Hotel Fazenda Village Montana

What Hotel Fazenda Village Montana does

Hotel Fazenda Village Montana is a private, family-owned farm hotel resort located in the Serra da Mantiqueira mountain range in Socorro, São Paulo, Brazil. Founded in 1990 by Dr. Conrado Ferreira Pinto as a private retreat with 4 chalés, the property has grown to 40 accommodations distributed across three types (Standard Apartments, Premium Apartments, and Chalés) in four blocks. The resort operates on a full-board (pensão completa) model, providing breakfast, lunch, and dinner prepared from farm-sourced ingredients in traditional caipira cuisine, alongside three outdoor pools (including a heated pool), a heated covered spa pool with sauna, fishing lakes, a small interactive farm (Fazendinha), sports courts, playground, and an event hall with capacity for up to 150 attendees.

The business serves primarily Brazilian families with children seeking weekend getaways, holiday celebrations, and nature-based experiences, with secondary segments including school groups, religious organizations, and corporate event clients. Ancillary revenue is generated through add-on adventure activities (140m zip line at R$35, 10m radical swing at R$20, horseback riding at R$45, trolley rides at R$95), a pet-friendly accommodation service (R$70 per pet), and tiered Day Use/Visitation packages (R$10-250) that capture non-overnight visitors. Distribution is direct-to-consumer via an integrated website booking engine, WhatsApp, phone, and email, with a dedicated group sales channel and a presence on TripAdvisor. A loyalty program (Clubinho de Vantagens) and broad social media presence across Instagram, Facebook, YouTube, and LinkedIn support demand generation. The property has continuously added new leisure attractions (Balanço Radical, Tirolesa, Mirante Montana, Vale das Borboletas, Trilha Ecológica) and operates with 17 employees under founder ownership with no disclosed external investment.

Name

Hotel Fazenda Village Montana

Legal name

Hotel Fazenda Village Montana

Website

https://villagemontana.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Short description

Hotel Fazenda Village Montana is a family-owned farm hotel resort in Socorro, São Paulo (Serra da Mantiqueira) offering 40 full-board accommodations and on-site adventure activities to Brazilian families, school groups, religious organizations, and corporate event clients.

Ownership category

akta.pro rank

Product category

Farm Hotel Resort (Rural Hospitality)

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Mountain & Alpine Lodges (THAGAIAE)

akta.pro secondary industry

Mountain & Wilderness Lodges (THAAAHAE)

Keywords

• Farm hotel resort
• Rural hospitality
• All-inclusive accommodation
• Adventure tourism
• Family vacation resort

Headquarters

HQ city

Socorro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Full Board Hospitality (Pensão Completa): Core revenue stream from hotel accommodations including breakfast, lunch, and dinner prepared with farm-fresh ingredients and traditional caipira cuisine. Accommodations include apartments (Standard and Premium) and chalets.
2. Day Use and visitation: Day visitors pay for access to facilities including pools, breakfast, lunch, farm activities, and one adventure activity. Weekend visitation tickets available for dry areas without pool access.
3. Group bookings and events: Special rates for school groups, religious groups, and corporate events. Includes accommodations, meals, activities, and event space rental for conventions up to 150 people.
4. Activity fees: Adventure and recreational activities including zip line (R$ 35-50), horseback riding (R$ 35-45), trolley ride (R$ 40-95), giant swing (R$ 20-30), fishing, and more charged separately.
5. Pet accommodation fees: Pet-friendly accommodation with R$ 70 pet fee per stay for small pets up to 10kg.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Hotel Fazenda Village Montana is a family-owned farm hotel resort located in the Serra da Mantiqueira mountains of Socorro, São Paulo, Brazil. The property offers 40 accommodations (Standard Apartments, Premium Apartments, and Chalés) bundled with full-board dining (café da manhã, almoço, jantar) featuring traditional caipira cuisine made from farm-fresh ingredients. Guests have access to an extensive leisure complex including outdoor and heated pools, adventure activities (zip line, horseback riding, trolley rides, giant swing), a small farm with animal interactions, fishing lakes, sports courts, and event space for groups.

Product overview

Hotel Fazenda Village Montana is a farm hotel resort offering a unified hospitality experience centered on full-board accommodation with diverse leisure activities. The property features 40 accommodations across three types (Apartamento Standard, Apartamento Premium, and Chalés), a full-board gastronomy service, and over 15 adventure and recreation activities including zip line, horseback riding, trolley rides, fishing, and farm experiences. The resort also offers day-use packages, group packages for schools and religious/corporate events, a loyalty program, and pet-friendly accommodations. The product portfolio spans core lodging services, add-on activity modules, and ancillary services (groups, loyalty, pet care) that together create an integrated family resort experience in the Mantiqueira mountains.

Differentiator

Problem solved

Functional benefit

Products and services

• Apartamento Standard (Standard Apartment) Standard apartment accommodation equipped with a couple bed, bunk bed, minibar, TV, telephone, ceiling fan, and a private balcony with hammock and suspended chair offering views of the Mantiqueira mountain range. Designed for families and couples seeking an all-inclusive farm hotel stay.
• Apartamento Premium (Premium Apartment) Premium apartment accommodation with a couple bed, bunk bed, minibar, TV, telephone, air conditioning (cold), ceiling fan, and a private balcony with hammock and suspended chair for nature appreciation. Targeted at guests seeking a higher comfort tier.
• Chalé (Chalet) Private chalet accommodation featuring a couple bed, bunk bed, air conditioning, TV, minibar, telephone, an external area with hammock, and a private garage, located adjacent to the restaurant. Targeted at guests seeking more privacy and independent space.
• Day Use (Day-Visit Package) Day-use package that includes breakfast, lunch (beverages not included), access to pools and sauna, milking, farm visit, sport fishing, and one chosen adventure activity. Weekday adult rate R$250, child (5-12) R$200. Targeted at regional visitors and families who do not require overnight accommodation.
• Grupos (Group Packages) Special group rates and packages for school groups, religious groups, corporate events, celebrations, and reunions, including accommodations, meals, activities, and event hall rental for up to 150 attendees. Targeted at schools, churches, and companies seeking team-building or event venues.
• Pet Friendly Accommodation Pet accommodation service accepting small pets up to 10kg (maximum 2 per room) at a R$70 per-stay fee, requiring vaccination records, leash use in common areas, and offering a kennel for activities not allowing pets. Targeted at travelers who wish to vacation with their pets.

Quantifiable outcome

• 33+ years operating as farm hotel since founding in 1990
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotel Fazenda Dona Carolina: Long-established hotel fazenda in Itirapina, SP, offering full-board accommodations and rural/leisure activities. Directly comparable in business model, customer segment (families), and product offering (lodging + meals + on-property activities).
• Hotel Fazenda Vista Alegre: Farm hotel located in Socorro, SP — same municipality as Village Montana. Competes head-to-head for the same regional family-tourism demand with comparable full-board and adventure-activity offerings.
• Hotel Solar das Andorinhas: Family-oriented resort in Ouro Preto region offering all-inclusive meals, pools, and recreational programming for families and corporate groups. Comparable in full-board pricing model and group event focus.
• Aldeia do Vale Petropolis: Mountain resort in Petrópolis/RJ region (Serra) with leisure programming, family-friendly amenities, and event hosting. Comparable in mountain location, family target, and full-board service model.
• Hotel Fazenda Dona Veridiana: Brazilian hotel fazenda with traditional cuisine, leisure activities, and group/event hosting. Direct comparable in farm-hotel category with similar full-board and family-event positioning.

Broad incumbents

• Tauá Resort: Established Brazilian resort chain (Atibaia, Caeté, Alexânia) operating larger all-inclusive properties with extensive leisure infrastructure. Comparable in all-inclusive family positioning but at materially greater scale and with chain-level distribution.
• Bourbon Hotéis & Resorts: Brazilian hotel and resort chain with full-service and resort properties targeting leisure and corporate groups. Overlaps in family/groups customer base and convention/event capability, though typically operating in urban/established markets.
• Nannai Resort & Spa: Upscale Brazilian all-inclusive beach resort in Muro Alto (PE). Comparable all-inclusive model and leisure-activity breadth but at a higher price point and beach (not mountain) geography.
• Club Med Brasil: Global all-inclusive resort operator with Brazilian mountain (Lake Paradise) and beach properties. Comparable in all-inclusive pricing, leisure infrastructure, and family/GROUP segment, though at substantially larger scale and brand strength.

Regional players

• Hotel & Pousada Portal da Mantiqueira: Independent pousada/hotel operator within the Serra da Mantiqueira region serving similar drive-to leisure demand from São Paulo/Campinas. Relevant as a regional supply-side comparable shaping local pricing dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@hotelfazendavillagemontana8022
• Facebookfacebook.com/villagemontana
• LinkedInlinkedin.com/company/hotel-fazenda-village-montana-socorro/?originalSubdomain=br
• Instagraminstagram.com/villagemontanaoficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Fazenda Village Montana