Villard de Lans et Corrençon en Vercors

What Villard de Lans et Corrençon en Vercors does

Villard de Lans et Corrençon en Vercors is a public-sector destination management organization operating two merged tourism offices in the French Vercors plateau: the Office Municipal de Tourisme de Villard-de-Lans, an Établissement Public à caractère Industriel et Commercial (EPIC), and the Office de Tourisme de Corrençon-en-Vercors, a declared association (RNA n° W381005700). Together the entity serves visitors to two communes in the Isère department, employing approximately 24 staff across three physical points (Villard-de-Lans headquarters, Corrençon, and a seasonal bureau at Cote 2000) and a digital platform (villarddelans-correnconenvercors.com) complemented by a dedicated reservation system (reservation.villarddelans-correnconenvercors.com).

The technology foundation is a trilingual (French, English, Italian) CMS website integrated with the Apidae Tourism Information System, a CRM and email marketing stack (Koezio via Koredge Agency), and an accessibility module providing contrast, typography, and spacing adjustments. Core products span tourism information, accommodation and activity booking, ski pass sales, equipment rental, ski lessons, live webcams, weather feeds, an events calendar, and accessibility services. Underlying platform architecture follows standard French DMO patterns (Apidae for content syndication, separate reservation subdomain), with the website itself built and hosted by Raccourci Agency.

The business model is primarily publicly funded: the organization provides free visitor information services and is financed through municipal and regional tourism taxes (taxe de séjour) and levies. Secondary commercial revenue comes from marketplace-style booking commissions on accommodations and activities transacted through the reservation platform, plus partner arrangements for ski passes, lessons, and rentals. GTM is direct-to-consumer via the website, physical welcome desks, a monthly newsletter, and the collective Inspiration Vercors brand ecosystem. Customer segments are individual tourists and families (primary), visitors with disabilities, and groups and event organizers. The entity holds Category I classification (2017) and the Qualité Tourisme label (2021), with a Destination d'Excellence application pending for 2026.

Name

Villard de Lans et Corrençon en Vercors

Legal name

Office Municipal de Tourisme de Villard-de-Lans / Office de Tourisme de Corrençon-en-Vercors

Website

https://villarddelans.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Villard de Lans et Corrençon en Vercors is a public municipal tourism office (EPIC plus association) serving two communes in the French Vercors plateau. It provides visitor information, accommodation and activity booking, ski pass and equipment sales, and accessibility services through three physical offices and a trilingual online platform.

Ownership category

akta.pro rank

Product category

Tourism Services / Destination Marketing

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Hotel & Accommodation Booking Platforms (THALAFAB), Group & Series Tour Operators (Seat-in-Coach/Fixed Departures) (THAKAEAD)

Keywords

• Mountain tourism services
• Destination marketing organization
• Accommodation booking platform
• Outdoor activity reservations
• Visitor information services

Headquarters

HQ city

Villard-de-Lans

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Tourism Information Services: The tourist office provides free information services to visitors, funded through municipal and regional tourism taxes and levies.
2. Booking Commissions: The reservation platform enables online booking for accommodations and activities, potentially earning commissions on bookings facilitated through the marketplace.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Villard de Lans et Corrençon en Vercors operates the official destination tourism office for the two communes, providing visitor information, accommodation booking, activity reservations, ski passes, equipment rental, and ski lesson reservations via a trilingual online platform and physical welcome offices. The office serves individual tourists, families, groups, and accessibility-seeking travelers visiting the Vercors plateau in the French Alps year-round.

Product overview

Villard de Lans et Corrençon en Vercors operates as a combined municipal/regional tourism office offering an integrated digital platform and physical services for the Vercors mountain destination in France. The core offering consists of a tourism information and booking platform (villarddelans-correnconenvercors.com) that encompasses accommodation booking, activity reservations, ski pass purchases, equipment rental, and ski lessons through its reservation system (reservation.villarddelans-correnconenvercors.com). Supporting services include live webcams, weather forecasts, an events calendar, tourist information centers, accessibility services for disabled visitors, and transportation planning tools. The platform promotes the broader Vercors region through the Inspiration Vercors brand initiative, connecting visitors with local artisans, producers, and cultural attractions.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourism Information Services Comprehensive tourism information platform providing details on accommodations, activities, events, restaurants, transportation, and attractions in Villard-de-Lans and Corrençon-en-Vercors, serving individual travelers and families planning mountain vacations.
• Accommodation Booking Platform Online booking system offering hotels, apartments, chalets, vacation rentals, and campsites across the Vercors region for individual travelers, families, and groups.
• Activity Booking System Reservation platform for outdoor activities including skiing, mountain biking, hiking, golf, and other sports for visitors to the Vercors region.
• Ski Pass Purchase Service Online service for purchasing ski passes for the Vercors ski domains, serving winter sports visitors.
• Ski Equipment Rental Service for renting ski equipment, snowshoes, and other winter sports gear for visitors to the destination.
• Ski Lessons Booking Booking platform for reserving ski lessons with local instructors, serving beginner and intermediate skiers.
• Accessibility Services (Montagne Accessible) Specialized services and facilities for visitors with physical, sensory, or cognitive disabilities, including accessible accommodations, activities, and transport across the destination.
• Tourist Information Centers Physical tourist offices in Villard-de-Lans and Corrençon-en-Vercors providing in-person visitor assistance, maps, brochures, and local information with multilingual staff.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Inspiration VercorscoreStrategic or Co-development PartnerInspiration Vercors is a collective regional tourism brand initiative involving communes, tourist offices, departments, and animated by the Parc naturel régional du Vercors. The Villard-de-Lans/Corrençon tourist offices participate as Partner members, leveraging shared marketing assets including podcasts, travel journals, and the 'peppites' discovery network.
• Parc naturel régional du VercorscoreStrategic or Co-development PartnerThe regional nature park collaborates with tourist offices on environmental protection initiatives, sustainable tourism development, and promotion of natural heritage. The park plays a primordial role in the Inspiration Vercors brand initiative.
• Communes of VercorscoreStrategic or Co-development PartnerThe communities of the Vercors region collectively fund and support the Inspiration Vercors brand and associated tourist promotion activities.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Auvergne-Rhône-Alpes Tourisme: Regional tourism board for Auvergne-Rhône-Alpes, the same region that contains Villard-de-Lans/Corrençon. Comparable as the umbrella DMO providing regional marketing, data, and strategy support to local tourist offices.
• Compagnie des Alpes: Major operator of French ski resorts and mountain destinations, including lifts, accommodations, and on-domain services. Comparable as a scaled player in the same French alpine tourism ecosystem that Villard-de-Lans/Corrençon's platform integrates with.
• Booking.com: Global accommodation booking platform that competes for accommodation bookings in the Vercors region. Comparable as an alternative distribution channel that local tourist offices must integrate with or compete against for share of booking.
• Savoie Mont Blanc: Regional tourism organization promoting the Savoie Mont Blanc area. Comparable as a regional-level DMO supporting member tourist offices with shared marketing, though operating in a neighboring, larger destination cluster.

Emerging players

• GetYourGuide: Online platform for booking tours, activities, and experiences. Comparable as an alternative channel for activity bookings that overlaps with the activity reservation functionality of the office's reservation platform.

Direct peers

• Office de Tourisme de Chamonix Mont-Blanc: Municipal tourist office for Chamonix Mont-Blanc, providing visitor information, accommodation booking, activity reservations, and ski services for a major alpine destination. Comparable as a French mountain tourist office with integrated booking and visitor-center operations.
• Office de Tourisme Les 2 Alpes: Tourist office for the Les 2 Alpes ski resort in Isère, offering visitor information, accommodation booking, ski pass sales, and activity reservations. Directly comparable as another Isère-based alpine destination marketing and booking entity.
• Office de Tourisme de l'Alpe d'Huez: Tourist office for Alpe d'Huez in Isère, providing visitor services, accommodation booking, ski pass sales, and summer activity reservations. Comparable as a peer alpine DMO in the same department offering year-round mountain tourism services.
• Office de Tourisme de Val d'Isère: Tourist office serving the Val d'Isère ski resort, with similar functions across visitor information, accommodation, ski, and activity bookings. Comparable as a French high-altitude alpine destination DMO with full-service booking capability.
• Mégève Tourisme: Tourist office for the Mégève mountain resort, providing visitor information, accommodation booking, activity reservations, and event promotion. Comparable as a French mountain destination DMO with integrated booking and seasonal operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/office-de-tourisme-villard-de-lans

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Villard de Lans et Corrençon en Vercors