Vintage Cellars Corporate Services

What Vintage Cellars Corporate Services does

Vintage Cellars Corporate Services operates Liquor Connection, a B2B e-commerce platform for alcohol procurement targeted at Australian businesses. The platform is operated by Liquorland (Australia) Pty Ltd (ABN 82 007 512 414) and sits within the broader Vintage Cellars and Liquorland retail brands, with apparent affiliation to the Coles Group via shared customer care (Coles Customer Care 1800 061 562) and Flybuys loyalty integration. The service is gated by ABN-verified business account registration and serves four named verticals: hospitality venues (hotels, restaurants, cafes, pubs, function venues), aged care and healthcare facilities, corporate events and gifting, and sports clubs.

The core product is a transactional online catalog spanning wine, spirits, beer, cider, and champagne, including an exclusive brand portfolio (Tinnies, Mayfair, Pure Origin, Winton Road, Smithy's, James Busby, Beyond the Wilderness, Isla Vodka, Wahu, Lorry Boys, Saint Helena, Zilzie). Fulfillment options include Click & Collect from physical Vintage Cellars/Liquorland stores, standard delivery from $30 with free delivery over $199, and next-day delivery for orders placed by 2pm. Industry-specific solution pages provide tailored pricing, scheduled deliveries, and compliance-aligned procurement for each vertical.

The business model is sales-led B2B with a transactional revenue stream: direct product sales to registered business accounts at negotiated corporate rates on a pay-as-you-go basis. Marketing and customer acquisition run through the Liquor Connection website, an email newsletter with promotional incentives, and direct contact/inquiry funnels. The dedicated team is small (8 employees), with the bulk of fulfillment, warehousing, and logistics handled by the underlying Liquorland/Coles Group infrastructure across all eight Australian states and territories.

Name

Vintage Cellars Corporate Services

Legal name

Liquorland (Australia) Pty Ltd

Website

https://vintagecellarscorporate.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Vintage Cellars Corporate Services operates Liquor Connection, an Australian B2B e-commerce platform selling wine, spirits, beer, and champagne to registered business accounts in hospitality, aged care, events and gifting, and sports clubs sectors, backed by the Coles-affiliated Liquorland distribution network.

Ownership category

akta.pro rank

Product category

Corporate Alcohol Distribution

NAICS

Beer, Wine, and Liquor Retailers (44532), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

akta.pro secondary industries

Liquor Stores (General Off-Premise) (CRANAAAA), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• B2B alcohol distribution
• Corporate beverage procurement
• Hospitality alcohol supply
• Aged care beverage services
• Corporate alcohol wholesale

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. B2B Alcohol Product Sales: Sale of alcoholic beverages (wine, spirits, beer, champagne) to business customers including hospitality venues, aged care facilities, sports clubs, and corporate entities. Revenue generated through direct product transactions with tailored corporate pricing and volume-based arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Vintage Cellars Corporate Services operates Liquor Connection, a B2B e-commerce platform enabling Australian businesses to procure alcoholic beverages (wine, spirits, beer, champagne, cider) with tailored pricing, ABN-verified business accounts, and multiple delivery options including next-day fulfillment. The platform delivers industry-specific solutions for hospitality venues, aged care facilities, corporate events/gifting, and sports clubs, offering exclusive brands and dedicated corporate account management across Australia.

Product overview

Liquor Connection is Australia's corporate alcohol specialist operated by Vintage Cellars (Liquorland Australia Pty Ltd ABN 82 007 512 414). The platform provides a B2B e-commerce solution enabling businesses to procure alcoholic beverages through tailored drinks solutions. The offering includes industry-specific services for Hospitality, Aged Care, Events & Gifting, and Sports Clubs, with benefits such as multiple delivery options (including next-day delivery), tailored pricing, and an extensive product range spanning wines, spirits, beers, and ciders. The product portfolio includes featured brands like El Sueno Tequila, Mr Finch Cider, Roseline Rose, Pure Origin Vodka, Canard Duchene Champagne, Smith's Premium Lager, and Rapaura Springs wines.

Differentiator

Problem solved

Functional benefit

Products and services

• Liquor Connection Corporate Platform B2B e-commerce platform enabling Australian businesses to procure alcoholic beverages with tailored pricing, ABN-verified business accounts, and industry-specific solutions across hospitality, aged care, events, and sports clubs.
• Hospitality Solutions Tailored drinks procurement solutions for hospitality venues including bars, restaurants, hotels, cafes, pubs, and function venues requiring bulk alcohol supply.
• Aged Care Solutions Beverage supply services for residential aged care facilities and healthcare organizations with compliant procurement processes and regular scheduled deliveries.
• Events & Gifting Solutions Corporate beverage solutions for events, office functions, and employee gifting programs including gift basket options and bulk ordering.
• Sports Club Solutions Beverage procurement services for sports clubs, athletic venues, and recreational club facilities with competitive business rates and reliable delivery scheduling.
• Click & Collect Free pick-up service allowing business customers to collect orders from selected Vintage Cellars/Liquorland stores across Australia.
• Delivery Service Multiple delivery options including next-day delivery for orders placed by 2pm (pending credit approval), with free standard delivery over $199 and delivery from $30.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FlybuysminorGTM or Marketing PartnerFlybuys loyalty program integration allowing business customers to earn loyalty points on purchases. Customers can link Flybuys accounts for point accumulation on alcohol and related purchases.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/vintage-cellars-corporate-services

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vintage Cellars Corporate Services