vipex

What vipex does

Vipex media services GmbH is a founder-owned, full-service marketing agency headquartered in Cologne, Germany, founded in 1996 by Jörg Friedrich Tiemann. The agency operates through three legal entities (VIPEX Internet Presence GmbH, VIPEX Media Services GmbH, and VIPEX Marketing GmbH) and employs 11–50 people in an owner-managed group structure. It serves enterprise and SMB clients across the DACH region in industries including public transport, automotive, financial services, retail, tourism, and manufacturing, with notable multi-decade relationships such as KVB (since 2002), F.I.D. Fertigbau (since 2004), Kölner Seilbahn (since 2007), Bauelemente Bau (since 2011), and EUROREPAR Car Service (since 2016).

The agency's core technology is AdOvo, a proprietary Content Management System developed and maintained in-house, used as the foundation for client website projects and complemented by Shopify for e-commerce and WordPress where applicable. Around AdOvo, Vipex organizes services across five domains: web development, design (UI/UX, motion, photo/video), online marketing (SEO, paid ads, content marketing, social media, programmatic), classical marketing (cinema, radio, out-of-home, PR, events), and content creation (ghostwriting, translation, copywriting, storytelling). The company also operates a portfolio of consumer-facing web portals (hunde.de, katzen.de, praktikum.de, billigurlaub.de, gewinnspiel.de, geschenk.de, inneneinrichtung.de) and holds 2,000+ domains acquired since the 1990s.

Vipex uses a sales-led go-to-market approach centered on direct client engagement, custom needs analysis, and project-based pricing with multi-year contracts. Revenue streams span professional agency services, AdOvo software licensing, hosting and infrastructure (housing, hosting, co-location), and domain trading and rental. The company maintains no external funding, is privately held by its founder, and operates without disclosed revenue figures. Marketing channels include the vipex.de corporate website, LinkedIn, Facebook, Instagram, Twitter/X, and an extensive portfolio of client references and case studies.

Name

vipex

Legal name

vipex media services GmbH

Website

https://vipex.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Cologne-based, founder-owned full-service marketing agency offering web development, design, online and classical marketing, and content creation, powered by its proprietary AdOvo CMS and operating a portfolio of consumer web portals and several thousand domains.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418), Other Specialized Design Services (541490)

SIC

Services-Management Services (8741), Services-Computer Programming, Data Processing, Etc. (7370), Patent Owners & Lessors (6794)

akta.pro primary industry

Corporate Incentive, VIP & Hospitality Programs (HSACADAN)

Keywords

• Digital marketing services
• Web development agency
• Content management systems
• Online marketing solutions
• Full-service marketing

Headquarters

HQ city

Köln, NRW

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services (Agency Services): Core revenue from full-service marketing agency including web development, design, online marketing, classical marketing, and content creation services. Services are project-based with various contract terms.
2. Software Licensing (AdOvo): Revenue from licensing the proprietary AdOvo CMS software, including full licenses and user-dependent licenses with various terms for domains.
3. Hosting and Infrastructure: Revenue from hosting services (Housing), server space provision (Hosting), and network connectivity for customer servers (Co-Location).
4. Domain Portfolio: Revenue from domain portfolio including domain trading and rental of VIPEX-owned domains. Company holds several thousand domains since 1990s entry into domain market.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Vipex is a full-service marketing agency providing web development, design, online marketing, classical marketing, and content creation services to business clients across the DACH region. Its technical foundation is the proprietary AdOvo Content Management System, which is also licensed to customers. The company additionally delivers hosting, server housing, and co-location services, and operates a portfolio of owned consumer-facing web portals supported by a domain portfolio of several thousand domains.

Product overview

Vipex is a full-service marketing agency offering a comprehensive suite of digital services. The core product is AdOvo CMS, a proprietary Content Management System used as the foundation for website development projects. Around this core CMS, Vipex organizes its service offerings across five main areas: Web Development (consulting, relaunch, configurators, CMS integration, web apps), Design (UI/UX, web design, CI/CD, graphic/motion design, photo/video production), Online Marketing (SEO, paid ads, content marketing, social media, programmatic advertising, domain trading), Classic Marketing (cinema, radio, out-of-home, PR, events), and Content Creation (ghostwriting, translation, copywriting, storytelling, publishing). The agency also operates several own web portals and content platforms (hunde.de, katzen.de, billigurlaub.de, praktikum.de, gewinnspiel.de, geschenk.de, lampen.de, inneneinrichtung.de, plastik.de) built on AdOvo CMS.

Differentiator

Problem solved

Functional benefit

Brands

• AdOvo: Proprietary content management system (CMS) developed and distributed by VIPEX for website maintenance and development.

Products and services

• AdOvo CMS Proprietary Content Management System developed by Vipex for website creation and management; provided as standard software with modules for news, newsletters, content filtering, and customizable functions, licensed to client projects.
• Web Development (Webentwicklung) Website development services including consulting, relaunch, configurators, CMS integration (including AdOvo), and web apps for B2B clients.
• Design Design services covering UI/UX design, web design, corporate identity/CD, graphic and motion design, and photo/video production for B2B clients.
• Online Marketing (Online-Marketing) Digital marketing services including SEO, paid advertising, content marketing, social media marketing, programmatic advertising, and domain trading for B2B clients.
• Classical Marketing (Klassisches Marketing) Traditional marketing services including cinema advertising, radio spots, out-of-home, strategic communication/PR, and events for B2B clients.
• Content Creation Content creation services including ghostwriting, professional translation, copywriting, storytelling, and publishing for B2B clients.
• Hosting and Infrastructure Services Managed hosting services including server housing (Housing), hosting (server space), and co-location (network connectivity for customer servers) for client projects.

Quantifiable outcome

• 2,064+ new followers generated for Kölnkiosk Instagram account since 2022
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Stellantis (formerly Groupe PSA)coreGTM or Marketing PartnerEUROREPAR Car Service, developed under Stellantis (formerly PSA Group), represents a significant automotive partnership where Vipex provides ongoing marketing support since 2016.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SinnerSchrader: German full-service digital agency now part of Accenture Song, offering web development, design, and online marketing services to enterprise clients. Directly comparable to Vipex's service portfolio and German DACH focus.
• Dept Agency: International digital agency with strong European presence, offering web development, design, and digital marketing services. Comparable to Vipex's full-service offering and Shopify/web development capabilities.
• Scholz & Friends: German full-service creative agency with strong digital marketing capabilities. Comparable to Vipex's full-service marketing agency positioning and enterprise client focus.
• denkwerk: German independent digital agency offering web development, design, and digital marketing services. Comparable to Vipex's full-service agency model and independent ownership structure.
• Valtech: Global digital agency specializing in web development, e-commerce, and digital marketing with significant DACH presence. Directly comparable to Vipex's service portfolio particularly for e-commerce and web development.
• netzkern: German digital agency offering web development, e-commerce, and digital marketing services. Comparable to Vipex's full-service model with similar DACH focus and mid-market client base.
• UDG United Digital Group: German full-service digital agency offering web development, marketing, and digital strategy services. Directly comparable to Vipex's service portfolio and enterprise client base.
• Diva-e: German digital agency offering web development, e-commerce, and digital marketing services. Comparable to Vipex's service portfolio with similar enterprise client focus and DACH market presence.
• nexum: German digital agency with strong digital marketing, web development, and content capabilities. Comparable to Vipex's full-service offering and enterprise client focus in DACH market.
• TLGG: German digital agency focused on technology-driven marketing and digital transformation. Comparable to Vipex's online marketing and content creation services with similar DACH market focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vipex-digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about vipex