Vintage Class
Vintage Class Academy is a Spain-based wine and beverage education provider, operating as the first authorized WSET, Wine Scholar Guild, and Cicerone certification center in Spain, serving wine professionals, sommeliers, enthusiasts, and corporate clients across 10+ locations.
- Company typePrivate
- Founded2004
- HeadquartersAranda de Duero, Spain
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Vintage Class does
Vintage Class Academy is a Spain-based wine and beverage education provider, headquartered in Aranda de Duero (Burgos) within the Ribera del Duero wine region and founded in 2004 by Jeni Wilson DipWSET. The company holds exclusive authorizations in Spain from three international credentialing bodies: the Wine and Spirit Education Trust (WSET, since 2012), the Wine Scholar Guild (since 2012), and the Cicerone Certification Program (2025). Its course portfolio spans WSET Levels 1–3 in Wines, Wine Scholar Guild programs for Spanish, French, and Italian regions, the Cicerone Certified Beer Server course, and specialty "Art of Tasting" workshops. Courses are delivered bilingually in English and Spanish, both in-person at 10+ partner winery and hospitality venues across Spain and Panama, and online via a Moodle-based learning platform (elearning.vinclass.com) combined with Zoom live classes, with 50ml wine tasting kits shipped to remote students.
The business is run with a lean 8-person team of highly credentialed educators — including one Master of Wine, one Certified Cicerone with international beer-judging credentials, and multiple WSET-certified sommeliers — operating under Jeni Wilson's direction. Revenue is generated primarily through one-time course fees ranging from €155 (Cicerone) to €1,250 (WSET Level 3 in-person), paid via bank transfer, with all prices including VAT and exam registration. The customer base mixes individual wine professionals, sommeliers, hospitality staff, and enthusiasts enrolled through the website, with a corporate training channel (minimum 8 participants) that has secured named clients including GSK, Leche Pascual, Saint Gobain, Verdifresh, Odyel, and Axial Wines. The winery partnership channel is particularly developed, with 15+ prestigious Spanish producers (Vega Sicilia, Pingus, Pago de Carraovejas, CVNE, Bodegas Muga, Emilio Moro, Gomez Cruzado, among others) using the academy for customized education, generating both revenue and venue-hosted course delivery.
Vintage Class firmographics
Firmographics- Name
- Vintage Class
- Legal name
- Vintage Class
- Website
- https://vinclass.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vintage Class Academy is a Spain-based wine and beverage education provider, operating as the first authorized WSET, Wine Scholar Guild, and Cicerone certification center in Spain, serving wine professionals, sommeliers, enthusiasts, and corporate clients across 10+ locations.
- Ownership category
- akta.pro rank
Vintage Class industry classification
Industry- Product category
- Wine and Spirits Education Services
- NAICS
- Technical and Trade Schools (6115), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Beverage & Mixology (Coffee, Tea, Wine, Cocktails) (EDAAAGAH)
- akta.pro secondary industries
- Bar & Beverage (Bartending/Mixology/Coffee/Tea) (EDAOAKAH), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Vintage Class is headquartered
LocationHeadquarters
- HQ city
- Aranda de Duero
- HQ country
- Spain
- HQ region
- Europe
Offices11 records
Markets served
Vintage Class business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- WSET Wine Certification Courses: Revenue from WSET Level 1, 2, and 3 wine certification courses, offered both in-person and online. Pricing ranges from €265-€1,250 for in-person courses and €265-€980 for online versions. Includes course materials, wine tasting kits, and exam registration.
- Wine Scholar Guild Programs: Revenue from Wine Scholar Guild certifications including Spanish, French, and Italian Wine Scholar programs, and Wine Essentials courses. Pricing ranges from €495-€890 per course.
- Cicerone Beer Certification: Revenue from Cicerone beer certification courses, including online training, practice exams, and certification exam attempts. Priced at €155 per course.
- Art of Tasting Workshops: Specialized tasting workshops focused on identifying wine compounds and flavor profiles. Rioja sessions at €140/day or €270 for both days; Ribera del Duero full-day session at €295 including lunch.
- Corporate Training: Customized wine education programs for businesses, restaurants, and wineries. Private group courses with minimum 8 participants, with pricing upon request.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | WSET Level 1 in Wines - Foundation wine certification |
| One time/ perpetual license | Pay-as-you-go | WSET Level 2 in Wines - Intermediate wine certification |
| One time/ perpetual license | Pay-as-you-go | WSET Level 3 in Wines - Advanced wine certification |
| One time/ perpetual license | Pay-as-you-go | Spanish Wine Scholar - Advanced Spanish wine certification |
| One time/ perpetual license | Pay-as-you-go | French Wine Scholar - Advanced French wine certification |
| One time/ perpetual license | Pay-as-you-go | Italian Wine Essentials - Introduction to Italian wines |
| One time/ perpetual license | Pay-as-you-go | Cicerone Certified Beer Server - Beer certification |
| One time/ perpetual license | Pay-as-you-go | Art of Tasting Rioja - Flavor compound identification |
| One time/ perpetual license | Pay-as-you-go | Art of Tasting Ribera del Duero - Full-day tasting workshop |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Vintage Class product offering
Product offeringCore offering
Vintage Class Academy is a wine and spirits education provider delivering internationally recognized WSET (Levels 1-3) and Wine Scholar Guild certifications, plus Cicerone beer certification, through both in-person courses at partner winery venues across Spain and online via Zoom and a Moodle e-learning platform. The academy also offers specialty tasting workshops (Art of Tasting) and customized corporate wine training programs for businesses and wineries.
Product overview
Vintage Class Academy is a wine education institution offering a portfolio of certification programs, primarily focused on WSET (Wine and Spirit Education Trust) qualifications at Levels 1, 2, and 3 in both classroom and online formats, alongside Wine Scholar Guild certifications (Spanish, French, Italian Wine Scholar and Essentials programs), and Cicerone beer certification. The academy also provides specialty tasting courses like 'Art of Tasting' and custom corporate training. The WSET courses serve as the core offering, with online versions delivered via Zoom, while the Wine Scholar Guild programs and specialty courses function as complementary certifications for wine enthusiasts and professionals seeking regional specialization.
Differentiator
Problem solved
Functional benefit
Products and services
- WSET Level 1 in Wines An introductory WSET wine qualification covering basic wine styles, storage, service, and food pairing, designed for staff directly involved in wine service or sales. Price 265 EUR in-person and online.
- WSET Level 2 in Wines A beginner-to-intermediate WSET certification covering key grape varieties, wine regions, and factors affecting wine style and quality through tasting and theory. Price 750 EUR in-person, 550 EUR online.
- WSET Level 3 in Wines An advanced WSET qualification providing detailed understanding of factors explaining style, quality, and price of the world's principal still, sparkling, and fortified wines, for professional wine evaluators. Price 1,250 EUR in-person, 980 EUR online.
- Spanish Wine Scholar An advanced and comprehensive Spanish wine specialization program covering all Spanish wine regions, varieties, and regulations, delivered in English. Price 890 EUR, includes 18 hours of classroom instruction, study manual, e-learning access, and an exam in Rioja with a winery tour.
- French Wine Scholar Guild A comprehensive program covering all French wine regions including Alsace, Champagne, Burgundy, Bordeaux, and Rhône, with 50+ wines tasted. Delivered in English. Price 850 EUR, includes 25 hours of instruction, 274-page study manual, 1-year e-learning access, and exam.
- Spanish Wine Essentials (SWE)
Quantifiable outcome
- Students receive internationally recognized WSET certification and post-nominal credentials upon passing exams
- +2 more outcomes
Companies that use Vintage Class
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles5 records
Vintage Class technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Vintage Class partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and secondary.
- Cicerone Certification ProgramcoreAuthorized Cicerone Learning Partner offering Certified Beer Server certification courses taught by Certified Cicerone Agustina Blanco.
- Wine and Spirit Education Trust (WSET)coreVintage Class is an authorized WSET education center offering Levels 1, 2, and 3 wine certifications. First WSET center in Spain since 2012, providing internationally recognized wine and spirit qualifications.
- Wine Scholar GuildcoreFirst Wine Scholar Guild center in Spain, offering French Wine Scholar, Spanish Wine Scholar, and Wine Essentials certification programs.
- Bodegas MugacorePartner winery venue in Haro, La Rioja for WSET courses and Art of Tasting workshops. Courses include full-day sessions with wine tastings.
- Lagar de IsillacorePartner venue in Ribera del Duero for WSET Level 3 courses and Art of Tasting Ribera del Duero workshops with included lunch.
- Bodegas Oro de CastillasecondaryWinery venue in Rueda, Valladolid for WSET Level 2 courses and wine education programs.
- Sa Vida Restaurant (Madrid)secondaryRestaurant venue in Chamartín, Madrid for WSET Level 2 and 3 in-person courses.
- Majuelos SingularessecondaryVenue partner in Valladolid for WSET Level 2 courses.
- Moutas Gourmet (Asturias)secondaryVenue partner in Oviedo, Asturias for WSET Level 2 courses.
- Tiempos Liquidos (Burgos)secondaryVenue partner in Burgos for WSET Level 1 in-person courses.
- Twisted Vines (Tarragona)secondaryVenue partner in Tarragona for WSET Level 2 courses.
- Tunel (Mallorca)secondaryVenue partner in Mallorca for WSET Level 2 courses and Spanish Wine Scholar programs.
- Vila Vins (Ibiza)secondaryVenue partner in Ibiza for WSET Level 2 courses and wine education.
- 1898 Social (Mallorca)secondaryVenue partner in Mallorca for wine education courses.
- The Art of Tasting / Sietze WijmacoreCollaboration with Sietze Wijma of The Art of Tasting for specialized flavor compound identification courses covering pyrazines, terpenes, and Brett in wine.
- Zoom Video CommunicationscoreVideo conferencing platform used for all online course delivery, enabling live interactive classes with wine tasting kits shipped to students.
- MoodlecoreE-learning platform (elearning.vinclass.com) based on Moodle for course content delivery, study materials, forums, and student progress tracking.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Vintage Class competitors and assessment
Company assessmentDirect peers
- Capital Wine School: A Washington DC-based wine school offering WSET certifications and wine education programs. Operates with a similar multi-format model (in-person, online, corporate) targeting professionals and enthusiasts with internationally recognized credentials.
- Napa Valley Wine Academy: A US-based wine education provider offering WSET Levels 1–3 plus specialist certifications. Operates a similar authorized-center business model with in-person and online delivery, targeting both wine professionals and enthusiasts in a premium wine region.
- International Wine Center: A New York-based WSET approved program provider offering wine certifications and sommelier training. Comparable business model targeting wine trade professionals and serious enthusiasts in a major metro market.
Broad incumbents
- Cicerone Certification Program: The US-based beer certification body for which Vintage Class is an authorized Learning Partner. Provides Certified Beer Server, Certified Cicerone, and Master Cicerone credentials; Vintage Class delivers their beer certification courses in Spain.
- Court of Master Sommeliers: The globally recognized sommelier certification body offering introductory through Master Sommelier qualifications. Operates as a parallel credentialing authority to WSET in the professional wine trade space.
- Wine & Spirit Education Trust (WSET): The originating UK-based body for wine and spirits education that Vintage Class is an authorized provider for. WSET operates its own London school and sets curriculum globally; Vintage Class delivers WSET programs in Spain under their license.
- Wine Scholar Guild: The US-based wine education body offering French, Italian, and Spanish Wine Scholar certifications. Vintage Class is the first Spanish center for Wine Scholar Guild, making them both a partner and the only Spain-based delivery channel for these programs.
Regional players
- Academia Española de Sommeliers: A Spanish national sommelier training and certification body. Operates in the same Spain wine education market as Vintage Class with a more traditional sommelier-focused curriculum rather than WSET international credentials.
- Australian Wine Research Institute / Wine Australia: Australia-based wine education and research organization offering wine training programs to the Australian wine industry. Regional counterpart operating in a major English-speaking wine-producing market with similar industry-aligned wine education.
Emerging players
- Wine Folly: A leading wine education content and digital platform that has expanded into certification-adjacent learning products. Adjacent competitor in the wine education space with broader digital reach and consumer brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Vintage Class social profiles
Digital presenceVintage Class financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vintage Class leadership team
Management profileNumber of profiles
Profiles9 records
Vintage Class funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vintage Class M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vintage Class
What does Vintage Class do?
Vintage Class Academy is a wine and spirits education provider delivering internationally recognized WSET (Levels 1-3) and Wine Scholar Guild certifications, plus Cicerone beer certification, through both in-person courses at partner winery venues across Spain and online via Zoom and a Moodle e-learning platform. The academy also offers specialty tasting workshops (Art of Tasting) and customized corporate wine training programs for businesses and wineries.
Is Vintage Class a public or private company?
Vintage Class is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vintage Class founded?
Vintage Class was founded in 2004. It employs 1 to 10 people.
Where is Vintage Class based?
Vintage Class is headquartered in Aranda de Duero, Spain, in the Europe region.
How does Vintage Class make money?
Five revenue lines are on record. WSET Wine Certification Courses are the primary driver. The others are wine Scholar Guild Programs, cicerone Beer Certification, art of Tasting Workshops and corporate Training.
Who are Vintage Class's main competitors?
Direct peers on record are Capital Wine School, Napa Valley Wine Academy and International Wine Center. Broad incumbents are Cicerone Certification Program, Court of Master Sommeliers, Wine & Spirit Education Trust (WSET) and Wine Scholar Guild. Regional players are Academia Española de Sommeliers and Australian Wine Research Institute / Wine Australia. Wine Folly is listed as an emerging player.
Does Vintage Class have an API?
No public API is recorded for Vintage Class.
What industry is Vintage Class in?
Vintage Class's product category is Wine and Spirits Education Services. Its primary akta.pro industry code is EDAAAGAH, Beverage & Mixology (Coffee, Tea, Wine, Cocktails), with a secondary code of EDAOAKAH, Bar & Beverage (Bartending/Mixology/Coffee/Tea). Its NAICS code is 6115 and its SIC code is 8200.