Vin Rouge
Vin Rouge is a privately held French bistro in Durham, North Carolina, serving authentic French cuisine, Sunday brunch, private events, and curated wine tastings to local diners since 2002 from a single 18-employee location.
- Company typePrivate
- Founded-
- HeadquartersDurham, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Vin Rouge does
Vin Rouge is a privately held, single-location French bistro restaurant operating at 2010 Hillsborough Road in Durham, North Carolina, founded in 2002. The restaurant positions itself as an authentic French dining experience featuring French New Wave-inspired decor, a focus on Fruits de Mer and fresh seafood, and a Wine Spectator Award of Excellence-credentialed wine program. Its core products are à la carte dinner service, a Tuesday–Friday 5–6 PM prix fixe menu, Sunday brunch, small plates ("Petites Assiettes"), gift cards sold through Toast Tab, and a calendar of private events and ticketed special experiences such as the Tour de France Wine & Cheese Tasting. The restaurant is led by Partner & Chef Matthew Kelly and Head Chef Steven McRae, with an 18-person team.
The business model is a traditional reservation-based dine-in operation, supplemented by private event hosting (corporate, weddings, rehearsal dinners, showers) booked through Giorgio's Hospitality Group's Tripleseat platform, and an online channel for gift cards and event tickets via Toast Tab. Operating hours are concentrated in evenings Tuesday through Saturday and Sunday brunch/dinner, with no lunch service or takeout/delivery lines documented. Marketing relies on organic social (Facebook, Twitter/X, Instagram), email capture through Toast Tab, local dining network listings (Local 22 Durham), and cross-promotion across Giorgio's Hospitality Group sister properties in the Durham–Chapel Hill–Raleigh corridor.
Revenue is not publicly disclosed, and the company has no disclosed funding, parent company, M&A activity, or technology/AI capabilities beyond standard restaurant SaaS integrations (Toast Tab, OpenTable, BentoBox, Google Maps). The asset base is a single physical location with reputational credentials (Wine Spectator Award of Excellence, 2020 OpenTable Diners' Choice Award, Local 22 Durham membership) that constitute the primary differentiation versus other independent fine dining operators in the market.
Vin Rouge firmographics
Firmographics- Name
- Vin Rouge
- Legal name
- Vin Rouge
- Website
- https://vinrougerestaurant.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vin Rouge is a privately held French bistro in Durham, North Carolina, serving authentic French cuisine, Sunday brunch, private events, and curated wine tastings to local diners since 2002 from a single 18-employee location.
- Ownership category
- akta.pro rank
Vin Rouge industry classification
Industry- Product category
- French Bistro / Fine Dining Restaurant
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brasseries, Bistros & Trattorias (THAFACAI)
- akta.pro secondary industries
- Special Occasion & Destination Restaurants (THAFACAK), Ethnic & Regional Cuisine Restaurants (THAFACAD)
Keywords
Where Vin Rouge is headquartered
LocationHeadquarters
- HQ city
- Durham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vin Rouge business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-in Restaurant Service: Traditional restaurant dining where customers pay per meal for French cuisine including appetizers, entrees, and desserts. Revenue is generated through individual transactions at point of sale.
- Special Events and Ticketed Experiences: The restaurant hosts special themed events such as the Tour de France wine and cheese tasting, selling tickets at $40 per person for curated multi-course experiences.
- Private Dining and Event Hosting: Revenue from hosting private events including birthdays, corporate gatherings, weddings, rehearsal dinners, and cocktail receptions in two elegant private dining rooms and versatile indoor/outdoor event spaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Tour de France Wine & Cheese Tasting Event |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Vin Rouge product offering
Product offeringCore offering
Vin Rouge is an authentic French bistro restaurant offering traditional French cuisine with a focus on Fruits de Mer (fresh seafood) and carefully selected fine wines. The restaurant provides dine-in service across prix fixe, full dinner, Sunday brunch, and small plates (Petites Assiettes) formats, complemented by private dining event hosting and ticketed culinary experiences such as wine and cheese tastings.
Product overview
Vin Rouge is an authentic French Bistro restaurant offering a unified dining experience centered on French cuisine with a focus on Fruits de Mer and carefully selected fine wine. The product portfolio includes multiple dining menus (Prix Fixe, Dinner, Brunch, and Petites Assiettes), private dining services with dedicated event spaces, and special ticketed events like the Tour de France wine and cheese tasting. The restaurant operates from a single location in Durham, NC, with regular dinner service Tuesday-Saturday and Sunday brunch/dinner.
Differentiator
Problem solved
Functional benefit
Products and services
- Prix Fixe Menu Multi-course prix fixe French dining experience offered Tuesday through Friday from 5-6 PM, available to dine-in customers seeking a structured French meal at a fixed price.
- Dinner Menu Full French dinner service featuring French classics with a focus on Fruits de Mer and fresh seafood, available Tuesday-Saturday evenings for dine-in guests.
- Brunch Menu Sunday brunch service offered from 10am-2pm, featuring French-inspired brunch dishes for dine-in guests.
- Petites Assiettes Small plate offerings featuring French appetizers and starters, sold to dine-in customers as part of the restaurant's menu.
- Private Dining Private event hosting service offering two elegant private dining rooms and versatile indoor and outdoor event spaces for birthdays, corporate gatherings, weddings, rehearsal dinners, cocktail receptions, and showers, with customized catering and event planning support.
- Tour De France Wine & Cheese Tasting Event Ticketed wine and cheese tasting event featuring five wines from five French wine regions paired with five artisan cheeses, priced at $40 per person for a curated multi-course tasting experience.
- Gift Cards Gift card program enabling customers to purchase prepaid dining credit for use at the restaurant, sold through the Toast Tab online store.
Companies that use Vin Rouge
Customer profileSegments3 records
Ideal customer profiles3 records
Vin Rouge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Vin Rouge partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hops & FlowersminorHops & Flowers is a neighboring restaurant that shares parking with Vin Rouge. The two restaurants share a parking lot and customers are encouraged to park in front of either restaurant or in the lot beside Hops & Flowers.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Vin Rouge competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Vin Rouge social profiles
Digital presenceVin Rouge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vin Rouge leadership team
Management profileNumber of profiles
Profiles2 records
Vin Rouge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vin Rouge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vin Rouge
What does Vin Rouge do?
Vin Rouge is an authentic French bistro restaurant offering traditional French cuisine with a focus on Fruits de Mer (fresh seafood) and carefully selected fine wines. The restaurant provides dine-in service across prix fixe, full dinner, Sunday brunch, and small plates (Petites Assiettes) formats, complemented by private dining event hosting and ticketed culinary experiences such as wine and cheese tastings.
Is Vin Rouge a public or private company?
Vin Rouge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vin Rouge founded?
Vin Rouge was founded in -1. It employs 11 to 50 people.
Where is Vin Rouge based?
Vin Rouge is headquartered in Durham, United States, in the North America region.
How does Vin Rouge make money?
Three revenue lines are on record. Dine-in Restaurant Service is the primary driver. The others are special Events and Ticketed Experiences and private Dining and Event Hosting.
Does Vin Rouge have an API?
No public API is recorded for Vin Rouge.
What industry is Vin Rouge in?
Vin Rouge's product category is French Bistro / Fine Dining Restaurant. Its primary akta.pro industry code is THAFACAI, Brasseries, Bistros & Trattorias, with a secondary code of THAFACAK, Special Occasion & Destination Restaurants. Its NAICS code is 722511 and its SIC code is 5810.