Vireä Group Oy

What Vireä Group Oy does

Vireä Group Oy is a Finnish privately-held company that operates a network of 27+ veterinary clinics across Finland, organized as a community of independently functioning animal clinics under centralized corporate support. Founded in 2021 with headquarters in Helsinki (Kalevankatu 20), it is a wholly Finnish sub-group within the international Vetopia Group, which operates veterinary services across seven countries. The clinical portfolio spans three distinct service lines: (1) general practice small animal clinics across regional Finnish cities, (2) specialty referral hospitals providing neurology, orthopedics, MRI/CT imaging, and 24/7 emergency care — most prominently at Eläinsairaala Aisti (Vantaa), Oulun Eläinklinikka, and Kuopion Eläinlääkärikeskus — and (3) equine clinics including the multi-location Hevosklinikka network (Laukaa, Kuopio, Mikkeli, Rovaniemi), Hyvinkään Hevossairaala, and Ravet. Specialty boutique offerings include Anident (dental and oral surgery) and Kirrin Sointu (Central Finland's first CBCT imaging, opened February 2025).

The company's core technology stack is human and physical-asset intensive rather than software-driven: the offering consists of veterinary consultations, surgical procedures, diagnostic imaging (CBCT, MRI, CT, ultrasound, X-ray), laboratory services, dentistry, and equine care delivered by licensed veterinarians operating on commission-based or fixed compensation terms at the individual clinic level. There is no proprietary technology platform or AI-driven product disclosed; recent investments are concentrated in physical capacity (new clinic openings, CBCT/MRI/CT equipment) and specialty talent. CEO Risto Kankaanpää, Growth Officer Olli Leikkonen, and CFO Juho Nirkkonen lead corporate functions, with the central organization operating with only 14 headquarter employees — indicating a lean shared-services overlay over geographically distributed revenue-generating units.

Revenue mechanics are professional-services based: Vireä Group generates income through per-procedure veterinary fees across the 27+ clinic network, while compensating individual veterinarians under transaction-based pricing models (e.g., 30% of procedures, 5% of visit fees plus base hourly guarantee at Keski-Savon Eläinklinikka). The customer base is highly fragmented across pet owners and horse owners/trainers in Finland, with no enterprise contract or payer concentration disclosed. Go-to-market is direct-to-consumer via clinic-level local presence, supplemented by group-level employer branding and event participation such as Eläinlääkäripäivät. The business model is best characterized as a roll-up platform that acquires or builds independent veterinary practices and operates them with local clinical autonomy backed by centralized procurement, recruiting, and best-practice transfer through the Vetopia parent.

Name

Vireä Group Oy

Legal name

Vireä Group Oy

Website

https://vireagroup.fi

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Vireä Group Oy is a Finnish veterinary clinic operator, founded in 2021, that runs a network of 27+ independently functioning animal clinics across Finland — spanning general practice small animal care, specialty referral hospitals, and equine clinics — serving pet owners and horse owners via direct fee-for-service transactions under the international Vetopia Group umbrella.

Ownership category

akta.pro rank

Product category

Veterinary Healthcare Services

NAICS

Veterinary Services (54194), Veterinary Services (541940)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Large Animal & Equine Emergency/Critical Care & Referral (HLAMABAI)

akta.pro secondary industries

Equine Veterinary Services (AFAEANAC), Equine Hospital & Surgical Services (HLAMABAF), Urgent Care Veterinary Clinics (Non-ER) (HLAMAAAD)

Keywords

• Veterinary clinic services
• Small animal healthcare
• Equine veterinary care
• Veterinary specialty services
• Animal hospital services

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices32 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Veterinary Clinic Services: Revenue is generated through veterinary consultation fees, surgical procedures, diagnostic imaging, laboratory services, dental treatments, and other animal healthcare services. Individual veterinarians may operate as independent practitioners (ammatinharjoittaja) with commission-based compensation structures.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Vireä Group Oy is a Finnish community of independently functioning veterinary clinics providing comprehensive small animal and equine healthcare services through 27+ clinic locations across Finland. The network spans general veterinary practice, specialized care (neurology, orthopedics, dentistry, cardiology, ophthalmology, dermatology, internal medicine), diagnostic imaging (MRI, CT, CBCT, ultrasound), surgical services, and 24/7 emergency care. Individual clinics retain local decision-making authority while benefiting from group-level support and resources as part of the international Vetopia Group.

Product overview

Vireä Group is a community of diverse veterinary clinics operating across Finland. Rather than a unified software product, the company operates as a network of independently functioning veterinary clinics under the Vireä Group umbrella. The portfolio includes approximately 27 clinic brands spanning small animal clinics, specialty hospitals (including neurology, orthopedics, and 24/7 emergency hospitals), horse clinics, and dental-specialized clinics. Each clinic functions as a distinct sub-brand with its own specialty areas, from general practice to advanced surgical services. The group emphasizes local decision-making while providing shared resources and support through the parent organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Almavet (Jyväskylä veterinary clinic) Multi-specialty veterinary clinic in Jyväskylä providing advanced soft tissue surgery, endoscopic procedures, cancer treatments, a dedicated cat clinic, dental clinic, and emergency services.
• Anident (Veikkola dental and oral surgery clinic)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Vetopia GroupcoreStrategic or Co-development PartnerVireä Group is a part of the international Vetopia Group, which operates diverse veterinary services in seven countries. This partnership provides Vireä Group with access to international resources, best practices, and network effects within the veterinary industry.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• FirstVet: Nordic-founded tele-veterinary platform offering video consultations and triage, now operating across multiple European markets. Comparable as a Vetopia-network-adjacent digital companion that could either partner with or redirect demand from Vireä's brick-and-mortar clinics.

Direct peers

• AniCura: European veterinary group with Nordic origins (Sweden) operating specialty animal hospitals and clinics across Europe, now part of Mars Veterinary Health. Highly comparable given overlapping geography, mix of general and specialty services, and hospital-led network structure.
• Linnaeus Veterinary Group: UK-based veterinary group combining primary care practices with a network of specialty referral hospitals. Comparable to Vireä's structure of general clinics feeding into specialty referral hubs like Eläinsairaala Aisti and Kuopion Eläinlääkärikeskus.
• VetStrategy: Canadian veterinary clinic network with over 200 hospitals emphasizing clinical autonomy and shared services support. Directly comparable to Vireä's autonomous-clinic-with-group-support model and multi-site operator playbook.
• IVC Evidensia: Largest European veterinary care group operating hundreds of clinics and hospitals across multiple countries. Directly comparable as a multi-country consolidator pursuing a similar model of combining general practice with specialty referral hospitals, and a key competitive force in the Nordics.
• CVS Group: UK-listed integrated veterinary services group combining first-opinion practices, specialty referral hospitals, and a buying group. Comparable as a publicly traded multi-site veterinary operator with both general practice and specialty/hospital assets.

Broad incumbents

• Mars Veterinary Health: Global veterinary services arm of Mars Inc. operating Banfield, VCA, BluePearl, AniCura, and Linnaeus among others. A broad incumbent whose scale, capital, and cross-region leverage create competitive and partnership dynamics for Vireä.

Regional players

• Evidensia (legacy / pre-IVC brand): Nordic-rooted veterinary group that merged into IVC Evidensia but retains strong Nordic brand recognition. Relevant as a regional peer whose clinical and cultural model in Sweden/Finland overlaps with Vireä's market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutu.be/spWG3Q8d5DY
• LinkedInlinkedin.com/company/vireagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries27 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vireä Group Oy