Domaine Chanson

What Domaine Chanson does

Domaine Chanson is a Burgundy wine estate founded in 1750, based at 12 Rue Paul Chanson in Beaune, France, operating today under the legal entity C.P.E.F. (SIREN 515 620 482) and wholly owned by the Bollinger family group since 1999. The estate holds 88 hectares of vineyard — 43 hectares in Côte de Beaune (including 25 hectares of Beaune Premier Cru, where it ranks among the principal owners alongside the Hospices de Beaune and holds the Monopole Clos des Fèves) and 45 hectares in Côte Chalonnaise acquired in 2023 via Château d'Étroyes in Mercurey and Rully. Plantings are roughly two-thirds Pinot Noir and one-third Chardonnay, with an average vine age of 40 years. Production is rooted in parcel-based vinification tailored to each climat, with aging conducted in the 15th-century Bastion de l'Oratoire — an aerial cellar with 8-meter-thick stone walls that houses nearly 2,000 barrels under constant temperature and humidity. Côte de Beaune parcels have been AB-certified organic since the 2024 vintage (conversion since 2021), with HVE certification since 2016 and Côte Chalonnaise conversion underway targeting 2028.

The portfolio spans Regional to Grand Cru appellations across Côte de Beaune, Côte de Nuits (Gevrey-Chambertin, Clos de Vougeot, Charmes-Chambertin, Corton-Vergennes), the Mâconnais (Pouilly-Fuissé, Viré-Clessé), the Chablisien, and the new Côte Chalonnaise holdings. Revenue is generated through three streams: direct-to-consumer wine sales via the on-site Caveau and a global e-boutique; curated visitor experiences ranging from €25 discovery tastings to €260 Music & Wine Festival packages, cooperage workshops with L'Art du Tonneau, private tours, and gastronomy pairings with the Loiseau des Vignes restaurant under the Bernard Loiseau Group; and the flagship Music & Wine Festival at Clos de Vougeot, where the domaine serves as patron. The estate employs 37 people, operates a 4-day-per-week visit program, and leverages LinkedIn and Instagram for top-of-funnel content marketing.

Indirect revenue flows through traditional Burgundy distribution channels (not disclosed in detail) but management and trade publications position the estate as a premium DTC-led player with limited reliance on a single retail account. Certification milestones include HVE (2016), Great Place To Work® (2023, first French wine estate), and AB organic (2024). Leadership comprises CEO Thierry Berger (appointed September 2025, ex-Soufflet Vigne), Head of Cellar Lucy Auger (since 2020), and Head of Vineyard Justine Savoye (since 2019, who led the organic conversion). The estate has passed through ten generations, with the Chanson family assuming ownership in 1847 and the Bollinger Group taking control in 1999.

Name

Domaine Chanson

Legal name

C.P.E.F

Website

https://vins-chanson.com

Company type

Private

Founded year

1750

Operating status

Operating

Headcount range

11–50 employees

Short description

Domaine Chanson is a 270-year-old Burgundy wine estate in Beaune, France, producing premium Pinot Noir, Chardonnay, and Aligoté across 88 hectares of Côte de Beaune and Côte Chalonnaise vineyards, serving wine collectors, tourists, and gastronomy partners via direct-to-consumer sales, estate tastings, and wine tourism experiences.

Ownership category

akta.pro rank

Product category

Premium Burgundy Wines

NAICS

Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

akta.pro industry

PRIMARYTHAFALAE

Wineries & Vineyards (Tasting Rooms)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYCRANABAE

Fine Wine & Luxury Spirits Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

SECONDARYTHAJAGAD

Wine Tastings & Vineyard/Winery Tours

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

Keywords

• Burgundy wine estate
• Premium Pinot Noir
• Burgundy Chardonnay
• Wine tourism experiences
• Organic viticulture

Headquarters

HQ city

Beaune

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Direct wine sales: Direct-to-consumer wine sales through e-boutique (boutique.domaine-chanson.com) and estate Caveau. Includes a comprehensive cellar logbook of vintages from regional to Grand Cru appellations.
2. Visitor experiences and tastings: Paid tasting experiences ranging from Discovery Tasting (€25) to Prestige experiences (€55-75) and Private tours (€120). Includes cooperage workshops, gastronomy pairings, and special event packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Domaine Chanson is a historic Burgundy wine estate that produces and sells premium wines made from Pinot Noir, Chardonnay, and Aligoté grape varieties grown across 88 hectares of vineyards in Côte de Beaune and Côte Chalonnaise. The estate also operates an e-boutique and welcomes visitors for paid wine tastings, cellar tours of the 15th-century Bastion de Beaune, cooperage workshops, and gastronomy experiences.

Product overview

Domaine Chanson is a historic Burgundy wine estate specializing in premium wines produced from Pinot Noir, Chardonnay, and Aligoté grape varieties. The estate operates as a traditional domaines with vineyard holdings totaling 88 hectares across two main regions: 43 hectares in Côte de Beaune (including 25 hectares in Beaune Premier Cru with the Monopole Clos des Fèves) and 45 hectares in Côte Chalonnaise (acquired in 2023 at Château d'Étroyes in Mercurey and Rully). The product portfolio includes a complete range of Burgundy appellations from Regional to Grand Cru wines, with specific offerings in Beaune Premier Cru (multiple climats including Clos des Fèves, Clos des Mouches), Côte de Nuits (Gevrey-Chambertin, Clos de Vougeot), Côte Chalonnaise (Mercurey, Rully, Givry), Mâconnais (Pouilly-Fuissé, Viré-Clessé, Mâcon-Villages), and Chablisien. The estate also operates an E-Boutique online shop and offers visitor experiences including tastings, cellar tours of the historic 15th-century Bastion, cooperage workshops, and private events. Key products include the Monopole Beaune 1er Cru Clos des Fèves, Beaune 1er Cru Clos des Mouches, and Réserve du Bastion range.

Differentiator

Problem solved

Functional benefit

Products and services

• Burgundy Pinot Noir (Red Wines)

Quantifiable outcome

• Great Place To Work® certification with 95/100 employee perception score (vs. 56/100 French average)
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and minor.

• Bernard Loiseau Group (Loiseau des Vignes)flagshipStrategic or Co-development PartnerExclusive gastronomy partnership offering combined wine tasting and gourmet lunch experiences. The 'Loiseau – Domaine Chanson' experience includes prestige tastings at the estate followed by 4-course lunch at Loiseau des Vignes in Beaune, under Chef Alexandre Dutat.
• Music & Wine Festival at Clos de VougeotflagshipGTM or Marketing PartnerDomaine Chanson serves as patron of the annual Music & Wine Festival, hosting exclusive experiences that combine heritage visits, wine tastings, and concerts featuring internationally acclaimed artists such as Gautier Capuçon, Sir András Schiff, and Seong-Jin Cho.
• L'Art du TonneauminorStrategic or Co-development PartnerPartnership for the cooperage workshop offering hands-on barrel-making experiences. Introduces participants to Burgundy barrel production, oak selection, and the impact of barrel aging on wine.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Château de Meursault: Premium Burgundy estate with extensive Côte de Beaune holdings and one of the region's leading visitor experience programs including tastings, cellar tours, and gastronomy. Comparable as a comparable-size Côte de Beaune estate with parallel hospitality-led commercial strategy.
• Joseph Drouhin: Family-owned Burgundy négociant and estate founded in 1880 with holdings from Chablis to Côte Chalonnaise. Highly comparable in age, family ownership structure, biodynamic viticulture program, and a strong visitor experience program at the Beaune cellars.
• Domaine Faiveley: Family-owned Burgundy estate and négociant founded in 1825 with substantial holdings across Côte de Nuits and Côte de Beaune. Comparable as a heritage family domaine with similar Premier and Grand Cru positioning and parallel focus on premium wine tourism at its Nuit-Saint-Georges headquarters.
• Bouchard Père & Fils: Historic Burgundy négociant and estate founded in 1731 with extensive holdings across Côte de Beaune including Beaune Premier Cru vineyards. Direct comparable as a similarly aged Burgundy wine house with comparable portfolio breadth across appellations and tourism offerings at the Château de Beaune.
• Maison Louis Jadot: Major Burgundy négociant founded in 1859 with extensive vineyard holdings and a similar DTC and tourism model (including Château des Jacques in Moulin-à-Vent). Comparable product breadth from regional to Grand Cru and a parallel strategy combining estate production, négoce activity, and visitor experiences.
• Maison Champy: Historic Beaune-based Burgundy négociant founded in 1720, the oldest such house in the region. Comparable as a heritage Beaune-based Burgundy producer with a parallel focus on terroir-driven winemaking and on-site visitor experiences at the Hôtel Dieu cellars.
• Albert Bichot: Family-owned Burgundy house founded in 1831 with six historic estates across the region. Closely comparable as a heritage Burgundy producer with comparable premium positioning, organic conversion program, and visitor experience offerings at its Beaune headquarters.
• Maison Louis Latour: Family-owned Burgundy producer founded in 1797, one of the oldest in the region with extensive Côte de Beaune and Côte Chalonnaise holdings. Comparable as a similarly aged family domaine with parallel portfolio breadth, including notable presence in Mercurey and Rully overlapping with Domaine Chanson's 2023 expansion.

Broad incumbents

• Domaine de la Romanée-Conti: The most prestigious Burgundy domaine, producing exclusively Grand and Premier Cru wines from monopole vineyards. Comparable as a Burgundy heritage producer at the apex of fine wine pricing, representing the upper bound of valuation and prestige positioning within the same regional terroir system as Domaine Chanson.
• Champagne Bollinger: Sister brand under Groupe Bollinger and Domaine Chanson's parent company. Comparable not as a direct competitor (different regions/grapes) but as the flagship of the same parent group, illustrating the shared group strategy of owning heritage French wine maisons and offering synergies in distribution and prestige positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/domaine-chanson
• Instagraminstagram.com/domainechanson

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domaine Chanson