Villa Valentina

What Villa Valentina does

Villa Valentina (operating as Finca Valentina) is a rural hospitality business operating three independent traditional Canarian casitas — Casita del Aljibe, Casita del Horno, and Casita del Porche — on a 4,000 m2 historic estate in Tigalate, Villa de Mazo, on the island of La Palma in Spain's Canary Islands. The property is a mid-19th-century Palmero-style rural estate fully renovated for tourism in 2007, situated at 550 meters elevation within a UNESCO Biosphere Reserve, oriented east toward the Atlantic with views of Tenerife, La Gomera, and El Hierro. The legal entity, FINCA VALENTINA, is privately owned and operated by Santiago Pérez Grau.

Each casita is approximately 55 m2, accommodates up to 3 guests with a 3-night minimum stay, and includes an equipped kitchen, bedroom for two, sofa bed, full bathroom, and private outdoor space. Pricing ranges from 80 to 150 EUR per night depending on season, with an additional 15 EUR per night per extra guest and free parking included; all prices include the Canarian IGIC tax. The business runs on a standard hospitality technology stack — a Joomla-based multi-language website (Spanish, English, German) with an integrated JHotelReservation booking engine, Google Analytics for traffic analysis, WiFi, and satellite TV — supplemented by phone reservations and listings on third-party hotel booking platforms.

The go-to-market is direct-to-consumer with optional OTA distribution, targeting couples and small families seeking rural wellness, nature observation, stargazing, and authentic Canarian architectural experiences. The business is affiliated with the La Palma Biosfera and Biosphere Tourism (ITR) sustainable-tourism certification programs. There is no evidence of external investment, parent company, institutional ownership, app, API, AI features, or patent/trademark activity.

Name

Villa Valentina

Legal name

FINCA VALENTINA

Website

https://villa-valentina.es

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Finca Valentina operates three independent traditional Canarian casitas on a 4,000 m2 historic estate in La Palma, Spain, serving couples and small families seeking rural wellness and nature tourism within a UNESCO Biosphere Reserve.

Ownership category

akta.pro rank

Product category

Rural Vacation Rentals

NAICS

Other Traveler Accommodation (72119), All Other Traveler Accommodation (721199), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

akta.pro secondary industries

Luxury & Estate Rentals (THAGANAF), Luxury Eco-Villas & Sustainable Premium Stays (THAMAEAH)

Keywords

• Rural vacation rentals
• Canary Islands lodging
• Wellness tourism cottages
• Short-term holiday rentals
• Boutique rural accommodation

Headquarters

HQ city

Villa de Mazo

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Accommodation Rental: Nightly rental of three independent traditional Canarian casitas (cottages). Revenue generated through base nightly rates plus additional guest fees. Free parking included with each booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Villa Valentina rents three independent traditional Canarian casitas (Casita del Aljibe, Casita del Horno, and Casita del Porche), each approximately 55m2, on a renovated mid-19th-century rural estate in La Palma's UNESCO Biosphere Reserve. Each casita accommodates up to 3 guests with an equipped kitchen, bedroom for 2, sofa bed, bathroom, satellite TV, WiFi, and private outdoor space, rented on a nightly basis (80-150 EUR per night) with a 3-night minimum stay and 15 EUR per additional guest surcharge. The 4,000m2 estate offers free parking and serves as a base for rural tourism, wellness retreats, stargazing, hiking, and beach activities.

Product overview

Finca Valentina is a rural farmhouse accommodation consisting of three independent casitas (Casita del Aljibe, Casita del Horno, and Casita del Porche), each approximately 55m2. The property, a 19th-century Palmento-style estate on La Palma island, was fully renovated for tourism in 2007. Each casita includes an equipped kitchen, bedroom for 2 guests, sofa bed in the living-dining room, full bathroom, and private outdoor space. The 4000m2 estate features fruit trees, endemic plants, and aromatic herbs. Room rates range from 80-150 EUR per night depending on season, with additional guest supplement of 15 EUR per night.

Differentiator

Problem solved

Functional benefit

Brands

• Casita del Horno: One of three independent cottages, formerly an old storage building for animal feed. Features a wood-fired oven dating from 1886. Accommodates up to 3 guests with equipped kitchen, bedroom for 2, sofa bed, bathroom, and private outdoor space.
• Casita del Aljibe
• Casita del Porche

Products and services

• Casita del Aljibe One of three independent cottages on the Villa Valentina estate, situated in front of the wooden tea (resinous Canary Island pine) water cistern (aljibe). Formerly one of two dwellings used as bedrooms and kitchen by the original farm owners, it retains the historical cistern still in use. The unit sleeps up to 3 guests with an equipped kitchen, bedroom for 2, sofa bed, full bathroom, satellite TV, WiFi, and private outdoor space, with a minimum 3-night stay.
• Casita del Horno One of three independent cottages on the Villa Valentina estate, named for the wood-fired oven dating from 1886 preserved as a decorative element honoring the property's 19th-century agricultural heritage. Originally used as animal housing, it accommodates up to 3 guests with an equipped kitchen, bedroom for 2, sofa bed, full bathroom, satellite TV, WiFi, and private outdoor space, with a minimum 3-night stay.
• Casita del Porche One of three independent cottages on the Villa Valentina estate, converted from a former storage building for dry grass and animal feed in winter. Features a shaded porch with cascading wisteria flowers (locally known as 'Flor de la pluma'). Accommodates up to 3 guests with an equipped kitchen, bedroom for 2, sofa bed, full bathroom, satellite TV, WiFi, and private outdoor space, with a minimum 3-night stay.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• La Palma Biosfera (La Palma Biósfera)minorGTM or Marketing Partner · 1 January 2002Finca Valentina is affiliated with La Palma Biosfera, the biosphere tourism program of La Palma island. La Palma was declared a UNESCO Biosphere Reserve in 2002 and is known as 'La Isla Bonita' (the Beautiful Island) and 'La Isla Verde' (the Green Island).
• Biosphere Tourism (ITR)minorGTM or Marketing PartnerAffiliated with Biosphere Tourism (International Tourism Recovery) organization, which promotes sustainable and responsible tourism practices in certified regions and establishments.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Airbnb: Global short-term rental marketplace and a primary demand channel for independent hosts. Comparable because Airbnb shapes guest expectations, host fee economics, and competitive positioning for any small individual vacation rental property.
• Vrbo (Expedia Group): Major vacation rental OTA focused on whole-home and family-oriented rentals. Comparable as a demand channel and competitor benchmark for short-stay rural lodging pricing and visibility.
• Plum Guide: Curated luxury and design-led vacation rental platform operating globally. Comparable because it serves the same high-end, experience-driven short-stay traveler that Villa Valentina targets, but at vastly greater scale and geographic reach.
• Booking.com (Booking Holdings): Largest global OTA and a key distribution channel Villa Valentina is listed on. Comparable because it sets the commission economics, visibility algorithms, and review-velocity standards that govern demand for small independent vacation rentals.

Emerging players

• Holidu: European vacation rental search engine and channel manager with strong presence in Mediterranean destinations including Spain and the Canary Islands. Comparable as a lower-cost alternative OTA channel for small independent rural rentals.
• Slowerdays: Niche booking platform focused on slow travel, rural retreats, and sustainable stays across Europe. Comparable because it aggregates small independent rural properties with biosphere/wellness positioning similar to Villa Valentina's value proposition.

Others

• Canary Islands Tourism Board: Official destination marketing organization for the Canary Islands. Adjacent/comparable because Villa Valentina's demand funnel depends heavily on the island's overall tourism brand and promotional spend.
• Starlight Foundation / La Palma Starlight Reserve: Foundation certifying and promoting astrotourism destinations including La Palma's Starlight Reserve. Adjacent/comparable because it is a key demand-driver and marketing ecosystem for Villa Valentina's stargazing-oriented value proposition.

Direct peers

• Rusticae: Spanish hotel club/consortium of boutique rural hotels, B&Bs, and country houses across Spain and Portugal. Directly comparable as it markets small heritage rural lodging properties (including casonas and fincas) to the same experience-seeking traveler segment Villa Valentina addresses.

Regional players

• Casa Rural La Muralla (representative rural casita operators on La Palma): Network/cluster of rural house ('casa rural') operators on La Palma island offering biosphere-area accommodation to the same rural-tourism traveler. Directly comparable as they compete for the same niche traveler in the same micro-region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/villa-valentina

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Villa Valentina