Villa Nai 3.3

What Villa Nai 3.3 does

Villa Nai 3.3 is a privately-held, family-owned luxury boutique hotel that has operated since 2021 on Dugi Otok island in central Dalmatia, Croatia, controlled by the Morović family. The property is built within a 500-year-old organic olive grove spanning 40,000 square meters and integrates an on-site olive oil mill, tasting room, and accommodation under a single operation. Capacity is structurally capped at five deluxe rooms and three deluxe suites (eight keys), with a maximum of 16 guests under an adults-only (12+) policy; it is the second-smallest property in the Leading Hotels of the World portfolio.

The underlying physical infrastructure was designed by Croatian architect and academician Nikola Bašić, with A+ energy-rated construction, independent desalination and water purification (with recycled water irrigating the grove), solar panels generating renewable electricity, and a 23-meter outdoor saltwater infinity pool alongside an indoor saltwater grotto pool. Service offerings span two fine-dining venues — Grotta 11000 (fire-cooked Adriatic cuisine) and 3.3 (gourmet tasting menu) — plus a Lobby Bar with Cigar Room, a spa featuring olive-based treatments combined with Balinese/Thai massage and cold plasma modalities, a private tennis court, and curated experiences including olive harvest participation, big game fishing, sailing, and scuba diving. The in-house Nai 3.3 olive oil is the highest-ranked Croatian olive oil on the EVOO World Ranking for 2024 and 2025 and has won two platinum and three gold medals at global competitions.

Revenue is generated through nightly accommodation (starting from EUR 780 for the seasonal Olive Harvest package, with honeymoon, early-booking, and full-property buyout variants), fine dining, spa, branded olive oil retail, and curated experiences. Distribution combines direct website and phone reservations with global luxury travel networks — Leading Hotels of the World and Virtuoso Travel — targeting affluent couples, honeymooners, wellness travelers, and adventure-seeking guests. The hotel holds 3 MICHELIN Keys (the only Croatian property with this distinction), Travelife Gold sustainability certification, and is a 2025 Condé Nast Traveller "Best European Micro Hotel."

Name

Villa Nai 3.3

Legal name

Villa Nai 3.3

Website

https://villanai.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Villa Nai 3.3 is a family-owned luxury boutique hotel on Croatia's Dugi Otok island, integrating on-site olive oil production with 8-key adults-only accommodation for affluent travelers via Leading Hotels of the World and Virtuoso distribution networks.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Coastal & Island Eco-Resorts (THAAAHAG), Luxury Villas & Residences Resorts (THAGACAM), Luxury Villa Resorts & Branded Villa Communities (THAMAEAI), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Boutique hotel accommodation
• Olive oil production
• Wellness spa services
• Fine dining experiences
• Island adventure tours

Headquarters

HQ city

Žman

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Luxury Accommodation: Revenue from five deluxe rooms and three deluxe suites with nightly rates starting from 780 EUR for the Olive Grove Harvest package. Adults-only policy with minimum age 12 years.
2. Fine Dining Experiences: Revenue from Grotta 11000 (fire-cooked cuisine) and 3.3 gourmet restaurant. Olive oil tasting tour available for 30 EUR supplement. Lobby Bar, Cigar Room, and private dining experiences.
3. Spa and Wellness Services: Spa treatments utilizing products from olives and olive oil, including Balinese and Thai massages, cold plasma treatments, Finnish sauna, and wellness packages.
4. Olive Oil Products: Sale of Nai 3.3 olive oil (most-awarded Dalmatian olive oil) and olive leaf tea as souvenirs and gifts.
5. Exclusive Property Buyout: Complete buyout of the property comprising five deluxe rooms and three deluxe suites with customized à la carte breakfast for private events and celebrations.
6. Special Experiences and Adventures: Olive oil tasting, olive harvest experiences, big game fishing, sailing, scuba diving, and bike riding tours offered as additional revenue streams.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Villa Nai 3.3 operates an 8-unit luxury adults-only boutique hotel on Dugi Otok island in central Dalmatia, Croatia, with 5 deluxe rooms and 3 deluxe suites set within a 500-year-old organic olive grove. The property combines accommodation with on-site olive oil production (Nai 3.3, the most-awarded Dalmatian olive oil), two fine-dining restaurants (Grotta 11000 and 3.3 gourmet), a wellness spa with saltwater pools, and curated Mediterranean experiences such as olive harvesting, big game fishing, sailing, and diving.

Product overview

Villa Nai 3.3 is a luxury boutique hotel on Dugi Otok, Croatia, offering accommodation integrated with olive oil production. The property features 5 deluxe rooms and 3 deluxe suites alongside its award-winning Nai 3.3 olive oil production. Dining options include Grotta 11000 (fire-cooked cuisine), the 3.3 gourmet restaurant, and Lobby Bar & Cigar Room. Wellness facilities encompass a spa with olive-based treatments, saltwater pools, Finnish sauna, and tennis court. The property offers experiential add-ons including olive oil tastings, olive harvest participation, big game fishing, sailing, scuba diving, and bike tours. Special packages include Dream Honeymoon, Luxury Escape, Early Booking, and seasonal Olive Harvest experiences. The hotel holds Travelife Gold sustainability certification and 3 MICHELIN Keys recognition.

Differentiator

Problem solved

Functional benefit

Brands

• Nai 3.3: Most awarded Dalmatian olive oil brand produced on-site from the hotel's 500-year-old olive grove. Recognized as the highest ranked Croatian olive oil on EVOO World Ranking 2024 & 2025.
• Grotta 11000
• Restaurant 3.3

Products and services

• Villa Nai 3.3 Accommodation Luxury adults-only accommodation comprising 5 deluxe rooms and 3 deluxe suites, each uniquely furnished with private terraces providing direct access to the olive grove and seawater swimming pool. Standard amenities include king beds with Frette linens, separate tub and shower, Dyptique toiletries, and a bathroom with rooflight; suites add four-poster beds and fireplaces. Reserve through direct booking, Leading Hotels of the World, or Virtuoso travel advisors.
• Grotta 11000 Restaurant Fine-dining restaurant named after ancient Dalmatian caveman Šime (dating back ~11,000 years). Offers fire-cooked Adriatic fish and seafood prepared over charcoal grills and hearth ovens within stone walls. Designed for hotel guests and discerning diners seeking signature Dalmatian open-fire cuisine.
• 3.3 Gourmet Restaurant Upscale dining venue offering meticulously curated courses paired with wines, overlooking the olive grove and Adriatic Sea. Sources ingredients from the Adriatic Sea and the on-site organic garden. Targeted at hotel guests and external diners seeking elevated Dalmatian cuisine.
• Lobby Bar & Cigar Room Hotel bar serving organic coffee, cocktails, and premium wines from Croatia and the Old World. Includes a Cigar Room with humidors and outdoor stone garden seating for guests and visitors.
• Villa Nai 3.3 Wellness & Spa Spa center featuring a 23-meter outdoor infinity saltwater pool, an indoor grotto saltwater pool, Finnish sauna, private tennis court, and small outdoor gym. Treatments use olive-based products combined with Balinese and Thai massage techniques and cold plasma treatments. Targeted at hotel guests seeking restorative wellness experiences.
• Nai 3.3 Olive Oil Award-winning Dalmatian extra virgin olive oil produced from hand-picked olives harvested from the hotel's 500-year-old grove and processed on-site on the same day. Ranked highest Croatian olive oil on EVOO World Ranking 2024 and 2025; awarded two platinum and three gold medals at strictest global assessments in London and Italy. Sold on-site as souvenirs and gifts.
• Olive Oil Tasting & Production Tour Guided tour of the on-site olive mill with tasting of the Nai 3.3 olive oil. Offered as an add-on experience to hotel stays for guests interested in olive oil production.
• Olive Harvest Experience Seasonal experiential offering from late September to October that enables guests to participate in traditional olive harvesting and processing within the 500-year-old grove. Includes a guided walk with owner Goran Morović.
• Big Game Fishing Offshore sportfishing experience guided by professional crews, targeting swordfish, sharks, and dentex. Includes 3-hour guided tour plus optional scuba diving and snorkeling activities. Targeted at adventure-seeking hotel guests.
• Sailing & Island Hopping Sailing experiences enabling guests to explore the Dalmatian archipelago, with Venice and Dubrovnik accessible from Dugi Otok. Available as a booked activity for hotel guests.
• Scuba Diving & Snorkeling Underwater diving and snorkeling tours exploring Dugi Otok's submarine environments and Adriatic sea depths. Available as an add-on experience for hotel guests.
• Bike Riding Tours Guided cycling tours along Dugi Otok featuring scenic Adriatic sea views. Available as an add-on experience for hotel guests.
• Dream Honeymoon Package Romance-focused package valid for the Olive Grove Grand Suite, Olive Grove & Adriatic Suite, or Signature Adriatic Panoramic Suite with a minimum 3-night stay. Includes a 25% discount, champagne, welcome gift, complimentary sunset dinner, and private boat tour. Targeted at honeymooners and couples celebrating romantic milestones.
• Luxury Escape Package Premium multi-night stay package valid for select suites, with minimum 3-night stays. Includes olive oil tasting, 3.3 gourmet experience, signature spa treatments, and access to the cigar room. Targeted at guests seeking a fully bundled luxury experience.
• Early Booking 2026 Package Advance-booking offer for 2026 stays providing a 15% discount on prepaid reservations made at least 14 days prior to arrival, with a minimum 2-night stay requirement. Available across accommodation units.
• Olive Harvest Package Seasonal stay package from September 25 to October 15, 2026, starting at 780 EUR per night with a minimum 2-night stay. Includes olive leaf tea welcome, a 0.25ml Nai 3.3 olive oil gift, accommodation with breakfast, guided olive grove walk, and spa treatment. Targeted at guests visiting during the annual harvest season.
• Guest Chef Events Rotating guest chef experiences at the hotel featuring renowned Croatian chefs such as David Skoko and Hrvoje Zirojević, who prepare special menus and themed dinners. Open to hotel guests and external visitors seeking exclusive culinary events.
• Exclusive Property Buyout Full-property buyout option covering all 5 deluxe rooms and 3 deluxe suites (16-guest maximum) with customized à la carte breakfast. Designed for private events, celebrations, and exclusive group gatherings requiring full exclusivity of the hotel.

Quantifiable outcome

• Energy consumption reduced by 25% since 2024
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Virtuoso TravelcoreChannel Partner/ Reseller/ Distributor · 1 January 2023Multi-award-winning Villa Nai 3.3 officially became a member of Virtuoso Travel in 2023, gaining access to the network of luxury travel advisors and high-net-worth travelers worldwide.
• Leading Hotels of the WorldcoreStrategic or Co-development Partner · 1 January 2022Villa Nai 3.3 is a member of Leading Hotels of the World, one of the most prestigious luxury hotel consortia globally. The property is described as the second smallest accommodation facility in the LHW portfolio. This membership provides global distribution, quality standards adherence, and access to affluent travelers through the LHW platform.
• Travelife Sustainability SystemcoreStrategic or Co-development PartnerThe hotel achieved Travelife Gold Certification, a sustainability recognition honoring tourism businesses dedicated to sustainable and responsible practices.
• National and Nature ParksminorStrategic or Co-development PartnerActive support of local organizations and nearby national and nature parks including Kornati National Park, Telašćica Nature Park, Krka National Park, Plitvice Lakes National Park, and Paklenica National Park.
• Nikola Bašić (Architect)coreStrategic or Co-development PartnerRenowned Croatian architect and academician Nikola Bašić designed the property, integrating the building into the island's natural topography with a green roof and using excavated stone from the site.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Castello di Casole, A Belmond Hotel: Tuscan estate hotel under the Belmond (LVMH) umbrella combining olive groves, vineyards, and luxury accommodation with curated culinary and wellness offerings. A strong analogue for the integrated estate-hospitality luxury model.
• Aman Sveti Stefan: Ultra-luxury small-footprint island resort on the Adriatic coast of Montenegro, similarly combining historic architecture with curated luxury hospitality and premium pricing. Operates a comparable boutique-island model in the same regional market.
• Borgo Egnazia: Luxury resort in Puglia, Italy, set among olive groves with strong culinary identity and design-driven architecture. Closely comparable as a Mediterranean olive-estate luxury property with high-end gastronomy and curated experiences.
• Masseria Moroseta: Small luxury boutique hotel in Puglia centered on olive oil production, sustainability, and architectural design. Highly comparable given the parallel olive-estate-to-luxury-hospitality integration and farm-to-table dining focus.
• Borgo Pignano: Sustainable luxury estate in Tuscany featuring organic farm, olive oil production, fine dining, and wellness. Comparable for sustainability-led, food-and-farm-anchored luxury hospitality targeting HNW travelers.

Regional players

• Hotel Cipriani (Belmond): Iconic luxury hotel in Venice serving a similar HNW Mediterranean traveler base with comparable pricing, concierge service, and distribution via luxury travel networks. Relevant peer for audience, channel overlap, and ADR benchmarks.

Broad incumbents

• Aman Resorts: Ultra-luxury global hotel brand operating small, design-led properties in remote, culturally significant locations. Comparable through similar emphasis on exclusivity, micro-scale properties, and ultra-premium ADR positioning.
• Six Senses: Global luxury hospitality brand known for sustainability, wellness, and immersive nature-based experiences at small-footprint properties. Comparable positioning on sustainability credentials, wellness, and remote luxury destinations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/villa-nai-3-3

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Villa Nai 3.3