Viking Plumbing

What Viking Plumbing does

Viking Plumbing & Heating Supply Co. is a family-owned and operated plumbing and heating supply distributor headquartered at 107 Columbus Place, Roselle Park, New Jersey. Established in 1946, the company has served the Union County, NJ market for over 75 years and currently operates with a headcount of approximately 23 employees. Its core function is the distribution of brand-name plumbing, heating, cooling, water heating, and fixture products, including lines from Bradford White, Navien, Utica Boilers, Lochinvar, Moen, Delta, Toto, Zoeller, Pro Series, and other specialty manufacturers.

The product portfolio is organized into seven core categories: Heating & Cooling Systems (including EnvironAir ductless split systems), Heating Supplies (boilers, radiators, baseboard, valves, fittings), Water Heaters (tank, tankless, gas, electric, power vented, indirect), Sump Pumps (Zoeller and Pro Series), Bathroom Fixtures (sinks, toilets, tubs, showers, vanities), Kitchen Fixtures (faucets, sinks, disposals), and Pipe/Fittings/Valves along with Faucet & Shower Repair Parts spanning Kohler, American Standard, Moen, Delta, Grohe, and many other brands. Operational capabilities include pipe cutting and threading, special ordering of out-of-stock parts still in production, and free delivery throughout Union County. The technology stack is minimal: a Hibu-built brochure website, phone-based ordering, a generic contact form, and a personal Hotmail email address ([email protected]); no e-commerce platform, no API, no proprietary software, and no digital marketing infrastructure are evidenced.

The business model is straightforward distribution economics: revenue is generated from product margin on the resale of brand-name plumbing and heating supplies. The go-to-market motion is direct-to-consumer and direct-to-contractor through a single retail storefront supplemented by county-wide delivery. Pricing is not publicly disclosed and appears to be quote-based, determined by product inquiry, customer type, and order volume. The customer base is split between residential homeowners (a primary segment) and commercial contractors (a second primary segment), with no identified anchor accounts, no enterprise contracts, and no recurring revenue agreements. The company accepts Visa, MasterCard, and American Express. The overall profile is that of a traditional, long-tenured independent supply house with no disclosed technology moat, no funding history, no M&A activity, and no parent or subsidiary structure.

Name

Viking Plumbing

Legal name

Viking Plumbing & Heating Supply Co.

Website

https://vikingsupplynj.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Viking Plumbing & Heating Supply Co. is a family-owned plumbing and heating supply distributor in Roselle Park, NJ, serving residential homeowners and commercial contractors across Union County with brand-name fixtures, water heaters, and HVAC equipment.

Ownership category

akta.pro rank

Product category

Plumbing and Heating Supply Distribution

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Hardware Merchant Wholesalers (423710)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Plumbing Parts & Supplies Retail (Pipes, Valves, Fittings) (CRAIADAD)

akta.pro secondary industries

Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA), Water Heating Accessories & Plumbing Connection Kits (Connectors, Hoses, Traps) (IMADALAG)

Keywords

• Plumbing supplies
• Heating supplies
• Water heaters
• Bathroom fixtures
• Pipe fittings

Headquarters

HQ city

Roselle Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Plumbing and Heating Supply Sales: Viking Plumbing generates revenue through the sale of plumbing supplies, water heaters, heating and cooling equipment, fixtures, and repair parts to residential and commercial customers. The company operates as a brick-and-mortar supply distributor with delivery capabilities throughout Union County, New Jersey. Revenue is derived from product margin on brand-name items including Bradford White, Navien, Utica, Moen, Delta, and other major plumbing/heating manufacturers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Viking Plumbing & Heating Supply Co. is a family-owned plumbing and heating supply distributor that sells brand-name plumbing fixtures, water heaters, boilers, heating and cooling equipment, sump pumps, pipes, fittings, valves, and repair parts from its Roselle Park, NJ storefront with delivery throughout Union County. The company serves both residential homeowners and commercial contractors with a wide selection of products from manufacturers such as Bradford White, Navien, Utica, Moen, Delta, and Toto, supplemented by special-order capabilities and pipe cutting/threading services.

Product overview

Viking Plumbing & Heating Supply Co. is a family-owned plumbing and heating supply distributor operating since 1946 in Roselle Park, NJ. The company offers a comprehensive portfolio of plumbing and HVAC products organized into distinct categories: Heating & Cooling Systems (including EnvironAir ductless split systems), Heating Supplies (boilers, radiators, baseboard), Water Heaters (tank, tankless, gas, electric from Bradford White and Navien), Bathroom Fixtures (sinks, toilets, tubs, showers, whirlpools), Kitchen Fixtures (faucets, sinks, disposals, dispensers), Pipe/Fittings/Valves, and Faucet & Shower Repair Parts. The company also carries Sump Pumps from Zoeller and Pro Series. They distribute brand-name products including Bradford White, Navien, Utica, Toto, Moen, Delta, and others, offering supply and delivery throughout Union County. Services include pipe cutting and threading, special orders for out-of-stock parts, and free delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Heating & Cooling Systems

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Ferguson Enterprises: Ferguson is the largest U.S. wholesale distributor of plumbing, heating, cooling, and waterworks supplies. It serves the same residential-contractor and homeowner customer base as Viking Plumbing across a far broader national footprint, making it the closest broad-incumbent comparison even though it competes only indirectly in Union County.

Direct peers

• R.E. Michel Company: R.E. Michel is an independent wholesale distributor of HVAC parts, supplies, and equipment to contractors across the eastern U.S. Highly comparable to Viking's heating/cooling product line, contractor focus, and independent regional-distributor business model.
• Winsupply Inc. Winsupply operates a network of independent locally-owned plumbing, HVAC, and industrial supply companies similar to Viking's family-owned Roselle Park operation. Same business model: local owner-operators buying through a co-op, selling brand-name plumbing and heating products to contractors and homeowners.
• Hajoca Corporation: Hajoca is the largest privately held U.S. plumbing and HVAC supply distributor, operating dozens of local "Hajoca" trade counters stocked with the same kinds of brand-name fixtures, water heaters, boilers, valves, and repair parts that Viking carries. Its independent-dealer model mirrors Viking's family-run, regional-distributor business almost exactly.
• Hughes Supply (a Sunbelt Holdings company): Hughes Supply is an independent plumbing/HVAC distributor in the Southeast with a similar local-counter-plus-delivery model. Comparable in scale and assortment to Viking—multi-brand contractors' supply houses in defined regional markets—and a useful operating-model benchmark.
• Johnstone Supply: Johnstone is a cooperative of independent HVAC/R wholesalers stocking boilers, hydronic parts, water heaters, and controls—the heating-side of Viking's catalog. Comparable target customer (HVAC contractors) and overlapping product breadth.
• Plumb Supply Co. Plumb Supply is an employee-owned independent distributor of plumbing, heating, and industrial supplies across the Midwest, operating regional trade counters very comparable to Viking's Roselle Park storefront in product mix and customer type.

Others

• Home Depot Pro / The Home Depot: Home Depot is the dominant big-box channel for plumbing and heating supplies sold to homeowners and small contractors, directly competing with Viking's residential and prosumer retail motion with a vastly larger assortment and nationwide reach.

Regional players

• Central Plumbing, Heating & Air Conditioning Supply: A regional plumbing and HVAC supply distributor in the Northeast U.S. Very similar in size, assortment, and customer base to Viking; serves as the cleanest regional-players benchmark even though it operates in adjacent metropolitan markets.

Emerging players

• SupplyHouse.com: SupplyHouse.com is a fast-growing e-commerce distributor of plumbing, heating, and HVAC supplies selling the same brand-name products (Navien, Bradford White, Uponor PEX, Moen) that Viking stocks. Highly comparable in product lines and customer types; competes from a digital-native position where Viking has minimal e-commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/viking-plumbing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viking Plumbing