Best Western Premier Hotel Villa Stokkum

What Best Western Premier Hotel Villa Stokkum does

Best Western Premier Hotel Villa Stokkum is a privately held 4-star hotel in Hanau-Steinheim, Germany, legally organized as Villa Stokkum GmbH and operating under a franchise with BWH Hotels Group. The property occupies a historic complex dating to 1665, with a 1870–1926 tobacco-factory heritage, and was converted into a hotel on February 1, 1993. It offers 135 non-smoking, air-conditioned themed rooms (Grimm or Tobacco designs), 12 event rooms, the historic Zehntscheune venue (built 1473, capacity up to 200 persons), a 110-seat restaurant, the BEE bar, a SKY GYM fitness facility, and on-site paid and public parking.

The hotel's revenue model combines multiple streams: nightly room revenue (with Best Western Rewards member discounts), F&B (à la carte dining, breakfast buffet at €27/person, and bar service), conference and event packages (€79–€124 per person/day), gift vouchers, parking, and pet fees. A distinctive ancillary revenue stream comes from the Tesla Supercharger EV-charging infrastructure (8 units at up to 250kW, expanding to 16), which is open to the public and operates on usage-based Tesla App payment. The hotel is also supported by an 85 kWp rooftop photovoltaic installation generating approximately 80,000 kWh annually.

Go-to-market is hybrid: direct booking through the hotel website (German/English) and 24/7 reception for higher-margin reservations, complemented by BWH Hotels' global distribution network, Best Western Rewards loyalty program, and third-party OTAs. The primary customer segments are corporate event planners and business travelers (MICE focus), with a secondary segment of leisure and cultural tourists tied to Brothers Grimm heritage and the Brüder Grimm Festspiele (May–July 2026). Corporate sales are managed through a dedicated sales team (Verkaufsleiterin Astrid Hilgers) and an events office (Leiterin Veranstaltungsbüro Magdalena Elbrecht), under Managing Director Christoph Krieger.

Name

Best Western Premier Hotel Villa Stokkum

Legal name

Villa Stokkum GmbH

Website

https://villastokkum.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Best Western Premier Hotel Villa Stokkum is a 4-star historic hotel in Hanau, Germany, operating 135 themed rooms, conference facilities for up to 200 guests, restaurant, bar, and on-site Tesla Superchargers, serving business travelers, corporate event planners, and cultural tourists under the Best Western Premier brand.

Ownership category

akta.pro rank

Product category

Hotel & Conference Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Historic/Heritage Conference Hotels (THAGALAL)

akta.pro secondary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

Keywords

• Hotel accommodation
• Conference venues
• MICE services
• Fine dining restaurant
• Event hosting

Headquarters

HQ city

Hanau-Steinheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Hotel Accommodations: 135 air-conditioned non-smoking themed rooms (Grimm or Tobacco design). Room types include single, double, deluxe, family, and economy rooms. Revenue from nightly stays, with Best Western Rewards member discounts.
2. Food & Beverage: Restaurant Villa Stokkum (110-120 seats) offering a la carte dining (6pm-10pm), extensive breakfast buffet (6:30am-10am weekdays, 7am-noon weekends), BEE bar (drinks, cocktails, snacks until midnight). Hotel gift vouchers available.
3. Conference & Events: 12 event rooms plus Zehntscheune venue (up to 200 persons). Revenue from conference packages (half-day €79, full-day €94-124), room rentals, catering, and event services.
4. E-Mobility Charging: Revenue from Tesla Supercharger and EV charging stations. Available to hotel guests and public. Chargers accessible 24/7 with Tesla App payment system.
5. Parking & Ancillary Services: Hotel-owned paid parking, public free parking, pet fees (€12/night), Tesla Supercharger usage fees, and miscellaneous services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Best Western Premier Hotel Villa Stokkum operates a 4-star historic hotel with 135 air-conditioned themed rooms (Grimm or Tobacco design), 12 event/conference rooms plus the 1473-built Zehntscheune venue (up to 200 persons), an upscale restaurant and bar, a fitness center, and the largest EV-charging infrastructure at a hotel in the Rhine-Main region. The property serves both overnight leisure/business travelers and corporate MICE clients, operating under the BWH Hotels (Best Western) franchise brand.

Product overview

Best Western Premier Hotel Villa Stokkum is a 4-star historic hotel in Hanau-Steinheim, Germany, combining a former tobacco factory and baroque residence into a modern conference and leisure hotel. The property operates as a unified hotel brand with multiple integrated service offerings: 135 themed guest rooms (core accommodation product), conference and meeting facilities (12 event spaces for up to 200 guests), dining options (Restaurant Villa Stokkum and BEE bar), fitness (SKY GYM), e-mobility charging infrastructure (Tesla Superchargers), and event venues including the historic Zehntscheune. The hotel is part of the Best Western Premier brand and Best Western Rewards loyalty program, offering packages combining accommodation with local attractions like the Brüder Grimm Festspiele.

Differentiator

Problem solved

Functional benefit

Brands

• BEE bar: Hotel bar and meeting point for conference participants, featuring cocktails with herbs, signature drinks with honey from hotel's own beehives, and gin/whiskey selections.
• SKY GYM
• Zehntscheune
• Restaurant Villa Stokkum

Products and services

• Hotel Accommodation (135 Themenzimmer) 135 non-smoking, fully air-conditioned themed rooms styled in 'Grimm' or 'Tobacco' designs, featuring extended-length box-spring beds, 48-55 inch HD TVs, minibar, safe, climate control, and pillow menu. Targets business and leisure travelers in the Rhine-Main region.
• Conference & Meeting Services Professional conference facilities with 12 event rooms accommodating up to 200 persons, including modern conference center (200 sqm), Barocksaal, vaulted cellar, and 'Sternfels' room in historic roof truss. Targets corporate event planners, conference organizers, and MICE clients.
• Restaurant Villa Stokkum Fine dining restaurant serving à la carte cuisine daily from 18:00-22:00 with 110 seats, featuring seasonal upscale cuisine with regional and seasonal ingredients. Serves hotel guests and walk-in diners.
• BEE Bar Hotel bar and meeting point featuring cocktails with hotel's own bee colony honey, gin and whiskey selections, craft beer, and light meals. Open daily 07:00-24:00, kitchen until 22:00.
• SKY GYM Fitness Area Modern fitness center with functional training equipment, cardio machines (treadmill, cross-trainer, rowing), boxing station with Muhammad Ali imagery, indoor sprint track, and Olympic-athlete themed training experience. Open daily 06:00-22:00.
• E-Mobility Charging Infrastructure Largest e-charging infrastructure in Rhein-Main region with 8 Tesla Superchargers (CCS, up to 250kW each) for Tesla and non-Tesla vehicles, plus 2 additional 22kW charging stations. Available to hotel guests and public 24/7.
• Zehntscheune Event Location Historic event venue built in 1473, featuring Zehntscheune, Herrenhof, and Frauenzimmer spaces for events up to 200 persons. Cultural monument with over 500 years of history, located 3 minutes walking from hotel.
• Conference Packages Meeting packages including 'Exclusive' package with half-day (€79), full-day (€94), and full-day with dinner (€124) options. Includes venue, standard technology, unlimited beverages, coffee breaks, and buffet or 3-course menu.
• Brüder Grimm Festspiele Packages Special event packages combining hotel accommodation with tickets to the Brothers Grimm Fairy Tales festival in Hanau. Includes Grimm room, breakfast, minibar, fitness access, and festival tickets. Double room €169, single €99 per night.
• Gift Vouchers Gift vouchers available for breakfast buffet, overnight stays with breakfast, and value vouchers. Available 24/7 at reception as last-minute gift option.

Quantifiable outcome

• Avoids approximately 54 tonnes of CO2 emissions annually through 85 kWp solar installation
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Tesla/Supercharger NetworkcoreTechnology or Integration · 1 July 2023Installation of Tesla Supercharger stations at hotel property. First 8 Tesla Superchargers (up to 250kW each) operational since July 2023, with plans to expand to 16 total. Superchargers accessible to Tesla and non-Tesla vehicles with CCS connectors. Payment via Tesla App. Service available to hotel guests and general public.
• Deutsche Bahn (BWH Hotels Veranstaltungsticket)minorStrategic or Co-development PartnerPartnership with Deutsche Bahn offering special event tickets for conference attendees traveling by train. Part of BWH Hotels initiative to promote sustainable event travel. Provides discounted rail travel rates for seminar and conference participants.
• teamgeistminorStrategic or Co-development PartnerPartnership with teamgeist for creative team-building activities and framework programs. Offers corporate team events including casino evenings, beer experiences, apple wine tastings, and other cultural programs. Also provides CO2-neutral event certification.
• Click A TreeminorStrategic or Co-development PartnerBest Western Rewards partnership allowing members to redeem points for tree planting in Ghana. Hotel participates in this sustainability initiative supporting reforestation, CO2 storage, and local employment in Ghana. Part of Best Western global sustainability commitment.
• BWH Hotels Group (Best Western)coreChannel Partner/ Reseller/ DistributorFranchise partnership with BWH Hotels Group operating under Best Western Premier brand. Provides global distribution network, Best Western Rewards loyalty program, central booking systems, marketing resources, and brand standards. Hotel remains independently owned and operated.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Motel One Frankfurt-Römer: German budget-design hotel chain serving Frankfurt with a different price tier but overlapping catchment and customer segments. Relevant as a broader-incumbent competitor absorbing lower-budget corporate and leisure demand that might otherwise reach Hanau.
• Radisson Blu Hotel Frankfurt: International upscale chain property in the Frankfurt market with conference and event facilities. Comparable as a broader-incumbent brand competing for multinational corporate MICE RFPs in the same Rhine-Main geography.

Direct peers

• Best Western Macrander Hotel Frankfurt: Sibling Best Western franchise property in the Frankfurt market under the same BWH Hotels distribution umbrella. Comparable in loyalty program exposure, booking pipeline, and pricing tier; serves overlapping corporate and leisure demand.
• Lindner Hotel & Residence Main Plaza Frankfurt: Upscale Lindner property in Frankfurt with strong conference and event offerings. Comparable tier (4–5 star) and target corporate/MICE customer base as Villa Stokkum, competing for the same Rhine-Main corporate bookers.
• Maritim Hotel Frankfurt: Long-established German conference hotel directly comparable in MICE focus and mid-to-upper tier positioning, located near the Frankfurt Messe grounds. Relevant as a chain-based competitor in the German MICE market where Villa Stokkum competes for corporate event shortlists.
• H-Hotel Frankfurt Messe: Mid-to-upper scale German hotel chain property near Frankfurt Messe with strong conference focus. Directly comparable as a conference hotel chain competing for MICE bookings in the same catchment area as Villa Stokkum.
• Dorint Hotel Frankfurt Main Taunus: German regional hotel chain property serving the Frankfurt/Rhine-Main market with a comparable 4-star tier and dedicated conference facilities. Directly relevant for MICE segment competition and pricing benchmarks.
• Mövenpick Hotel Frankfurt City Messe: Upscale international-brand hotel near Frankfurt Messe with a strong conference and meetings offering. Comparable as a 4-star-plus competitor for MICE bookers in the Rhine-Main region.
• Leonardo Royal Hotel Frankfurt: European hotel chain property in Frankfurt oriented to business and conference travelers. Comparable in scale, tier, and target segments; relevant for pricing/occupancy benchmarking in Rhine-Main.
• Steigenberger Frankfurter Hof: Iconic 5-star heritage hotel in central Frankfurt operating under the Steigenberger Icon (Deutsche Hospitality/H World) brand. Comparable as a Rhine-Main heritage property with significant conference and event facilities targeting the same corporate and leisure traveler segments as Villa Stokkum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hotelvillastokkum
• Instagraminstagram.com/villa_stokkum
• LinkedInlinkedin.com/company/best-western-premier-hotel-villa-stokkum

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Western Premier Hotel Villa Stokkum