Vi Mobile
Vi Mobile is a Singapore-based licensed mobile device retailer operating a Shopify e-commerce storefront and a physical store at Far East Plaza, selling new and pre-owned smartphones, accessories, trade-in, and repair services to individual consumers across Singapore Main Island.
- Company typePrivate
- Founded2014
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vi Mobile does
Vi Mobile, legally registered as VMCS Pte Ltd, is a Singapore-based licensed retailer of mobile devices founded in 2014. The company operates a direct-to-consumer dual-channel model: a Shopify-based e-commerce storefront (vimobile.com.sg) accessible across Singapore Main Island, and a single physical retail store at 14 Scotts Road, #03-73, Far East Plaza, with operating hours of 11:00am-9:00pm weekdays and Saturdays, and 11:00am-7:00pm on Sundays. Customers can pay by cash, PayNow, or credit card (with processing fees of 1-8.5% depending on rail), and may opt for BNPL services (Atome, GrabPay Later, ShopeePay Later) for higher-ticket purchases.
The product portfolio centers on new smartphones from major brands (Apple, Samsung, Google, OPPO, Vivo, Xiaomi, Honor, Nothing, Realme, OnePlus, CMF), a certified pre-owned device line spanning the same brand set, and a broad accessories assortment covering phone cases, screen protectors, smartwatches, wireless audio, styluses, and DJI camera gimbals and action cameras. Hardware ASPs range from SGD 15 for entry-level accessories to SGD 1,900 for flagship smartphones such as the Honor Magic V6. Standard delivery is SGD 3.50 (2-5 working days); same-day delivery is SGD 15 for orders placed before 6pm.
Vi Mobile earns revenue through hardware sales (both new and pre-owned), accessory sales, a trade-in/buy-back program that recycles used devices back into inventory, and a service center providing warranty and authorized repairs. The company holds an IMDA license to deal in mobile phones, is registered with ACRA Singapore (Business Reg. No. 201836556G), and complies with the Secondhand Goods Dealers Act for pre-owned transactions. Headcount is approximately 5, distribution is concentrated on Singapore, and there is no disclosed institutional ownership, funding history, or management team information beyond the operating entity.
Vi Mobile firmographics
Firmographics- Name
- Vi Mobile
- Legal name
- VMCS Pte Ltd
- Website
- https://vimobile.com.sg
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vi Mobile is a Singapore-based licensed mobile device retailer operating a Shopify e-commerce storefront and a physical store at Far East Plaza, selling new and pre-owned smartphones, accessories, trade-in, and repair services to individual consumers across Singapore Main Island.
- Ownership category
- akta.pro rank
Vi Mobile industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (4492), Electronics and Appliance Retailers (44921)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)
- akta.pro secondary industry
- Electronics & Gadgets C2C Resale (CRAFAKAC)
Keywords
Where Vi Mobile is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Vi Mobile business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Hardware Sales - New Devices: Retail sale of brand new mobile phones and devices from major brands (Apple, Samsung, Google, OPPO, Vivo, Xiaomi, Honor, Nothing, Realme, OnePlus, CMF). One-time purchase model with prices listed in SGD.
- Hardware Sales - Pre-Owned Devices: Retail sale of pre-owned/used mobile devices in working condition, offering more affordable alternatives to new devices.
- Accessories: Sale of phone accessories including cases, screen protectors, cables, smart watches, audio products, and stylus pens.
- Trade-In/Buy Back: Customers can sell or trade in their used devices to Vi Mobile, providing both a revenue stream from device resale and a customer acquisition channel for new purchases.
- Service and Repairs: Service center providing after-sales support and repairs for mobile devices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Brand new smartphones - various price points |
| One time/ perpetual license | Pay-as-you-go | Pre-owned devices - discounted pricing |
| Unit Pricing | Pay-as-you-go | Accessories - various price points |
| Transaction based/ take rate | Pay-as-you-go | Trade-in/Buy Back services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Vi Mobile product offering
Product offeringCore offering
Vi Mobile is a Singapore-based licensed retailer selling brand new and pre-owned smartphones from major manufacturers (Apple, Samsung, Google, OPPO, Vivo, Xiaomi, Honor, Nothing, Realme, OnePlus, CMF), along with mobile accessories including cases, screen protectors, smartwatches, audio products, styluses, and DJI camera products. The company operates a hybrid retail model combining a Shopify e-commerce storefront with a physical store at Far East Plaza, and supplements device sales with a trade-in/buy-back program and after-sales service center.
Product overview
Vi Mobile is a Singapore-based licensed retailer and e-commerce platform specializing in mobile devices and accessories. The company operates a dual-channel model combining a physical retail presence at Far East Plaza with an online store. Their product portfolio centers on new and pre-owned smartphones from major brands (Apple, Samsung, Google, Honor, OPPO, Nothing, Realme, Vivo, Xiaomi), complemented by a comprehensive range of accessories including protective cases, screen protectors, smartwatches, audio products (earbuds and headphones), styluses, and DJI camera products. Vi Mobile differentiates through competitive pricing achieved through bulk sourcing and strong distributor relationships, while offering device trade-in services and a service center for warranty support. The company is registered with ACRA Singapore and licensed by IMDA Singapore.
Differentiator
Problem solved
Functional benefit
Products and services
- New Phones Brand new smartphones from major manufacturers including Apple, Samsung, Google, Honor, OPPO, Nothing, Realme, Vivo, and Xiaomi, available in various storage and color configurations. For individual consumers in Singapore seeking authentic devices at competitive prices.
- Pre-Owned Phones Certified pre-owned smartphones with varying warranty coverage, offering Apple, Samsung, Google Pixel, Honor, Nothing, OnePlus, OPPO, Vivo, and Xiaomi devices at reduced prices. Targeting budget-conscious consumers in Singapore seeking authentic branded devices at lower price points.
- Phone Accessories (Cases, Screen Protectors, Audio, Smart Watches, Stylus) Comprehensive range of phone accessories including cases, screen protectors, smartwatches, wireless earbuds and headphones, and digital styluses from brands such as Nillkin, Spigen, ESR, Ringke, Apple, Samsung, OPPO, Nothing, and CMF. For Singapore consumers seeking complementary accessories for their devices.
- Drones & Camera Gimbals (DJI Products) DJI products including Osmo Pocket, Osmo Mobile, and Osmo Action camera systems and accessories. For consumers seeking DJI branded camera equipment in Singapore.
- Trade-In/Buy Back Service Device trade-in and buy back program allowing customers to sell new and used phones, with pricing based on device condition and model. For Singapore consumers seeking to upgrade devices or recoup value from old ones.
- Service Center (Warranty and Repairs) Authorized service center providing warranty and repair services for brand new devices under manufacturer warranty. For Singapore consumers needing after-sales support for purchased devices.
Quantifiable outcome
- 100% authentic products - customers may verify at official brand service centres
Companies that use Vi Mobile
Customer profileSegments2 records
Ideal customer profiles1 record
Vi Mobile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vi Mobile partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Vi Mobile competitors and assessment
Company assessmentEmerging players
- Carousell: Singapore-founded C2C marketplace with a large used-smartphone and electronics resale category. Comparable as a Singapore-based channel for pre-owned device transactions, which directly intersects with Vi Mobile's buy-back and certified pre-owned business.
Broad incumbents
- Gain City: Singapore-based consumer electronics, air-conditioning, and home appliance retailer with multiple outlets and online presence. Comparable as a broader Singapore incumbent in CE retail with overlapping smartphone categories.
- Harvey Norman Singapore: Large multi-category consumer electronics and furniture retailer in Singapore. Comparable as a broader incumbent selling smartphones and accessories alongside appliances, IT, and home furnishings.
- Courts Singapore: Singapore big-box consumer electronics and furniture retailer (part of Nojaya Group). Comparable as a broader incumbent in Singapore consumer electronics retail with overlapping smartphone and accessory assortment.
- Shopee Singapore: Leading Singapore e-commerce marketplace operated by Sea Group. Comparable as a broader incumbent online channel selling smartphones, accessories, and refurbished devices to Singapore consumers.
- Samsung Online Store Singapore: Official Samsung direct e-commerce and experience stores in Singapore. Comparable as a broader incumbent channel that competes for the same Samsung smartphone, wearable, and accessory demand that Vi Mobile fulfills.
Direct peers
- iStudio (Apple Premium Reseller): Authorized Apple Premium Reseller in Singapore operating multiple retail outlets selling iPhones, iPads, Mac, Apple Watch, AirPods and accessories. Directly comparable as a Singapore-based multi-channel smartphone and accessory retailer focused on a premium brand.
- Best Denki Singapore: Singapore consumer electronics retailer selling smartphones, tablets, audio, and home appliances through physical stores and online. Directly comparable in core smartphone-and-accessory retail category within the same Singapore geography.
- Switch (Apple Premium Reseller): Authorized Apple Premium Reseller and Apple Authorized Service Provider in Singapore. Comparable as a Singapore-based multi-outlet smartphone and accessory retailer with adjacent service-center capability.
- Challenger Technologies: Singapore-headquartered multi-format consumer electronics and IT retailer (Challenger, Challenger Tech, Hachi.tech). Directly comparable to Vi Mobile in selling smartphones, tablets, wearables, and accessories across both online and physical retail channels in Singapore.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Vi Mobile social profiles
Digital presenceVi Mobile compliance and trust
Trust signalCompliance3 records
Vi Mobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vi Mobile leadership team
Management profileNumber of profiles
Vi Mobile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vi Mobile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vi Mobile
What does Vi Mobile do?
Vi Mobile is a Singapore-based licensed retailer selling brand new and pre-owned smartphones from major manufacturers (Apple, Samsung, Google, OPPO, Vivo, Xiaomi, Honor, Nothing, Realme, OnePlus, CMF), along with mobile accessories including cases, screen protectors, smartwatches, audio products, styluses, and DJI camera products. The company operates a hybrid retail model combining a Shopify e-commerce storefront with a physical store at Far East Plaza, and supplements device sales with a trade-in/buy-back program and after-sales service center.
Is Vi Mobile a public or private company?
Vi Mobile is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vi Mobile founded?
Vi Mobile was founded in 2014. It employs 1 to 10 people.
Where is Vi Mobile based?
Vi Mobile is headquartered in Singapore, Singapore, in the Asia region.
How does Vi Mobile make money?
Five revenue lines are on record. Hardware Sales - New Devices are the primary driver. The others are hardware Sales - Pre-Owned Devices, accessories, trade-In/Buy Back and service and Repairs.
Who are Vi Mobile's main competitors?
Carousell is listed as an emerging player. Broad incumbents are Gain City, Harvey Norman Singapore, Courts Singapore, Shopee Singapore and Samsung Online Store Singapore. Direct peers are iStudio (Apple Premium Reseller), Best Denki Singapore, Switch (Apple Premium Reseller) and Challenger Technologies.
Does Vi Mobile have an API?
No public API is recorded for Vi Mobile.
What industry is Vi Mobile in?
Vi Mobile's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRACALAH, Mobile Device Accessories (Cases, Screen Protectors, Mounts), with a secondary code of CRAFAKAC, Electronics & Gadgets C2C Resale. Its NAICS code is 4492 and its SIC code is 5731.