Cumberland Cape Atlantic YMCA
Cumberland Cape Atlantic YMCA is a Vineland, New Jersey-based nonprofit operating fitness, aquatics, childcare, camps, and community health programs for residents of Atlantic, Cumberland, and Salem counties, funded through memberships, program fees, donations, and grants.
- Company typePrivate
- Founded1927
- HeadquartersVineland, New Jersey, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Cumberland Cape Atlantic YMCA does
Cumberland Cape Atlantic YMCA is a nonprofit community organization headquartered in Vineland, New Jersey, serving residents of Atlantic, Cumberland, and Salem counties in southern New Jersey. Its core offerings span fitness (anchored by the John and Jana Scarpa Fitness Center, dedicated June 2021), aquatics, learn-to-swim programming supported by a USA Swimming Foundation grant (2023), childcare including a school-based model embedded in partner school districts, summer camps, and community health programs covering mental health and a rural health initiative for underserved communities. The organization also extends programming to military service members and veterans through an Armed Forces YMCA partnership and addresses regional food insecurity in coalition with the New Jersey Y Alliance and the Community Food Bank.
The YMCA's technology surface is light: it operates standard facility-management and membership systems and has adopted the YMCA360 digital platform, which enables members to access on-demand content and use reciprocal access across YMCA branches. There is no indication of proprietary technology, AI/ML capabilities, or differentiated platform architecture beyond shared national YMCA tooling.
The business model is a multi-revenue-stream nonprofit operating model: revenue is generated from household membership dues, programmatic fees (childcare, camps, swim lessons, specialty classes), philanthropic donations (including naming-rights gifts such as the Scarpa Fitness Center), and grants from foundations and corporate partners (USA Swimming Foundation, etc.). Membership and program fees constitute the recurring base, while donations and grants fund capital projects, financial assistance, and new vertical programs. Go-to-market is community- and partnership-driven, with distribution via the Vineland facility, partner schools, and outreach to rural and military populations rather than paid acquisition.
Cumberland Cape Atlantic YMCA firmographics
Firmographics- Name
- Cumberland Cape Atlantic YMCA
- Legal name
- Cumberland Cape Atlantic YMCA
- Website
- https://vinelandymca.org
- Company type
- Private
- Founded year
- 1927
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cumberland Cape Atlantic YMCA is a Vineland, New Jersey-based nonprofit operating fitness, aquatics, childcare, camps, and community health programs for residents of Atlantic, Cumberland, and Salem counties, funded through memberships, program fees, donations, and grants.
- Ownership category
- akta.pro rank
Cumberland Cape Atlantic YMCA industry classification
Industry- Product category
- Community Fitness and Wellness Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
- akta.pro secondary industries
- Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)
Keywords
Where Cumberland Cape Atlantic YMCA is headquartered
LocationHeadquarters
- HQ city
- Vineland, New Jersey
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Cumberland Cape Atlantic YMCA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Membership Dues: Recurring membership fees including family memberships (2 adults + up to 6 dependents up to age 26), individual, senior, and teen memberships with varying rates and access levels to facilities and programs
- Program Registration Fees: Fees for structured programs including swim lessons, youth sports, arts and crafts, before/after school care, summer camps, and specialized health programs (diabetes prevention, Livestrong, blood pressure monitoring)
- Donations and Fundraising: Charitable donations through Bless It Forward campaigns, general fundraising, and annual giving to support community programs and financial assistance
- Grants: Grant funding from organizations such as USA Swimming Foundation for specific programs and community initiatives
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Family Membership - 2 Adults + up to 6 dependents (under 26) |
| Subscription | Monthly | Military First Responders Membership (Active Duty, Reserves, Veterans, First Responders) |
| Subscription | Monthly | Clergy Membership |
| Subscription | Multi-year contract | Y Cares Financial Assistance Program |
| Unit Pricing | Pay-as-you-go | Blood Pressure Self-Monitoring Program |
| Unit Pricing | Pay-as-you-go | Youth Indoor Soccer - Group A (Ages 3-5) |
| Unit Pricing | Pay-as-you-go | Youth Indoor Soccer - Group B (Ages 6-9) |
| Unit Pricing | Pay-as-you-go | Y Arts and Crafts (Ages 5-8) |
| Other | Pay-as-you-go | Bless It Forward Holiday Drive |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Cumberland Cape Atlantic YMCA product offering
Product offeringCore offering
Cumberland Cape Atlantic YMCA is a nonprofit charitable organization operating fitness, aquatics, childcare, summer camp, and community health programs across Atlantic, Cumberland, and Salem counties in southern New Jersey. Core services are delivered through membership-based facility access at its Vineland headquarters and satellite camp/childcare sites, with program registration fees and donations supplementing membership dues.
Product overview
Cumberland Cape Atlantic YMCA is a nonprofit community organization offering a comprehensive suite of health, wellness, and youth development services organized around three focus areas: Youth Development, Healthy Living, and Social Responsibility. The organization's core offerings include aquatic programs (swim lessons, swim teams, water exercise), diverse camp programs (Camp Mini-Me, Camp Hiawatha, Camp Merrywood, Somers Point Camp, and Counselor in Training), before and after school childcare, group exercise and personal training services, special needs programming (MVP), mental health support, disease prevention programs (diabetes, blood pressure monitoring, Livestrong cancer recovery), and community initiatives like Bless It Forward. Digital services include YMCA360 virtual fitness platform. The YMCA operates facilities including the Scarpa Family Fitness Center, Galetto and D'Onofrio Free Weight Room, Family Health and Adventure Center, Milam Family Multipurpose Center, and the Kontes Family Pool.
Differentiator
Problem solved
Functional benefit
Brands
- YMCA360: Online streaming platform offering YMCA classes and programs for members.
Products and services
- Y Swim Lessons
Quantifiable outcome
- Six-month Diabetes Prevention program with proven history of improving participants' health outcomes
- +2 more outcomes
Companies that use Cumberland Cape Atlantic YMCA
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles6 records
Cumberland Cape Atlantic YMCA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Cumberland Cape Atlantic YMCA partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- USA Swimming FoundationminorGrant recipient supporting aquatics programming and water safety initiatives. The YMCA offers swim lessons, safety around water programs, and competitive swimming teams supported in part by this foundation funding.
- New Jersey Y Alliance and Community Food Bank of New JerseycorePartnership to distribute free food boxes to community members in need during the pandemic and beyond. The YMCA serves as a distribution point for nonperishable food items through the Community Food Bank of New Jersey network, with the Y hosting pickup days and providing drive-through service. Open to all community members regardless of YMCA membership.
- Armed Forces YMCAcorePartnership providing free 6-month YMCA membership to Title 10 Active Duty Deployed military personnel. Contact: Member Service Supervisor Bev at 856-691-0030 ext. 124 or [email protected]. This partnership supports military families during deployment periods.
- Local Healthcare Providers and SchoolscorePartnership with healthcare providers for diabetes prevention, Livestrong cancer recovery, and blood pressure monitoring programs. School partnerships deliver childcare and Read Across America programming at elementary schools across multiple districts.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Cumberland Cape Atlantic YMCA competitors and assessment
Company assessmentDirect peers
- Salvation Army: National nonprofit operating community centers with fitness, recreational, social services, and youth programming alongside broader social welfare activities. Comparable community-services nonprofit with overlapping youth and family offerings.
- 4-H: National youth-development organization delivering camps, sports, and enrichment programs — comparable in youth development focus and community-based delivery, though lighter on adult fitness and facility operations.
- Boys & Girls Clubs of America: National nonprofit operating community-based clubs offering youth development, sports, and after-school programming. Highly comparable to the YMCA's youth-development focus, though BGCA is more youth-only and lighter on adult fitness.
- YMCA of Greater Philadelphia: Adjacent regional YMCA chapter serving the Philadelphia metro with the same membership/fitness/aquatics/camp/childcare model. Closest direct comparable in structure, scale, and service mix within the same regional ecosystem.
- Police Athletic League (PAL): Community-based nonprofit providing youth sports, recreation, and educational programs in underserved neighborhoods — comparable mission around youth development and accessible community programming.
- Jewish Community Centers Association (JCC): Network of community centers offering fitness, aquatics, childcare, camps, and cultural programming — analogous integrated community-hub model to the YMCA, though rooted in a different community affiliation.
Broad incumbents
- Life Time Fitness: Premium fitness operator with broad programming (group fitness, swimming, family amenities, camps). Competes for higher-ARPU family memberships that might otherwise be drawn to the YMCA's family tier.
- Planet Fitness: Largest low-cost commercial fitness chain — directly competes for adult fitness membership dollars with a national footprint and ~$10/month pricing, putting pressure on YMCA ARPU and acquisition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Cumberland Cape Atlantic YMCA social profiles
Digital presenceCumberland Cape Atlantic YMCA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cumberland Cape Atlantic YMCA leadership team
Management profileNumber of profiles
Profiles11 records
Cumberland Cape Atlantic YMCA subsidiaries and ownership
Company hierarchySubsidiaries5 records
Cumberland Cape Atlantic YMCA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cumberland Cape Atlantic YMCA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cumberland Cape Atlantic YMCA
What does Cumberland Cape Atlantic YMCA do?
Cumberland Cape Atlantic YMCA is a nonprofit charitable organization operating fitness, aquatics, childcare, summer camp, and community health programs across Atlantic, Cumberland, and Salem counties in southern New Jersey. Core services are delivered through membership-based facility access at its Vineland headquarters and satellite camp/childcare sites, with program registration fees and donations supplementing membership dues.
Is Cumberland Cape Atlantic YMCA a public or private company?
Cumberland Cape Atlantic YMCA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Cumberland Cape Atlantic YMCA founded?
Cumberland Cape Atlantic YMCA was founded in 1927. It employs 11 to 50 people.
Where is Cumberland Cape Atlantic YMCA based?
Cumberland Cape Atlantic YMCA is headquartered in Vineland, New Jersey, United States, in the North America region.
How does Cumberland Cape Atlantic YMCA make money?
Four revenue lines are on record. Membership Dues are the primary driver. The others are program Registration Fees, donations and Fundraising and grants.
Who are Cumberland Cape Atlantic YMCA's main competitors?
Direct peers on record are Salvation Army, 4-H, Boys & Girls Clubs of America, YMCA of Greater Philadelphia, Police Athletic League (PAL) and Jewish Community Centers Association (JCC). Broad incumbents are Life Time Fitness and Planet Fitness.
Does Cumberland Cape Atlantic YMCA have an API?
No public API is recorded for Cumberland Cape Atlantic YMCA.
What industry is Cumberland Cape Atlantic YMCA in?
Cumberland Cape Atlantic YMCA's product category is Community Fitness and Wellness Services. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of BPAGADAJ, Arts, Sports & Recreation-Based Youth Development Nonprofits. Its NAICS code is 713940 and its SIC code is 7997.