Villa Diana Hotel & Cafe

What Villa Diana Hotel & Cafe does

Villa Diana Hotel & Cafe is a privately held, DOT-accredited hospitality property located on Maharlika Highway in Capirpiriwan, Cordon, Isabela, Philippines, founded in 2007 and commercially opened in May 2008. The estate operates The River Rock Bed & Breakfast, a co-branded accommodation line comprising 11 guestrooms spanning Standard, Deluxe, VIP, Executive, Family, Tree House, and Cabin categories, with rates ranging from Php 1,295 to Php 6,000 per night. Beyond lodging, the property runs a 2-story café (River Rock Hotel & Café) offering continental, oriental, and à la carte dining, supported by a partner restaurant (Gio's Grill & Steaks).

The property's primary growth lever has been event-driven revenue. It operates the Grand Pavilion for weddings and large functions, a Conference Hall (Php 7,000/day, up to 150 pax), garden wedding venues including Lorna's Garden, and retreat facilities (Dorothy's Cabin dormitories and Patio Dolores) for school, church, and corporate groups. It sells bundled wedding packages (De Luxe at Php 450/head and Premier at Php 750/head) and retreat packages (Student at Php 550/head and Professionals at Php 750/head). Amenities include an infinity pool, jacuzzi-equipped VIP rooms, 24-hour security, and a 'personalized Body Shop' toiletries concept.

Go-to-market is direct-to-consumer: phone reservations (0917-5506588, (078) 6224894), walk-in inquiries, and an official website and social presence on Facebook and Friendster. The business generates revenue through transactional per-night, per-head, and per-event pricing rather than recurring contracts. Customer segments span individual travelers, corporate MICE groups, wedding parties, schools/youth organizations, and families, and the company holds no external funding, no parent company, and no disclosed ownership structure.

Name

Villa Diana Hotel & Cafe

Legal name

Villa Diana Hotel & Cafe

Website

https://villadiana.blogspot.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Villa Diana Hotel & Cafe is a DOT-acquired privately held resort in Cordon, Isabela, Philippines, operating an 11-room bed & breakfast (The River Rock), a two-story café, and event venues for weddings, conferences, and school/corporate retreats.

Ownership category

akta.pro rank

Product category

Boutique Hotel and Event Venue Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort Convention Hotels (THAGALAC)

akta.pro secondary industries

Boutique Resorts (Small-Scale Resorts) (THAGADAJ), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Boutique hotel accommodation
• Wedding reception venues
• Corporate retreat packages
• Conference event facilities
• Cafe and dining services

Headquarters

HQ city

Cordon

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Accommodation Services: Hotel room rentals including various room types from Standard to VIP Deluxe Double, Tree House, and Cabin accommodations.
2. Event Venue Rental: Conference hall, wedding venues (Garden Wedding Reception, Grand Pavilion), and retreat facilities for seminars and corporate events.
3. Food and Beverage: Cafe services including continental, oriental, and a la carte dining; catering for events and weddings.
4. Wedding and Event Packages: Complete wedding packages (De Luxe at Php 450/head, Premier at Php 750/head) and retreat/seminar packages.
5. Recreational Services: Infinity pool access, Body Shop personalized toiletries, and outdoor activities including golf putting, hiking, and nature tripping.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Villa Diana Hotel & Cafe operates a hospitality property in Cordon, Isabela, Philippines offering 11 guestrooms across categories (Standard, Deluxe, VIP, Executive, Family, Tree House, Cabin) along with a 2-story café and personalized Body Shop toiletries. The property hosts event venues including The Grand Pavilion, Conference Hall, and Garden Wedding Venue, plus retreat facilities Dorothy's Cabin and Patio Dolores. It sells bundled offerings including wedding packages (De Luxe at Php 450/head, Premier at Php 750/head) and retreat packages (Student at Php 550/head, Professionals at Php 750/head) to individual travelers, couples, corporate groups, and educational institutions.

Product overview

Villa Diana Hotel & Cafe is a hospitality establishment in Cordon, Isabela, Philippines offering accommodation, dining, and event services. The property features The River Rock Hotel & Café as its primary accommodation brand with 11 guestrooms (V.I.P rooms, Deluxe rooms, Standard rooms, Family room, Tree House, and Cabin). Event venues include The Grand Pavilion, Conference Hall, Garden Wedding Venue, and retreat facilities (Dorothy's Cabin and Patio Dolores). The 2-story Café and Gio's Grill & Steaks provide dining options. Wedding packages (De Luxe at Php 450/head and Premier at Php 750/head) and retreat packages (Student at Php 550/head and Professionals at Php 750/head) are available. Amenities include infinity pool, jacuzzi, WiFi internet, and 24-hour security.

Differentiator

Problem solved

Functional benefit

Brands

• The River Rock B&B: On-site bed and breakfast accommodation at Villa Diana, featuring 11 lavishly designed guestrooms including VIP rooms with jacuzzi, deluxe rooms, standard rooms, and family rooms.
• River Rock Hotel & Café
• The Grand Pavilion
• Dorothy's Cabin
• Patio Dolores

Products and services

• The River Rock Hotel & Café Boutique hotel accommodation featuring 11 guestrooms across VIP (one with jacuzzi), Deluxe (some with balconies), Standard, Family (2-bedroom), Tree House, and Cabin categories, along with a 2-story café serving continental, oriental, and a la carte cuisine. Targets leisure travelers, couples, and corporate guests seeking overnight stays in Isabela province.
• Conference Hall 5-star hotel-inspired event venue for seminars, conferences, and parties with 4 air-conditioning units, capacity up to 120 pax classroom with tables or 150 pax without tables. Includes podium, whiteboard, tables and chairs, amplified speaker with microphones, and is available at Php 7,000 per day.
• The Grand Pavilion Grand event venue for weddings and large functions, featuring elegant facilities for celebrations. Operates as a sub-brand under Villa Diana.
• Garden Wedding Venue (Lorna's Garden) Outdoor garden ceremony venue at Php 6,000 per 100 guests featuring wedding gazebo with complete lights, tulle, and flowers, chairs with seat covers, red carpet, altar, kneeler, and flower stands for up to 100 persons.
• Dorothy's Cabin Log cabin-inspired dormitory facilities for retreats and seminars. Each cabin accommodates 20-25 persons with 3 toilets and baths, common lavatory area, 2.5HP air-conditioned rooms, and separate facilitator room. Maximum combined capacity is 55 pax across two rooms.
• Patio Dolores Open-air multi-purpose venue for retreats, seminars, and events, included in retreat packages with use of 2 microphones, CD player, speakers, podium, tables, and chairs.
• De Luxe Wedding Package Garden wedding reception package at Php 450/head (300 pax minimum) including 1 night stay in River Rock B&B De Luxe Room, buffet breakfast for 2, sparkling wine toast, floral arrangements, tent setup, chandeliers, 5-course meal, and waived corkage fee for 3 bottles of spirits.
• Premier Wedding Package Premium garden wedding reception package at Php 750/head including 2 nights stay in VIP Room, buffet breakfast, lunch and dinner certificates at Gio's Grill & Steaks, wedding cage with doves, premium floral arrangements, tent setup, chandeliers, 7-course meal, and waived corkage fee.
• Student Retreat Package Overnight retreat and seminar package at Php 550/head with minimum 45 participants, including use of Dorothy's Cabin dormitories, Patio Dolores venue, 3 meals and 2 snacks, and welcome drinks. Targets schools and youth organizations.
• Professionals Retreat Package Overnight retreat and seminar package at Php 750/head with minimum 45 participants, including use of Dorothy's Cabin dormitories, Patio Dolores venue, 3 full meals and 2 snacks, and welcome drinks. Targets corporate teams and professional organizations.
• 2-Story Café (River Rock Hotel & Café) On-site dining venue offering continental, oriental, and a la carte cuisine in a 2-story setting with a relaxing ambience, serving hotel guests and walk-in diners.

Quantifiable outcome

• The River Rock B&B recognized as 'The best stop-over for travelers who want to spend the night in Isabela' by Top Gear Magazine October 2008 Issue

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• River Rock Hotel & CafecoreOthers · 27 July 2007The River Rock Hotel & Cafe is the branded accommodation and dining component of Villa Diana. It offers 11 lavishly designed guestrooms (2 VIP rooms, 4 Deluxe rooms, 3 Standard rooms, 1 Family room), a 2-story cafe serving continental, oriental, and a la carte cuisine, and a personalized Body Shop for guests.
• DB InteriorsminorImplementation/ SI/ Consulting PartnerInterior design firm that designed and decorated Villa Diana's rooms and event spaces. Photos credited to Ms. Dolly B. Babaran of DB Interiors for room and venue photography.
• Gio's Grill & SteaksminorGTM or Marketing PartnerRestaurant partner providing lunch certificates included in the Premier Wedding Package at Villa Diana.
• Lorna's GardenminorStrategic or Co-development PartnerWedding ceremony venue provider at Php 6,000 per 100 guests, offering gazebo with complete lights, tule, flowers, and seating for up to 100 persons.
• Dorothy's CabinminorStrategic or Co-development PartnerLog cabin-inspired dormitory facilities for retreats and seminars, accommodating 20-25 persons per cabin with 3 toilets/baths, air-conditioned rooms, and facilitator room.
• Patio DoloresminorStrategic or Co-development PartnerEvent venue included in retreat packages with use of 2 microphones, CD player, speakers, podium, tables and chairs.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cintai Corito's Garden Resort: Garden resort in San Luis, Batangas known for wedding venues and tropical garden settings with comparable event-and-accommodation model. Directly comparable as a small-scale Philippine resort combining unique accommodations, garden event spaces, and wedding package offerings.
• Las Casas Filipinas de Açúzar: Heritage resort in Kawit, Cavite offering themed accommodations and wedding/event packages in a distinctive setting. Comparable for its boutique scale, event-led revenue model, and unique lodging concepts in a Philippine provincial setting.
• The Farm at San Benito: Boutique wellness resort in Lipa, Batangas with luxury villas, wellness programming, and event hosting. Comparable in boutique positioning, premium per-night rates, and full-service resort offerings in provincial Philippines.
• Vivere Azure: Boutique beachfront resort in Anilao, Batangas offering accommodations, dining, and event packages. Comparable for the small-scale luxury accommodation and event package model in a regional Philippine setting.
• Acuatico Beach Resort: Boutique resort in San Juan, La Union combining accommodations, dining, and event venues in a regional Philippine destination. Comparable in the integrated accommodation-plus-events business model with wedding and corporate retreat packages.
• Canyon Woods Resort Club: Resort in Laurel, Batangas with accommodations, function halls, and recreational amenities. Comparable in offering full-service accommodations plus conference/wedding/retreat facilities in a provincial Philippine location.

Emerging players

• Luljetta's Hanging Gardens Spa: Day resort and spa in Antipolo with unique garden amenities and event offerings. Comparable as a smaller Philippine property offering distinctive experiences and event hosting in a regional setting.

Broad incumbents

• Astoria Hotels and Resorts: Philippine hotel and resort chain with multiple properties offering accommodations, dining, and event venues. Comparable as an established Philippine operator in the same mid-market resort/events segment, though at larger scale.
• The Bellevue Resort (Bohol): Full-service beachfront resort in Panglao, Bohol with extensive event facilities, multiple F&B outlets, and accommodations. Comparable in the integrated accommodation-plus-events model targeting both leisure and MICE demand in a provincial destination.
• Pico Sands Hotel: Mid-scale resort in Nasugbu, Batangas with conference facilities, dining, and recreational amenities. Comparable in the regional Philippine resort-with-events model, though larger in scale and more amenity-rich.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/Cordon-Philippines/Villa-Diana-Hotel-Cafe/110625459902
• LinkedInlinkedin.com/company/villa-diana-hotel-&-cafe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Villa Diana Hotel & Cafe