Villa Mabrouka

What Villa Mabrouka does

Villa Mabrouka is a 12-suite luxury boutique hotel located in the Tanger-Medina district of Tangier, Morocco, operating on a 2.5-acre clifftop site that was the former residence of fashion designer Yves Saint Laurent and Pierre Bergé. British designer Jasper Conran acquired the property in 2019 and, following a four-year renovation that included Madison Cox-designed gardens and two pools, opened it as a commercial hotel in 2023. The hotel is operated by JC Tangier SARL (Morocco) with UK-side booking services provided by Repsaj Voyage Limited, and employs 48 staff.

The commercial offering comprises 12 suites priced between 345 and 1,135 EUR per night, three restaurants, four bars, a hammam and spa, and private event facilities accommodating up to 150 guests. Distribution is built around direct channels: the Synxis booking engine for rooms, SevenRooms for restaurants, and the Repsaj Voyage UK booking entity for English-speaking inbound demand. No OTA dependence is disclosed. The hotel has positioned itself within the design-led ultra-luxury segment, evidenced by recognition from Architectural Digest, Condé Nast Traveller US, GQ, Robb Report, Travel + Leisure, and the Sydney Morning Herald Traveller Awards between 2023 and 2025.

Revenue is generated through a combination of room nights, food and beverage across the three restaurants and four bars, hammam and spa services, and private hire and events. The customer base consists of luxury individual travelers, cultural and heritage tourism visitors to Tangier, and private event clients. The owner also operates L'Hôtel Marrakech as a sister property, suggesting a multi-asset Moroccan hospitality platform under the Conran brand.

Name

Villa Mabrouka

Legal name

JC Tangier SARL

Website

https://villamabrouka.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Villa Mabrouka is a 12-suite luxury boutique hotel in Tangier, Morocco, opened in 2023 by British designer Jasper Conran in the former Yves Saint Laurent and Pierre Bergé residence, serving ultra-luxury travelers, private event clients, and design-led heritage tourism guests.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Accommodation (721), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury Villas & Residences Resorts (THAGACAM)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Heritage & Palace Luxury Hotels (THAGACAF), Ultra-Luxury Villas & Estates (THAMAEAA)

Keywords

• Luxury boutique hotel
• Hotel accommodation
• Fine dining restaurant
• Wellness spa services
• Private event venue

Headquarters

HQ city

Tangier

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Luxury Hotel Accommodations: Revenue from overnight stays across 12 uniquely designed suites and rooms. Pricing ranges from approximately 345 EUR to 1,135 EUR per night depending on suite category and season.
2. Food & Beverage: Three restaurants (L'Orangerie, The Dining Room, Luca's Terrazza), four bars (Jake's Bar, Roof Terrace Bar, Elsie's Bar, poolside), and afternoon tea service. Includes private dining in garden pavilions.
3. Private Events & Celebrations: Revenue from hosting private events including weddings, parties, family occasions. Capacity ranges from intimate gatherings of 8-30 guests to larger events of up to 150 people. Full hotel buyouts available for exclusive use.
4. Private Villa Hire: Full property exclusive use with staff and kitchen for groups of friends or family seeking a private retreat experience.
5. Spa & Wellness Services: Traditional Moroccan hammam treatments, massages, facials, manicures, pedicures, and waxing services available daily by appointment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Villa Mabrouka operates an intimate 12-room luxury boutique hotel in Tangier, Morocco, housed in a 1940s modernist house formerly owned by Yves Saint Laurent and Pierre Bergé and redesigned by British designer Jasper Conran. The property offers individually designed suite accommodations (EUR 345 to EUR 1,135 per night), three restaurants, four bars, a traditional Moroccan hammam and spa, two clifftop swimming pools, 2.5 acres of Madison Cox-designed gardens, and private event hosting for up to 150 guests including full property buyouts.

Product overview

Villa Mabrouka is a single luxury hotel property offering accommodation and hospitality services. The property features 12 individually decorated rooms and suites within the main villa and garden cottages, complemented by three restaurants (L'Orangerie, The Dining Room, Luca's Terrazza), three bars (Jake's Bar, Roof Terrace Bar, Elsie's Bar), a traditional hammam and spa, two swimming pools, and two acres of landscaped gardens. The hotel can be booked for exclusive private hire and hosts events including weddings and parties. Dining reservations are available for hotel guests and external visitors, while room access is reserved for hotel residents. The hotel is operated alongside sister property L'Hôtel Marrakech.

Differentiator

Problem solved

Functional benefit

Products and services

• Villa Mabrouka Hotel An intimate 12-room luxury hotel in Tangier, Morocco, located in a 1940s modernist house formerly owned by Yves Saint Laurent and Pierre Bergé, redesigned by Jasper Conran. Features two swimming pools, three restaurants, a rooftop bar, and landscaped gardens. Targets affluent travelers seeking exclusive design-forward hospitality.
• Rooms & Suites 12 distinct suites including Marrakech (68 m²), Rabat, Essaouira (52 m²), Ouarzazate (34 m²), Midelt (36 m²), Tafraoute (38 m²), Tiznit (33 m²), Taza (18 m²), and Ouazzane (14 m²), with pricing ranging from EUR 345 to EUR 1,135 per night. Most feature private terraces, marble bathrooms, and garden or sea views.
• Restaurants & Bars Multiple dining venues including L'Orangerie (terrace dining with garden and sea views), The Dining Room (seasonal Mediterranean cuisine), Luca's Terrazza (wood-fired pizzas, April-October), Jake's Bar, Roof Terrace Bar, Elsie's Bar, and poolside bar. Also offers afternoon tea service. Open to hotel guests and external visitors by reservation.
• Hammam & Spa Traditional Moroccan hammam treatments using heat, black soap, Kessala glove exfoliation, and Ghassoul clay. Additional services include massages, facials, manicures, pedicures, and waxing. Open daily by appointment from 9am to 6pm for hotel guests and external visitors.
• Events & Private Parties Event venue for parties, family occasions, and weddings. Accommodates up to 100 guests on the dining terrace, 60 by the pool, 30 in the restaurant, 30 in Jake's Bar, and intimate gatherings of 8-12 in the Gazebo and Pavilion D'Été. Caïdal tent available upon request for up to 100 guests.
• Private Villa Hire Full private hire of the entire villa and grounds for groups of friends or family. Includes fully staffed villa, private kitchens, access to gardens and swimming pools. Designed for intimate dinners, parties, and exclusive group retreats.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Repsaj Voyage LimitedcoreChannel Partner/ Reseller/ DistributorUK-based booking agent (Company Registration Number 14783182) contracted to process bookings for Villa Mabrouka. Located at 1-7 Rostrevor Mews, Fulham, London, SW6 5AZ, England. Handles payment collection on behalf of JC Tangier SARL (trading as Villa Mabrouka) and shares customer details with the hotel for stay preparation.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Amanjena: Aman resort near Marrakech offering pavilions and villas with private pools and gardens. Comparable on the ultra-luxury Moroccan traveler segment, the garden-and-villa residential product, and emphasis on privacy, though at much larger scale under a global ultra-luxury brand.
• La Mamounia: Iconic 136-room luxury palace hotel in Marrakech that competes for the same affluent Morocco-bound European traveler. While broader in scale and offering a full palace experience rather than an intimate villa, it represents the upper bound of Moroccan luxury hotel positioning Villa Mabrouka benchmarks against.
• Mandarin Oriental, Marrakech: Global luxury chain property in Marrakech with villas, multiple dining outlets, and a top-tier spa. Competes for affluent European leisure travelers and event business in Morocco, with broader amenity footprint but less intimate positioning.
• Royal Mansour Marrakech: Ultra-luxury resort in Marrakech owned by the Moroccan royal family, operating as discrete riads with private pools. Comparable to Villa Mabrouka on Moroccan luxury positioning and riad-style privacy, but at materially greater scale and institutional ownership.
• Fairmont Royal Palm Marrakech: Large luxury resort in Marrakech offering multiple restaurants, spa, golf, and event space. Comparable on the Moroccan luxury lodging and event/wedding segment that Villa Mabrouka targets, though operating at a different scale and brand tier.

Direct peers

• L'Hôtel Marrakech: Jasper Conran-owned six-suite riad in Marrakech that shares the same designer-owner model, aesthetic sensibility, and brand. The two properties are explicitly cross-promoted, share marketing channels, and operate as sister concepts - the closest possible comp to Villa Mabrouka.
• El Fenn: Boutique design hotel in Marrakech's medina with individually styled rooms, rooftop restaurant, hammam, and event offerings. Closely comparable intimate scale and design-led luxury positioning, and competes for the same design-conscious European traveler.
• Le Jardin des Douars: Boutique riad-style hotel near Essaouira offering garden suites, restaurants, hammam, and event facilities. Comparable intimate scale and Moroccan luxury positioning, particularly relevant for the design-conscious European traveler segment in Morocco outside Marrakech.

Regional players

• Six Senses Southern Dunes: Luxury resort in Saudi Arabia under the Six Senses brand with private villas, multiple dining venues, spa, and wellness programming. Comparable on the design-led ultra-luxury villa concept, though operating in a different MENA geography with chain-brand backing.

Emerging players

• Dar Aniba: Boutique luxury property in the Palmeraie, Marrakech, offering individually designed suites and personalized service. Comparable on intimate-scale Moroccan luxury positioning with strong design pedigree, though smaller and more nascent in brand recognition than Villa Mabrouka.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/villamabrouka
• LinkedInlinkedin.com/company/villamabrouka

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Villa Mabrouka