Park Vijversburg

What Park Vijversburg does

Park Vijversburg is a historical nature and culture park spanning over 30 hectares in Tytsjerk, Friesland, Netherlands. The park is owned and operated by Stichting Op Toutenburg, a Dutch civil law foundation established in 1892 through the testament of Age Looxma Ypeij, and holds ANBI (Algemeen Nut Beogende Instelling) tax-exempt status. The estate combines a restored 19th-century neoclassical Villa Vijversburg, a glass Pavilion designed by Pritzker Prize nominee Junya Ishigami with Marieke Kums, five distinct park areas, a tearoom, tea pavilion (theekoepel), and Oranjerie, plus a contemporary art collection spanning the 16th century to the present.

The park generates revenue through a diversified mix of streams: day admission tickets (€3.50 per visitor aged 2+), annual friend subscriptions in four tiers (€10-€25), tearoom and high tea catering (€27.50 per person), event venue hire for weddings and corporate meetings, donations and sponsorships enabled by ANBI status, and rental income from twenty foundation houses plus approximately 280 hectares of farmland managed via a land agent. Pricing is kept deliberately low, with a reduced €2 rate for school and childcare groups. Distribution is direct-to-consumer via the park entrance and online subscriptions, with group reservations handled by email inquiry.

Operationally, the foundation runs on a lean paid staff of approximately five (two gardeners, one horeca coordinator, two office staff), supported by over 50 regular volunteers and seven daily workers from the 's Heeren Loo care institution. The park engages in regional partnerships including the Buuten Leeuwarden recreation network, Succulenta Fryslân, the Friese Hoender Club, NME Tytsjerksteradiel, and Stichting Adventure Trail. It also represents Groene Ster entrepreneurs on the daily board of RegioMarketing Toerisme. Recent capital activity includes a €227,000 Regiodeal Noordoost-Fryslân subsidy for regional visitor strategy and an approximately €30,000 SUMO regeling subsidy from the province of Friesland to restore the historical theekoepel beginning September 2025.

Name

Park Vijversburg

Legal name

Stichting Op Toutenburg

Website

https://vijversburg.nl

Company type

Private

Founded year

1892

Operating status

Operating

Short description

Park Vijversburg is a 30-hectare historical nature and culture park in Tytsjerk, Friesland, Netherlands, operated by the nonprofit foundation Stichting Op Toutenburg. It offers day admission, annual friend subscriptions, weddings, corporate events, tearoom service, and seasonal family programs to regional visitors, schools, and event clients.

Ownership category

akta.pro rank

Product category

Heritage Park Services

NAICS

Nature Parks and Other Similar Institutions (71219), Historical Sites (71212)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Parks, Gardens & Botanical Attractions (THAJACAH)

akta.pro secondary industries

Educational & Edutainment Parks (Science/Discovery/Children’s Parks) (THAJAEAG), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Heritage park services
• Nature park recreation
• Wedding venue rental
• Cultural heritage tours
• Outdoor event hosting

Headquarters

HQ city

Tytsjerk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tearoom and catering: The tearoom in the Villa serves warm and cold drinks with snacks on weekends and by appointment for groups. High tea service available for groups from 15 persons.
2. Donations and sponsorships: Support from private individuals and companies through gifts, periodic donations, and testamentary bequests. ANBI status enables tax benefits for donors.
3. Rental income from stichtingswoningen: Twenty houses managed by Stichting Op Toutenburg generate rental income. Social binding and necessity criteria used for tenant placement.
4. Entrance fees: Day tickets sold at entrance for visitors aged 2 and above. Single admission per visit.
5. Friend cards and subscriptions: Annual subscription cards offering unlimited park access for families, couples, and individuals. Revenue recognized per calendar year.
6. Event venue hire: Rental of Villa Vijversburg and Pavilion for weddings, ceremonies, receptions, and celebrations. Includes custom arrangements with catering options.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Park Vijversburg is a 30+ hectare historical nature and culture park in Tytsjerk, Friesland, Netherlands, offering day admission, annual friend card subscriptions, on-site tearoom catering, guided tours, wedding and event hosting, corporate meeting facilities, and seasonal cultural activities. The park combines 19th-century landscape architecture with contemporary art installations and is operated by Stichting Op Toutenburg as an ANBI-registered nonprofit foundation.

Product overview

Park Vijversburg is a historical nature and culture park spanning approximately 30 hectares, managed by Stichting Op Toutenburg. The park offers a unified visitor experience combining nature walks, cultural events, and hospitality services. Core offerings include day admission tickets and annual Vriendenkaart subscriptions for park access, supplemented by paid services such as the Theesalon, High Tea catering, guided tours, scavenger hunts, wedding services, corporate meeting facilities, and children's birthday packages. The park operates seasonal activities like the Speur en Kleur summer program and various exhibitions, with an audioguide available for self-guided exploration. All service revenues support park maintenance and monument restoration.

Differentiator

Problem solved

Functional benefit

Products and services

• Park Day Admission (Dagkaart) Single-day entrance ticket for visitors aged 2 and above, priced at €3.50 per person, purchased via PIN payment at the automated teller at the main park entrance. Includes access to all park sections, art installations, and play areas for the day.
• Vriendenkaart (Friend Card) Annual Subscription Annual subscription card providing unlimited park access from January 1 to December 31. Available in four tiers: Family (€25 for 2 adults and max 3 children), Grandparent and grandchildren (€25), Couple (€15 for two co-habiting partners), and Individual (€10). Includes entry via secondary entrance near Groene Ster.
• Wedding Services (Trouwen) Custom wedding arrangements including ceremonies in the Villa or Pavilion, proost moments, wedding cake cutting, receptions, and wedding photography in the historical park setting. Arrangements tailored to customer requirements.
• High Tea Service Catering service offering sweet and savory homemade treats with various teas and scones with cream and jam, starting at €27.50 per person. Available for groups from 15 persons or as an exclusive private dining experience in the restored salon room for 8-10 persons.
• Tea Salon (Theesalon) On-site tearoom in Villa Vijversburg serving hot and cold beverages with snacks, open Sundays from 10:30 and Thursdays through Sundays during summer holidays. By appointment available for groups.
• Parties and Celebrations (Feesten & Partijen) Group event hosting for celebrations and parties with tea, coffee, lunch, or reception arrangements, available by appointment in the historical park and Villa.
• Children's Birthday Parties (Kinderfeestje) Birthday party arrangements for children including access to playground features such as the cave, tree house, water labyrinth, and boat rides in the park.
• Corporate Meeting Services (Vergaderen) Meeting facilities in a unique historical location with lunch or coffee arrangements for complete meeting day experiences. Proceeds support park maintenance.
• Guided Tours (Rondleidingen) Guided group or customized tours of the park covering historical features, sculptures, and natural elements. Free of charge but requires valid park entry ticket.
• Audio Tour (Audiotour) Self-guided audio tour of the historical park section covering approximately 2 km and a maximum one-hour duration, accessible via QR code at the park entrance or through the izi.travel platform.
• Scavenger Hunts (Speurtochten) Various themed scavenger hunts for children and families, including general park hunts, coin collection hunts, and seasonal activities. Some available as free downloads.
• Speur en Kleur Summer Program Annual summer activity program running from July 9 to August 30 featuring hidden smiley hunts, coloring activities, playground equipment, and a water slide for children and families.
• Imaginarium Festival

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Stichting Adventure TrailminorStrategic or Co-development Partner · 19 April 2025Collaboration for the Buuten Trail event, a 10km adventure run through the Grote Wielen/Groene Ster nature area with 10 different challenges.
• 's Heeren LoocoreStrategic or Co-development PartnerDaily partnership where approximately seven clients from 's Heeren Loo care institution work in the park with their supervisors. They perform light gardening, care for birds in the aviary, clean benches, and maintain paths. This provides therapeutic work activities for clients while supporting park maintenance.
• Succulenta FryslânminorStrategic or Co-development PartnerVolunteers from Succulenta Fryslân cultivate cacti and succulents in the Oranjerie and adjacent rock garden. The cactus house is open to the public on Sunday afternoons during summer months (May to September 1).
• Friese Hoender ClubminorStrategic or Co-development PartnerThe oldest breeding station for preserving Frisian chickens with all twelve color variations of the large Frisian chickens is located in Park Vijversburg since 1996.
• NME TytsjerksteradielminorStrategic or Co-development PartnerNature and Environmental Education organization provides school excursions and nature education programs in the park for schools in the municipality.
• Buuten LeeuwardencoreGTM or Marketing PartnerPark Vijversburg is part of Buuten, a cooperation with local entrepreneurs in the Groene Ster recreation area near Leeuwarden. Buuten provides 365 days per year outdoor experiences. Vijversburg represents the Groene Ster entrepreneurs in the daily board of RegioMarketing Toerisme foundation.
• Eropuit in FrieslandminorGTM or Marketing PartnerRegional tourism marketing for the recreational sector in Northeast Friesland is handled by RegioMarketing Toerisme. Park Vijversburg represents the Groene Ster entrepreneurs in the daily board.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Landgoed Anningahof: A Dutch landscape art and sculpture park in Zwolle with contemporary art installations in a natural setting. Comparable to Vijversburg in combining curated outdoor art with family-friendly walking experiences on a similar regional scale.
• Kröller-Müller Museum: Iconic Dutch museum and sculpture garden in De Hoge Veluwe National Park pairing a major art collection with an extensive natural landscape. Closely comparable as a nature-and-art destination, though operating at significantly larger scale.
• De Hoge Veluwe National Park: Large Dutch national park featuring natural landscapes, art, and cultural heritage with paid entry and visitor amenities. Directly comparable as a ticketed nature park offering walking, art, and event programming in the Netherlands.
• Hortus Botanicus Amsterdam: Historic botanical garden in Amsterdam. Comparable as a ticketed nature-culture destination combining curated gardens, historic structures, and event programming, though in an urban setting.
• Landgoed Amelisweerd: Historic Utrecht estate combining landscape architecture, art, and walking trails. Comparable to Vijversburg in integrating restored historic landscape with contemporary cultural programming and family-friendly walking experiences.
• Stichting Twickel: Dutch foundation managing a historic Twente estate with gardens, walking paths, and cultural programming. Directly comparable as a foundation-operated heritage estate combining nature, historic buildings, and visitor services.

Broad incumbents

• Keukenhof: World-famous Dutch flower garden and visitor attraction in Lisse. Comparable as a ticketed seasonal park destination combining horticulture and visitor experience, though at much larger scale and global brand recognition.
• Paleis Het Loo: Major Dutch historic palace and gardens museum near Apeldoorn. Comparable as a heritage estate combining restored historic architecture with formal gardens and ticketed visitor programming, though with broader institutional resources.
• Nederlands Openluchtmuseum: Dutch open-air heritage museum in Arnhem showcasing historic buildings and cultural landscape. Comparable as a foundation-operated heritage site combining outdoor exhibits, gardens, and visitor programming on a similar nonprofit basis.

Regional players

• Kasteel de Haar: Restored Dutch castle estate near Utrecht combining neoclassical architecture with formal gardens and event hosting (weddings, corporate). Comparable as a heritage estate offering similar wedding, meeting, and cultural-tourism services in a different Dutch region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/parkvijversburg
• Instagraminstagram.com/parkvijversburg

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park Vijversburg