V&B Fliesen GmbH

What V&B Fliesen GmbH does

V&B Fliesen GmbH operates the Villeroy & Boch Tiles division, a German-based manufacturer and distributor of premium ceramic and porcelain tiles for architectural and residential applications. The company produces earthenware, stoneware, and fine stoneware products, including proprietary vilbostone porcelain stoneware and vilbostoneplus surface treatments, with slip-resistant and abrasion-resistant ratings (R10/A, R12/V4, wear group III). Its portfolio spans 45+ collections organized into Architectural, Stone, Concrete, Marble, Metal, Wood, and Colour ranges, and includes a designer collaboration (VICTORIAN by Mary Katrantzou) and consistently award-winning lines (PRO ARCHITECTURA 3.0, METALCRAFT, SOLID TONES, CAVIRA). The company is headquartered in Merzig, Saarland, and is a private GmbH registered in Germany, affiliated with the Turkish Eczacıbaşı Group.

The company serves architects, designers, and project-based commercial customers across hospitality, healthcare, education, retail, sports, and high-end residential segments, with named project references including the Elbphilharmonie (Hamburg), the DFB Campus (Frankfurt), the Helios HSK Hospital (Wiesbaden), the Vienna School of Economics campus, and the Mercedes-Benz Airport Center (Berlin). Products are EPD-certified for sustainable building standards (BREEAM, LEED, DGNB) and supported with BIM-DATA integration, a 3D Digital Showroom, downloadable tender texts, and a multilingual website in five languages.

Revenue is generated through one-time product sales via a dealer network of 60+ partners across 35+ countries, supplemented by direct field sales from regional representatives who consult with architects and designers on project specifications. The website supports sample requests and product inquiries, but pricing is not publicly disclosed. The company reports no funding rounds, no public listing, and no M&A activity; there are no disclosed headcount shifts or financial metrics. The two named General Managers are Georg Müller-Hof and Mert Karasu.

Name

V&B Fliesen GmbH

Legal name

V&B Fliesen GmbH

Website

https://villeroy-boch-tiles.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

V&B Fliesen GmbH is the German-based Villeroy & Boch Tiles division, manufacturing and distributing premium ceramic and porcelain tiles for architects, designers, and commercial projects across 35+ countries through a dealer and representative network.

Ownership category

akta.pro rank

Product category

Ceramic and Porcelain Tiles

NAICS

Other Building Material Dealers (44418)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

Keywords

• Ceramic tile manufacturing
• Porcelain stoneware tiles
• Architectural surface products
• BIM-ready building materials
• Premium floor and wall tiles

Headquarters

HQ city

Merzig, Saarland

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tile Product Sales: Revenue generated from the sale of ceramic and porcelain tile products through dealer network and direct sales. Products include wall tiles, floor tiles, and specialized collections for architectural applications.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

V&B Fliesen GmbH manufactures and sells premium ceramic and porcelain floor and wall tiles under the Villeroy & Boch brand across 40+ collections including Architectural, Stone, Marble, Concrete, Wood, and Metal looks. Products are earthenware, stoneware, vilbostone porcelain stoneware, and fine stoneware tiles sold primarily through a global dealer network to architects, designers, and developers for commercial, hospitality, healthcare, retail, and residential projects, supported by BIM-DATA, technical documentation, and a 3D Digital Showroom.

Product overview

V&B Fliesen GmbH (Villeroy & Boch Tiles) is a premium ceramic and porcelain tile manufacturer offering an extensive portfolio of over 45 tile collections organized into product ranges including Architectural, Stone Look, Concrete Look, Marble Look, Metal Look, Wood Look, and Colours. The product portfolio spans multiple categories: professional tile collections (PRO ARCHITECTURA 3.0, UNIT series, CAVIRA, SOLID TONES, STRONG TONES), designer collaborations (VICTORIAN by Mary Katrantzou), and garden/outdoor collections. Key product materials include earthenware, stoneware, vilbostone porcelain stoneware, and fine stoneware. The company supports professionals with BIM-DATA integration services, a Digital Showroom, Product Selector tool, and Technical Information downloads. Tiles are certified for sustainable building standards including BREEAM, LEED, and DGNB through EPD (Environmental Product Declaration) labels.

Differentiator

Problem solved

Functional benefit

Products and services

• PRO ARCHITECTURA 3.0 Professional tile collection with Form, Function, Colour philosophy designed for high-traffic commercial and public spaces; recipient of German Design Award 2020, Architects' Darling 2020, and Red Dot Design Award 2021.
• CAVIRA Wall tile collection for expressive interior designs and accent walls in premium architectural projects.
• METALCRAFT Metal-toned tile collection for elegant industrial-style interiors.
• LUCCA Modern stoneware tile design with elegant esprit for sophisticated interior spaces.
• SOLID TONES Modular stone and concrete design tile system for architects with nine formats, six colour directions, and three looks.
• VICTORIAN by Mary Katrantzou Avant-garde statement tile collection by designer Mary Katrantzou suited for boutique hotels, restaurants, and shops requiring extraordinary room concepts.
• PURE LINE 2.0 Sustainable porcelain stoneware tile collection with slip-resistant properties (R10/B), wear-resistance group III, and subtle matt finish for high-traffic commercial and private residential areas.
• MARBLE ARCH Marble and wood design tile collection interpreted in ceramic for sophisticated premium interiors.
• WOOD SELECTION Exquisite wood-design ceramic tiles for demanding interior design concepts.
• STRONG TONES Stone-look tile collection for architectural spaces, highlighted as a 2026 novelty.
• PROJECT Tile collection providing safe transitions with style for architectural applications.
• MONTAGNE Strong quartzite-look tile collection for timeless, natural living spaces.
• MONTEVIDA Natural-stone-look tile collection bringing warmth to contemporary interiors.
• OAK FLAIR Wood-look ceramic tile collection with the natural charm of wooden floors.
• OHIO Versatile wall and floor tile concept with minimalist concrete look for modern interiors.
• ATLANTA Purist concrete-effect tile collection in a popular used look for contemporary architectural designs.
• URBAN JUNGLE Concrete-terrazzo look tile collection for green oases in urban interiors.
• HUDSON Warm, feel-good ceramics tile collection offering comfortable aesthetics for residential spaces.
• DAYTONA High-quality home living tile collection redesigned for modern settings with contemporary aesthetics.
• BOURGOGNA Tile collection with original charm and distinctive aesthetic qualities for interior applications.
• BOURGOGNA GARDEN Outdoor tile collection creating cozy, natural ambience for garden and exterior spaces.
• CHATEAU EDITION ONE Refined flooring tile concept with subtle vintage touch for elegant interior spaces.
• UNIT ONE Tile range comprising glazed vitreous and glazed porcelain stoneware available in white and grey.
• UNIT TWO Nonvitreous tile range available in white and cream for interior floor applications.
• UNIT THREE Granite-structure floor tiles made of vilbostone porcelain stoneware available in five colours.
• UNIT FOUR Tile collection with harmonious interplay of colours and formats for versatile interior applications.
• UNIT FOUR WALL Stoneware wall tile concept with authentically purist look for vertical surfaces.
• UNIT FIVE Design concept tile collection for modern residential construction with contemporary aesthetics.
• DITION C (Edition C) Versatile wall tile colour concept offering broad design scope with gentle and bold colours.
• MELLOW STONE Versatile all-rounder stone-look tile collection suitable for various modern residential applications.
• CODE 2 Tile range combining stone and wood looks in a single product for versatile design applications.
• MERIDA Tile collection delivering the modern side of country-house style for contemporary rural aesthetics.
• RUSTIC BLEND High-quality porcelain stoneware tile collection in lively stone look for modern country-house aesthetics.
• SILENT MOOD Wall tile concept bringing gently coloured cement texture to urban facilities.
• SPOTLIGHT Wall tile collection using simplicity of colours to bring variety of form to life.
• TRI.ART Three authentic stone looks with artistic decor concepts for diverse design possibilities.
• TUSCAN TRACES Aesthetic travertine-look tile collection bringing Mediterranean nature-inspired design to interiors.
• URBAN ART Wall tile range inspired by the loft style of the 1980s.
• WHITE & CREAM Bright and timeless tile collection for classic living spaces.
• MARBLE SELECTION Elegant marble-design ceramic tile collection for premium interiors.
• MONT BLANC GARDEN Contemporary natural elegance outdoor tile collection for garden and exterior applications.
• SOLID TONES GARDEN Outdoor tile extension of SOLID TONES, serving as a ceramic construction kit for architectural outdoor design.
• MONTAGNE GARDEN Outdoor tile collection based on the MONTAGNE design for garden applications.
• CHATEAU EDITION ONE GARDEN Outdoor tile extension of the CHATEAU EDITION ONE collection for garden and exterior applications.
• URBAN JUNGLE GARDEN Outdoor tile collection combining concrete and terrazzo looks for feel-good outdoor spaces.
• MEMPHIS GARDEN Outdoor tile collection with simple concrete appearance for outdoor spaces around the house.
• MY EARTH GARDEN Outdoor tile collection with variations of stone structures for garden applications.
• BIM-DATA Service Building Information Modeling data service for architects and designers to access tile product specifications in digital format for architectural planning.
• Digital Showroom 3D virtual showroom experience powered by DreamReality for immersive product visualization and selection.

Quantifiable outcome

• Tiles certified for use in BREEAM, LEED, DGNB and comparable international sustainable building certifications
• +1 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Refin Ceramiche: Italian-made porcelain stoneware manufacturer focused on design and architectural applications; competes with V&B Fliesen in premium residential, hospitality, and commercial projects across European dealer networks.
• Atlas Concorde: Italian-made porcelain tile brand targeting architects and designers with marble, stone, wood, and concrete-effect collections; competes head-to-head with V&B Fliesen in commercial specification, hospitality, and residential premium segments.
• Porcelanosa: Spanish premium tile and bathroom surface manufacturer with strong European and international dealer networks; directly competes with V&B Fliesen in design-led porcelain tiles for hotels, residential developments, and commercial projects.
• Caesar Ceramics: Italian porcelain tile producer with strong international distribution; competes with V&B Fliesen in commercial specification, hospitality, and high-traffic environments with similar R-rated slip-resistance offerings.
• Panariagroup (Cotto d'Este / Kerlite): Italian-listed ceramic tile group operating premium brands including Cotto d'Este and Kerlite thin porcelain; directly comparable in design-led architectural tiles, large formats, and premium commercial specification where V&B Fliesen competes.
• Florim Group: Italian premium ceramic and porcelain tile manufacturer offering architectural and large-format collections; directly comparable to V&B in commercial project specification, sustainability certifications, and design-led product ranges across European and international markets.
• Iris Ceramica Group: Italian premium ceramic tile producer serving architectural specification with stone, marble, and design-effect collections; overlaps with V&B Fliesen in commercial projects, large-format tiles, and European specification channels.

Emerging players

• Laminam: Italian manufacturer of large-format porcelain surfaces used in architectural facades, interiors, and furniture; overlaps with V&B Fliesen in premium commercial specification and the trend toward large-format design tiles for hospitality and retail.

Broad incumbents

• Marazzi (Mohawk Industries): One of the world's largest ceramic tile manufacturers, owned by Mohawk Industries; competes directly with V&B in premium and mid-tier specification segments across Europe and globally. Marazzi's scale and broad portfolio make it the dominant incumbent in commercial tile specification.

Regional players

• Royal Mosa (Mosa Tegels): Dutch premium tile manufacturer specializing in wall and floor tiles for architectural projects; comparable to V&B Fliesen in design quality and specification focus, primarily serving Benelux and broader European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCPFio4yro4K1Wopg1Wgf6Hw?view_as=subscriber
• LinkedInlinkedin.com/company/v&b-fliesen-gmbh
• Instagraminstagram.com/villeroybochtiles
• Pinterestpinterest.de/VB_Fliesen/_created

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about V&B Fliesen GmbH