Vilos Group AB

What Vilos Group AB does

Vilos Group AB is a Swedish private limited company founded in 1991 and headquartered in Askersund, Orebro County, Sweden. It operates as a direct-to-consumer e-commerce retailer of trailers and trailer accessories through its web shop at vilosgroup.se, serving both individual consumers and small commercial buyers across the Swedish market. The company maintains two registered sub-brands — Tiki Trailer and Debon — covering a broad product portfolio that includes utility trailers, boat trailers, box/enclosed trailers, construction trailers, car trailers, platform trailers, snowmobile trailers, and mobile rest/camping wagons. Beyond core trailer sales, Vilos Group offers an extensive aftermarket catalog of spare parts and accessories including wheels, brake components, axles, couplings, lighting, ramps, securing equipment, winches, and anti-theft locks.

The business model is straightforward transactional retail: one-time product sales conducted primarily through its own e-commerce storefront, with quote-based pricing rather than publicly listed prices. Marketing is supported by an ambassador program and a newsletter channel (VilosNews), but the dominant go-to-market motion is direct web shop sales. Customer segmentation spans boat owners, commercial businesses (construction and transport), snowmobile enthusiasts, and camping/recreation consumers, with both B2C and B2B account creation available. The company holds no patents, certifications, or disclosed regulatory compliance; it has no subsidiaries, no funding rounds, no M&A history, and operates with a very lean team of 5 employees. There are no disclosures on revenue, financial performance, leadership, or technology platform investments, indicating a small, privately held, operationally focused retail business.

Name

Vilos Group AB

Legal name

Vilos Group AB

Website

https://vilosgroup.se

Company type

Private

Operating status

Operating

Short description

Vilos Group AB is a Swedish e-commerce retailer selling trailers and spare parts under the Tiki Trailer and Debon brands, serving individual consumers and small commercial buyers across Sweden through its own web shop.

Ownership category

akta.pro rank

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Trailer Sales: One-time product sales of trailers including boat trailers, car trailers, flatbed trailers, cargo trailers, snowmobile trailers, and camping/rastvagn trailers under the Tiki Trailer brand. Also offers Debon branded box trailers and tipper trailers.
2. Accessories and Spare Parts: Sales of trailer accessories, spare parts, and components including aluminium covers, leaf springs and shock absorbers, brake parts, wheel bearings and hubs, chassis parts, decals, electrical and lighting, raising sides, wheels, wheel axles, tow couplings, load securing equipment, loading ramps, sides, mesh gates, plastic hoods, plywood, tarpaulins and canopies, mudguards, support wheels and stands, anti-theft locks, and winches.
3. Promotional Products: Sale of promotional products under both Tiki Trailer and Debon brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Vilos Group AB sells trailers and trailer accessories through its e-commerce web shop vilosgroup.se under the Tiki Trailer and Debon sub-brands. The product range covers boat trailers, car trailers, box/enclosed trailers, construction trailers, platform/flatbed trailers, snowmobile trailers, mobile rest/camping wagons, Debon box trailers (C255, Cargo 1300, Roadster C300–C1000) and Debon tipper trailers, together with a broad spare-parts and accessories catalogue (wheels, brakes, couplings, lighting, ramps, load securing, etc.).

Product overview

Vilos Group AB is a Swedish e-commerce company selling trailers and trailer accessories through two sub-brands: Tiki Trailer and Debon. The product portfolio consists of general utility trailers, boat trailers, box trailers, construction trailers, car trailers, platform trailers, snowmobile trailers, and mobile rest wagons under the Tiki Trailer brand, while the Debon brand offers box trailers (including the Roadster series in various sizes from C300 to C1000), tipper trailers, and related accessories. Additionally, Vilos Group sells a comprehensive range of trailer accessories and spare parts covering components such as wheels, brakes, couplings, lighting, ramps, and securing equipment. The company operates primarily as an online retail platform serving the Swedish market.

Differentiator

Problem solved

Functional benefit

Brands

• Tiki Trailer: Brand of trailers and trailer accessories including boat trailers, car trailers, and various trailer types
• Debon

Products and services

• Tiki Trailer trailers

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Brenderup Group: Long-established Nordic/Swedish trailer manufacturer offering a broad range of utility, boat, and cargo trailers under multiple brands. Closest direct comparable to Vilos Group given overlapping product mix and Nordic market presence.
• Fogelsta: Swedish trailer manufacturer producing utility, boat, and cargo trailers for the Nordic market. Comparable in product categories, geography, and channel mix to Vilos Group.
• Ifko: Danish trailer manufacturer with a broad catalog of utility, boat, and cargo trailers. Comparable on product breadth and Nordic/European market positioning.
• Humbaur: German manufacturer of trailers and transport solutions across utility, cargo, and construction segments. Comparable on product breadth and multi-segment coverage.
• Anssems: European trailer manufacturer with broad product portfolio covering cargo, tipper, and platform trailers. Comparable on segment coverage and European market footprint.
• Brian James Trailers: UK-based trailer manufacturer offering cargo, platform, and specialist trailers. Comparable on multi-segment trailer manufacturing model, though serving a different geography.

Broad incumbents

• Thule Group: Swedish-listed global leader in tow bars, roof racks, and transport/carrier solutions. Adjacent rather than directly competitive, but a relevant incumbent for towable and load-carrying equipment serving European consumers.

Regional players

• Weckman: Finnish trailer manufacturer with utility, tipper, and platform trailer lines. Comparable on product categories but primarily serves the Finnish market rather than Sweden.
• Respo: Estonian/Baltic trailer manufacturer with a broad portfolio of cargo, utility, and specialist trailers. Comparable on product breadth, though regionally focused on the Baltic states.
• Variant Group: Polish trailer manufacturer producing utility, cargo, and platform trailers for the Central and Eastern European market. Comparable on product categories but regionally focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vilos Group AB