Salon Vilpas Vikings
Salon Vilpas Koripallo ry is a Finnish professional basketball club based in Salo, competing in the Korisliiga and Basketball Champions League. The nonprofit association fields men's and women's teams, runs youth development programs, and sells season tickets, matchday tickets, and merchandise to local fans and sponsors.
- Company typePrivate
- Founded-
- HeadquartersSalo, Finland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Salon Vilpas Vikings does
Salon Vilpas Koripallo ry is a Finnish professional basketball club based in Salo, Finland, registered as a nonprofit sports association (rekisteröity yhdistys). The club's men's first team competes in the Korisliiga, Finland's top basketball league, and participates in European competitions including Basketball Champions League qualification tournaments. The club was founded over 30 years ago, has won one Finnish championship (2021) and three silver medals (2017, 2018, 2022), and was the finalist winner in May 2026 (100-69 over Kataja Basket). It rebranded in June 2023, dropping the 'Vikings' designation that had been used since 1996, and now operates simply as Vilpas.
The club's product portfolio centers on professional basketball entertainment. Core offerings include the men's Korisliiga team, a women's representative team competing in Naisten I divisioona (Women's Division I), youth development programs operated through vilpaskorisjuniorit.fi, and participation in the Finnish Cup (Suomen Cup). Supporting commercial products include season ticket packages (kausikortit) covering all home games, single-match tickets distributed via Lippupiste and on-site at Salohalli, and an e-commerce merchandise store (shop.vilpaskoripallo.fi). The club also operates supplementary matchday services, including restaurant hospitality through partner Hook and on-floor sponsor activations.
The business model is event-driven and locally anchored. Revenue is generated through three primary streams: match tickets and recurring season subscriptions, merchandise transactions, and corporate sponsorship/advertising partnerships with local Salo-region businesses. The club is governed by a member-elected board (Jouni Niemi as Chairman since May 2023) with an appointed executive (Niko Kallioniemi as Managing Director since August 2023). The 13-player roster for 2026-2027 is supported by a small operational staff of approximately 8 employees plus a four-person coaching group led by head coach Jussi Savolainen. Average attendance during the 2022-2023 season was approximately 1,206 per game, the second highest in Korisliiga.
Salon Vilpas Vikings firmographics
Firmographics- Name
- Salon Vilpas Vikings
- Legal name
- Salon Vilpas Koripallo ry
- Website
- https://vilpasvikings.fi
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Salon Vilpas Koripallo ry is a Finnish professional basketball club based in Salo, competing in the Korisliiga and Basketball Champions League. The nonprofit association fields men's and women's teams, runs youth development programs, and sells season tickets, matchday tickets, and merchandise to local fans and sponsors.
- Ownership category
- akta.pro rank
Where Salon Vilpas Vikings is headquartered
LocationHeadquarters
- HQ city
- Salo
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Salon Vilpas Vikings business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Match tickets and season passes: Revenue from single match tickets sold at the door and online via Lippupiste, plus season ticket packages (kausikortit) that provide access to all home games including regular season, exhibition games, and Finnish Cup matches.
- Merchandise sales: Sales through the Vilpas Shop (shop.vilpaskoripallo.fi) offering team merchandise and apparel.
- Sponsorship and partnerships: Corporate sponsorships and partnership agreements with local businesses supporting the club financially in exchange for brand visibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season ticket (kausikortti) providing access to all home games |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Salon Vilpas Vikings product offering
Product offeringCore offering
Salon Vilpas Koripallo ry is a Finnish basketball club based in Salo, Finland that operates a professional men's team competing in the Finnish Korisliiga and the Basketball Champions League qualifiers, a women's representative team in Division I, and youth development programs. The club generates revenue through single match tickets and season ticket subscriptions (kausikortit), an online merchandise shop (Vilpas Shop), corporate sponsorships, and youth program participation fees. Home games are played at Salohalli.
Product overview
Salon Vilpas is a Finnish basketball club offering a portfolio of sports products and services. The core offering is the men's Korisliiga team competing in Finland's top basketball league. Supporting offerings include the women's team in Division I, youth development programs, and an e-commerce merchandise store. The club also participates in the Finnish Cup and European Basketball Champions League competitions. Season tickets provide access to all home games across regular season, practice season, and cup matches.
Differentiator
Problem solved
Functional benefit
Products and services
- Vilpas Shop Official e-commerce merchandise store selling Vilpas branded apparel, accessories, and fan merchandise to supporters and sports fans.
- Kausikortit (Season Tickets) Annual subscription product granting access to all Salon Vilpas home games during the preseason, Korisliiga regular season, and Finnish Cup matches at Salohalli.
- Juniorit (Youth Basketball Programs) Youth basketball development and training programs for children and teenagers in the Salo region, providing competitive experience and talent development pathways.
- Match Tickets (Single Game) Single-game admission tickets sold online via the Lippupiste national ticketing platform and at the Salohalli box office for individual home games.
Quantifiable outcome
- Finnish Championship titles and medal placements in Korisliiga
Companies that use Salon Vilpas Vikings
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Salon Vilpas Vikings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Salon Vilpas Vikings partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Salon TilausmatkatminorLocal bus company providing team transportation for away games. Mentioned in context of team travel logistics.
- LippupistecoreNational Finnish ticketing platform for selling advance tickets to home games.
- HookminorRestaurant partner at Salohalli providing pre-game dining and matchday hospitality services including ribs and chorizo.
- Vilpas ShopcoreOfficial merchandise store operating at shop.vilpaskoripallo.fi
- Länsirannan HammaslääkäritminorLocal dental clinic sponsoring match recognition awards for best domestic player (Syömähammas award).
- Salon CitymarketminorProvides team travel provisions and supplies for away game trips.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Salon Vilpas Vikings competitors and assessment
Company assessmentDirect peers
- Bisons Loimaa:
- KTP-Basket:
- Tampereen Pyrintö:
- HBA-Märsky:
- Lahti Basketball (Namika Lahti):
- Helsinki Seagulls:
- Kataja Basket:
- BC Nokia:
- Kauhajoki Karhu Basket:
Regional players
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Salon Vilpas Vikings social profiles
Digital presenceSalon Vilpas Vikings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salon Vilpas Vikings leadership team
Management profileNumber of profiles
Profiles6 records
Salon Vilpas Vikings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salon Vilpas Vikings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salon Vilpas Vikings
What does Salon Vilpas Vikings do?
Salon Vilpas Koripallo ry is a Finnish basketball club based in Salo, Finland that operates a professional men's team competing in the Finnish Korisliiga and the Basketball Champions League qualifiers, a women's representative team in Division I, and youth development programs. The club generates revenue through single match tickets and season ticket subscriptions (kausikortit), an online merchandise shop (Vilpas Shop), corporate sponsorships, and youth program participation fees. Home games are played at Salohalli.
Is Salon Vilpas Vikings a public or private company?
Salon Vilpas Vikings is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Salon Vilpas Vikings founded?
Salon Vilpas Vikings was founded in -1. It employs 1 to 10 people.
Where is Salon Vilpas Vikings based?
Salon Vilpas Vikings is headquartered in Salo, Finland, in the Europe region.
How does Salon Vilpas Vikings make money?
Three revenue lines are on record. Match tickets and season passes are the primary driver. The others are merchandise sales and sponsorship and partnerships.
Who are Salon Vilpas Vikings's main competitors?
Direct peers on record are Bisons Loimaa, KTP-Basket, Tampereen Pyrintö, HBA-Märsky, Lahti Basketball (Namika Lahti), Helsinki Seagulls, Kataja Basket, BC Nokia and Kauhajoki Karhu Basket. FC Inter Turku is listed as a regional player.
Does Salon Vilpas Vikings have an API?
No public API is recorded for Salon Vilpas Vikings.