chassagne-Montrachet

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Direct-to-Consumer Wine Sales: E-commerce boutique selling wines from all estates. Minimum order 6 bottles, free delivery in mainland France. Credit card payments via secure SSL platform.
2. Wine Tourism Experiences: Paid experiences including tastings (€18-125/person), cellar tours, gastronomic dining packages (€60-125/person), château stays (€295/night), corporate events, and escape games (€1800/game).
3. B2B Wine Sales to Hospitality Sector: Wines served at partner restaurants and luxury hotels. Relationship-driven sales to fine dining establishments and hospitality venues.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Vignobles & Vins Picard produces and sells premium terroir-driven wines from seven estates across Burgundy (Côte de Beaune and Côte Chalonnaise) and the Rhône Valley (Northern and Southern), cultivated under organic and biodynamic practices. Beyond wine, the company operates paid wine tourism experiences including guided tastings, gastronomic dining packages, château guest accommodation, escape games, wedding ceremonies, and corporate event hosting at its estates.

Product overview

Vignobles & Vins Picard is a family-owned wine company comprising seven distinct wine estates across France's premier wine regions: Burgundy's Côte de Beaune (Au Pied Du Mont Chauve, Château de Davenay), Côte Chalonnaise (Domaine Voarick, Domaine Levert-Barault), and Rhône Valley (J. Denuzière in Condrieu, Domaine St Patrice in Châteauneuf-du-Pape), plus the innovative Terres Affranchies project. The portfolio also includes an e-commerce boutique, wine tourism experiences (tastings, tours, gastronomy), Château guest accommodations, and event venues for weddings and corporate functions. The estates collectively manage 140 hectares of vines cultivated using agroecological and organic methods, with Au Pied Du Mont Chauve operating biodynamically.

Differentiator

Problem solved

Functional benefit

Brands

• Au Pied du Mont Chauve: Biodynamic 'Haute Couture' selection wines featuring prestigious appellations including Corton Charlemagne Grand Cru, Chassagne-Montrachet, Puligny-Montrachet, and Saint-Aubin Premier Cru.
• Terres Affranchies

Products and services

• Au Pied Du Mont Chauve Wine Range Biodynamic 'Haute Couture' wine selection from Chassagne-Montrachet, Saint-Aubin, and Puligny-Montrachet appellations featuring 20 prestigious climats including Les Demoiselles, Les Caillerets, and En Remilly. Vines are cultivated biodynamically with natural winemaking. Targeted at fine dining and premium collectors.
• Domaine Levert-Barault Wine Range Sharp and authentic Mercurey wines from a 16th-century estate acquired in 1997. Features 5 Premier Cru vineyards including Les Combins, Champs Martin, and Clos des Barraults, cultivated organically. For Burgundy enthusiasts and hospitality wine lists.
• Domaine Voarick Wine Range Precise and accessible wines from a 68-hectare vineyard in Mercurey and Givry appellations acquired in 1991. Diverse terroirs with varying soils and subsoils produce wines with distinct aromatic and tannic complexities, aimed at accessible Burgundy positioning.
• Château de Davenay Wine Range Estate perched over 300 meters altitude near Buxy, with 11+ hectares in Montagny 1er Cru appellation across three climats; some plantings date to the early 1900s. Cultivated organically. Renowned for Clos Chaudron.
• Terres Affranchies Wine Range Innovative Vin de France wines from Côte de Beaune and Côte Chalonnaise, crafted from grapes adapted to changing climate. Features eco-responsible packaging (lightweight bottles, sugarcane fiber stoppers, natural pigment inks). Cuvées named after agronomists: Columelle, Pline, Palladius, Magon.
• J. Denuzière Wine Range Northern Rhône Valley wines acquired in 2003 covering Côte-Rôtie, Hermitage, Cornas, Saint-Joseph, Crozes-Hermitage, Côtes du Rhône, Saint-Péray, and Condrieu appellations, made using a Burgundian-inspired approach. Targeted at fine dining and Rhône specialists.
• Domaine St Patrice Wine Range Southern Rhône Valley wines from Châteauneuf-du-Pape featuring the 1.8-hectare Clos St. Patrice monopole, plus Côte-du-Rhône wines expressing finesse, balance, power, and minerality. For fine dining and Rhône collectors.
• Online Wine Boutique (Boutique en Ligne) Direct-to-consumer e-commerce platform for purchasing wines from all Vignobles & Vins Picard estates, with delivery across France via Chronopost for orders up to 12 bottles and partner carriers for larger orders. Free delivery in mainland France above the 6-bottle minimum.
• Wine Tourism Experiences On-site wine tourism offerings including guided tastings (introductory €18/person to haute couture €50/person), cellar journey experiences (€30/person), Châteauneuf-du-Pape discovery and immersion tastings (€20-€30/person), vertical monopole tastings (€50/person), Burgundian gastronomic dining tables (€60-€125/person), and Côte de Beaune/Chalonnaise discovery packages (€65-€85/person). For individual visitors and small groups.
• Château Guest Accommodation Luxury guest pavilion in the heart of Chassagne-Montrachet vineyards featuring 5 bedrooms (Lucille, Camille, Louise, Jeanne & Armand), French billiards, fireplace, breakfast, and wine tour included. €295/night, pets allowed (€15). Listed in the Michelin Guide since 2008. For wine tourists and couples seeking vineyard-stay experiences.
• Château Escape Game 90-minute immersive escape game at the Château for 4-8 players including tasting of 5 wines. Price: €1,800 per game. For groups, corporate team-building, and friends.
• Wedding and Event Venue Hire Wedding and corporate event venues in Chassagne-Montrachet vineyards with 14th-century cellar for secular ceremonies and receptions for up to 180 guests. Additional corporate event spaces in Mercurey (up to 80 seated) and Châteauneuf-du-Pape. Price upon request.

Quantifiable outcome

• 140 hectares of vineyards under agroecological cultivation
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators9 records

Recent moves6 records

Direct peers

• Maison M. Chapoutier: Leading Rhône Valley producer at scale, with comparable biodynamic viticulture focus and Northern/Southern Rhône breadth overlapping Picard's J. Denuzière and St Patrice estates.
• Boisset Collection: Multi-region French wine group spanning Burgundy, Rhône, and beyond through numerous estates. Closely mirrors Picard's inter-regional portfolio strategy with both Burgundy and Rhône Valley holdings.
• Joseph Drouhin: Family-owned Burgundy producer with biodynamic and organic viticulture across multiple estates, including Chassagne-Montrachet and Puligny-Montrachet which directly overlap Picard's home appellations.
• Maison Louis Jadot: Iconic Burgundy négociant-house operating across Côte d'Or appellations with portfolio depth similar to Picard's Au Pied du Mont Chauve and Côte Chalonnaise estates. Comparable fine-dining distribution and export profile.
• Albert Bichot: Family-owned Burgundy wine producer with six estates across Côte de Nuits, Côte de Beaune, and Chablis. Closely comparable multi-estate Burgundy model with similar B2B fine-dining presence and DTC operations.
• Bouchard Père & Fils: Historic Burgundy house with 130 hectares including Beaune, Volnay, and Meursault holdings. Operates Château de Beaune hospitality and wine tourism experiences, mirroring Picard's château-based tourism model.
• E. Guigal: Major Rhône Valley producer (Côte-Rôtie, Hermitage, Condrieu) whose acquisition and estate strategy parallels Picard's J. Denuzière presence in the same appellations.
• Château de Beaucastel (Perrin & Fils): Family-owned Châteauneuf-du-Pape producer with biodynamic viticulture, directly comparable to Domaine St Patrice's southern Rhône monopole positioning and premium on-premise distribution.

Others

• Champagne Bollinger: Family-owned French luxury wine house with comparable scale of heritage estates, wine tourism infrastructure, and Michelin-starred restaurant presence in luxury hospitality.

Broad incumbents

• Domaine de la Romanée-Conti: Ultra-premium Burgundy estate that sets the value benchmark for land in Côte de Beaune. Highly relevant as a comparable valuation reference for Picard's Chassagne-Montrachet and Corton Grand Cru holdings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vignobles-et-vins-picard

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vignobles & Vins Picard