Azienda Agraria Viola

Name

Azienda Agraria Viola

Legal name

Azienda Agraria Viola S.r.l.

Website

https://viola.it

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Premium Italian Extra Virgin Olive Oil

NAICS

Starch and Vegetable Fats and Oils Manufacturing (31122), Fats and Oils Refining and Blending (311225)

SIC

Fats & Oils (2070), Agricultural Production-Crops (100)

akta.pro primary industry

Olive Oil Production & Bottling (AFAKAEAC)

akta.pro secondary industries

Olive Groves (Olives for Oil & Table) (AFAGACAG), Virgin & Cold-Pressed Culinary Oils (AFAJALAB)

Keywords

• Extra virgin olive oil
• Italian olive oil
• Organic food products
• PDO olive oil
• Premium olive oil

Headquarters

HQ city

Loc. San Eraclio - Foligno (PG), Perugia

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Extra Virgin Olive Oil Sales: Sale of premium Italian extra virgin olive oil products across multiple SKUs including Nuovo, Tradizione, Almanacco, Costa del Riparo (organic), Colleruita (DOP), Il Sincero, Il Passo delle Capre, Inprivio, Tastebox, and Opera Olei. Also sales of complementary organic products including grains, legumes, flours, vinegars, and tomato pulp. Revenue is generated through direct online sales via the company's e-commerce platform.
2. E-commerce Retail: Direct-to-consumer online retail sales with payment options including PayPal, credit/debit cards via Stripe, and bank transfer. Courier delivery to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Azienda Agraria Viola produces and sells premium Italian extra virgin olive oil under ten named SKUs (including the PDO Colleruita, organic Costa del Riparo, and the Olio Nuovo fresh-harvest line) together with a complementary range of organic grains, legumes, flours, vinegars, and tomato pulp. The company controls the full chain from cultivation in the Umbria Colli Assisi-Spoleto olive groves through precision-farming-driven harvesting, modern Gramole Atmosfera 400 extraction with thermoregulation, and direct sale to consumers through its own online store at viola.it with courier delivery.

Product overview

Azienda Agraria Viola is an Italian agricultural company specializing in premium Extra Virgin Olive Oils and organic agricultural products. The core product offering centers on ten distinct Extra Virgin Olive Oil varieties including Nuovo, Tradizione, Almanacco, Costa del Riparo (organic), Colleruita (PDO Umbria), Il Sincero, Il Passo delle Capre, Inprivio, Tastebox (selection box), and Opera Olei. The complementary product lines include organic grains (spelt, millet, barley), organic legumes (chickpeas, black chickpeas, borlotti, cannellini, black-eyed, purgatory, risina beans, lentils, roveja peas), organic flours (chestnut, chickpea, spelt), organic vinegars (white wine, red wine, balsamic agro di mosto), and organic tomato pulp (in tin and glass containers). The company operates as a single unified product catalog with olive oil as the flagship category complemented by pantry staples.

Differentiator

Problem solved

Functional benefit

Products and services

• Nuovo Italian extra virgin olive oil presented as the new-harvest fresh-press release, marketed as a premium seasonal offering.
• Tradizione Italian extra virgin olive oil, traditional blend, sold in multiple bottle sizes from €5.90 to €119.90.
• Almanacco Italian extra virgin olive oil, 500ml bottle format, sold from €7.90 to €104.90; multiple Best Italian Monocultivar and Best of the World awards.
• Costa del Riparo Italian organic extra virgin olive oil, 750ml format, sold from €7.50 to €99.60; certified organic with multiple Slow Food and BIOL awards.
• Colleruita PDO Umbria Colli Assisi-Spoleto extra virgin olive oil, the company's flagship DOP product, sold from €8.40 to €29.90; multiple Ercole Olivario, BIOL, Bibenda 5-Drops and Gold awards.
• Il Sincero Italian extra virgin olive oil, 500ml format, sold from €8.50 to €107.90; featured in recipes, with multiple Best of the World Monocultivar and Bibenda 5-Drops awards.
• Il Passo delle Capre Italian extra virgin olive oil, 500ml format, sold from €11.50 to €39.90.
• Inprivio Italian extra virgin olive oil featured in recipes, sold from €8.40 to €107.90; multiple Best of the World Monocultivar awards.
• Tastebox Curated selection box of Italian extra virgin olive oils for tasting and gifting, fixed price €39.90.
• Opera Olei Premium Italian extra virgin olive oil selection, fixed price €49.90.
• Organic Whole Spelt Organic whole spelt grain from the company's Umbrian agricultural production, priced at €5.00.
• Organic Millet Organic millet grain, priced at €5.40.
• Organic Hulled Barley Organic hulled barley grain, priced at €3.90.
• Organic Chickpeas Organic chickpeas, priced at €5.30.
• Organic Black Chickpeas Organic black chickpeas, priced at €4.90.
• Organic Borlotti Beans Organic borlotti beans, priced at €7.90.
• Organic Cannellini Beans Organic cannellini beans, priced at €8.90.
• Organic Black-Eyed Beans Organic black-eyed beans, priced at €9.30.
• Organic Purgatory Beans Organic purgatory beans, priced at €9.50.
• Organic Risina Beans Organic risina beans, priced at €25.90.
• Organic Lentils Organic lentils, priced at €7.50.
• Organic Roveja Peas Organic roveja peas, priced at €10.70.
• Organic Chestnut Flour Organic chestnut flour, priced at €14.90.
• Organic Chickpea Flour Organic chickpea flour, priced at €6.50.
• Organic Spelt Flour Organic spelt flour, priced at €5.90.
• Organic White Wine Vinegar Organic white wine vinegar, priced at €10.90.
• Organic Red Wine Vinegar Organic red wine vinegar, priced at €10.90.
• Organic Balsamic Agro di Mosto Organic balsamic vinegar from cooked grape must, priced at €14.85.
• Organic Tomato Pulp (4kg tin) Organic tomato pulp in a 4kg tin container, priced at €22.90, intended for retail and food service.
• Organic Tomato Pulp (690g glass) Organic tomato pulp in a 690g glass bottle, priced at €5.90, intended for retail and food service.

Quantifiable outcome

• Oxidative stability and shelf life increased through PNRR-funded mill modernization with thermoregulation system
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

One partnership is on record.

• Olive Band Colli Assisi-SpoletocoreStrategic or Co-development PartnerThe company operates within the DOP (Protected Designation of Origin) area of Umbria Colli Assisi-Spoleto, part of the culturally significant 'Olive Band Colli Assisi-Spoleto' landscape spanning Assisi (Basilica di San Francesco), Trevi (Fascia olivata), Spello (Torri di Properzio), Campello (Tempietto), Foligno (Abbazia di Sassovivo), and Spoleto (Bazzano). This partnership with the regional PDO consortium and territorial identity defines the company's premium positioning and regulatory compliance.

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Frantoi Cutrera: Sicilian EVOO producer with numerous international awards including Gambero Rosso recognitions and multiple monocultivar SKUs. Comparable for its artisan Italian EVOO focus, premium positioning, and award-driven brand equity in the specialty olive oil market.
• Azienda Agricola Manfredi Barbera: Sicilian premium olive oil producer with extensive international award history, multiple monocultivar EVOO SKUs, and direct export strategy. Comparable as a single-region Italian premium EVOO specialist competing on quality awards and provenance storytelling.
• Planeta: Sicilian wine and EVOO producer with diversified premium Italian agricultural portfolio including organic olive oils and complementary food products. Comparable for its multi-SKU premium Italian food positioning with strong e-commerce and international awards.
• Frantoio Muraglia: Italian premium extra virgin olive oil producer based in Puglia, specializing in single-estate, award-winning EVOO with strong direct-to-consumer e-commerce presence and PDO/IGP certifications. Highly comparable as a premium artisan Italian EVOO brand with similar distribution and quality positioning.

Broad incumbents

• Deoleo: World's largest olive oil producer (Bertolli, Carapelli, Sasso brands) with global industrial-scale operations. Comparable as a vertically integrated EVOO incumbent but operates at vastly larger scale with mass-market distribution, contrasting Viola's premium artisan approach.
• Lucini Italia: US-Italian premium EVOO brand with strong specialty food retail presence in North America. Comparable for premium positioning but operates with broader geographic distribution and US retail partnerships versus Viola's Italian-centric focus.
• Sovena: Portuguese-based global olive oil producer with extensive international retail distribution. Comparable as a vertically integrated EVOO producer but operates at industrial scale with mass-market positioning versus Viola's premium specialization.
• Monini: One of Italy's largest olive oil brands with broad product portfolio spanning mass-market and premium segments. Comparable as an Italian EVOO incumbent but operates at significantly larger scale with broader retail distribution versus Viola's artisan D2C model.

Regional players

• Oleificio Toscano IGP: Tuscan EVOO producers operating under regional PGI/IGP designations with premium positioning. Comparable as a regional Italian premium EVOO player under PDO/PGI certification, though operating in Tuscany rather than Umbria.

Emerging players

• Olive Oil Lovers: US-based specialty e-commerce platform curating premium olive oils from multiple artisan producers globally. Comparable as a D2C channel for premium EVOO, though positioned as a marketplace/distributor rather than a producer like Viola.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aziendaagrariaviola.it
• LinkedInlinkedin.com/company/viola.it
• Instagraminstagram.com/aziendaagrariaviola

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azienda Agraria Viola