Vinyl Labs

What Vinyl Labs does

Vinyl Labs is a private Canadian service business specializing in professional vinyl wrap installation, fleet graphics, paint protection film (PPF), interior architectural films, window film, and large-format signage. Founded in 2017 (services operational since 2019) and headquartered in Surrey, British Columbia, with a second facility in Langley for PPF installation, the company operates as a 3M Preferred Graphics Installer and Authorized Dealer, using premium materials from 3M and Avery Dennison. It also offers Avery Dennison vinyl products as a secondary supplier. Vinyl Labs is a subsidiary of the diversified Westlund Group of Companies, alongside entities such as Ape Wireless, Sky Helicopters, and Fluid.

The company runs a full-service in-house model covering design consultation, production, and installation, with 3M-certified technicians and a network of designated shops across Canada that supports on-site fleet installations anywhere in North America. Revenue is generated primarily through quote-based professional services, with vehicle wraps priced in a $1,000–$6,000 range depending on vehicle size and design complexity. Customer acquisition relies on content/SEO-driven inbound marketing, an Instagram portfolio presence, and a quote-request funnel on the company website, supplemented by paid search and word-of-mouth referrals.

Vinyl Labs' customer base spans enterprise commercial fleets (including BMO, Red Bull, and Pepsi), mid-market service businesses (logistics, construction, HVAC, plumbing, landscaping), retail and food/beverage operators, and individual vehicle owners seeking customization or paint protection. Pricing is project-based and bespoke rather than subscription or recurring, and the company has not disclosed revenue, funding, or headcount trend data. Self-described competitive positioning centers on 3M certification, premium materials, in-house integration, and national shop coverage rather than proprietary technology or AI-driven differentiation.

Name

Vinyl Labs

Legal name

Vinyl Labs

Website

https://vinyllabs.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Vinyl Labs is a Canadian service company that designs, produces, and installs vehicle wraps, fleet graphics, paint protection film, interior films, window film, and signage for enterprise fleets, mid-market businesses, and individual vehicle owners across North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Surrey, British Columbia

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Wrap Installation Services: Custom vehicle wraps including full wraps, partial wraps, and decal kits installed by certified technicians. Services include colour changes, patterns, and custom designs for individual vehicles.
2. Fleet Graphics Services: Custom fleet graphics for commercial vehicles across North America. Services logistics companies, consumer goods brands, and businesses of all sizes. Covers design, production, and installation for entire fleets.
3. Paint Protection Film (PPF): Paint protection film installation providing invisible shield against rock chips, scratches, and environmental damage. Includes self-healing technology with 10-year warranty.
4. Interior Design Services: Interior vinyl wraps for walls, cabinets, and architectural surfaces. Includes textured films replicating wood, stone, marble, and metal finishes.
5. Window Film Services: Commercial and residential window solutions including security film, solar film, frosted vinyl, and printed window graphics.
6. Signage and Print Services: Large format signage including hoarding signage, site signage, banner signage, and 3D signage (channel lettering, light boxes). Covers concepts, design, production, and installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Vinyl Labs is a service-based vinyl applications company that designs, produces, and installs vehicle wraps, commercial fleet graphics, paint protection film (PPF), architectural interior films, window film, and large-format signage. The company operates as a 3M Preferred Graphics Installer, serving commercial fleet businesses and individual vehicle owners across Canada and North America using premium materials from 3M and Avery Dennison.

Product overview

Vinyl Labs is a service-based vinyl applications company offering a portfolio of wrapping and signage solutions. The core offerings include Vehicle Wraps (full/partial wraps, colour changes, custom designs), Fleet Graphics (commercial vehicle branding), Paint Protection Film (PPF with self-healing technology and 10-year warranty), Interior Design Services (architectural films, wall wraps, cabinet resurfacing with 1000+ patterns), Window Film (security, solar, frosted vinyl), Signage Services (hoarding, site, banner, 3D signage), and Vinyl Car Decals. All vehicle wrap services are installed by 3M Certified technicians. The company operates as a 3M Preferred Graphics Installer with a network of designated shops across Canada, serving clients from concept and design through to production and installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Wraps Premium vinyl wraps for vehicles including full wraps, partial wraps, and decal kits installed by 3M Certified technicians. Offers colour changes, patterns, and custom designs in matte, satin, gloss, metallic, chrome, carbon fibre, and brushed aluminum finishes. Target customers include individual vehicle owners and businesses seeking vehicle customization.
• Fleet Graphics Custom fleet graphics for commercial vehicles across North America. Includes logistics, design, production, and installation for partial wraps, full wraps, and decal kits. Targets commercial fleet businesses, logistics companies, consumer goods brands, and businesses of all sizes seeking brand advertising on vehicle fleets.
• Paint Protection Film (PPF) Clear protective film installed on vehicle surfaces to shield against rock chips, scratches, stains, and environmental damage. Features self-healing membrane technology that repairs minor scratches when exposed to heat, backed by a 10-year warranty. Available in glossy, matte, or satin finishes. Targets luxury vehicle owners and fleet operators.
• Interior Design Services Architectural film applications for interior spaces including textured films replicating wood, stone, metal, and marble finishes; custom print wall wraps; window frost; and cabinet resurfacing. Offers over a thousand patterns for renovation and design projects. Targets commercial and residential interior designers, office branders, and property owners.
• Window Film Commercial and residential window solutions including security film, solar film, frosted vinyl, and vinyl print options. Provides energy savings, UV protection, increased comfort, and decorative enhancements with various opacity levels. Targets commercial property owners and residential customers.
• Signage Services Large format print services including hoarding signage, site signage, banner signage, and 3D signage (channel lettering, light boxes). Covers concepts, design, production, and installation for storefronts, construction sites, wayfinding, and marketing graphics. Targets construction companies, retail businesses, and developers.
• Vinyl Car Decals Custom-made stickers from durable vinyl material for vehicle personalization. Available in custom sizes (2 inches to 36 inches width), various colours and designs, weather-resistant with easy application and removal without residue. Targets individual vehicle owners and small businesses seeking affordable branding.

Quantifiable outcome

• Vehicle wraps can last 5-7 years with proper maintenance, up to 10 years with PPF coating
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• 3McoreTechnology or IntegrationVinyl Labs is a 3M Preferred Graphics Installer and Authorized Dealer Graphics Solutions. They use 3M products including Scotchgard Paint Protection Film and 3M Di-Noc architectural films. The partnership provides access to premium materials, technical certification, and brand association with a globally recognized manufacturer.
• Westlund Group of CompaniescoreOthersParent company founded by the Westlund Group, which also includes Ape Wireless, Sky Helicopters, Fluid, and other companies. Vinyl Labs operates as part of this diversified group of companies.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• FASTSIGNS: Largest US/Canada signage and visual communications franchise offering vehicle wraps, fleet graphics, and architectural signage among a broad portfolio. Comparable because it serves overlapping enterprise and SMB customers with similar wrap/installation services via a franchise network, though FASTSIGNS operates at much greater scale and breadth.
• Signarama: Global signage franchise offering vehicle graphics, fleet wraps, window film, and architectural signage. Comparable as a broad incumbent in the same vehicle-wrap and signage category Vinyl Labs competes in, but with a wider service portfolio and global reach.
• Minuteman Press International: Print, signage, and marketing services franchise offering vehicle wraps and graphics among broader print offerings. Comparable as an incumbent with overlapping vehicle wrap capabilities, primarily serving SMB customers with a multi-service model.
• Allegra Network: Print, marketing, and signage franchise offering vehicle wraps and fleet graphics as part of a broader marketing services portfolio. Comparable as an incumbent offering overlapping vehicle wrap services, though signage is one of many lines.

Direct peers

• Image 360: Signage and graphics franchise whose vehicle wraps, fleet graphics, and PPF offerings directly overlap with Vinyl Labs' core services. Direct peer for SMB and mid-market vehicle wrap customers with similar installation-driven business model.
• SpeedPro Imaging: US/Canada franchise specializing in large-format printing and vehicle wraps for businesses and fleets. Direct peer because its core service lines — fleet vehicle wraps, commercial graphics, and large-format signage — closely mirror Vinyl Labs' offering to enterprise fleet customers.

Others

• 3M Commercial Solutions: Manufacturer of vinyl wrap films, Scotchgard PPF, and Di-Noc architectural films used by Vinyl Labs.3M's Preferred Installer program governs Vinyl Labs' certification and supplier relationship, making 3M a critical ecosystem participant rather than a direct competitor.
• Avery Dennison: Global manufacturer of vinyl wrap films and graphic materials — a key supplier to Vinyl Labs alongside3M. Comparable as an ecosystem enabler whose product line, warranty programs, and installer networks shape the addressable market for Vinyl Labs' services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/vinyllabs
• LinkedInlinkedin.com/company/vinyl-labs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinyl Labs